Costa Bella Realty
Costa Bella Realty Group is a full-service independent real estate brokerage serving South Florida, providing residential, commercial, investment, and rental property services through 20+ agents across Broward, Miami-Dade, and Palm Beach counties.
- Company typePrivate
- Founded2016
- HeadquartersHollywood, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Costa Bella Realty does
Costa Bella Realty Group is a full-service independent real estate brokerage founded in 2016 by Lonna Spitaleri and headquartered at 330 N Federal Hwy STE 200, Hollywood, Florida. The firm serves South Florida — spanning Broward, Miami-Dade, and Palm Beach counties across 11+ named communities (Cooper City, Coral Springs, Davie, Fort Lauderdale, Hollywood, Miramar, Parkland, Pembroke Pines, Plantation, Southwest Ranches, Sunrise, Weston) — through a team of 20+ licensed agents providing residential buying/selling, commercial real estate, investment property, and rental/tenant-placement services. The brokerage generates revenue primarily through traditional real estate commissions on closed transactions, supplemented by rental placement fees and complementary professional services such as home valuation and market reports.
The technology stack is built around an IDX Broker integration for MLS-fed property search and listing distribution, paired with a WordPress-based consumer website, 360-degree panoramic virtual tours, an interactive mortgage calculator, and automated market reports. Distribution is multi-channel: properties are listed on the local MLS and syndicated to Zillow, Trulia, and Realtor.com, while lead generation runs through paid search marketing with Google and Yahoo (~5,000 daily website hits), social media advertising, email campaigns, blog content, and traditional Sunday open houses. The brokerage is a member of the National Association of REALTORS and participates in the Greater Hollywood Chamber of Commerce and the Coral Springs & Coconut Creek Chamber of Commerce.
The go-to-market model is sales-led and agent-driven, with agents working seven days a week on a commission-split basis. Customer segments are horizontal — primarily individual SMB consumers (homebuyers, sellers, investors, tenants) rather than enterprise accounts — with the firm citing industry data that 82% of real estate sales originate from agent contacts through previous clients, referrals, and personal networks. The company is privately held and founder-controlled, with no disclosed institutional funding, M&A, or expansion outside South Florida.
Costa Bella Realty firmographics
Firmographics- Name
- Costa Bella Realty
- Legal name
- Costa Bella Realty Group
- Website
- https://costabellarealtygroup.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Costa Bella Realty Group is a full-service independent real estate brokerage serving South Florida, providing residential, commercial, investment, and rental property services through 20+ agents across Broward, Miami-Dade, and Palm Beach counties.
- Ownership category
- akta.pro rank
Costa Bella Realty industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
- akta.pro secondary industry
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
Keywords
Where Costa Bella Realty is headquartered
LocationHeadquarters
- HQ city
- Hollywood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Costa Bella Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Real Estate Commissions: Traditional real estate commission-based revenue from residential and commercial property transactions. Agents work on commission basis with the company taking a share.
- Rental Property Services: Property management and rental services including finding tenants and managing rental transactions
- Professional Services: Home valuation, comparative market analysis, and other real estate professional services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based real estate services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Costa Bella Realty product offering
Product offeringCore offering
Costa Bella Realty Group is a full-service Florida real estate brokerage based in Hollywood, FL that connects buyers, sellers, and tenants of residential, commercial, investment, and rental properties across South Florida. Services include property search, listing representation, and dedicated agent support. The firm is licensed by the State of Florida Department of Business and Professional Regulation.
Product overview
Costa Bella Realty Group is a full-service real estate brokerage operating across South Florida (Broward, Miami-Dade, Palm Beach counties). The company offers a unified platform combining residential and commercial property services with integrated digital tools. Core offerings include property buying/selling, commercial real estate, home valuation, and investment properties, supported by IDX-powered MLS search, mortgage calculator, market reports, and 360 virtual tour capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Real Estate Brokerage (Residential) Full-service residential real estate brokerage for buyers, sellers, and tenants in South Florida. Represents clients across Hollywood, Pembroke Pines, Davie, Cooper City, Weston, Fort Lauderdale, and Miami.
- Commercial Real Estate Services Brokerage services for commercial property buyers, sellers, and tenants in South Florida.
- Investment Property Services Brokerage representation for investors seeking investment and income-producing properties in South Florida.
- Rental Property Services Brokerage services for residential and commercial rental properties in South Florida, supporting both landlords and tenants.
Quantifiable outcome
- Approximately 5,000 daily website hits through search engine marketing campaigns
- +1 more outcomes
Companies that use Costa Bella Realty
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Costa Bella Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Costa Bella Realty partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- National Association of REALTORS (NAR)coreCosta Bella Realty Group is a member of NAR, the largest professional real estate association with over 1 million members. Members adhere to NAR's strict code of ethics and have access to extensive industry resources and MLS systems.
