Rankomat.pl

What Rankomat.pl does

Rankomat.pl is a Polish online insurance and financial product comparison platform (porównywarka) founded in 2008 and headquartered in Warsaw, operating as Ubezpieczenia Rankomat Sp. z o.o. The company serves Polish individual consumers seeking to compare and purchase insurance policies and financial products from multiple providers through a single online interface. Its flagship product is the OC/AC car insurance calculator, which connects directly to the databases of partnering insurance companies (including Allianz, PZU, Generali, Uniqa, Link4, and ERGO Hestia among ~30 carriers) for real-time price comparison. Beyond auto insurance, the platform extends to property, travel, life, school accident, and health/medical packages, plus financial product comparison covering personal loans, mortgages, car loans, consolidation loans, credit cards, bank accounts, deposits, and non-bank loans, supported by a suite of financial calculators (loan installment, APR, mortgage, refinancing, transfer timing) and curated ranking pages.

The platform combines a self-service PLG motion (online calculators, instant policy issuance via email) with a hybrid inside-sales channel of 200 advisors reachable by phone (Monday-Friday 8:00-21:00, Saturday 9:00-17:00) and WhatsApp. Revenue is generated exclusively through affiliate commissions paid by insurance companies and financial institutions for policies originated through the platform; the comparison service is free to end users, and insurance pricing is set by individual carriers and varies by customer risk profile, vehicle/property characteristics, and coverage selected. Underlying technology centers on direct, real-time database integrations with insurer systems, enabling single-flow comparison-and-purchase without agent intermediation for self-serve users. Marketing and acquisition rely on SEO and an extensive content library covering insurance and finance topics, supported by organic social presence on Facebook, YouTube, and LinkedIn. The company has had no disclosed institutional capital since a 2010 $12M round led by 3TS Capital Partners, no disclosed M&A activity, and no expansion outside Poland.

Customer protection and accessibility signals include a self-attested WCAG 2.1 accessibility statement (dated July 2025), 4.3/5 on 3,625 Google reviews and 4.4/5 on 419 Trustpilot reviews, and case-study evidence of policyholder savings up to ~50% versus traditional agent quotes. Leadership centers on CEO Tomasz Masajło and a functional specialist team spanning motor, life, property, travel, and financial product expertise, supported by content/SEO and e-commerce content managers responsible for organic acquisition.

Name

Rankomat.pl

Legal name

Ubezpieczenia Rankomat Sp. z o.o.

Website

https://rankomat.pl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Rankomat.pl is a Warsaw-based Polish online aggregator (founded 2008) that lets individual consumers compare and purchase insurance and financial products from 30+ partner providers in real time, monetizing via affiliate commissions across auto, property, travel, life, health, and lending categories.

Ownership category

akta.pro rank

Product category

Insurance Comparison Platform

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Digital Distribution & Comparison Platforms (Aggregators/Marketplaces) (FSAGAGAA)

akta.pro secondary industry

Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)

Keywords

• Insurance comparison
• Insurance aggregator
• Financial product comparison
• Insurance brokerage
• Price comparison platform

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Insurance Commission: Earn commissions from insurance companies for policies sold through the platform. Customers pay the same insurance premium whether purchasing through Rankomat or directly; commission is paid by the insurer.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Rankomat.pl is a Polish online insurance and financial product comparison platform that aggregates offers from more than two dozen insurers and banks, allowing individual consumers to compare, purchase, and receive insurance policies and personal finance products online. Its flagship product is the OC/AC car insurance calculator, with parallel comparison flows for property, travel, life, health, and school insurance, plus personal loans, mortgages, credit cards, bank accounts, and deposits, supported by 200 in-house advisors reachable by phone and WhatsApp.

Product overview

Rankomat.pl is an online insurance and financial product comparison platform (porównywarka) operating as a multi-category aggregator and broker. The core product is the OC and AC car insurance calculator, which connects users to real-time pricing from over a dozen motor insurers. The platform extends this comparison model across multiple verticals: property insurance (home/apartment), travel insurance, life insurance, health/medical packages, and school accident insurance — each with dedicated calculators and product pages. On the financial side, it offers comparison and brokerage for personal loans, mortgages, car loans, consolidation loans, credit cards, bank accounts, savings deposits, and non-bank loans, supplemented by financial calculators (loan installment, APR, mortgage, refinancing, transfer timing). The platform generates revenue through affiliate commissions from insurance and financial product sales, and provides advisory services via a team of 200 in-house advisors reachable by phone and WhatsApp.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Insurance Comparison (OC/AC)
• Property and Home Insurance Comparison
• Travel Insurance Comparison
• Life Insurance Comparison
• Medical Packages Comparison
• School Accident Insurance (NNW)
• Personal Loans Comparison
• Mortgage Loans Comparison
• Car Loans Comparison
• Debt Consolidation Loans Comparison
• Non-Bank Loans Comparison
• Credit Cards Comparison
• Bank Accounts Comparison

Quantifiable outcome

• Customers can save up to 50% on insurance purchases compared to not using comparison service

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered core and minor.

