Satis&fy

What Satis&fy does

Satis&fy AG is a privately held German event production company headquartered in Karben (Frankfurt Rhein-Main), operating under the Live Matters GmbH holding group. Founded in 1993, the company provides a One-Stop-Solution integrating event technology (audio, lighting, video, rigging), scenic design and event architecture, custom fabrication, studio production, and live streaming for concerts, corporate events, brand experiences, sports events, digital/hybrid events, e-sports, and museum/cultural installations. Its service model assigns dedicated project managers from early planning through execution to consolidate technical disciplines under a single interface for clients such as Nike, Samsung, Dyson, Lufthansa, Hans Zimmer, Borussia Dortmund, and World Athletics.

The company operates 12 owned branches across Germany (Frankfurt, Werne, Berlin, Munich, Hamburg, Düsseldorf), the Netherlands (Hilversum), France (Paris), the United States (Portland, New York, Los Angeles), and Saudi Arabia (Riyadh), delivering 3,000+ events annually with a workforce of 500+ spanning 45+ professional backgrounds. Equipment inventory is positioned as one of Europe's largest event industry material pools, with authorized reseller relationships with L-Acoustics, Yamaha Pro Audio, Sennheiser, Shure, and Eurotruss; proprietary capabilities come from subsidiaries including Cyberhoist Germany (stage kinetics), CUE Design (lighting/stage design), and knw. (AI-based event analytics). Sister company spaces mgt GmbH operates premium venues including THE FRAME, VILCO, Orangerie Charlottenburg, and Palais Frankfurt.

FY2024 group revenue exceeded EUR 160 million, up 18% from EUR 136 million in FY2023. Revenue is generated primarily through project-based professional services (event production), supplemented by hardware distribution (new and, since 2024, used equipment), managed venue services under Location Partnership contracts, and studio rentals. Customers are concentrated in enterprise and agency accounts across automotive, consumer goods, luxury, sports, music/entertainment, healthcare, finance/tech, and gaming sectors, with EMAS environmental certification held since 2008 and ongoing investments in sustainable production formats (Show Green, launched 2024).

Name

Satis&fy

Legal name

satis&fy AG

Website

https://satis-fy.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Satis&fy AG is a German event production company delivering One-Stop-Solution services in audio, lighting, video, scenic design, and studio production for enterprise, agency, and brand clients across music, sports, corporate, and gaming events. Operating 12 locations across 5 countries with 500+ staff, it generated over EUR 160M in FY2024 revenue.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Production & Technical Services (Staging, Lighting, Sound, Video) (MPAGAAAG)

akta.pro secondary industries

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO), Special Effects (Pyro, Lasers, Confetti, Fog) (MPAGAKAF)

Keywords

• Event production services
• Live event technology
• Brand experience design
• Concert touring production
• Scenic stage construction

