Hughes Fire Equipment
Hughes Fire Equipment is a family-owned, Pierce-certified dealer and service provider of custom fire apparatus, EMS vehicles, ARFF trucks, and wildland fire trucks, serving municipal, federal, and state emergency response agencies across eight western U.S. states from eight service centers.
- Company typePrivate
- Founded1987
- HeadquartersSpringfield, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Hughes Fire Equipment does
Hughes Fire Equipment, Inc. is a privately held, family-owned fire apparatus dealership and service provider founded in 1987 by Gary Hughes and currently owned by Rex Hughes, headquartered in Springfield, Oregon. The company distributes, services, and maintains fire apparatus, EMS vehicles, airport rescue and firefighting (ARFF) trucks, and wildland fire trucks as a multi-manufacturer certified dealer — most prominently as a Platinum Certified Pierce Manufacturing dealer — alongside agency partnerships with Oshkosh Airport Products, Life Line Emergency Vehicles, Medix Specialty Vehicles, Skeeter, BME, Brindlee Mountain, Frontline Communications, Dräger, Emergency Technical Decon, and Emergent. Its product portfolio spans new and used fire apparatus (pumpers, aerials, rescues, tenders, wildland, and the Pierce Volterra electric fire engine), ambulance remount services (saving approximately 25% versus new vehicle purchase), OEM parts inventory, and lifecycle service including NFPA inspections, pump tests, warranty work, and 24/7 mobile repair.
The company generates revenue primarily through one-time capital purchases of custom-configured fire apparatus and EMS vehicles (quote-based, multi-year contract pricing), supplemented by recurring professional services revenue from parts sales, scheduled maintenance and inspections, warranty work, ambulance remounts, and emergency mobile repair. Its go-to-market is sales-led, executed through 15+ named regional sales representatives covering defined geographic territories, supported by a dedicated accounting function for capital purchase transactions. Hughes employs ASE- and EVT-certified technicians across 8 full-service centers in Oregon, Washington, Idaho, and Arizona, with 24/7 mobile service extending into Alaska, Hawaii, Montana, Arizona, and Clark County Nevada.
Hughes serves primarily municipal fire departments, federal and state wildland agencies, EMS providers, and airport authorities — a customer base entirely composed of government/public-sector entities (e.g., Redmond Fire Department, Spokane Fire District #8, Caldwell Fire Department). Leadership includes CEO Mike Duyck (a retired fire chief), four VPs across Sales, Contract Management, Service, and Finance/Operations, plus a regional service director. The company is independently owned with no disclosed institutional investors, no parent company, no subsidiaries, no funding rounds, and no M&A activity disclosed in the source material. Recent strategic moves include delivery of the first Pierce Volterra electric fire engine (February 2025), distribution readiness for the Dräger PSS AirBoss SCBA following NFPA 1970:2025 certification (March 2026), participation in the V Foundation's Turnout for Firefighters Cancer Research Fund (January 2025), and a corporate website relaunch (September 2024).
Hughes Fire Equipment firmographics
Firmographics- Name
- Hughes Fire Equipment
- Legal name
- Hughes Fire Equipment, Inc.
- Website
- https://hughesfire.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hughes Fire Equipment is a family-owned, Pierce-certified dealer and service provider of custom fire apparatus, EMS vehicles, ARFF trucks, and wildland fire trucks, serving municipal, federal, and state emergency response agencies across eight western U.S. states from eight service centers.
- Ownership category
- akta.pro rank
Hughes Fire Equipment industry classification
Industry- Product category
- Fire Apparatus and Emergency Vehicle Distribution and Service
- NAICS
- Mining and Oil and Gas Field Machinery Manufacturing (33313), Pump and Compressor Manufacturing (33391)
- SIC
- Construction Machinery & Equip (3531)
- akta.pro primary industry
- Fire & Rescue Services (Fire Suppression, Rescue) (BPAIAGAB)
Keywords
Where Hughes Fire Equipment is headquartered
LocationHeadquarters
- HQ city
- Springfield
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Hughes Fire Equipment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Fire Apparatus Sales: New fire apparatus sales including pumpers, aerials, rescues, tenders, wildland trucks, and electric fire engines from partner manufacturers like Pierce Manufacturing. Custom configuration and build services.
