IAD

What IAD does

IAD (legally I@D España) is the Spanish subsidiary of the pan-European iad Group and operates a real estate marketplace serving property buyers, sellers, renters, and international investors across Spain and seven additional countries (France, Portugal, Italy, Germany, UK, USA-Florida, Mexico, and Dubai). The platform lists 4,052+ properties for sale with additional new construction and commercial categories, and it connects end users with a network of 850+ independent real estate agents who operate under the iad brand with local market expertise. Its core product surface covers the full transaction lifecycle: a web-based property portal for buying, renting, and selling, an online property valuation tool, an agent directory finder, and dedicated sub-brands such as iad Overseas for international purchases, plus the Propertips referral program that pays €500 for recommended leads.

The underlying technology is a conventional web-based real estate marketplace with search filters, property alerts, a self-service valuation form, and a directory of independent agents — there is no disclosed app, no public API or SDK, and no proprietary technology assets such as patents, proprietary models, or integrations beyond standard web properties. The company is registered as a real estate agent in the Catalonia registry (nº 8564) and the Valencian Community registry (nº 22182), anchoring its regulatory standing in two of Spain's largest property markets.

The business model is a transaction-fee commission structure: independent agents facilitate buying, selling, and renting activity under the iad brand, and IAD earns commissions on completed transactions. Revenue mechanics and commission splits are not publicly disclosed. The go-to-market combines direct-to-consumer acquisition via the iadespana.es portal and a sales-led motion through the independent agent network. Marketing channels include the main website, a content blog covering buying/selling/energy certificate topics, the Propertips referral program, and iad Overseas for cross-border demand. Customer segmentation is hybrid: consumers seeking to buy, sell, or rent residential or commercial property, plus agents recruited through join-iad.es who function as a supply-side audience for the platform.

Name

IAD

Legal name

I@D España

Website

https://iadespana.es

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

I@D España is a Spanish real estate marketplace connecting property buyers, sellers, renters, and international investors with a network of 850+ independent agents across Spain and 7 additional countries. It earns commissions on transactions facilitated through its platform and agent directory.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Real Estate Commission: IAD operates on a commission basis for property transactions. Independent agents facilitate buying, selling, and renting of properties through the iad network. The company has been accompanying clients in their real estate projects since 2008.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

IAD España operates a commission-based real estate marketplace platform that connects property buyers, sellers, tenants, and international investors with a network of 850+ independent real estate agents across Spain. Core services include property search and listings for sale, rent, new construction, commercial premises, land, parking, and buildings, supported by online valuation tools and personalized local advisory. Through iad Overseas, the platform extends to international property investments across 8 countries.

Product overview

iad España is a real estate marketplace platform operating as part of the iad Group, Europe's leading real estate network present in 8 countries. The platform offers a comprehensive suite of services including property listings for buying, renting, and selling residential and commercial properties across Spain, with over 4,052 properties for sale and 159 new construction listings. The core platform is supplemented by specialized modules including iad Overseas for international property investments, Propertips for referral-based income, property valuation services, and a network of over 850 independent real estate agents. The platform categorizes properties into types including houses (casas), apartments (pisos), commercial spaces, land, parking, and buildings.

Differentiator

Problem solved

Functional benefit

Brands

• iad Overseas: Division specialized in international real estate investments, helping clients purchase properties abroad in countries like France, Portugal, Italy, and Dubai.

Products and services

• iad España Property Platform Online real estate marketplace enabling users across Spain to search, buy, rent, and sell properties across houses, apartments, new construction, commercial premises, land, parking, and buildings, with more than 4,052 listings and connection to a local iad agent.
• iad Overseas International Property Service Specialized international property investment service enabling customers to purchase properties abroad in 8 countries (France, Portugal, Italy, Germany, UK, USA-Florida, Mexico, Dubai) with local specialized advisors providing guidance in the customer's language and support for cross-border transactions.
• Propertips Referral Program Referral program that allows customers to earn 500€ by recommending property buyers or sellers to iad agents, converting personal networks into customer acquisition for the iad network.

Quantifiable outcome

• 850+ independent agents serving customers across Spain

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• I@D International (iad Group)coreStrategic or Co-development Partneriad España operates as part of the I@D International group, which is the parent organization managing international operations across 8 countries. The group provides brand, technology platform, and operational framework supporting the Spanish operations.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tecnocasa: Italian-origin franchised real estate network with a strong presence in Spain, using an independent-agent structure with shared brand and back-office — direct Spanish-market competitor to iad.
• eXp Realty: Global cloud-based real estate brokerage built on a network of independent agent-operators — the closest structural analogue to iad's independent-advisor model, with similar capital-light economics and recruiter-led growth.
• Keller Williams Realty: One of the largest agent-centric real estate franchises globally, with an independent-contractor model similar to iad's — relevant for benchmarking agent-network economics and growth.
• Engel & Völkers: European-headquartered international real estate network with a similar premium-brand, independent-advisor structure and cross-border property services — iad's closest European peer.
• Century 21: Global franchised real estate network with independent agent affiliates generating transaction-based commissions — same business model and customer base as iad.
• Coldwell Banker: Long-established global real estate franchise network with independent agents and international property referral capabilities, mirroring iad's network model.
• RE/MAX: The world's largest franchised real estate network, operating on a commission-share model with independent agents — directly comparable to iad's franchise-style network across geographies.
• Barnes International Realty: International luxury and cross-border real estate network with independent advisors across multiple countries — comparable to iad Overseas in addressing international property buyers.

Broad incumbents

• Idealista: Iberia's dominant property listings portal; not a brokerage but the primary upstream lead source and competitor for agent attention in Spain — a key adjacent player shaping iad's customer acquisition.
• Sotheby's International Realty: Global luxury real estate network with international referral and cross-border transaction services, overlapping with iad Overseas in the international property segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/iad_espana
• Facebookfacebook.com/IadEspana
• LinkedInlinkedin.com/company/iadespana

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IAD