Sun-Maid

What Sun-Maid does

Sun-Maid Growers of California is a farmer-owned cooperative founded in 1912, headquartered in Fresno, California, that produces and markets dried fruit products with raisins as its signature offering. The company operates vineyards in California's Central Valley and uses a traditional sun-drying process for Thompson Seedless grapes that the company emphasizes has remained unchanged since its founding. Its product portfolio spans core California sun-dried raisins, golden and jumbo raisin varieties, organic raisins, dried fruits (apricots, prunes, dates, figs, mango, berries), yogurt- and chocolate-covered snacks, nuts, premium gift products under the Farmstand Reserve line, and the acquired Plum Organics organic baby food brand. Customers include health-conscious families and consumers (primary), premium/gift buyers, and food service and industrial buyers requiring bulk ingredients.

Name

Sun-Maid

Legal name

Sun-Maid Growers of California

Website

https://sunmaid.com

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

251–500 employees

Short description

Sun-Maid Growers of California is a 1912-founded farmer-owned cooperative that produces and markets California sun-dried raisins and a broader dried fruit portfolio to retail consumers, food service operators, and gifting buyers across multiple channels including mass retail, grocery, DTC e-commerce, and international distribution.

Ownership category

akta.pro rank

Product category

Dried Fruit and Raisins

NAICS

Dried and Dehydrated Food Manufacturing (311423)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)

Keywords

• Raisin production
• Dried fruit products
• Consumer packaged snacks
• Organic dried fruit
• California grown fruit

Headquarters

HQ city

Kingsburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Retail Consumer Products: Sun-Maid generates primary revenue through the sale of dried fruit products including raisins, golden raisins, dried apricots, prunes, figs, dates, mango, and dried berries. The company also sells chocolate and yogurt-covered raisins, nuts, and specialty snack items through retail grocery channels and e-commerce.
2. Brand Licensing: Sun-Maid licenses its brand to Earthbound Brands for expansion into new food, beverage, and lifestyle categories. The company maintains strict commitment to quality of brand-licensed products and uses its century-long heritage and trusted brand name to create new brand extensions.
3. E-commerce Direct Sales: Direct-to-consumer sales through the Sun-Maid Market online store, offering gift crates, merchandise, bulk products, and specialty items. The Market is open Monday-Friday 9:00 a.m. to 4:30 p.m. PDT.
4. Food Service/Industrial: Bulk and non-retail purchasing for food service and industrial customers, including 30 lb bulk raisin packages. Contact via [email protected].

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Sun-Maid produces and markets sun-dried California raisins and a portfolio of dried fruits (golden raisins, currants, apricots, prunes, dates, figs, mango, mixed berries), yogurt- and chocolate-covered raisin snacks, and premium gift crates, sold through grocery retailers, mass merchants, food-service/industrial channels, and a direct-to-consumer online store. The cooperative also licenses its brand for extension into new food, beverage, and lifestyle categories.

Product overview

Sun-Maid Growers of California is a farmer-owned cooperative founded in 1912, producing dried fruits with raisins as its iconic core product. The product portfolio centers on California-grown dried fruits including various raisin varieties (sun-dried, golden, jumbo, organic), dried fruits (apricots, prunes, dates, figs, mango, berries), and yogurt/chocolate-covered snacks. The company has expanded through the Sun-Maid Farmstand Reserve premium line and the acquired Plum Organics organic baby food brand. Products are sold through retail channels and the Sun-Maid Market e-commerce platform. In 2026, the company partnered with Earthbound Brands for licensing expansion into new food, beverage, and lifestyle categories.