- Used Fire Apparatus Sales: Sale of pre-owned fire apparatus through Brindlee Mountain Fire Apparatus partnership, including logistics coordination for transportation.
- Parts Sales: OEM parts inventory for all fire apparatus brands including Pierce, Darley, Hale, Waterous, and others. Competitive pricing on parts and service.
- Service and Maintenance: Comprehensive service including routine maintenance, NFPA annual inspections, pump tests, emergency repairs, warranty work, and mobile service. ASE and EVT certified technicians.
- Ambulance Remounts: Remounting existing ambulance modules onto new chassis, saving cost vs new purchases and extending vehicle lifespan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom fire apparatus - quote based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Hughes Fire Equipment product offering
Product offeringCore offering
Hughes Fire Equipment is a fire apparatus dealership and service provider that sells, services and supports fire trucks, ambulances, ARFF vehicles and wildland apparatus for fire departments and emergency response agencies. The company configures and supplies new apparatus from multiple partner manufacturers, offers pre-owned fire apparatus, sells OEM parts, and delivers NFPA inspections, pump testing, mobile repair, and ambulance remount services across the western United States.
Product overview
Hughes Fire Equipment is a fire apparatus dealership and service provider operating as a multi-product, multi-partner distribution model. The company sells and services fire apparatus, EMS vehicles, airport ARFF trucks, and wildland fire trucks through partnerships with multiple manufacturers including Pierce Manufacturing (offering pumpers, aerials, rescues, tenders, wildland trucks, electric Volterra trucks, and custom chassis), Oshkosh Airport Products, Life Line Emergency Vehicles, Medix Specialty Vehicles, Skeeter Emergency Vehicles, BME Fire Trucks, and Brindlee Mountain Fire Apparatus. Equipment partners include Dräger (SCBA and firefighting equipment), Emergency Technical Decon (gear decontamination), and Emergent (fleet management and incident response software). The company also provides comprehensive parts, service, maintenance, and ambulance remount services across 8 service centers in the western United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Fire Apparatus Sales Sales of fire apparatus including pumpers, aerials, rescues, tenders, wildland trucks and electric fire trucks from multiple manufacturers (Pierce Manufacturing, Oshkosh Airport Products, BME, Brindlee Mountain, Frontline Communications, Skeeter) for municipal fire departments and other emergency response agencies.
- Used Fire Apparatus Sales Sale of pre-owned fire apparatus through the Brindlee Mountain Fire Apparatus partnership, including logistics coordination for transportation, helping departments acquire reserve or replacement apparatus.
- EMS Ambulance Apparatus Sales and service of EMS vehicles including ambulances from Life Line Emergency Vehicles and Medix Specialty Vehicles, with customizable interiors, advanced life support systems and ergonomic designs for EMS agencies.
- Airport ARFF Apparatus Aircraft Rescue and Fire Fighting (ARFF) trucks and equipment through the Oshkosh Airport Products partnership, including the Striker ARFF vehicle with high-capacity pumps, advanced foam systems and custom configurations for airport firefighting departments.
- Wildland Fire Apparatus Specialized wildland fire trucks from Pierce Manufacturing, Skeeter Emergency Vehicles and BME Fire Trucks designed for rugged terrain, off-road capabilities and challenging wildland fire conditions for federal and state wildland agencies.
- Pierce Volterra Electric Fire Truck Electric fire engine combining electric vehicle technology with firefighting capability. Features sustainable power, reduced emissions, quiet operation, advanced safety systems and batteries strategically located to optimize vehicle safety and performance.
- Parts and Service Fire apparatus maintenance, repairs, testing and inspection across eight service centers in Oregon, Washington, Idaho and Arizona, with 24/7 mobile service. Includes NFPA annual inspections, pump tests, warranty work and OEM parts for all major apparatus brands, performed by ASE and EVT certified technicians.
- Ambulance Remount Services Service that remounts existing ambulance patient compartments onto new or refurbished chassis, saving approximately 25% versus purchasing new vehicles and typically completed in about eight weeks.
Quantifiable outcome
- 25% cost savings on ambulance remounts compared to purchasing new vehicles
- +2 more outcomes
Companies that use Hughes Fire Equipment
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Hughes Fire Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hughes Fire Equipment partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor, core, secondary and strategic.
