CaterTrax

What CaterTrax does

CaterTrax provides a SaaS-based catering and hospitality ordering platform serving two distinct customer segments: independent caterers managing single or a small number of locations, and enterprise foodservice organizations operating multiple sites. The platform powers 5,000+ client locations, processes more than 5 million orders annually, and handles $2 billion+ in annual processed order value, with a reported 99.99% uptime. Named enterprise customers include Sodexo, Compass Group, Aramark, and Guckenheimer. The company operates as CaterTrax Inc., a privately held corporation headquartered in Rochester, NY, founded in 2004 with 51-100 employees.

The platform consists of two primary product tiers. CaterTrax for Independent Caterers delivers an all-in-one system with 20+ customizable modules covering online ordering, menu management, event management, production sheets, invoicing, and payments. CaterTrax Enterprise adds centralized multi-location capabilities including a Corporate Master Menu for menu standardization, enterprise reporting and analytics, role-based access and governance, POS/ERP integrations, and end-to-end event and production management. The technology stack is cloud-hosted and incorporates AI-augmented internal operations for help desk support, analytics, and source code improvement. CaterTrax Academy provides structured onboarding, live virtual classes, on-demand tutorials, and a forthcoming certification program.

CaterTrax operates a recurring SaaS subscription model with annual billing cadence and quote-based pricing that varies by organization size and feature scope. The go-to-market is hybrid: enterprise field sales for multi-location organizations with structured 30-45 day implementations, complemented by a self-serve motion for independent operators with quick setup. Customer acquisition channels are primarily direct (demo CTAs on the website, inside sales qualification) supplemented by content marketing through CaterTrax Academy. The company does not disclose its own revenue and has no disclosed external funding, consistent with a bootstrapped or management-owned private structure.

Name

CaterTrax

Legal name

CaterTrax Inc.

Website

https://catertrax.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

CaterTrax is a SaaS catering and hospitality ordering platform serving independent caterers and multi-location enterprise foodservice operators, including Sodexo, Compass Group, Aramark, and Guckenheimer, across 5,000+ client locations.

Ownership category

akta.pro rank

Product category

Catering & Hospitality Management Software

NAICS

Food Service Contractors (72231), Food Service Contractors (722310), Caterers (72232)

SIC

Services-Prepackaged Software (7372), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Contract Foodservice Management (Outsourced Catering) (THAFAIAH)

akta.pro secondary industries

Catering Logistics & Delivery Management (HSACAGAK), Event Catering (Weddings, Social, Private Parties) (THAFAIAB), Drop-Off / Delivery Catering (THAFAIAI), Catering Equipment, Rentals & Setup (Non-decor) (HSACAGAL)

Keywords

• Catering software
• Online ordering platform
• Event management software
• Hospitality SaaS
• Foodservice technology

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Platform: Cloud-hosted catering software platform subscription model providing online ordering, event management, production management, and reporting capabilities. Pricing varies by operation size (independent vs enterprise) and feature requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels3 records

Core offering

CaterTrax provides a cloud-hosted SaaS catering and hospitality ordering platform used by both independent caterers and multi-location enterprise foodservice organizations. Its platform handles online customer ordering, menu management, event and production management, production sheets, invoicing/payments, and enterprise reporting, with centralized governance and POS/ERP integrations for larger deployments. The offering is delivered through two primary tiers — CaterTrax for Independent Caterers and CaterTrax Enterprise — and is supported by the CaterTrax Academy training program.

Product overview

CaterTrax offers a unified catering and hospitality ordering platform with two primary product tiers: CaterTrax for Independent Caterers and CaterTrax Enterprise. The Independent solution is a simplified, all-in-one system with 20+ customizable modules for single-location operators covering online ordering, event management, production sheets, and payments. The Enterprise tier adds centralized multi-location management, corporate master menus, enterprise reporting, role-based governance, and system integrations for larger foodservice organizations. Both tiers are supported by CaterTrax Academy, which provides structured onboarding, live training sessions, on-demand resources, and a forthcoming certification program.

Differentiator

Problem solved

Functional benefit

Brands

• CaterTrax Academy: The official education hub for all CaterTrax solutions, providing professional education for modern foodservice teams. Includes guided onboarding, live virtual classes, on-demand video tutorials, user guides, custom training, and a forthcoming certification program.

Products and services

• CaterTrax for Independent Caterers Simplified catering management solution for single-location or small-scale operators that handles online ordering, event management, production sheets, menu/pricing management, invoicing, and payments in a single system.
• CaterTrax Enterprise Market-leading food and beverage ordering and event management platform for complex, multi-location foodservice organizations with centralized menu management, enterprise reporting, role-based access, and POS/ERP integrations.
• CaterTrax Academy Official CaterTrax education hub offering structured onboarding, live virtual training sessions, on-demand video tutorials, custom training, and a forthcoming certification program for foodservice teams.

Quantifiable outcome

• 5% average catering revenue growth for enterprise clients through improved ordering experiences and higher transaction averages
• +3 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature8 records

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• 7shifts: 7shifts provides team management, scheduling, and labor compliance software for restaurants. As a broader incumbent in restaurant tech, it competes indirectly for enterprise foodservice technology spend and could expand into catering operations over time.
• Toast: Toast is the leading restaurant POS and management platform in the US with thousands of restaurant customers. As a well-capitalized broad incumbent, it represents a potential competitive threat if it expands catering-specific modules into CaterTrax's core market.
• Lightspeed Restaurant: Lightspeed Restaurant is a POS and commerce platform serving restaurants and hospitality venues globally. As a broad incumbent with deeper capital resources, it represents a potential platform competitor for CaterTrax's multi-location foodservice customers.

Direct peers

• Galley Solutions: Galley offers recipe management, menu planning, and production software for foodservice operators. It targets institutional and contract foodservice customers similar to CaterTrax's enterprise segment, addressing related workflow challenges.
• Restaurant365: Restaurant365 is a cloud-based restaurant management platform covering accounting, inventory, payroll, and operations. While primarily focused on restaurants, its operational modules overlap with CaterTrax's offerings in catering and foodservice workflows.
• CaterEase: CaterEase is a catering management software platform offering event ordering, production, and reporting for both independent and enterprise caterers. It directly competes with CaterTrax in the same product category with overlapping customer segments.
• Cut+Dry (formerly BlueCart): Cut+Dry provides foodservice procurement, ordering, and management software for restaurants and caterers. It overlaps with CaterTrax in online ordering and catering operations, targeting similar independent and mid-market foodservice operators.
• Crunchtime: Crunchtime provides restaurant and foodservice operations software including inventory, labor, and menu management. While broader than CaterTrax, it overlaps significantly in multi-unit foodservice operations management and competes for similar enterprise foodservice customers.

Emerging players

• MeazureUp: MeazureUp offers digital operations and food safety checklists for multi-unit restaurant and foodservice operators. While narrower in scope than CaterTrax, it targets the same multi-location foodservice market and competes for similar technology budgets.
• Avero: Avero provides restaurant analytics and operations intelligence software for hospitality operators. It overlaps with CaterTrax in the analytics/reporting layer for foodservice operators and targets similar multi-unit customer profiles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/catertrax
• Facebookfacebook.com/CaterTrax
• LinkedInlinkedin.com/company/catertrax

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CaterTrax