- IDX BrokercoreIntegrated property search and listing platform providing MLS access, virtual tours, and property search functionality on the company website.
- Greater Hollywood Chamber of CommercecoreCosta Bella Realty Group is located in the Greater Hollywood Chamber of Commerce building and participates in chamber networking events and sponsors social events for clients and vendors.
- Coral Springs & Coconut Creek Chamber of CommerceminorCosta Bella Realty Group has network opportunities through the Coral Springs & Coconut Creek Chamber of Commerce.
- ZillowminorProperties marketed through Zillow platform as part of their extensive marketing plan.
- TruliaminorProperties marketed through Trulia platform as part of their extensive marketing plan.
- Realtor.comminorProperties marketed through Realtor.com as part of their extensive marketing plan.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Costa Bella Realty competitors and assessment
Company assessmentDirect peers
- Illustrated Properties: Established South Florida-focused brokerage operating across Palm Beach, Broward, and Miami-Dade counties. Directly comparable in geographic focus, service mix (residential, commercial, rentals, property management), and mid-sized agent-network structure.
Broad incumbents
- RE/MAX: Global real estate franchise with strong South Florida agent density. Competes directly for residential and commercial listings using a similar agent-based commission model, with the advantage of a globally recognized brand.
- Compass: Tech-forward national brokerage with strong South Florida presence. Competes for the same residential and luxury listings but differentiates through proprietary technology platform and agent productivity tools — a key competitive pressure for traditional brokerages like Costa Bella.
- Coldwell Banker: One of the largest U.S. real estate franchise networks with extensive South Florida presence. Comparable as a full-service brokerage offering residential and commercial services across the same geographic footprint, but operating at far greater national scale.
- Century 21: Major U.S. residential real estate franchise with South Florida offices. Comparable in offering full-service residential brokerage, agent network structure, and commission-based revenue model, but with significantly greater geographic reach.
- Berkshire Hathaway HomeServices: National brokerage franchise affiliated with Berkshire Hathaway, with active South Florida operations. Comparable service mix (residential, commercial, luxury) and commission-based model, but with substantially larger agent network and brand recognition.
Regional players
- Douglas Elliman Real Estate: Major regional brokerage with deep roots in Florida and New York tri-state area. Comparable as a high-service brokerage targeting residential and luxury segments, but with a stronger luxury/coastal brand positioning than Costa Bella.
- One Sotheby's International Realty: South Florida-focused luxury brokerage affiliated with Sotheby's. Comparable in serving the same South Florida counties but competes more in the luxury and high-end segment than Costa Bella's broader residential offering.
Emerging players
- eXp Realty: Cloud-based brokerage with rapidly growing Florida agent base. Comparable in commission-based revenue model and full-service offering, but differentiates through a low-overhead, remote-agent model that pressures traditional brick-and-mortar brokerages.
- Realty ONE Group: Fast-growing modern brokerage franchise with expanding Florida presence. Comparable in residential focus and commission model, positioned as a contemporary alternative to traditional brokerages with a 100% commission structure for agents.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Costa Bella Realty social profiles
Digital presenceCosta Bella Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Costa Bella Realty leadership team
Management profileNumber of profiles
Profiles1 record
Costa Bella Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Costa Bella Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Costa Bella Realty
What does Costa Bella Realty do?
Costa Bella Realty Group is a full-service Florida real estate brokerage based in Hollywood, FL that connects buyers, sellers, and tenants of residential, commercial, investment, and rental properties across South Florida. Services include property search, listing representation, and dedicated agent support. The firm is licensed by the State of Florida Department of Business and Professional Regulation.
Is Costa Bella Realty a public or private company?
Costa Bella Realty is a private company. It is classified as family owned and is currently operating.
When was Costa Bella Realty founded?
Costa Bella Realty was founded in 2016. It employs 11 to 50 people.
Where is Costa Bella Realty based?
Costa Bella Realty is headquartered in Hollywood, United States, in the North America region.
How does Costa Bella Realty make money?
Three revenue lines are on record. Real Estate Commissions are the primary driver. The others are rental Property Services and professional Services.
Who are Costa Bella Realty's main competitors?
Illustrated Properties is listed as a direct peer. Broad incumbents are RE/MAX, Compass, Coldwell Banker, Century 21 and Berkshire Hathaway HomeServices. Regional players are Douglas Elliman Real Estate and One Sotheby's International Realty. Emerging players are eXp Realty and Realty ONE Group.
Does Costa Bella Realty have an API?
No public API is recorded for Costa Bella Realty.
What industry is Costa Bella Realty in?
Costa Bella Realty's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily), with a secondary code of FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales). Its NAICS code is 531210 and its SIC code is 6531.