What Webber Naturals does

Webber Naturals, operating through its legal entity WN Pharmaceuticals Ltd., is a Canadian-owned natural health products company founded in 1948 and headquartered in Coquitlam, Canada. The company formulates, manufactures, and sells a catalog of more than 230 vitamins, minerals, supplements, and herbal products organized across core categories (vitamins and minerals, supplements, herbs) and by consumer health goal (immune support, sleep and stress, brain health, digestive health, heart health, bone and joint, skin/hair/nails, weight management, eye health) and by demographic (women's health, men's health, 50+ adults, kids' health). The product portfolio includes specialized lines such as Collagen30, UltraCran, Osteo Joint Ease, Super NEM, Dairy Again, RoyalRed Krill Oil, Crystal Clean from the Sea, and a Sesame Street-licensed children's vitamin range, incorporating clinically studied licensed ingredients such as NEM, UC-II Collagen, Testofen, and Sensoril ashwagandha.

Technically, the company uses conventional nutraceutical formulation and manufacturing approaches, including proprietary tri-layer tablet technology for controlled-release melatonin products, cold-pressed extraction for natural-source vitamin E, and enteric-coated softgels to reduce fishy aftertaste in omega-3 products. Quality and environmental standards include IVO certification for omega-3 potency and purity, carbon-neutral operations, NHP/NPN regulatory compliance under Health Canada, non-GMO and gluten-free formulations, and batch-level testing for purity and potency. Manufacturing is Canadian, with a stated preference for locally grown Canadian ingredients.

The business model is direct-to-consumer e-commerce (webbernaturals.com with separate Canadian and US storefronts, powered by Shopify) supplemented by wholesale distribution through Costco Canada, where 48 SKUs are exclusive to the warehouse channel. Revenue is generated through one-time unit purchases priced between roughly $9.99 CAD and $84.49 CAD, with free shipping over $30 CAD, promotional discounting (e.g., 25% off Omega-3), email capture (20% off first order), and an affiliate program. Marketing is driven by content marketing (an educational blog across health topics), organic social presence (Twitter/X, Facebook, Instagram, YouTube), email newsletters, affiliate referrals, and the Costco retail relationship. End customers are individual consumers across demographic segments, with no disclosed enterprise or B2B contracts. The company employs between 1,001 and 5,000 people and is privately held with no disclosed parent, subsidiaries, funding rounds, or M&A activity.

Name

Webber Naturals

Legal name

WN Pharmaceuticals Ltd.

Website

https://webbernaturals.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Webber Naturals is a Canadian-owned manufacturer and retailer of vitamins, minerals, and supplements, founded in 1948, selling over 230 SKUs directly to consumers via webbernaturals.com and wholesale through Costco Canada across women's, men's, 50+, and kids' health segments.

Ownership category

akta.pro rank

Product category

Vitamins and Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Vitamins & Minerals (Single Nutrients) (CRADAGAB)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Herbal & Botanical Supplements (CRADAGAD), Multivitamins & Daily Packs (CRADAGAC), Men’s Health Supplements (Testosterone, Prostate, Vitality) (CRADAGAL)

Keywords

• Dietary supplements
• Natural health products
• Vitamins and minerals
• Herbal supplements
• Nutritional supplements

Headquarters

HQ city

Coquitlam

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Supplement Sales: Primary revenue stream through webbernaturals.com direct-to-consumer sales of vitamins, minerals, supplements, and herbal products to individual consumers in Canada and the United States.
2. Costco Retail Distribution: Wholesale distribution of 48 exclusive products through Costco warehouse clubs in Canada, reaching Costco's membership base with larger quantity formats and value pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Webber Naturals formulates, manufactures, and sells natural health products including vitamins, minerals, supplements, and herbal remedies for individual consumers across Canada and the United States. The product portfolio spans over 230 SKUs across categories such as immune support, sleep and stress, digestive health, joint health, heart health, bone health, brain health, women's health, men's health, children's health, and adults 50+. Distribution is primarily direct-to-consumer via the company's own e-commerce stores, supplemented by 48 exclusive products sold through Costco warehouse clubs.

Product overview

Webber Naturals is a Canadian-owned natural health products company established in 1948, offering a comprehensive portfolio of over 230 vitamins, minerals, and supplements. The product line spans core categories including Vitamins and Minerals (A, B, C, D, E, K, Calcium, Iron, Magnesium, Zinc), Supplements (Amino Acids, Antioxidants, Apple Cider Vinegar, Collagen, CoQ10, Fibre, Glucosamine/NEM, Melatonin, Omegas, Probiotics), and Herbs (Echinacea, Maca, Turmeric, Ashwagandha, Saw Palmetto, Milk Thistle, Berberine, Cranberry). The company targets specific demographics through specialized lines including Women's Health (Biotin, Collagen30, Women's Probiotic), Men's Health (Super Prostate, Zinc), 50+ Adults (Adult 50+ Probiotic), Kids' Health (Sesame Street Vitamins), and Costco Exclusive products. Health-specific formulations address Immune Support, Sleep & Stress, Brain Health, Digestive Health, Weight Management, Eye Health, Heart Health, Bone & Joint Health, and Energy Support. Bestselling products include Magnesium Bisglycinate, Triple Strength Omega-3, Probiotic 30 Billion, and various melatonin formulations. The company emphasizes Canadian manufacturing, non-GMO ingredients, rigorous quality testing, and eco-responsibility including carbon-neutral operations.