- V Foundation for Cancer ResearchminorPartnership to support the Turnout for Firefighters Cancer Research Fund, addressing increased cancer risk firefighters face due to carcinogen exposure. ETD and Emergent partner with V Foundation to fund cutting-edge cancer research.
- Pierce ManufacturingcorePrimary manufacturer partnership. Pierce is a leading North American manufacturer of custom fire apparatus with over 105 years of experience. Hughes Fire Equipment is a Pierce Certified Dealer offering full product line including pumpers, aerials, rescues, tenders, wildland trucks, and electric fire engines (Volterra). Backed by Pierce's 960+ service professionals, 21 US and 3 Canadian dealerships, and 100 regional service facilities.
- Oshkosh Airport ProductscoreExclusive provider of Aircraft Rescue and Fire Fighting (ARFF) vehicles including the Striker ARFF vehicle. Oshkosh Dealer network is the largest in the airport industry. Hughes Fire Equipment provides sales and service for ARFF trucks in their territory.
- Medix Specialty VehiclessecondaryFounded in January 2001 in Elkhart, Indiana. Designs, manufactures, and tests ambulance models meeting or exceeding KKK-A-1822 CN standards and GVS standards. Provides high performance value in ambulance manufacturing.
- Life Line Emergency VehiclessecondaryOver 30 years building emergency vehicles with remarkable customer service, outstanding quality, and exceptional craftsmanship. Hughes Fire Equipment offers Life Line ambulances through their EMS sector.
- Frontline CommunicationssecondaryDesigns and manufactures highly customized communication vehicles including broadcast vehicles, command vehicles, bomb/EOD vehicles, SWAT trucks, and mobile crime labs. Mission to help customers perform at peak efficiency and respond to any emergency.
- Skeeter Emergency VehiclessecondarySpecializes in wildland fire apparatus built for rugged terrain and challenging wildland fire situations. Known for reaching hard places with record-breaking response times. Versatile wildland apparatus delivering maximum capability on limited budgets.
- Brindlee Mountain Fire ApparatussecondaryFounded in 2001, the largest buyer and seller of used fire trucks in the Western Hemisphere. Has sold over 500 fire trucks a year. Helps departments buy, sell, and service fire trucks. Hughes Fire Equipment facilitates used apparatus acquisition through this partnership.
- BME Fire TruckssecondaryEstablished in 1990. Supplies fire apparatus to municipal fire departments, fire districts, and federal agencies (US Forest Service, National Park Service, Department of Fish and Wildlife, Bureau of Land Management). Engineered for versatility, maneuverability, and off-road capabilities.
- Emergency Technical Decon (ETD)strategicNFPA 1851 verified ISP providing advanced cleaning, inspection, and repair of firefighter turnout gear using liquid CO2 for complete decontamination. Hughes Fire Equipment offers ETD services as part of their commitment to firefighter safety and cancer prevention initiatives.
- EmergentstrategicProvider of emergency response technology including incident command, fleet maintenance, real-time locations of ongoing emergencies, and personnel tracking. Partners with Hughes Fire Equipment to provide situational awareness data collection and fleet management solutions.
- DraegersecondaryNearly 100 years of firefighter equipment experience. Provider of reliable firefighting equipment, services, and training. Hughes Fire Equipment is a distributor for Draeger fire equipment including the PSS AirBoss SCBA which earned 2025 NFPA certification.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Hughes Fire Equipment competitors and assessment
Company assessmentEmerging players
- Frontline Communications: Customized communication and specialty vehicle manufacturer (command vehicles, SWAT, EOD, mobile crime labs). A current Hughes partner brand; comparable in serving the broader emergency response vehicle ecosystem with custom builds and government buyers, though not directly overlapping in core fire apparatus.
- Medix Specialty Vehicles: Ambulance manufacturer founded in 2001, KKK-A-1822 compliant, serving EMS agencies. A current Hughes partner; comparable in serving the EMS apparatus market with custom ambulance manufacturing, though not in direct sales competition.
- Skeeter Emergency Vehicles: Specialty wildland fire apparatus manufacturer designed for rugged terrain and rapid response. A current Hughes partner brand; comparable in serving federal (US Forest Service, NPS) and state wildland agencies, with Hughes as a regional distributor rather than direct competitor.
