EURONICS International
- Company typePrivate
- Founded1990
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
EURONICS International firmographics
Firmographics- Name
- EURONICS International
- Legal name
- EURONICS International BV
- Website
- https://euronics.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where EURONICS International is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
EURONICS International business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Consumer Electronics Retail Sales: Euronics generates revenue through the sale of consumer electronics, IT products, telecom devices, and home appliances via its network of physical stores and online platforms operated by member retailers across EMEA.
- Trade-in and Refurbished Device Resale: Partnership with Recommerce Group enables trade-in services and resale of refurbished devices, creating additional revenue streams through circular economy practices.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
EURONICS International product offering
Product offeringCore offering
EURONICS International is a GEIE-structured cooperative retail group that coordinates a network of 27 independent member retailers operating 6,400+ physical and virtual stores across 35 countries in the EMEA and CIS regions. The network sells consumer electronics, IT products, telecom devices, and home appliances under both the Euronics global brand and strong national historical brands through an omni-channel approach. Supporting offerings include the Euroverse staff training platform, the EU LIFE Program co-financed Life EPICS sustainability initiative, and trade-in/refurbished device services via the Recommerce Group partnership.
Product overview
EURONICS International operates as a retail group network for Technical Consumer Goods (IT, telecom, consumer electronics, and home appliances) in EMEA and CIS regions. The company represents independent retailers operating under both the Euronics global brand and various national brands. The product portfolio includes: the core Euronics Retail Network (physical and virtual stores across 30+ countries), Euroverse (a digitally-led training platform for staff), Life EPICS (sustainability initiative focused on circular economy practices including product lifecycle scoring and repair services), and trade-in/reuse solutions (partnership with Recommerce for refurbished device services). The network offers an omni-channel approach combining physical retail with digital capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Euroverse: A digitally led training program that fosters brand advocacy and builds strong brand communities through AI education and gamified product training.
- Life EPICS
Products and services
- Euronics Retail Network European cooperative retail network for consumer electronics, IT, telecom, and home appliances operating under both the Euronics global brand and national historical brands (Boulanger, Teknosa, Sharaf DG, Milar, Interdiscount, Elon, Foxtrot, El-salg, etc.) across EMEA and CIS regions. The network comprises independent member retailers offering omni-channel retail services.
- Euroverse Training Program Digitally-led training program that fosters brand advocacy and builds strong brand communities. Designed to turn Euronics member-retailer staff into go-to advisors on technology and AI through real-life scenarios, stories, and gamified product training with monthly quizzes.
- Trade-in and Reuse Solutions Trade-in and resale service for refurbished consumer electronics devices offered in partnership with Recommerce Group. Includes RECQ-certified refurbishment with 56 quality checkpoints and a two-year warranty, available across 7 European countries with plans to expand product categories (MacBook, PC) and geographies.
Quantifiable outcome
- 97%+ customer search abandonment rate addressed through AI partnership with Zoovu
- +4 more outcomes
Companies that use EURONICS International
Customer profileSegments2 records
Ideal customer profiles2 records
EURONICS International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature3 records
EURONICS International partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor, core and flagship.
- Repair Café InternationalminorPartnership to strengthen repair culture across Europe, promoting circular economy and extending product lifetimes.
- vivominorStrategic partnership announced to expand smartphone offerings across European markets.
- LEC (League of Legends European Championship)minorEuronics joined LEC as Official Electronics Retail Partner, targeting gaming audience and digital engagement.
- ABC-Telecom (Kontakt)minorPartnership agreement with Azerbaijan telecom retailer expanding Euronics presence in Caucasus region.
- Recommerce GroupcoreEuropean pioneer in device refurbishment partnership launched March 2025 across 7 countries. Includes RECQ-certified refurbishment program with 56 quality checkpoints and two-year warranty. Expanding to include MacBook and PC trade-in services in Italy, scaling circular economy practices.
- ZoovucoreAI search and product discovery platform partnership deployed across Euronics' 27 member retailers operating in 35 countries. Addresses challenges with unmanageable product data causing 97%+ customer search abandonment. Early results show 66% increase in customer engagement, 25% average increase in online conversion rates, and 27% boost in in-store revenue.
- EU LIFE Program (C.I.N.E.A.)flagshipLife EPICS (Electronic Products - Impacts on Circular economy and Sustainable development) co-financing agreement. First and only retailer to receive EU Commission grant. Project spans 40 months (Sept 2024 - Dec 2027) with several million euro budget. Focuses on decarbonization, circular economy, sustainable products, and compliance across 6 initial countries.
