What WhiteHaven does

WhiteHaven is a private equity real estate firm that exclusively acquires, renovates, and asset-manages value-add multifamily housing in the Greater Phoenix, Arizona metropolitan area. Founded by principals Ben Leybovich and Sam Grooms — former Deloitte CPA and $5 billion public company SEC reporting leader respectively — the firm runs a programmatic strategy targeting under-managed Class B/C assets, deploying renovation budgets up to $45,000 per unit to reposition properties for higher-qualified tenant profiles. The current portfolio spans ten identified assets totaling approximately 1,000+ units across the life cycle: five active properties (721 units, including Haven at Towne Center, Haven Townhomes at P83, Haven at Arrowhead, Haven at Midtown, and Haven Rio) and five exited deals that delivered 25%–60% IRRs over 14–36 month holds.

The platform comprises an 8-person team structured around acquisitions, asset management, real estate development, and construction project management, supported by a dedicated investor portal (investors.whitehaven.com) for accredited-individual-investor capital raising. WhiteHaven has cultivated reputational capital through endorsements from real estate media figures (Scott Trench, Brandon Turner, Jim Wang, Logan Hassinger) and the 2021 Arizona Multihousing Association Tribute Award for Renovated Community of the Year, using podcast appearances, newsletter content, and referral marketing as primary demand-generation channels.

WhiteHaven's revenue mechanics operate as a classic multifamily syndication model: acquisition fees at deal close, asset management fees on deployed equity, and a promote (profit participation) on exits once investor hurdles are met. Capital is raised exclusively from accredited individual investors (HNWs with $200k+ income or $1M+ net worth, plus license/asset qualifiers) for each discrete deal, with no disclosed institutional LP base, no parent company, and no venture backing. Distribution is single-channel and direct: every opportunity flows through the proprietary investor portal, with no third-party resellers or wholesalers. Total cumulative equity raised across identified properties approaches $140M, implying aggregate asset value exceeding $340M at typical 60–70% leverage.

Name

WhiteHaven

Legal name

WhiteHaven

Website

https://whitehaven.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

WhiteHaven is a private equity real estate firm that acquires, renovates, and asset-manages value-add multifamily housing exclusively in Greater Phoenix, Arizona, raising capital per deal from accredited individual investors through a proprietary investor portal.

Ownership category

akta.pro rank

Product category

Multifamily Real Estate Investment

NAICS

Lessors of Residential Buildings and Dwellings (531110), Residential Property Managers (531311)

SIC

Real Estate Dealers (For Their Own Account) (6532), Investors, Nec (6799)

akta.pro primary industry

Real Estate Funds — Value-Add (FSANAEAH)

Keywords

• Multifamily real estate investment
• Value-add renovations
• Real estate syndication
• Accredited investor opportunities
• Asset management services

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Real Estate Syndication / Private Equity: WhiteHaven acquires multifamily properties, raises equity from accredited investors for each deal, performs value-add renovations, and generates returns through property appreciation and rental income. Revenue is generated through management fees, promote structures, and profit participation when properties are sold.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

WhiteHaven is a private equity real estate firm that acquires, renovates, and operates value-add multifamily properties in the Phoenix metropolitan area. It raises equity from accredited investors for each property, executes extensive unit renovations (up to $45,000 per unit), and manages assets through disposition to generate returns through rental income and property appreciation.