Differentiator

Problem solved

Functional benefit

Brands

• Sesame Street Vitamins: Kid-friendly gummies and vitamins featuring Sesame Street characters for children's health
• Collagen30
• Right Fibre4
• Ultra Cran
• RoyalRed Omega-3 Krill Oil
• Crystal Clean from the Sea
• Super NEM
• Osteo Joint Ease
• Dairy Again

Products and services

• Vitamin E Natural Source 400 IU Softgels Cold-pressed natural-source vitamin E (400 IU d-alpha tocopheryl) softgel supplement manufactured without chemical solvents for better absorption, non-GMO and free from artificial additives; targeted at adult consumers seeking antioxidant supplementation.
• Gentle Iron with Vitamin C, B12, and Folic Acid 28mg Iron bisglycinate supplement with vitamin C for enhanced absorption plus B12 and folic acid, formulated to support red blood cell production and prevent iron-deficiency anemia while minimizing gastrointestinal side effects; targeted at women, adults 50+, and others with low iron levels.
• Sleep Cycle Melatonin with L-Theanine, 5-HTP & Sleep Botanicals (10mg Tri-Layer Tablets) Tri-layer tablet combining 10mg melatonin (5mg immediate release and 5mg extended release) with L-Theanine, 5-HTP, valerian, passionflower, and hops for restorative sleep support; targeted at adults experiencing sleep onset or sleep maintenance difficulties.
• Ultra Testosterone Boost Men's health formula combining Testofen standardized fenugreek extract, Sensoril ashwagandha extract, maca, boron, and zinc to support libido, free testosterone production, and stress symptom reduction; targeted at adult men seeking testosterone and vitality support.
• Berberine Plus with Green Coffee Bean Cardiovascular and weight management formula combining 250mg berberine hydrochloride with 200mg green coffee bean extract standardized to 45% chlorogenic acids; targeted at adults seeking blood sugar and metabolic support.
• Sesame Street Vitamins (Children's Line) Licensed Sesame Street-branded children's vitamin and supplement line including Power Multivitamin Gummies, Omega-3 with DHA Gummies, Probiotic 1 Billion Gummies, Vitamin C 125mg Gummies, Vitamin D3 600 IU Gummies, and Incredible Power Multi Chewables; targeted at parents of children seeking kid-friendly daily nutrition.
• Costco Exclusive Products 48 supplement products available exclusively at Costco warehouse locations across Canada, including higher-potency formulations and larger quantity formats such as Ashwagandha 3600mg, Astaxanthin 6mg, Calcium Citrate Vitamin D3, and Complete Digestive Enzymes at member-only pricing.
• Collagen30 (Bioactive Collagen Peptides Line) Registered sub-brand of bioactive collagen peptides products with various formulations including ceramides, biotin, hyaluronic acid, and melatonin for skin, hair, nails, and sleep support; targeted at adult consumers seeking beauty-from-within supplementation.
• Crystal Clean from the Sea (Omega-3 Liquid) Registered sub-brand of omega-3 liquid supplements with lemon cake flavor and added vitamin D, featuring enteric-coated softgel technology to prevent fishy aftertaste; targeted at adults seeking omega-3 supplementation in liquid format.
• Right Fibre4 (Intestinal Regularity and IBS Support) Registered sub-brand of four-fibre blend supplements for intestinal regularity and IBS support, including related digestive product lines such as Dairy Again lactase enzyme supplements for lactose intolerance; targeted at adults with digestive regularity concerns.
• UltraCran (Cranberry Supplements) Registered sub-brand of high-potency cranberry supplements available in 10,000mg and 30,000mg dosages and combined with probiotics, for urinary tract health support; targeted at adults seeking urinary tract wellness.
• Osteo Joint Ease (Joint Health Supplements) Registered sub-brand of joint health supplements with InflamEase and glucosamine formulations, plus related products including Super NEM (Natural Eggshell Membrane) and Advanced Collagen + NEM / UC-II Collagen for joint comfort and mobility; targeted at adults experiencing joint stiffness or age-related joint discomfort.

