Adrien Gagnon

What Adrien Gagnon does

Adrien Gagnon (legal entity: Adrien Gagnon - Santé Naturelle A.G. Ltée) is a privately-held Canadian natural health supplements company founded in 1946 by Adrien Gagnon and headquartered in Quebec. The company develops, manufactures, and distributes vitamins, minerals, medicinal plant extracts, and specialized supplement formulations under its own brand and four named sub-brands: Feminex (women's health), Energex (energy, marketed as Quebec's #1 natural energy supplement), Relaxen (sleep and relaxation), and Probiox (probiotics), plus an Articulations joint-health collection. Its portfolio spans approximately 87 products covering women's health (menstrual, menopause, urinary, beauty), men's health, adolescents, children, sleep, stress, energy, joint health, immunity, and digestion.

Product technology is grounded in clinically-studied and standardized natural ingredients, notably the proprietary EstroG-100MC blend (Angelica gigas, Cynanchum wilfordii, Phlomis umbrosa) used in Feminex Méno Apaisant Extra for menopause symptom relief, the Affron standardized saffron extract (3.5% lepto-spersalides) in Humeur Ado for adolescent mood support, and silymarin from milk thistle for liver support. Products carry Health Canada Natural Product Number (NPN) certifications and are manufactured domestically in Canada/Quebec, with formats spanning capsules, liquids, gummies, tablets, and sachets at retail prices of roughly $7-$42.

The business model is direct-to-consumer e-commerce through a Shopify-powered Shopify storefront (adriengagnon.com) supplemented by a subscription program offering 10% off recurring deliveries (every 2 weeks to 2 months) and free shipping over $35. GTM is concentrated on a single geographic market (Canada), driven by content marketing (health blog), email newsletters, customer reviews, and bilingual (French/English) phone support. There are no disclosed B2B accounts, retail distribution partners, or institutional customers; revenue is generated exclusively through consumer product sales, with subscription as the sole recurring-revenue mechanism. Leadership rests with President/CEO Philippe Trudeau; the founder Adrien Gagnon is preserved as the heritage brand identity.

Name

Adrien Gagnon

Legal name

Adrien Gagnon - Santé Naturelle A.G. Ltée

Website

https://adriengagnon.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Adrien Gagnon is a Canadian natural health supplements company founded in 1946, manufacturing and selling approximately 87 vitamins, minerals, and herbal formulations directly to Canadian consumers through e-commerce under sub-brands targeting women's health, energy, sleep, joint health, and immunity needs.

Ownership category

akta.pro rank

Product category

Natural Health Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Probiotics & Digestive Health Supplements (CRADAGAF), Herbal & Botanical Supplements (CRADAGAD), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Natural health supplements
• Vitamins and minerals
• Herbal supplements
• Women's health products
• Joint health supplements

Headquarters

HQ city

Brossard

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Product Sales: Direct-to-consumer sales of natural health supplements including vitamins, minerals, medicinal plants, and specialized formulations. Products sold in multiple formats (capsules, liquids, gummies, sachets) at price points ranging from $7 to $42. The company operates a subscription model offering 10% discount on recurring orders delivered every 2 weeks or monthly.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Adrien Gagnon manufactures and sells natural health supplements, vitamins, minerals, and medicinal plant-based products directly to Canadian consumers via its e-commerce website. The catalog spans energy, women's health, joint health, immune support, sleep, stress, men's health, and children's wellness, with branded sub-lines such as Energex, Feminex, Articulations, Relaxen, and Probiox. Many products carry Health Canada NPN certifications and are formulated in Quebec.

