Nina Footwear
- Company typePrivate
- Founded1954
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Nina Footwear firmographics
Firmographics- Name
- Nina Footwear
- Legal name
- Nina Shoes
- Website
- https://ninashoes.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Nina Footwear industry classification
Industry- Product category
- Women's Fashion Footwear
- NAICS
- Shoe Retailers (45821)
- SIC
- Retail-Shoe Stores (5661)
- akta.pro primary industry
- Dress & Formal Footwear (CRAAACAC)
- akta.pro secondary industry
- Casual & Lifestyle Footwear (CRAAACAB)
Keywords
Where Nina Footwear is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Nina Footwear business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct Product Sales: One-time purchase of footwear and accessories through e-commerce platform. Products include women's shoes, bridal shoes, handbags, and girls' shoes sold at various price points ranging from $39.99 to $119.00.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard pricing for footwear and accessories |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Nina Footwear product offering
Product offeringCore offering
Nina Footwear (operating as Nina Shoes) is a heritage fashion footwear and accessories brand that designs, sources, and sells women's shoes, bridal footwear, coordinating handbags, and girls' shoes directly to consumers through its e-commerce website ninashoes.com. The company offers pumps, sandals, block heels, platforms, flats, wedges, and wide-width options in sizes 5-12, alongside bridal collections for brides, bridesmaids, mother of the bride, and flower girls.
Product overview
Nina Shoes is a fashion footwear and accessories brand with over 70 years of history, offering a focused portfolio of women's shoes, bridal footwear, handbags, and children's shoes. The product lineup centers on four core categories: Women's Shoes (including pumps, sandals, platforms, heels, flats, and wide-width options), Bridal Shoes (with dedicated sub-collections for brides, bridesmaids, mother of the bride, and flower girls), Handbags (coordinating clutches and bags designed to pair with footwear), and Girls' Shoes (dress, school, and casual styles). Additional offerings include retro archive styles, shoe-bag bundle sets, bag charms, and a clearance section. The brand emphasizes comfort features including cushioned insoles and secure fits across its footwear line.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Shoes
Companies that use Nina Footwear
Customer profileSegments3 records
Ideal customer profiles3 records
Nina Footwear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nina Footwear partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Nina Footwear competitors and assessment
Company assessmentBroad incumbents
- David's Bridal: National bridal-wear retailer carrying shoes alongside dresses and accessories. Captures the same bridal shopper and occasion footwear category but with a much broader wedding vertical footprint.
- Aerosoles: Established women's comfort footwear brand with wide-width offerings and cushioned insoles. Directly comparable functional benefits (comfort, fit) that Nina Shoes markets across its footwear line.
- Steve Madden: Large-scale women's fashion footwear brand with broad assortment across casual, dress, and occasion styles. Competes with Nina Shoes in pumps, sandals, and block heels while operating at meaningfully larger scale.
- Jessica Simpson Collection: Mass-market women's fashion footwear and apparel brand with comparable price points and dress/casual assortment. Shares Nina Shoes' value-tier positioning in pumps and occasion footwear.
Direct peers
- Dyeables: Specialty bridal and occasion footwear brand offering dyeable satin shoes for weddings and formal events. Directly comparable assortment and customer use case to Nina Shoes' bridal collection.
- Touch Ups: Bridal and special-occasion footwear line with extensive wedding party assortment. Competes directly with Nina Shoes' bridesmaid, mother-of-the-bride, and flower girl sub-collections.
- Badgley Mischka: Designer bridal and special-occasion footwear brand with deep heritage in wedding and evening shoes. Closely overlaps Nina Shoes on bridal assortment, price point, and customer demographic, making it the most direct head-to-head competitor.
- Sam Edelman: Women's fashion footwear brand offering pumps, sandals, flats, and heels at comparable accessible price points. Overlaps with Nina Shoes' everyday fashion footwear assortment for the same core customer.
- Bella Belle: DTC-focused bridal and special-occasion footwear brand with strong online presence. Competes with Nina Shoes in the same bridal category, similar price tier, and overlapping direct-to-consumer go-to-market model.
Emerging players
- Vionic: Women's comfort and orthotic footwear brand with growing occasion and dress assortment. Competes on the comfort/wide-width value proposition that Nina Shoes emphasizes in its cushioned-insole messaging.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Nina Footwear social profiles
Digital presenceNina Footwear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nina Footwear leadership team
Management profileNumber of profiles
Profiles2 records
Nina Footwear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nina Footwear M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nina Footwear
What does Nina Footwear do?
Nina Footwear (operating as Nina Shoes) is a heritage fashion footwear and accessories brand that designs, sources, and sells women's shoes, bridal footwear, coordinating handbags, and girls' shoes directly to consumers through its e-commerce website ninashoes.com. The company offers pumps, sandals, block heels, platforms, flats, wedges, and wide-width options in sizes 5-12, alongside bridal collections for brides, bridesmaids, mother of the bride, and flower girls.
Is Nina Footwear a public or private company?
Nina Footwear is a private company. It is classified as unknown and is currently operating.
When was Nina Footwear founded?
Nina Footwear was founded in 1954. It employs 101 to 250 people.
Where is Nina Footwear based?
Nina Footwear is headquartered in New York, United States, in the North America region.
How does Nina Footwear make money?
One revenue line is on record: direct Product Sales.
Who are Nina Footwear's main competitors?
Broad incumbents on record are David's Bridal, Aerosoles, Steve Madden and Jessica Simpson Collection. Direct peers are Dyeables, Touch Ups, Badgley Mischka, Sam Edelman and Bella Belle. Vionic is listed as an emerging player.
Does Nina Footwear have an API?
No public API is recorded for Nina Footwear.
What industry is Nina Footwear in?
Nina Footwear's product category is Women's Fashion Footwear. Its primary akta.pro industry code is CRAAACAC, Dress & Formal Footwear, with a secondary code of CRAAACAB, Casual & Lifestyle Footwear. Its NAICS code is 45821 and its SIC code is 5661.