Quantifiable outcome

• Every batch of supplements is rigorously tested to exceed quality standards for purity and potency
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• CostcocoreChannel Partner/ Reseller/ DistributorCostco serves as a major retail distribution partner for Webber Naturals, offering 48 exclusive products available only at Costco warehouse locations across Canada. These exclusive products include higher-potency formulations and larger quantity options such as Ashwagandha 3600mg, Astaxanthin 6mg, Calcium Citrate Vitamin D3, Complete Digestive Enzymes, and various other supplements at member-only pricing.
• ShopifycoreTechnology or IntegrationShopify powers Webber Naturals' direct-to-consumer e-commerce operations including their Canadian and US online stores. The platform handles website functionality, product catalog management, and order processing.
• Shopify PaymentscoreTechnology or IntegrationShopify Payments processes payment transactions for online purchases through webbernaturals.com as the primary payment processing solution.
• Sesame StreetminorOEM/ Whitelabel/ Licensing PartnerLicensed Sesame Street branding for a line of children's vitamins including Power Multivitamin Gummies, Omega-3 with DHA Gummies, Probiotic Gummies, Vitamin C Gummies, Vitamin D3 Gummies, and Incredible Power Multi Chewables designed for kids.
• Stratum Nutrition (NEM)coreOEM/ Whitelabel/ Licensing PartnerLicensed NEM (Natural Eggshell Membrane) ingredient from Stratum Nutrition used in Super NEM and Advanced Collagen + NEM joint health products. NEM is a clinically studied ingredient for joint comfort and mobility.
• Gencor (Testofen)coreOEM/ Whitelabel/ Licensing PartnerLicensed Testofen fenugreek extract from Gencor used in Ultra Testosterone Boost. Testofen is a standardized 33:1 extract (50% saponins) clinically studied to increase total and free testosterone levels in men.
• Natreon (Sensoril)coreOEM/ Whitelabel/ Licensing PartnerLicensed Sensoril ashwagandha extract from Natreon used in Ultra Testosterone Boost. Sensoril is a patented extract (32-45% withania oligosaccharides, 10-20% withanolide glycosides) clinically studied to reduce cortisol and stress symptoms.
• Niagara Escarpment Carbon Forest ProjectminorStrategic or Co-development PartnerEnvironmental partnership to protect the Niagara Escarpment, described as the oldest forest ecosystem in eastern North America, supporting carbon sequestration and environmental sustainability.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jamieson Wellness: Jamieson Wellness is a Canadian-owned vitamins, minerals, and supplements manufacturer founded in 1922, operating a comparable multi-channel model with strong Canadian mass-market retail and DTC distribution. It is the closest direct competitor to Webber Naturals in the Canadian natural health products space.
• Natural Factors: Natural Factors is a Canadian family-owned supplement manufacturer based in British Columbia, producing vitamins, minerals, herbal, and specialty supplements with a comparable breadth of SKUs and focus on Canadian quality and sustainability messaging.
• NOW Foods: NOW Foods is a large US-based family-owned supplement manufacturer offering an extensive catalog of vitamins, minerals, herbs, and sports nutrition products across multiple formats. It is a direct peer in product breadth, multi-format offerings, and direct-to-consumer plus retail distribution.
• Solgar: Solgar is a premium vitamin and mineral supplement brand owned by Nature's Bounty, focused on high-quality formulations including chelated minerals and omega-3s. It competes with Webber in the premium, multi-format vitamin and supplement category.
• Garden of Life: Garden of Life is a US-based organic and whole-food supplement brand owned by Nestlé Health Science, offering vitamins, probiotics, and herbal supplements with a similar emphasis on clean-label, non-GMO, and sustainability credentials.
• Life Extension: Life Extension is a US premium supplement brand offering vitamins, minerals, and clinically studied formulations including branded ingredients similar to Webber's licensed ingredient strategy. Direct-to-consumer focus with broader premium positioning.
• New Chapter: New Chapter is a US-based whole-food and organic supplement brand owned by Procter & Gamble, offering vitamins, minerals, and herbal supplements with a similar emphasis on natural sourcing and sustainability messaging.
• Nordic Naturals: Nordic Naturals is a US-based omega-3 specialist brand with a comparable focus on triglyceride-form fish oils, enteric coating, and third-party purity certifications (including IVO-style testing) that directly overlaps with Webber's omega-3 product line and quality positioning.

Broad incumbents

• Nature's Bounty: Nature's Bounty (formerly NBTY) is a broad incumbent US supplement manufacturer and brand owner with a portfolio including Nature's Bounty, Solgar, and Puritan's Pride, offering overlapping vitamins and supplements at mass-market price points across extensive retail distribution.

Regional players

• Vitabiotics: Vitabiotics is a UK-based family-owned supplement manufacturer with a broad portfolio of vitamins and minerals, most notably in the Osteocare and Pregnacare ranges. It is a comparable manufacturer/brand peer operating primarily outside of Webber's North American footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/webbernaturals
• YouTubeyoutube.com/@webbernaturals
• Facebookfacebook.com/webbernaturals
• Instagraminstagram.com/webbernaturals

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webber Naturals