Phaz2

What Phaz2 does

Phaz2 is a Hollywood, California-based marketing and mobile advertising firm founded in 2006 by media executive Sandra Holmes and marketing operator Donna Freed. The firm specializes in creating technology-driven marketing programs and campaigns for clients ranging from small companies and fast-growing startups to enterprise brands, with disclosed client focus in media, entertainment, digital platforms, and technology verticals, and active delivery across US and international markets.

The firm's core technology surface consists of three in-house developed products: Stiletto (positioned as the core product), Crew Connects (a connectivity/collaboration add-on), and Essentialdocs (a document-focused add-on). These proprietary tools are deployed alongside strategy and campaign execution services, with the firm describing its offering as 'meld[ing] strategic objectives with exceptional technology to drive results.' No API, SDK, or integration surface is publicly documented, and no AI/ML capabilities are disclosed.

Phaz2 operates a professional services revenue model via direct client engagement with sales-led go-to-market. The firm is privately held and founder-controlled, with no institutional funding, no disclosed partnerships, no acquisitions, and no public awards or certifications on record. Headcount is stated at 1-10 employees, indicating a boutique operating model, and no pricing is publicly disclosed. The company's website carries a 2026 copyright, signaling continued operations.

Name

Phaz2

Legal name

Phaz2

Website

https://phaz2.2656marketing.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Phaz2 is a privately held, founder-operated marketing firm in Hollywood, California that creates technology-driven marketing programs for media, entertainment, digital platform, and technology clients across the US and internationally, supported by three in-house proprietary technology products.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAAAAI

B2B/ABM Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYBPAFAEAD

Creative Concepting & Campaign Development

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

Keywords

• Marketing services
• Mobile advertising
• Creative campaigns
• Marketing technology
• Brand strategy

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services and Programs: Phaz2 generates revenue by creating marketing programs that utilize technology to deliver compelling and creative programs supporting client objectives. The company provides strategic and result-oriented programs for clients, melding strategic objectives with exceptional technology to drive results.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Phaz2 is a marketing firm that creates technology-driven marketing programs and campaigns for clients. The company combines creative thinking with proprietary in-house technology products (Stiletto, Crew Connects, Essentialdocs) to deliver compelling campaigns that support client business objectives and compel audience action.

Product overview

Phaz2 is a marketing technology firm offering a portfolio of three in-house technology products: Stiletto (core product), Crew Connects, and Essentialdocs (add-on modules). These products are designed to work in conjunction with the company's strategy and result-oriented marketing programs to drive client outcomes.

Differentiator

Problem solved

Functional benefit

Brands

• Stiletto: In-house technology product developed by Phaz2
• Crew Connects
• Essentialdocs

Products and services

• Stiletto
• Crew Connects
• Essentialdocs
• Marketing Programs and Campaigns

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Mekanism: Independent creative and integrated marketing agency with a similar mix of brand strategy, creative development, and production services. Comparable to Phaz2 as a mid-size, founder-influenced agency serving consumer and entertainment clients with campaign-led work.
• AMP Agency: Data-driven, integrated marketing agency delivering brand, creative, media, and technology programs. Overlaps with Phaz2's "technology-driven marketing programs" positioning and serves many of the same entertainment and consumer-vertical clients.
• LYFE Marketing: Digital and social media marketing agency offering strategy, creative content, paid social, and analytics for SMBs through mid-market clients. Comparable service portfolio and customer tiers, and similar mobile-and-tech heritage to Phaz2.
• MKG: Independent creative marketing agency delivering brand activations, content, and campaigns for media, entertainment, and consumer clients. Similar scope of integrated creative + campaign services and similar size tier as Phaz2.
• Centron: Mid-size integrated marketing agency offering creative, digital, media, and production services to enterprise clients, with a focus on measurable outcomes. Comparable to Phaz2 on integrated services and outcome-driven positioning.
• Hawke Media: LA-based outsourced marketing department serving SMBs through enterprise brands with technology-enabled programs across paid, social, content, and creative. Highly comparable to Phaz2 on service mix, geography, and a hybrid technology-plus-services delivery model.

Broad incumbents

• VaynerMedia: Large independent agency delivering strategy, creative, media, and technology services across digital and social channels. Comparable to Phaz2's creative-plus-technology positioning, though significantly larger in scale and client roster.
• The Marketing Arm: Large-scale sports, entertainment, and brand activation agency within Omnicom. Operates in the same Media/Entertainment client set as Phaz2 and competes for the same campaigns, but with materially greater scale and holding-company resources.
• JWT (Wunderman Thompson): Global full-service advertising and marketing agency network providing strategy, creative, technology, and media services. Comparable to Phaz2 in offering integrated creative + tech-enabled marketing programs, but at vastly greater scale and enterprise reach.

Others

• LinkedIn Marketing Solutions: Native B2B advertising and marketing platform owned by Microsoft. Not a direct competitor to Phaz2, but uses technology-driven marketing programs to serve enterprise brands and is a potential channel or technology partner used in campaign execution.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/phaz2mobile
• Facebookfacebook.com/Phaz2-137717699577605
• LinkedInlinkedin.com/company/phaz2

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phaz2