EURONICS International

Name

EURONICS International

Legal name

EURONICS International BV

Website

https://euronics.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Consumer Electronics Retail Sales: Euronics generates revenue through the sale of consumer electronics, IT products, telecom devices, and home appliances via its network of physical stores and online platforms operated by member retailers across EMEA.
2. Trade-in and Refurbished Device Resale: Partnership with Recommerce Group enables trade-in services and resale of refurbished devices, creating additional revenue streams through circular economy practices.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

EURONICS International is a GEIE-structured cooperative retail group that coordinates a network of 27 independent member retailers operating 6,400+ physical and virtual stores across 35 countries in the EMEA and CIS regions. The network sells consumer electronics, IT products, telecom devices, and home appliances under both the Euronics global brand and strong national historical brands through an omni-channel approach. Supporting offerings include the Euroverse staff training platform, the EU LIFE Program co-financed Life EPICS sustainability initiative, and trade-in/refurbished device services via the Recommerce Group partnership.

Product overview

EURONICS International operates as a retail group network for Technical Consumer Goods (IT, telecom, consumer electronics, and home appliances) in EMEA and CIS regions. The company represents independent retailers operating under both the Euronics global brand and various national brands. The product portfolio includes: the core Euronics Retail Network (physical and virtual stores across 30+ countries), Euroverse (a digitally-led training platform for staff), Life EPICS (sustainability initiative focused on circular economy practices including product lifecycle scoring and repair services), and trade-in/reuse solutions (partnership with Recommerce for refurbished device services). The network offers an omni-channel approach combining physical retail with digital capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Euroverse: A digitally led training program that fosters brand advocacy and builds strong brand communities through AI education and gamified product training.
• Life EPICS

Products and services

• Euronics Retail Network European cooperative retail network for consumer electronics, IT, telecom, and home appliances operating under both the Euronics global brand and national historical brands (Boulanger, Teknosa, Sharaf DG, Milar, Interdiscount, Elon, Foxtrot, El-salg, etc.) across EMEA and CIS regions. The network comprises independent member retailers offering omni-channel retail services.
• Euroverse Training Program Digitally-led training program that fosters brand advocacy and builds strong brand communities. Designed to turn Euronics member-retailer staff into go-to advisors on technology and AI through real-life scenarios, stories, and gamified product training with monthly quizzes.
• Trade-in and Reuse Solutions Trade-in and resale service for refurbished consumer electronics devices offered in partnership with Recommerce Group. Includes RECQ-certified refurbishment with 56 quality checkpoints and a two-year warranty, available across 7 European countries with plans to expand product categories (MacBook, PC) and geographies.

Quantifiable outcome

• 97%+ customer search abandonment rate addressed through AI partnership with Zoovu
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor, core and flagship.

