Landquip

What Landquip does

Landquip Ltd. is a privately held New Zealand agricultural equipment manufacturer founded in 1995 in Hawke's Bay (with a conflicting 1998 date on one product page), operating from its headquarters at 359 Wilson Road, Hastings. The company designs, manufactures, and distributes three integrated equipment portfolios: (1) Sheep Handling Equipment — PortaYard portable systems (Lite, Standard, Maxi, Mega), semi-permanent Endura Yards, Permanent galvanized steel Yards, Loading Ramps, and the Accu-Weigh Crush; (2) Horticulture & Viticulture Equipment — V-series, Premium, GroundPro, PM-series and Eagle Ray mowers, VMX clear-view forklifts, Loadfloaters, Pruning Sweeps, Grape Gondolas, Allite Ladders, and tyre/water ballast rollers; and (3) Dairy Farming Equipment — including the LaneRotr R1 laneway sweeper.

Product differentiation rests on proprietary engineering features such as the patented VMX clear-view forklift design, the Loadfloater rubber suspension system, the Porta Yard concertina hinge system, and the LaneRotr breakaway mechanism, with construction in galvanized steel and modular aluminium. The company claims majority share of New Zealand's grape harvesting gondola market and more than 30 years of horticultural/viticultural engineering expertise, including 25+ years in sheep yard design.

Landquip generates revenue primarily through one-time hardware sales of custom-configured equipment, with pricing on a quote basis determined by model configuration, size, and optional add-ons (only Allite Ladders carry publicly listed prices). Distribution combines direct sales via dedicated NZ (0800 269 776) and AU (1800 879 156) phone lines and website enquiry forms with a multi-dealer network across New Zealand, Australia, and international markets. Customers span sheep stations, vineyards and orchards (including Accolade Wines and Douglas Fruit Company), dairy operations, and lifestyle farmers. The company also operates the Cratesafe livestock crate safety product as a separate branded site and maintains active marketing presence on LinkedIn, Facebook, Instagram, and YouTube.

Name

Landquip

Legal name

Landquip Ltd.

Website

https://landquip.co.nz

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Agricultural Equipment Manufacturing

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Farm Material Handling & Attachments (Loaders/Implements) (IMAHACAI)

akta.pro secondary industries

Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC), Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE), Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH), Bulk Handling & Conveying for Processing Lines (Augers, Elevators, Conveyors) (AFAAAJAJ)

Keywords

• Sheep handling systems
• Viticulture equipment
• Agricultural machinery
• Livestock handling yards
• Horticulture machinery

Headquarters

HQ city

Hastings

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Agricultural Equipment Sales: Landquip generates revenue through the sale of physical agricultural equipment including sheep handling systems, horticultural machinery, dairy farming equipment, and associated accessories. Products are sold as complete units with modular add-on options. The revenue is primarily one-time hardware sales with optional accessory purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Landquip is a New Zealand-based manufacturer that designs, fabricates, and sells agricultural equipment spanning three core categories: sheep handling systems (portable PortaYards, permanent Endura Yards, loading ramps, loadfloaters), viticulture and horticulture equipment (Pruning Sweeps, Grape Gondolas, Allite Ladders, LaneRotr R1), and dairy / pastoral machinery (V-series Mowers including Premium, GroundPro, PM-series and Eagle Ray, VMX Forklift Minilifts, Tyre Rollers and Water Ballast Rollers). The company also supplies replacement parts and after-sales service for its installed base.

Product overview

Landquip is a New Zealand-based manufacturer offering three integrated equipment portfolios: (1) Sheep Handling Equipment including portable PortaYard systems (2.5m Lite through 4.5m Mega), semi-permanent Endura Yards, permanent steel Permanent Yards, Loading Ramps, and the 1.2m Accu-Weigh Crush with EID reader housing; (2) Horticulture & Viticulture Equipment spanning V-series and PM-series mowers, Eagle Ray wing-fold mowers, GroundPro lifestyle mowers, Premium Marlborough mowers, VMX forklifts, Loadfloaters, Minilifts, Pruning Sweeps, Grape Gondolas, Allite Ladders, and Tyre/Water Ballast Rollers; (3) Dairy Farming Equipment featuring the LaneRotr R1 laneway sweeper. All products are designed and manufactured in New Zealand with 2-4 year warranties, serving farmers across New Zealand, Australia, and global markets.

Differentiator

Problem solved

Functional benefit

Products and services

• PortaYard Portable Sheep Handling Systems

Quantifiable outcome

• LaneRotr R1 is 90% effective in managing laneways and reduces herd lameness
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Clemens: German manufacturer of vineyard, orchard, and crop protection equipment with global distribution. Competes with Landquip's V-series mowers and broader viticulture equipment internationally.
• Tru-Test Group (Datamars): NZ-headquartered livestock weighing, EID, and animal management solutions provider (now part of Datamars). Overlaps with Landquip's Accu-Weigh Crush and broader farm equipment market, with greater scale and global distribution.
• Silvan Australia: Australian horticultural equipment distributor and manufacturer specializing in sprayers, spreaders, and orchard/vineyard equipment. Competes with Landquip's horticulture/viticulture portfolio in the trans-Tasman market.
• AGCO Corporation: Global agricultural equipment manufacturer (Fendt, Massey Ferguson, Valtra) with vineyard/orchard equipment lines and broad dealer networks. Represents the global incumbent scale that constrains Landquip's international expansion.

Direct peers

• Te Pari Products: New Zealand-based manufacturer of sheep handling equipment, cattle equipment, and livestock weighing/EID systems. Directly competes with Landquip's PortaYard and Endura Yard product lines in the NZ sheep handling market.
• Prattley Industries: NZ manufacturer specializing in sheep and cattle handling equipment, including portable sheep yards and permanent yard systems. Direct competitor in the same sheep handling equipment category as Landquip.
• Gallagher Group: New Zealand-founded global animal management solutions provider, including livestock weighing, EID, electric fencing, and increasingly sheep handling equipment. Comparable NZ-based ag equipment manufacturer with broader livestock technology portfolio.

Emerging players

• Orizzonti: Italian vineyard and orchard equipment manufacturer producing grape gondolas, mowers, and specialized vineyard machinery. Most direct global competitor to Landquip's grape gondola business.
• BMG Specials (Braun Maschinenbau): German manufacturer of specialty vineyard equipment including trimmers, mowers, and pruners. Comparable niche European competitor in vineyard maintenance equipment adjacent to Landquip's V-series mowers.

Regional players

• Agriquip: NZ-based importer and distributor of agricultural equipment carrying multiple international brands. While not a direct manufacturer peer, comparable NZ ag equipment distribution and customer-facing role.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@landquip
• Facebookfacebook.com/landquipnz
• LinkedInlinkedin.com/company/landquip-ltd
• Instagraminstagram.com/landquipltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landquip