• AllianzcoreChannel Partner/ Reseller/ DistributorMajor insurance provider available on Rankomat.pl comparison platform. Offers motor, property, and life insurance products through the comparison tool.
• PZUcoreChannel Partner/ Reseller/ DistributorPoland's largest insurance company, available on Rankomat.pl platform. Offers comprehensive insurance products including motor, property, and life coverage.
• GeneralicoreChannel Partner/ Reseller/ DistributorInternational insurance group providing motor, property, travel, and life insurance products through Rankomat.pl platform.
• UniqacoreChannel Partner/ Reseller/ DistributorAustrian insurance group operating in Poland, available on Rankomat.pl. Offers motor, home, life, and health insurance products.
• Link4coreChannel Partner/ Reseller/ DistributorDirect insurance brand available on Rankomat.pl platform. Specializes in motor and property insurance products.
• ERGO HestiacoreChannel Partner/ Reseller/ DistributorOne of the largest Polish insurers, available on Rankomat.pl. Offers comprehensive insurance including motor, property, travel, and life coverage.
• AXA PartnersminorChannel Partner/ Reseller/ DistributorInternational insurance group providing assistance and travel insurance products through the Rankomat.pl platform.
• CompensaminorChannel Partner/ Reseller/ DistributorInsurance company available on Rankomat.pl offering motor and property insurance products.
• Europa UbezpieczeniaminorChannel Partner/ Reseller/ DistributorInsurance provider available on Rankomat.pl offering property and travel insurance products.
• TUZ UbezpieczeniaminorChannel Partner/ Reseller/ DistributorPolish insurance company available on Rankomat.pl offering motor and property insurance.
• WienerminorChannel Partner/ Reseller/ DistributorInsurance brand available on Rankomat.pl offering various insurance products.
• Signal IdunaminorChannel Partner/ Reseller/ DistributorGerman-Polish insurance company available on Rankomat.pl platform.
• Nationale-NederlandenminorChannel Partner/ Reseller/ DistributorInternational financial and insurance group offering life insurance products through Rankomat.pl.
• LUX MEDminorChannel Partner/ Reseller/ DistributorHealthcare provider offering medical packages available for comparison on Rankomat.pl.
• MedicoverminorChannel Partner/ Reseller/ DistributorHealthcare provider offering medical packages available for comparison on Rankomat.pl.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Lemonade: Digital-native insurance carrier with comparison/UX excellence. While Rankomat is a multi-insurer aggregator, Lemonade is illustrative of the broader trend of direct digital insurance experiences that could disintermediate traditional aggregators.
• Bankier.pl: Major Polish financial portal offering product comparison features across banking, insurance, and investments. Overlaps with Rankomat in financial product comparison but as a broader financial-media destination rather than a pure aggregator.
• MoneySupermarket: UK price-comparison platform covering insurance, banking, and financial products. Operates an identical aggregator/comparison model to Rankomat at significantly greater scale, providing a public-market benchmark for the category.
• Compare the Market: UK-headquartered multi-insurer price comparison platform across motor, home, and life insurance. Closest large-market analog to Rankomat's business model outside Poland, useful as a structural comparable.

Direct peers

• mfind: Polish insurance price-comparison aggregator offering multi-insurer quotes across motor, property, travel, and life insurance. Operates an almost identical model to Rankomat.pl, serving the same Polish consumer segments and partner ecosystem.
• Comperia.pl: Polish financial product comparison platform covering loans, mortgages, insurance, and banking products. Highly comparable to Rankomat's finance vertical and overlapping product/partner universe, although more finance-leaning.
• CUK Ubezpieczenia: Polish multi-insurer brokerage and comparison service combining a digital comparison platform with a large network of agents. Comparable to Rankomat.pl's hybrid self-serve-plus-advisor model.
• Ubezpieczenia Online: One of the largest Polish insurance comparison platforms, focused on motor OC/AC and additional coverages. Directly competes with Rankomat.pl for the same Polish consumer-insurance search demand and the same set of insurance partners.

Regional players

• GoCompare: UK insurance and financial product comparison platform with a strong car insurance vertical. Closely mirrors Rankomat's OC/AC-led, multi-vertical comparison proposition in another geographic market.
• LeLynx (Lyanne Group): Leading French insurance price-comparison aggregator primarily serving motor and home insurance. Functionally identical to Rankomat.pl but operating in France rather than Poland — a geographic-comparable model analog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/rankomat
• Facebookfacebook.com/rankomatpl
• LinkedInlinkedin.com/company/rankomat-pl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rankomat.pl