Comperia.pl
Comperia.pl is a Warsaw-based, publicly listed online financial product comparison platform serving Polish consumers, comparing loans, accounts, and deposits from 30+ banks and earning revenue via affiliate commissions and advertising.
- Company typePublic
- Founded2007
- HeadquartersWarsaw, Poland
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Comperia.pl does
Comperia.pl S.A. is a Warsaw-based, publicly listed (WSE: CPL.WA) financial product comparison platform founded in 2007, and one of the oldest such services in Poland. It operates a web-based aggregator (a "porównywarka") that lets consumers compare personal loans, mortgage loans, credit cards, car loans, consolidation loans, deposits, current accounts, and savings accounts from 30+ partner banks and 200+ product offerings. The platform combines self-service online tools (calculators, rankings, educational articles) with an assisted Call Center sales motion, and distributes its services both through its own website and via embedded tools on partner sites. Users submit inquiries that are routed to partner banks as qualified leads.
The company generates revenue primarily through affiliate/lead-generation commissions from partner banks when users apply for products through the platform, supplemented by advertising revenue. Consumers use the service free of charge. Beyond the core aggregator, the group operates a diversified fintech ecosystem including Comfino (Buy Now Pay Later), ComperiaRaty (online installment loans), Comperia Ubezpieczenia and Compero (insurance distribution and comparison), ComperiaPay (a small payment institution licensed under MIP37/2019), ComperiaLead and ComperiaAgent (affiliate and agent platforms), and Banki.pl (banking product comparison). This structure allows the group to capture margin both as a referral intermediary and as a first-party lender or broker in selected verticals.
Comperia.pl S.A. has 101-250 employees and operates exclusively in Poland. Its CEO, Szymon Fiecek, has led the company since April 2022 after a tenure as technology-focused board member since 2016. The group is regulated under Polish law and processes personal data in compliance with GDPR (RODO). In July 2026, the company announced the beginning of a capital-group reorganization process, signaling upcoming structural changes to how the subsidiaries are organized.
Comperia.pl firmographics
Firmographics- Name
- Comperia.pl
- Legal name
- Comperia.pl S.A.
- Website
- https://comperia.pl
- Company type
- Public
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Comperia.pl is a Warsaw-based, publicly listed online financial product comparison platform serving Polish consumers, comparing loans, accounts, and deposits from 30+ banks and earning revenue via affiliate commissions and advertising.
- Ownership category
- akta.pro rank
Comperia.pl industry classification
Industry- Product category
- Online Financial Comparison Marketplace
- NAICS
- Activities Related to Credit Intermediation (5223)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)
Keywords
Where Comperia.pl is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Comperia.pl business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Affiliate/Lead Generation Commissions: Comperia.pl acts as an intermediary between users and financial institutions. When users apply for products through the platform, the company receives commissions from partner banks and financial institutions.
- Advertising Revenue: The platform displays advertising content from financial institutions and other partners, generating advertising revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free service for consumers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Comperia.pl product offering
Product offeringCore offering
Comperia.pl operates an online financial product comparison aggregator (porównywarka) covering personal loans, mortgage loans, credit cards, deposits, savings accounts, current accounts, and business finance products from over 30 partner banks and 200+ offerings. The platform acts as a credit intermediary, routing user inquiries to banking partners via online tools, Call Center, and partner websites, and is supported by a portfolio of sub-brands covering insurance, BNPL payments, installment loans, and affiliate referrals.
Product overview
Comperia.pl operates as a unified multi-product financial technology ecosystem organized around a core comparison aggregator and several specialized sub-brands. The flagship Comperia.pl portal is a financial product comparison platform (porównywarka) covering personal loans, mortgages, deposits, current and savings accounts, credit cards, and business finance products, with integrated Call Center and credit intermediation services. The Group's portfolio includes Comperia Ubezpieczenia (multi-agency insurance broker), ComperiaPay (small payment institution, MIP37/2019), Compero (insurance comparison), Comfino (installment and deferred payment solutions for e-commerce), ComperiaRaty (online installment loans), ComperiaLead (affiliate/referral program), and ComperiaAgent (agent platform). These products are interconnected: Comperia.pl funnels users to bank and insurance partners; Comfino and ComperiaRaty serve as direct financing channels; Compero and Comperia Ubezpieczenia handle insurance distribution; ComperiaLead drives affiliate acquisition; and ComperiaPay provides the underlying payment infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- Comfino: Installment payment solution for online purchases and e-commerce
- ComperiaRaty
- Compero
- Comperia Ubezpieczenia
- ComperiaPay
Products and services
- Comperia.pl Financial product comparison aggregator allowing consumers in Poland to compare and apply for personal loans, mortgage loans, credit cards, deposits, savings accounts, current accounts, and business finance products from 30+ partner banks and 200+ offerings. Acts as credit intermediary, routing user inquiries to banking partners via Call Center and partner systems.
- Comperia Ubezpieczenia Sp. z o.o.
Quantifiable outcome
- 8,400+ loans facilitated
- +2 more outcomes
Companies that use Comperia.pl
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
Comperia.pl technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Comperia.pl partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- Pekao BankcoreMajor Polish bank partner whose products are featured prominently in Comperia.pl's comparison rankings for personal loans, credit cards, and mortgage loans.