• Repair Café InternationalminorStrategic or Co-development Partner · 12 March 2026Partnership to strengthen repair culture across Europe, promoting circular economy and extending product lifetimes.
• vivominorChannel Partner/ Reseller/ Distributor · 20 October 2025Strategic partnership announced to expand smartphone offerings across European markets.
• LEC (League of Legends European Championship)minorGTM or Marketing Partner · 1 October 2025Euronics joined LEC as Official Electronics Retail Partner, targeting gaming audience and digital engagement.
• ABC-Telecom (Kontakt)minorChannel Partner/ Reseller/ Distributor · 7 July 2025Partnership agreement with Azerbaijan telecom retailer expanding Euronics presence in Caucasus region.
• Recommerce GroupcoreStrategic or Co-development Partner · 9 June 2025European pioneer in device refurbishment partnership launched March 2025 across 7 countries. Includes RECQ-certified refurbishment program with 56 quality checkpoints and two-year warranty. Expanding to include MacBook and PC trade-in services in Italy, scaling circular economy practices.
• ZoovucoreTechnology or Integration · 10 January 2025AI search and product discovery platform partnership deployed across Euronics' 27 member retailers operating in 35 countries. Addresses challenges with unmanageable product data causing 97%+ customer search abandonment. Early results show 66% increase in customer engagement, 25% average increase in online conversion rates, and 27% boost in in-store revenue.
• EU LIFE Program (C.I.N.E.A.)flagshipStrategic or Co-development Partner · 5 June 2024Life EPICS (Electronic Products - Impacts on Circular economy and Sustainable development) co-financing agreement. First and only retailer to receive EU Commission grant. Project spans 40 months (Sept 2024 - Dec 2027) with several million euro budget. Focuses on decarbonization, circular economy, sustainable products, and compliance across 6 initial countries.
• InterdiscountcoreChannel Partner/ Reseller/ Distributor · 28 February 2024Strategic partnership with Swiss retail leader with 170 stores. Significant expansion of Euronics presence in Swiss market. Interdiscount brings state-of-the-art centralized logistics supporting omnichannel operations. CEO Pierre Wenger: part of EMEA's no.1 retail group.
• UEFA Women's FootballflagshipGTM or Marketing Partner · 20 May 2021Four-year sponsorship as Official Sponsor of UEFA Women's Champions League, Women's EURO 2022 and 2025, and Together #WePlayStrong campaign. Includes exclusive player mascot rights for all UWCL matches and EURO tournaments. Activation across 24 markets with local partnerships.
• Elon GroupcoreChannel Partner/ Reseller/ Distributor · 11 December 2020Partnership with leading Swedish retail organization with strong Nordic footprint across Sweden and Norway (Elon brand) plus network partners in Denmark, Iceland, and Finland. State-of-the-art centralized logistics supporting independent stores. CEO Stefan Lebrot: part of international context.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Ceconomy (MediaMarkt-Saturn): Parent of MediaMarkt and Saturn, the largest dedicated consumer electronics retailer in EMEA with a similar store-based omnichannel model. Closest direct competitor across many of the same European markets where Euronics operates.
• Currys plc: UK and Nordics-based multichannel consumer electronics and appliances retailer. Directly comparable in product mix (CE, IT, domestic appliances) and in serving independent-minded national retail markets.
• Fnac Darty: French consumer electronics and home appliance retailer with strong omnichannel presence across France, Iberia, Benelux, and Switzerland. Overlaps directly with Euronics members like Boulanger and Darty in product categories and customer segments.
• Coolblue: Benelux-headquartered online-first consumer electronics and appliance retailer with growing physical store presence. Comparable in product breadth (CE, IT, domestic appliances) and overlaps geographically with Euronics' Dutch and Belgian member footprint.
• AO.com: UK-focused online retailer of domestic appliances and consumer electronics. Comparable business model focus on big-ticket CE/appliance categories with strong digital merchandising and delivery.
• Power International: Multi-country consumer electronics retail group operating across MENA and CIS (Egypt, Iraq, Kazakhstan, Libya, etc.). Direct overlap with Euronics' CIS and Middle East member footprint (Sharaf DG, El-Salg) and product mix.
• Elkjøp (Elgiganten): Nordic consumer electronics and appliance retailer with omnichannel stores across Scandinavia. Direct geographic overlap with Euronics members in Norway, Sweden, Denmark, and Finland and comparable product portfolio.

Broad incumbents

• Best Buy: Largest US specialty consumer electronics retailer. Comparable in core CE and appliance assortment and omnichannel positioning, but operates in a different geography and at single-company rather than cooperative scale.
• JD.com: Chinese e-commerce giant with a large consumer electronics and home appliance category. Comparable in scale of CE/appliance sales and is referenced in Euronics' market context as a cross-border digital competitor.
• Apple Retail: Operates a global chain of premium consumer electronics retail stores. Not a direct competitor in the mass-market CE/appliance segment but competes for high-margin consumer electronics shelf share and mindshare within Euronics stores.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/euronics-group
• Xx.com/euronics_UK
• Facebookfacebook.com/Euronics-Group-110244297901133

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EURONICS International