Headquarters

HQ city

Karben

HQ country

Germany

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Event Production Services: Core revenue stream from providing complete event production services including technical implementation, scenic construction, event architecture, and project management for concerts, corporate events, brand experiences, sports events, and digital/hybrid events. Billed as professional services, typically project-based.
2. Event Technology Distribution: Sale of new event technology equipment from brands like L-Acoustics, Yamaha, Sennheiser, Shure, Eurotruss. Also sells used equipment from their material pool. Authorized reseller and service partner of major manufacturers.
3. Location Management Services: Location Partnership Services (Exclusive or Preferred) providing technical facility management for event venues including WECC Berlin, Westfalenhalle Dortmund, RMCC Wiesbaden, Fredenhagen Offenbach. Fixed installations in clubs and venues.
4. Studio Rental: Rental revenue from streaming studios (Düsseldorf, Dortmund, Werne, Hamburg, Karben, Vienna, Zurich) and Studio 20/20 for rehearsals, photoshoots, video productions.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Satis&fy delivers integrated event production services combining event technology (audio, lighting, video, rigging), scenic design and special constructions, plus their own workshops and equipment pool, under a One-Stop-Solution model. Offerings span live entertainment tours/festivals, corporate events, brand experience installations, sport events, digital/hybrid streaming, e-sports, museum/cultural installations, and venue management, supported by authorized-reseller distribution of leading event technology brands and an EMAS-certified sustainability program.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Entertainment Production (tours, concerts, festivals) End-to-end technical and scenic production for concert tours, one-off shows, festivals (e.g., Rock am Ring, Rock im Park) and TV touring productions, including lighting, audio, video, rigging, kinetics and on-tour crew. Target users are artists, tour managers, concert promoters, TV producers and festival organizers, with 25+ years experience in the music segment.
• Corporate Event Production One-Stop-Solution delivery for corporate events including conferences, shareholders' meetings, press conferences, employee events and roadshows, assigning a dedicated project manager from planning to execution. Target users are corporate communications, marketing and HR teams at enterprises and agencies.
• Brand Experience & Retail Activations Design and delivery of immersive brand experiences, retail build-outs, pop-up stores, flagship redesigns and product launches for global brands. Target users are brand experience teams and agencies at consumer goods, luxury, tech, automotive and airline companies; reference clients include Nike, Samsung, Dyson, Lufthansa, Swarovski, Cartier, Borgward, Aston Martin and Glossier.
• Sport Events Production Full-scope event technology for sport tournaments, world championships, opening/closing ceremonies, corporate hospitality and broadcast support. Target users are sport federations, league organizers, stadium operators and event rights holders; reference clients include Borussia Dortmund (BVB), World Athletics Championships (since 1997), Invictus Games 2023, NFL Games Frankfurt, and the Bad Homburg Open (WTA).
• Digital & Hybrid Event Production Production of digital and hybrid event formats combining studio streaming, broadcast workflows and interactive online experiences for global audiences. Target users are enterprises and agencies running digital product launches, shareholder meetings, kick-off events and digital trade shows requiring high-quality streaming output.
• Studio Rental (Streaming Studios & Studio 20/20) Rental of networked live streaming studios (Düsseldorf, Dortmund, Werne, Hamburg, Karben, Vienna, Zurich) and the 400 sqm soundproof Studio 20/20 rehearsal hall in Werne. Target users are bands, artists, TV producers and companies needing rehearsal, photoshoot, video and live-stream production space; Studio 20/20 features acoustically dry conditions and full stage-scale setup with XR upgrade possibilities.
• E-Sports Event Production Specialized technical production for esports tournaments, gaming conventions and streaming events including latency-free team audio, broadcast-grade streaming and on-site event technology. Target users are esports organizations and gaming companies; reference clients include League of Legends (gamescom), Call of Duty League (Copper Box Arena London), Twitch/TwitchCon (City Cube Berlin), 100 Thieves (LA Compound) and DFB-ePokal.
• Museums & Cultural Installations Design and implementation of media installations, interactive exhibits, light installations, sound experiments, camera-based multi-touch applications and node-based development environments. Target users are cultural institutions, museums, art organizations and festival organizers; reference work includes IQOS World by Alex Chinneck at Milan Design Week, Swarovski Kristallwelten and the Bonifatius Musical open-air production.
• Event Technology Distribution Authorized reseller and service partner distribution of professional event technology including audio, mixing consoles, wireless microphones, trussing and stage equipment. Target customers are event professionals and organizations; brands distributed include L-Acoustics, Yamaha Pro Audio, Sennheiser, Shure and Eurotruss; also includes used-equipment sales via Garage Sale.
• Location Partnership Services / Venue Management Exclusive and Preferred Location Partnership services providing technical facility management for event venues and clubs, plus fixed sound installations using L-Acoustics products. Target customers are venue operators and clubs; current venues include WECC Berlin, Westfalenhalle Dortmund, RMCC Wiesbaden, Fredenhagen Offenbach, Das Zimmer (Mannheim), Der Loftclub (Ludwigshafen), Tanzhaus West (Frankfurt).
• knw. (know your audience) — Event Performance Analysis Platform AI-based, 100% GDPR-compliant event performance analysis platform for live events, providing data-driven KPI analysis and sentiment measurements. Jointly developed by Live Matters Group and Entertainment Technology Partners; offered as a digital product within the Live Matters Group portfolio including satis&fy AG.
• Show Green — Sustainable Event Implementation Satis&fy's sustainability-focused event product delivering event implementation with reduced CO2 emissions and a zero-waste approach, leveraging the group's EMAS certification (held since 2008). Target customers are enterprises and brands seeking certified sustainable event production.

Quantifiable outcome

• Revenue growth of 18% from 136 million EUR to over 160 million EUR in fiscal year 2024, exceeding annual targets
• +3 more outcomes