Product overview

Adrien Gagnon is a Canadian natural health supplements company founded in 1946, offering a diverse portfolio of over 87 health products organized into specialized sub-brands. The core product lines include Energex (energy supplements featuring Boost, Endurance, Focus, and Récup variants), Feminex (women's health covering menopause, menstrual health, urinary support, and beauty), and Articulations (joint health including collagen, glucosamine, turmeric, and Devil's Claw). The company also offers broad categories of supplements including sleep aids (melatonin, valerian, Relaxen), immune support (echinacea, vitamins C and D, zinc), digestive health (probiotics, milk thistle), and minerals (magnesium, zinc, biotin). Products are formulated with carefully selected natural ingredients, available in multiple formats (capsules, liquids, gummies, tablets), and many carry certifications such as vegan, gluten-free, non-GMO, and sugar-free. The company operates primarily as an e-commerce business with a subscription model for regular purchases.

Differentiator

Problem solved

Functional benefit

Brands

• Feminex: Women's health supplement line covering menstrual health, menopause, urinary health, and beauty from puberty to menopause.
• Energex
• Relaxen
• Probiox

Products and services

• Energex Boost Quick energy liquid supplement combining kola nut, ginseng, and adaptogenic plants for mental clarity and physical vitality; priced at $19.99.
• Energex Endurance Long-lasting endurance supplement combining maca and Panax ginseng to combat stress-related fatigue and support physical and cognitive performance.
• Energex Focus Mental focus and concentration supplement for sustained cognitive performance.
• Energex Récup' Recovery supplement with three types of ginseng to restore vitality, support mental concentration, and promote physical recovery.
• Feminex Méno Apaisant Extra Extra-strength menopause relief supplement with EstroG-100, a clinically proven, phytoestrogen-free proprietary blend for severe menopausal symptoms; priced at $25.99.
• Feminex Méno Apaisant Menopause support supplement containing phytoestrogens to relieve hot flashes, nervous tension, menstrual pain, and PMS symptoms.
• Feminex Libido Active Women's libido and vitality support supplement.
• Stimul Libido Men's sexual health supplement with ginseng and maca to boost energy, circulation, and physical performance.
• Collagène Triple Action Triple-action collagen supplement with hydrolyzed collagen from grass-fed bovine source, lysine, and vitamin C to support cartilage, bone health, and reduce joint pain; priced at $28.49.
• Glucosamine Joint health supplement available in various formulations including sulfate, with chondroitin, and vegan options.
• Curcuma avec Bioperine Turmeric supplement with Bioperine for enhanced bioavailability to support joint health and mobility.
• NEM Anti-Douleur Natural Eggshell Membrane supplement for joint pain relief and cartilage support.
• Griffe du Diable Extra Fort Devil's Claw extra-strength supplement with anti-inflammatory and analgesic properties for joint pain relief associated with osteoarthritis and back pain.
• Mélatonine Melatonin sleep supplements available in various dosages (1mg to 10mg) and formats including fast dissolution, liquid, and gummies.
• Nuit sans réveil sans mélatonine Sleep support supplement with L-theanine, passionflower, and California poppy for uninterrupted sleep without melatonin.
• Relaxen Sleep and relaxation supplement line including Relaxen Nuit (night formula) and Relaxen Jour (day formula with gummy option); priced at $14.49.
• Valériane Valerian root supplement for relaxation and sleep improvement, acting on the GABA neurotransmitter system.
• Ashwagandha et L-Théanine Adaptogen combination supplement with ashwagandha and L-theanine for stress management and mental well-being.
• Humeur Ado Mood support supplement for adolescents (12+) with standardized Affron saffron extract to help balance mood, reduce agitation, and manage stress.
• Probiox Probiotic supplement line with Probiox 7 (extra strength) and Probiox 10 Immunity for gut health and immune support.
• Canneberge Cranberry supplement for urinary tract health, available in vegetarian capsules and gummy format.
• Échinacée Echinacea supplement line for immune support, available as liquid extract, capsules, and ampoules for adults and children.
• Oméga-3 Omega-3 fish oil supplement in liquid and mini capsule formats for overall health support.
• Vitamine D Vitamin D supplement available in various dosages (1000-2500 IU) and formats including gummies and sugar-free options.
• Vitamine C Vitamin C supplement available in sugar-free gummy format for immune support.
• Chardon-Marie Milk thistle supplement for liver detoxification and hepatic function support, containing silymarin at 10:1 extract concentration equivalent to 2,400mg of dried milk thistle.
• Huile de graines de Citrouille Pumpkin seed oil supplement for prostate health and urinary function support in men 50+.
• Digest 365 Daily digestive health supplement for regular use; priced at $13.99.
• Biotine 10 000 mcg Extra-strength biotin supplement for hair, skin, and nail health.
• Magnésium Magnesium supplement available in extra-strength tablets and liquid format for various health benefits.
• Zinc Zinc supplement available in 25mg and 50mg dosages, including sugar-free gummy options.
• SOS Règles Menstrual cramp relief supplement for adult women.
• SOS Règles Ado Menstrual discomfort relief supplement formulated for adolescents.
• SOS SPM Premenstrual syndrome relief supplement for symptom management.
• Feminex Anti-Rides Anti-aging beauty supplement for skin health.
• Feminex Canneberges Préventives Preventive cranberry supplement to reduce frequency and severity of recurrent urinary tract infections.
• Sirop d'échinacée pour enfants Child-friendly echinacea syrup for immune support during seasonal changes.
• TendoFlex Tendon and ligament support supplement.