- Life Line Emergency Vehicles: 30+ year ambulance manufacturer with high-performance value proposition. A current Hughes partner brand in the EMS sector; comparable in serving municipal and private EMS operators with custom ambulance builds, though Hughes acts as the dealer rather than competing directly at manufacturing.
Direct peers
- Brindlee Mountain Fire Apparatus: The largest buyer and seller of used fire trucks in the Western Hemisphere, founded in 2001, selling 500+ trucks per year. A current partner of Hughes Fire Equipment but also a competitor in used apparatus sales and acquisition services for fire departments in the same Western US geography.
- Siddons-Martin Emergency Group: A multi-state Pierce Manufacturing authorized dealer and full-service fire apparatus dealership operating across Texas, New Mexico, Arizona, and Nevada, with overlapping territory in Arizona and Nevada. Directly comparable in business model: custom fire apparatus sales, service, parts, and emergency vehicle lifecycle support to municipal fire departments.
- Atlantic Emergency Solutions: Multi-state Pierce authorized dealer and full-service fire apparatus dealership operating across the Mid-Atlantic and Southeast. Closely comparable business model — Pierce dealer, multi-location service centers, custom apparatus sales to municipal fire departments — though operating in different US geography.
Broad incumbents
- REV Group: Public specialty vehicle manufacturer (NYSE: REVG) owning multiple fire apparatus brands (E-ONE, KME, Ferrara, Spartan Emergency Response, Smeal, and Ladder Tower). A broad incumbent whose OEM brands directly compete with Pierce at the manufacturer-dealer interface, shaping Hughes's competitive landscape.
- Oshkosh Corporation: NYSE-listed parent of Pierce Manufacturing (Hughes's primary OEM) and Oshkosh Airport Products (Striker ARFF). As the upstream supplier controlling both core apparatus and ARFF product lines, Oshkosh's commercial decisions directly shape Hughes's product portfolio, margins, and competitive position.
- Kovatch Mobile Equipment (KME): Established fire apparatus manufacturer (part of REV Group) producing pumpers, aerials, rescues, and tankers. Competes with Pierce at the OEM level, indirectly affecting Hughes's positioning as a Pierce dealer competing against KME dealers in adjacent markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Hughes Fire Equipment social profiles
Digital presenceHughes Fire Equipment compliance and trust
Trust signalCompliance6 records
Hughes Fire Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hughes Fire Equipment leadership team
Management profileNumber of profiles
Profiles7 records
Hughes Fire Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hughes Fire Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hughes Fire Equipment
What does Hughes Fire Equipment do?
Hughes Fire Equipment is a fire apparatus dealership and service provider that sells, services and supports fire trucks, ambulances, ARFF vehicles and wildland apparatus for fire departments and emergency response agencies. The company configures and supplies new apparatus from multiple partner manufacturers, offers pre-owned fire apparatus, sells OEM parts, and delivers NFPA inspections, pump testing, mobile repair, and ambulance remount services across the western United States.
Is Hughes Fire Equipment a public or private company?
Hughes Fire Equipment is a private company. It is classified as family owned and is currently operating.
When was Hughes Fire Equipment founded?
Hughes Fire Equipment was founded in 1987. It employs 11 to 50 people.
Where is Hughes Fire Equipment based?
Hughes Fire Equipment is headquartered in Springfield, United States, in the North America region.
How does Hughes Fire Equipment make money?
Five revenue lines are on record. Fire Apparatus Sales are the primary driver. The others are used Fire Apparatus Sales, parts Sales, service and Maintenance and ambulance Remounts.
Who are Hughes Fire Equipment's main competitors?
Emerging players on record are Frontline Communications, Medix Specialty Vehicles, Skeeter Emergency Vehicles and Life Line Emergency Vehicles. Direct peers are Brindlee Mountain Fire Apparatus, Siddons-Martin Emergency Group and Atlantic Emergency Solutions. Broad incumbents are REV Group, Oshkosh Corporation and Kovatch Mobile Equipment (KME).
Does Hughes Fire Equipment have an API?
No public API is recorded for Hughes Fire Equipment.
What industry is Hughes Fire Equipment in?
Hughes Fire Equipment's product category is Fire Apparatus and Emergency Vehicle Distribution and Service. Its primary akta.pro industry code is BPAIAGAB, Fire & Rescue Services (Fire Suppression, Rescue). Its NAICS code is 33313 and its SIC code is 3531.