Named customers37 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Cyberhoist Germany GmbHcoreStrategic or Co-development Partner · 1 January 2014Part of satis&fy family since 2014. Provides dynamic three-dimensional stage kinetics using Cyberhoist and Cybermotion systems for stage, lighting, camera, artist, and object movement.
• Live Matters GmbHcoreStrategic or Co-development PartnerHolding company of satis&fy AG, Habegger AG, and spaces mgt GmbH. Part of the Live Matters group of strong brands for live communication and entertainment. Provides strategic direction and shared resources across the group.
• Habegger AGcoreStrategic or Co-development PartnerPart of Live Matters group. International service provider in live communication executing projects in events, experience spaces, exhibitions, film production, and venues. Based in Austria and Switzerland.
• Spaces Management (spaces mgt GmbH)coreStrategic or Co-development PartnerLocation operator within Live Matters group. Manages distinctive event venues including Fredenhagen (Offenbach), Curio-Haus (Hamburg), Palais Frankfurt, THE FRAME (Düsseldorf), VILCO (Bad Vilbel), and Orangerie Charlottenburg (Berlin).
• knw. (know your audience)coreStrategic or Co-development PartnerAI-based event performance analysis platform jointly developed by Live Matters Group and Entertainment Technology Partners. Provides data-driven insights for events including KPI analysis and sentiment measurements. 100% GDPR compliant.
• CUE Design GmbHcoreStrategic or Co-development PartnerSpecialist for lighting and stage design, headquartered in Karben since 2013. Unites different lighting and set designers under one roof, developing innovative solutions for artist, product, and space staging.
• AV AllianceminorStrategic or Co-development PartnerStrategic community of AV industry entrepreneurs and experts sharing knowledge and values to promote global collaboration, strengthen businesses, and conserve resources.
• WECC BerlinminorStrategic or Co-development PartnerEvent venue in Berlin managed through Location Partnership Services.
• Westfalenhalle DortmundminorStrategic or Co-development PartnerMajor event venue in Dortmund managed through Location Partnership Services.
• RMCC WiesbadenminorStrategic or Co-development PartnerEvent venue managed through Location Partnership Services.
• Fredenhagen OffenbachcoreStrategic or Co-development PartnerUnique event location in Offenbach with 100-year-old industrial charm. Managed by spaces mgt GmbH with extensive usage and design possibilities.
• L-AcousticscoreTechnology or IntegrationMajor audio equipment manufacturer. satis&fy is licensed distribution and service partner as well as Authorized Reseller. Uses L-Acoustics products for fixed installations in venues.
• Yamaha Pro AudiocoreTechnology or IntegrationAudio equipment manufacturer. Authorized reseller of Yamaha Pro Audio products.
• SennheisercoreTechnology or IntegrationAudio equipment manufacturer. Authorized reseller of Sennheiser products.
• ShurecoreTechnology or IntegrationAudio equipment manufacturer. Authorized reseller of Shure products.
• EurotrusscoreTechnology or IntegrationTruss and stage equipment manufacturer. Distribution partner for Eurotruss products.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Stageco: Stageco is a European specialist in staging, rigging, and custom stage structures for concerts, festivals, and major events. Comparable to satis&fy's scenic construction and rigging competencies, particularly for touring and outdoor festivals.
• Production Resource Group (PRG): PRG is the world's largest provider of event technology, lighting, video, and rigging for live entertainment, corporate events, and broadcast. Closest direct competitor to satis&fy across production disciplines, with comparable One-Stop scope and global footprint.
• LANG AG: LANG AG is a German event technology provider specializing in video, lighting, and LED solutions for trade shows, corporate events, and live entertainment. Direct regional competitor in Germany with overlapping equipment rental and integration capabilities.
• Encore Global: Encore Global is a major provider of event technology, AV production, and venue services for corporate meetings, conferences, and live events. Overlaps directly with satis&fy's corporate events, brand experience, and venue partnership offerings.
• Freeman: Freeman is a leading US-based experiential marketing and event production company serving brand experiences, trade shows, and corporate events. Highly comparable in service model (integrated production + design + technology) and target customer base (global brands and associations).

Broad incumbents

• NEP Group: NEP Group is a global broadcast and live event technology provider offering video production, audio, and display solutions. Comparable in broadcast and sports event technology capabilities (e.g., satis&fy's World Athletics and NFL work), though NEP's broadcast focus is broader.
• GL Events: GL Events is a French-listed global event services group spanning venue management (including a stake in major exhibition centers), trade show organization, and event production. A broader incumbent competitor with significant overlap in continental European event production but operating at greater scale.
• MCI Group: MCI Group is a global events and association management company handling meetings, conferences, and incentive programs for enterprises and associations. Adjacent incumbent that competes for corporate event budgets, though MCI is more services-led and less equipment-intensive.

Others

• AV Alliance: AV Alliance is a global network of AV and event technology providers that satis&fy is itself a member of. Included as a network/ecosystem reference rather than a direct competitor; useful for benchmarking peer scale and geographic reach.

Regional players

• Gahrens + Battermann: Gahrens + Battermann is a German event technology provider specializing in AV, video, and lighting for corporate events and trade shows. Direct German regional competitor with overlapping customer base in DACH corporate market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/satisandfy_EU
• Facebookfacebook.com/satisandfy

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Satis&fy