Quantifiable outcome

• Products contain NPN (Natural Product Number) certifications, indicating regulatory approval from Health Canada
• +2 more outcomes

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CanPrev: Canadian practitioner-grade supplement brand focusing on condition-specific formulations (thyroid, mood, immunity, hormones), overlapping with Adrien Gagnon's Feminex, Energex, and joint-health sub-brands in the Canadian natural health market.
• Organika Health Products: Canadian supplements brand selling collagen, women's health, joint, immune, and sleep products through DTC and retail channels, with comparable Quebec/Canada heritage and a similar multi-format (capsule, powder, gummy) product strategy.
• Preferred Nutrition: Canadian natural health supplements brand with broad condition-specific coverage (women's health, joint, immunity, sleep), competing with Adrien Gagnon in the same health-food store and DTC channels across Canada.
• Jamieson Wellness: Canada's largest natural health products manufacturer and brand owner (Jamieson, Pure Integrative Health, YouTheory), competing head-to-head with Adrien Gagnon across vitamins, minerals, herbal supplements, and condition-specific categories in the Canadian market.
• Natural Factors: Canadian-British Columbian supplements manufacturer with a deep herbal, vitamin, and condition-specific catalog, overlapping directly with Adrien Gagnon on joint health, women's health, immune, and stress/sleep SKUs sold through health-food and DTC channels.
• Webber Naturals: Canadian mass-market supplement brand offering a broad catalog of vitamins, minerals, herbal, and condition-specific supplements, directly competitive with Adrien Gagnon in the value and mid-tier Canadian natural health segment.
• Genuine Health: Canadian natural health company selling condition-specific supplements (sleep, joint, gut, women's health) with DTC and retail distribution; comparable in size, Canadian focus, and category mix to Adrien Gagnon.
• Sisu: Canadian natural health brand offering vitamins, supplements, and condition-specific products (joint, stress, women's health) sold through health retailers and online, comparable in scale and Canadian-market focus to Adrien Gagnon.
• AOR (Advanced Orthomolecular Research): Canadian evidence-based supplement brand specializing in condition-specific formulations (sleep, mood, joint, women's health) with a similar clinical-claims positioning to Adrien Gagnon's Feminex and Relaxen lines.

Broad incumbents

• Nature's Bounty: Large global vitamin and supplements brand (part of Nestlé Health Science) offering broad vitamin, mineral, herbal, and condition-specific SKUs across North America; competes with Adrien Gagnon across virtually every category but at significantly larger scale and broader distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/adriengagnoncie
• Facebookfacebook.com/adriengagnoncie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adrien Gagnon