- PKO Bank PolskicoreLargest Polish bank partner offering personal accounts, loans, and other banking products through the Comperia.pl platform.
- Alior BankcoreDigital-focused bank partner offering personal loans, business loans, and credit cards through the comparison platform.
- mBankcoreOnline bank partner offering personal accounts and loans featured in comparisons.
- BNP Paribas BankcoreInternational bank group partner offering consumer loans through the platform.
- Velo BankcoreDigital bank partner offering competitive mortgage and personal loan products featured in rankings.
- Millennium BankcoreBank partner offering mortgage loans and personal accounts through the comparison platform.
- UniCreditcoreInternational banking group offering online personal loans with 0% commission for approved loans.
- Comperia Ubezpieczenia Sp. z o.o.coreMulti-agency insurance subsidiary of the group, providing insurance comparison and distribution services.
- ComfinocoreBuy Now Pay Later (BNPL) payment solution operated by the group, providing installment payment services for e-commerce.
- ComperiaPay Sp. z o.o.corePayment services subsidiary providing mobile and online payment solutions.
- ComperocoreInsurance comparison platform operated by the group, featuring auto, travel, and home insurance products.
- ComperiaRatycoreInstallment loan service providing quick financing for purchases and expenses with fully online process.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Comperia.pl competitors and assessment
Company assessmentDirect peers
- Rankomat.pl: Polish online comparison platform focused on insurance and financial products. Operates in the same Polish comparison-and-lead-gen category as Comperia, with overlapping bank and insurer partnerships.
- Money.pl: Major Polish financial portal offering news, comparison tools, and product rankings for loans, deposits, and insurance. Direct domestic competitor for consumer financial product discovery in Poland.
- Finder.com: Global financial product comparison platform (credit cards, loans, banking, insurance) operating a content-led lead-generation model. Comparable affiliate-revenue structure to Comperia.
- Compare the Market: UK-based comparison marketplace covering insurance, banking, and household financial products with a strong brand-driven traffic model. Comparable to Comperia in monetization (affiliate commissions) and category breadth.
- GoCompare: UK financial product comparison platform (insurance, loans, credit cards) using a lead-generation commission model. Highly comparable business model, customer base, and revenue structure to Comperia.
- LendingTree: US-based online lending marketplace that connects consumers with multiple lenders across personal loans, mortgages, and credit cards via a lead-generation/affiliate model. Closest international analog to Comperia's core loan-comparison business.
- TotalMoney.pl: Polish financial product comparison site owned by Mfind, offering comparison and lead generation for loans, mortgages, insurance, and bank accounts. Overlapping Polish marketplace and partner-bank relationships.
Broad incumbents
- Bankier.pl: Largest Polish financial portal owned by Grupa Allegro/PFR. Broader financial media, news, and comparison offering; competes for the same consumer financial-product-search traffic as Comperia.
- NerdWallet: US consumer finance advisory and comparison platform with a content-plus-affiliate model across credit cards, loans, banking, and insurance. Comparable in monetization and content-driven acquisition strategy.
- Bankrate: US financial comparison and rate-shopping platform owned by Red Ventures, covering mortgages, credit cards, deposits, and insurance. Comparable in scale and category breadth though primarily US-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Comperia.pl social profiles
Digital presenceComperia.pl compliance and trust
Trust signalCompliance3 records
Comperia.pl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Comperia.pl leadership team
Management profileNumber of profiles
Profiles5 records
Comperia.pl subsidiaries and ownership
Company hierarchySubsidiaries8 records
Comperia.pl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Comperia.pl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Comperia.pl
What does Comperia.pl do?
Comperia.pl operates an online financial product comparison aggregator (porównywarka) covering personal loans, mortgage loans, credit cards, deposits, savings accounts, current accounts, and business finance products from over 30 partner banks and 200+ offerings. The platform acts as a credit intermediary, routing user inquiries to banking partners via online tools, Call Center, and partner websites, and is supported by a portfolio of sub-brands covering insurance, BNPL payments, installment loans, and affiliate referrals.
Is Comperia.pl a public or private company?
Comperia.pl is a public company. It is classified as public and is currently operating.
When was Comperia.pl founded?
Comperia.pl was founded in 2007. It employs 101 to 250 people.
Where is Comperia.pl based?
Comperia.pl is headquartered in Warsaw, Poland, in the Europe region.
How does Comperia.pl make money?
Two revenue lines are on record. Affiliate/Lead Generation Commissions are the primary driver. The others are advertising Revenue.
Who are Comperia.pl's main competitors?
Direct peers on record are Rankomat.pl, Money.pl, Finder.com, Compare the Market, GoCompare, LendingTree and TotalMoney.pl. Broad incumbents are Bankier.pl, NerdWallet and Bankrate.
Does Comperia.pl have an API?
No public API is recorded for Comperia.pl.
What industry is Comperia.pl in?
Comperia.pl's product category is Online Financial Comparison Marketplace. Its primary akta.pro industry code is FSAEAMAM, Lead Generation, Comparison & Marketplace Platforms (Financial Products). Its NAICS code is 5223 and its SIC code is 6163.