INtegRIty Counseling

What INtegRIty Counseling does

INtegRIty Counseling is a community-based, nonprofit counseling agency headquartered at 502 S Morris Ave Suite D in Bloomington, Illinois. Founded in March 2014 by licensed professional counselor Luella Mahannah and Don Mahannah, the agency was established to address mental health service gaps for uninsured and under-insured individuals in McLean County who cannot afford traditional fee-for-service counseling. The organization currently operates with 1–10 staff and accepts new clients aged 12 and older, serving minors, adults, couples, and families through individual, couples, and family counseling modalities.

The agency delivers services across three channels: in-person counseling at its Bloomington office, phone-based sessions, and video-based telehealth. Telehealth and electronic intake are enabled through the third-party TheraNest platform, which also accommodates non-internet clients via fax, US mail, or in-person form completion. Counselors include qualified professionals alongside counseling interns who donate their time, allowing the agency to operate with minimal direct labor cost.

INtegRIty's business model is donation-dependent rather than transactional. The agency does not accept insurance and does not charge a set fee; instead, clients use a "pay-as-you-can" voluntary contribution model, and operational costs are covered by public and private donations. Marketing and outreach are conducted through organic social media (Facebook, Instagram, Twitter, YouTube), a content blog, and earned media coverage from The Pantagraph, WJBC, WGLT, and The Immigration Project. A bilingual (English/Spanish) outreach initiative with The Immigration Project extends visibility to Hispanic residents in the region. Documented funding activity to date consists of a $2,000 grant from the Illinois Prairie Community Foundation in April 2024.

Name

INtegRIty Counseling

Legal name

INtegRIty Counseling

Website

https://integrityhelps.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

INtegRIty Counseling is a Bloomington, Illinois nonprofit founded in 2014 that provides individual, couples, and family counseling to uninsured and under-insured residents of McLean County on a pay-as-you-can basis, relying on volunteer counselors and donations.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Family & Community Support Services (Case Management, Referrals) (EDAJAIAK)

akta.pro secondary industries

School Counseling Services (EDAJAIAA), Social-Emotional Learning (SEL) Programs & Supports (EDAJAIAC)

Keywords

• Community mental health
• Nonprofit counseling
• Pay as you can therapy
• Telehealth counseling
• Sliding scale counseling

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Client Contributions: Voluntary contributions from clients using a pay-as-you-can model. Clients contribute what they are able to afford for counseling services. This is a key revenue stream supporting the nonprofit's ability to provide access to the uninsured and under-insured.
2. Public and Private Donations: The organization depends on donations from public and private sources to cover operational costs and expand services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

INtegRIty Counseling is a community-based nonprofit agency that provides mental health counseling to clients aged 12 and older, including minors, adults, couples, and families. It delivers individual, couples, and family counseling in person at its Bloomington office and remotely via phone and video through the TheraNest platform, using a pay-as-you-can contribution model with no set fees and no insurance billing.

Product overview

INtegRIty Counseling is a single-service nonprofit counseling agency offering community-based mental health services. They operate a 'pay-as-you-can' model providing individual, couples, and family counseling to clients aged 12 and older. Services include in-person counseling, phone-based telehealth, and video-based telehealth sessions conducted through their TheraNest platform. The agency serves uninsured and under-insured populations in McLean County, Illinois, offering sliding-scale client contributions and accepting donations to cover operational costs.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual, Couples, and Family Counseling (Pay-As-You-Can) Community-based mental health counseling for clients aged 12 and older, including minors, adults, couples, and families. Sessions address grief and loss, addiction, parenting, coping skills, depression, trust issues, violence, and other issues limiting self-growth, with clients contributing what they are able to afford instead of paying a set fee. No insurance is accepted.
• Phone and Video Telehealth Counseling via TheraNest Remote mental health counseling delivered via phone and video sessions through the TheraNest platform, with online intake forms available through the TheraNest Client Portal for clients with email and internet access. Designed for McLean County residents aged 12 and older who cannot easily attend in-person sessions.

Quantifiable outcome

• Provides counseling access for uninsured and under-insured populations

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Girl's & Boys' Town (Boys Town): National nonprofit providing behavioral health, family services, and community support. Comparable in providing counseling and mental health services to youth and families regardless of ability to pay, though at significantly larger scale.
• Catholic Charities USA: Large national nonprofit social services network that, like INtegRIty, provides counseling on a sliding-scale or donation basis. INtegRIty's founder previously worked at Catholic Charities, and the agencies serve overlapping populations of low-income individuals and families.
• BetterHelp: Large online therapy platform offering affordable, internet-based counseling. Targets many of the same accessibility-minded consumers as INtegRIty, though as a scaled, technology-led offering rather than a community-based nonprofit.

Direct peers

• Home Sweet Home Ministries: Bloomington-based nonprofit providing services to those experiencing poverty, homelessness, and addiction — where INtegRIty's founder Luella Mahannah volunteered as a counselor before founding INtegRIty. Comparable mission of serving vulnerable, under-resourced community members.
• Open Path Collective: A nonprofit network that connects clients with licensed therapists for sessions at reduced rates ($30–$80). Directly comparable to INtegRIty's mission of removing financial barriers to mental health care, though operating nationally via a digital intake model rather than a single local office.
• Josselyn Center: Illinois-based nonprofit providing mental health counseling regardless of ability to pay, with a sliding-fee model. Operates with a similar mission of removing financial barriers to counseling, serving comparable low-income and under-insured populations in northern Illinois.
• NAMI McLean County: Local affiliate of the National Alliance on Mental Illness serving McLean County with support groups, education, and referral services. Operates in the same geographic and population niche as INtegRIty, focusing on stigma reduction and access.

Others

• TheraNest (Therapy Brands): The EHR and telehealth platform INtegRIty uses for client intake, portal, and video sessions. An enabler/technology partner rather than a competitor, but adjacent in the mental health services ecosystem.

Regional players

• Chestnut Health Systems: Illinois-based nonprofit providing outpatient mental health, substance use, and family services across central Illinois. Comparable to INtegRIty in service mix and Illinois footprint, but operates at significantly larger scale with facility-based and residential programs.
• McLean County Center for Human Services: Local community mental health provider in Bloomington-Normal where INtegRIty's founder previously worked. Direct geographic competitor offering counseling and mental health services to McLean County residents, including sliding-fee programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/DoBeHeal
• YouTubeyoutube.com/channel/UCVYfYxMOCQT00uY8Fyah4VA
• Facebookfacebook.com/743959085637774
• Instagraminstagram.com/integritycounseling

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INtegRIty Counseling