- InterdiscountcoreStrategic partnership with Swiss retail leader with 170 stores. Significant expansion of Euronics presence in Swiss market. Interdiscount brings state-of-the-art centralized logistics supporting omnichannel operations. CEO Pierre Wenger: part of EMEA's no.1 retail group.
- UEFA Women's FootballflagshipFour-year sponsorship as Official Sponsor of UEFA Women's Champions League, Women's EURO 2022 and 2025, and Together #WePlayStrong campaign. Includes exclusive player mascot rights for all UWCL matches and EURO tournaments. Activation across 24 markets with local partnerships.
- Elon GroupcorePartnership with leading Swedish retail organization with strong Nordic footprint across Sweden and Norway (Elon brand) plus network partners in Denmark, Iceland, and Finland. State-of-the-art centralized logistics supporting independent stores. CEO Stefan Lebrot: part of international context.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
EURONICS International competitors and assessment
Company assessmentDirect peers
- Ceconomy (MediaMarkt-Saturn): Parent of MediaMarkt and Saturn, the largest dedicated consumer electronics retailer in EMEA with a similar store-based omnichannel model. Closest direct competitor across many of the same European markets where Euronics operates.
- Currys plc: UK and Nordics-based multichannel consumer electronics and appliances retailer. Directly comparable in product mix (CE, IT, domestic appliances) and in serving independent-minded national retail markets.
- Fnac Darty: French consumer electronics and home appliance retailer with strong omnichannel presence across France, Iberia, Benelux, and Switzerland. Overlaps directly with Euronics members like Boulanger and Darty in product categories and customer segments.
- Coolblue: Benelux-headquartered online-first consumer electronics and appliance retailer with growing physical store presence. Comparable in product breadth (CE, IT, domestic appliances) and overlaps geographically with Euronics' Dutch and Belgian member footprint.
- AO.com: UK-focused online retailer of domestic appliances and consumer electronics. Comparable business model focus on big-ticket CE/appliance categories with strong digital merchandising and delivery.
- Power International: Multi-country consumer electronics retail group operating across MENA and CIS (Egypt, Iraq, Kazakhstan, Libya, etc.). Direct overlap with Euronics' CIS and Middle East member footprint (Sharaf DG, El-Salg) and product mix.
- Elkjøp (Elgiganten): Nordic consumer electronics and appliance retailer with omnichannel stores across Scandinavia. Direct geographic overlap with Euronics members in Norway, Sweden, Denmark, and Finland and comparable product portfolio.
Broad incumbents
- Best Buy: Largest US specialty consumer electronics retailer. Comparable in core CE and appliance assortment and omnichannel positioning, but operates in a different geography and at single-company rather than cooperative scale.
- JD.com: Chinese e-commerce giant with a large consumer electronics and home appliance category. Comparable in scale of CE/appliance sales and is referenced in Euronics' market context as a cross-border digital competitor.
- Apple Retail: Operates a global chain of premium consumer electronics retail stores. Not a direct competitor in the mass-market CE/appliance segment but competes for high-margin consumer electronics shelf share and mindshare within Euronics stores.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EURONICS International social profiles
Digital presenceEURONICS International financial estimates
Financial estimateRevenue estimate
Valuation estimate
EURONICS International leadership team
Management profileNumber of profiles
Profiles4 records
EURONICS International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EURONICS International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EURONICS International
What does EURONICS International do?
EURONICS International is a GEIE-structured cooperative retail group that coordinates a network of 27 independent member retailers operating 6,400+ physical and virtual stores across 35 countries in the EMEA and CIS regions. The network sells consumer electronics, IT products, telecom devices, and home appliances under both the Euronics global brand and strong national historical brands through an omni-channel approach. Supporting offerings include the Euroverse staff training platform, the EU LIFE Program co-financed Life EPICS sustainability initiative, and trade-in/refurbished device services via the Recommerce Group partnership.
Is EURONICS International a public or private company?
EURONICS International is a private company. It is classified as management employee owned and is currently operating.
When was EURONICS International founded?
EURONICS International was founded in 1990. It employs 1 to 10 people.
Where is EURONICS International based?
EURONICS International is headquartered in Amsterdam, Netherlands, in the Europe region.
How does EURONICS International make money?
Two revenue lines are on record. Consumer Electronics Retail Sales are the primary driver. The others are trade-in and Refurbished Device Resale.
Who are EURONICS International's main competitors?
Direct peers on record are Ceconomy (MediaMarkt-Saturn), Currys plc, Fnac Darty, Coolblue, AO.com, Power International and Elkjøp (Elgiganten). Broad incumbents are Best Buy, JD.com and Apple Retail.
Does EURONICS International have an API?
No public API is recorded for EURONICS International.