Differentiator

Problem solved

Functional benefit

Brands

• Plum Organics: Organic baby food brand acquired by Sun-Maid Growers of California.
• Sun-Maid Farmstand Reserve
• Sun-Maid Market

Products and services

• California Sun-Dried Raisins Classic sun-dried Thompson Seedless raisins from California's Central Valley; the company's signature product and primary SKU sold in 1 oz boxes, 12 oz boxes, 20 oz canisters, and 32 oz bags.
• Golden Raisins

Quantifiable outcome

• Recognized as a US Best Managed Company for seventh consecutive year (Platinum Honoree)
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Earthbound BrandscoreOEM/ Whitelabel/ Licensing Partner · 3 March 2026Sun-Maid appointed Earthbound Brands as its exclusive licensing agency to expand into new food, beverage, and lifestyle categories. Earthbound Brands has over 25 years of experience working with brands including Honda, Hallmark, and Ford. The partnership aims to leverage Sun-Maid's century-long heritage and trusted brand name to create new brand extensions while maintaining established values of quality and consumer trust. This marks Sun-Maid's strategic effort to modernize and grow its brand presence after more than 100 years in the market.
• Dandy Fresh ProduceminorGTM or Marketing PartnerJoint promotional partnership with Dandy Fresh Produce for seasonal giveaways and social media marketing campaigns. Partnership includes a $200 Visa gift card giveaway along with assortments of Sun-Maid Raisins and Dandy celery products, promoted via Instagram across both brands' followings.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bergin Fruit and Nut Company: Bergin Fruit and Nut Company is a top-5 global raisins competitor profiled alongside Sun-Maid. Both specialize in California raisin processing, dried fruit, and nut products for retail and ingredient channels with comparable supply and customer overlap.
• National Raisin Company: National Raisin Company is one of the world's largest raisin packers and a top-5 global raisins competitor alongside Sun-Maid. Both compete head-to-head in California-grown raisins, dried fruits, and bulk/industrial channels with overlapping customer bases in grocery, foodservice, and ingredient supply.
• Mariani Packing Company: Mariani Packing Company is a multi-generational California dried-fruit and raisin manufacturer with a comparable product portfolio (raisins, dried apricots, prunes, dates, figs) sold through grocery, club, and foodservice channels — directly competitive with Sun-Maid's core line.
• Traina Foods: Traina Foods is a top-5 global raisins competitor and a California-based dried fruit specialist. The two compete directly in sun-dried and specialty raisins, dried fruits, and food-service ingredient supply for retail and industrial buyers.
• Setton Farms: Setton Farms is a California-based grower and processor of pistachios and other dried fruit and nut snacks. It competes with Sun-Maid in the California-grown, vertically integrated, healthy-snack channel across retail and bulk ingredient customers.
• Ocean Spray Cranberries: Ocean Spray is a farmer-owned agricultural cooperative marketing fruit-based products (cranberries, juices, dried cranberries). Its grower-cooperative ownership structure, fruit category positioning, and presence in dried-fruit snacking make it a strong structural and category analog to Sun-Maid.
• Wonderful Pistachios & Almonds (The Wonderful Company): The Wonderful Company is a California-based grower-processor of pistachios, almonds, and other tree nuts with growing dried-fruit exposure. It shares Sun-Maid's California agricultural supply base, vertically integrated farmer-owned model, and snack-aisle placement strategy targeting health-conscious families.
• Welch's: Welch's is a farmer-owned cooperative best known for grape-based juices, jams, and frozen fruit built on a comparable grower-ownership model. Its grape heritage, multi-generational brand, and expansion into dried fruit and snacks make it a peer to Sun-Maid in both structure and category.

Broad incumbents

• Dole Food Company: Dole Food Company is a top-5 global raisins player and a broad incumbent in fresh and packaged fruit. While Dole's portfolio spans bananas, pineapples, and packaged salads, its dried-fruit and juice lines overlap with Sun-Maid's dried-fruit range across grocery and foodservice customers.

Emerging players

• Made in Nature: Made in Nature is an emerging organic dried-fruit and snack brand focused on regenerative-organic sourcing. It targets the same health-conscious family snacking occasion as Sun-Maid with an organic-led positioning, representing a fast-growing competitive set in the better-for-you dried-fruit shelf.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sunmaidraisins
• Facebookfacebook.com/sunmaidgirl
• Instagraminstagram.com/sunmaid
• LinkedInlinkedin.com/company/sun-maid-growers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun-Maid