Product overview

WhiteHaven is a private equity real estate firm specializing in multifamily housing investment in Greater Phoenix, Arizona. The company offers direct investment opportunities in a portfolio of apartment communities through its investor portal. The product portfolio consists of ten distinct real estate investment offerings: five currently active investments (Haven Rio, Haven at Midtown, Haven at Towne Center, Haven Townhomes at P83, and Haven at Arrowhead) and five completed/exited investments (Haven on Thomas, Haven on the Rail, Haven on Peoria, Haven at South Mountain, and Canyon 35). These range from 44-unit to 240-unit multifamily communities and townhome properties, with investors accessing opportunities through the investor portal at investors.whitehaven.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Haven Rio A 44-unit multifamily community in Mesa, AZ built in 1986, featuring one and two-bedroom units averaging 832 square feet. Currently open for investment as an active WhiteHaven value-add multifamily offering.
• Haven at Midtown A 138-unit institutional-grade multifamily community in Phoenix's Midtown built in 2002, featuring studio, one-bedroom, and two-bedroom units with resort-style amenities including pool, gym, and dog park. Currently open for investment.
• Haven at Towne Center A 240-unit institutional-quality garden-style apartment community in Glendale, AZ near Arrowhead Towne Center, with one and two-bedroom units averaging 871 square feet. Currently open for investment.
• Haven Townhomes at P83 A 163-unit townhome community in Peoria, AZ built in 2007, consisting entirely of townhomes with 1x1, 2x2, and 3x3 configurations featuring private two-car garages. Currently open for investment.
• Haven at Arrowhead A 136-unit institutional-quality multifamily community in the Arrowhead area of Phoenix, situated on a golf course and lake. Currently open for investment.
• Haven on Thomas A 104-unit multifamily community on Phoenix's West side, fully renovated with 100% unit interior improvements, generating 60% IRR and 1.8x multiple before exit. Completed/disposed investment.
• Haven on the Rail A 94-unit community in downtown Mesa, AZ featuring in-unit washer/dryer installations and a new on-site office and gym building, delivering nearly 50% IRR. Completed/disposed investment.
• Haven on Peoria A 164-unit multifamily community in Glendale, AZ with 47% revenue increase through renovations, delivering 25% IRR to investors. Completed/disposed investment.
• Haven at South Mountain A 117-unit multifamily community in South Phoenix featuring a 48% revenue increase with 41% IRR, which won the 2021 AMA Tribute Awards for Renovated Community of the Year. Completed/disposed investment.
• Canyon 35 WhiteHaven's first Phoenix MSA acquisition near Grand Canyon University, a 98-unit community that doubled partner investment in 36 months with 25% IRR. Completed/disposed investment.

Quantifiable outcome

• Canyon 35: 25% IRR over 36 months, doubled partner investment
• +4 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fundrise: Large-scale real estate investment platform offering diversified eREITs and individual deal access to retail and accredited investors. Comparable in connecting investors to real estate, but operates at nationwide scale across multiple property types and fund structures.
• Roofstock: Real estate investment platform that facilitates ownership of single-family rental properties and has expanded into multifamily. Provides accredited investor access to individual rental properties, somewhat comparable to WhiteHaven's investor portal model.

Direct peers

• CrowdStreet: Online real estate investment marketplace that pools accredited investor capital into individual commercial and multifamily deals. Comparable business model to WhiteHaven's direct-to-accredited-investor syndication approach, though operating at broader national scale.
• Origin Investments: Private equity real estate firm offering accredited investors access to individual multifamily and commercial deals. Comparable sponsor structure with deal-by-deal syndications and a focus on value-add strategies.
• BAM Capital: Multifamily value-add syndicator focused on the Sun Belt, with a similar thesis of acquiring, renovating, and repositioning workforce-housing apartment communities. Highly comparable in strategy, target market, and accredited investor capital model.
• RealtyMogul: Real estate investment platform offering accredited investors access to individual property deals and REITs. Operates a similar deal-by-deal syndication model with accredited investor gating.

Others

• BiggerPockets: Real estate investing community, media, and education platform. Not a direct competitor but a strategic ecosystem partner - WhiteHaven's principals have appeared on BiggerPockets podcasts and its CEO Scott Trench is a multi-deal investor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/whitehavencap
• Facebookfacebook.com/WhiteHavenCapital
• LinkedInlinkedin.com/company/whitehaven

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WhiteHaven