Jacquard
Jacquard is an enterprise SaaS company that provides an AI-powered brand messaging platform for large marketers. Its proprietary Language² and Neural² engines generate and predict brand-compliant marketing copy across email, SMS, push, and in-app channels in 27+ languages.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Jacquard does
Jacquard is an enterprise SaaS company that provides an AI-powered platform for brand language generation and message performance optimization, serving large enterprise brand marketers across retail, travel, beauty, insurance, food delivery, and healthcare. Founded in 2015 and headquartered in London, the company built its core technology before the mainstream emergence of large language models. The platform is anchored by two proprietary engines: Language², a generative engine that enforces deterministic brand-safety guardrails and produces up to 2,500 brand-compliant message variants in 30 seconds from a single strategic brief; and Neural², a patent-pending predictive engine that forecasts winning message variants with 94% accuracy. The underlying deep learning model is trained on 60 billion historical data points drawn from nearly a decade of content experiments and supports native-quality generation across 27+ languages and dialects.
The product surface extends beyond generation to include the Contextual1 Personalisation Engine (multi-agent 1:1 personalisation), Audience-Wide Optimization (real-time variant testing replacing traditional A/B testing), Automated Governance (compliance and approval workflows), Creative Intelligence (explainable performance analytics), and Brand Voice IQ (quarterly linguistic assessment). Jacquard delivers content across email, SMS, mobile push, in-app, web push, and ChatGPT apps channels, and integrates with major martech platforms including Braze, Salesforce Marketing Cloud, Adobe, Oracle, Iterable, and Attentive. The company monetizes via a unit-of-work SaaS subscription model with quote-based enterprise annual contracts.
Jacquard has raised £17 million in total funding from investors including MMC Ventures, Smedvig, Foresite, Bootstrap, Taylo, and Pente Ventures. It operates with 51-100 employees from offices in London (HQ), New York (US regional headquarters), Toronto (Canadian subsidiary), and Dublin (data center for GDPR-compliant hosting). The go-to-market combines direct enterprise field sales with event-driven demand generation, anchored by a Cannes Lions 2024 sponsorship with Brand Innovators and Mastercard, and the ongoing The Array thought leadership podcast series. Named enterprise customers include Currys, P&O Cruises, Home Chef, TUI, Sainsbury's, Sephora, Sodexo, Confused.com, and CAA Club Group.
Jacquard firmographics
Firmographics- Name
- Jacquard
- Legal name
- Jacquard Group Limited
- Website
- https://jacquard.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Jacquard is an enterprise SaaS company that provides an AI-powered brand messaging platform for large marketers. Its proprietary Language² and Neural² engines generate and predict brand-compliant marketing copy across email, SMS, push, and in-app channels in 27+ languages.
- Ownership category
- akta.pro rank
Jacquard industry classification
Industry- Product category
- AI Marketing Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
- akta.pro secondary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Jacquard is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Jacquard business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Unit of Work): Enterprise SaaS subscription model with 'unit of work' pricing. Customers pay based on usage/consumption of content generation services rather than flat subscription fees. This pricing model encourages nurturing long-term customer engagement and retention rather than short-term revenue optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS with unit-of-work pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Jacquard product offering
Product offeringCore offering
Jacquard provides an enterprise SaaS platform that uses proprietary generative AI and predictive analytics to create, optimise, and personalise brand-compliant marketing messaging across email, SMS, mobile push, in-app, web push, and ChatGPT apps. The platform's Language² engine generates up to 2,500 brand-compliant message variants in 30 seconds, while the Neural² engine predicts top-performing variants with 94% accuracy, replacing traditional A/B testing. It supports native-quality output across 27+ languages and dialects for global enterprise brands.
Product overview
Jacquard is an enterprise agentic platform for brand messaging that unifies generative AI scale with Performance Intelligence. The core offering is the Jacquard Platform, which centres on two proprietary engines: Language² (generative engine) and Neural² (predictive engine). Language² creates diverse, brand-compliant marketing copy at scale using deterministic guardrails, while Neural² predicts message performance with 94% accuracy. Additional modules include Personalised Campaigns (powered by Contextual1 engine for true 1:1 personalisation), Contextual Messaging, Audience-Wide Optimization, Automated Governance, Creative Intelligence, and Brand Voice IQ. The platform supports omnichannel distribution across Email, SMS, Mobile Push, In-App, Web Push, and ChatGPT apps, with native-quality generation across 27+ languages and dialects. Performance learnings unify across regions to inform global standards. The company also produces The Array thought leadership podcast and offers an AI Content Vendor RFP Template as ancillary resources.
Differentiator
Problem solved
Functional benefit
Products and services
- Jacquard Platform The main enterprise SaaS platform for brand messaging that unifies generative AI content generation with performance intelligence. Creates content that converts across Email, SMS, Mobile Push, In-App, Web Push, and ChatGPT apps channels in 27+ languages and dialects, targeting enterprise brand marketers.
- Personalised Campaigns (Contextual1 Personalisation Engine) True 1:1 personalisation offering that uses the Contextual1 multi-agent Personalisation Engine to generate hyper-personalised content at scale. Creates up to as many message segments as there are customers by drawing on brand, campaign, personal, and product contexts.
- Language² and Neural² Engines Language² is the most advanced generative engine delivering diverse, compliant, brand-aligned messaging at speed with deterministic guardrails enforcing stylistic compliance before prediction. Neural² is a patent-pending predictive engine forecasting message performance with 94% accuracy and improving ROI with every campaign. Together they form the core of Jacquard's brand messaging platform.
Quantifiable outcome
- 42% uplift in email opens, 93% uplift in clicks, 102% increase in revenue for Currys
- +5 more outcomes
Companies that use Jacquard
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Jacquard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability6 records
Feature7 records
Jacquard partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Brand InnovatorscorePartnership for Cannes Lions thought leadership programming. Brand Innovators co-curated Jacquard's programme of events at Cannes Lions International Festival of Creativity 2024, including the Mastercard AI Track and various fireside chats with brand leaders.
- MastercardminorMastercard Villa AI Track at Cannes Lions 2024 sponsored by Jacquard. Joint marketing initiative at industry conference to showcase AI applications in marketing.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Jacquard competitors and assessment
Company assessmentEmerging players
- Optimove: Optimove is a CRM marketing optimization platform that combines segmentation, personalization, and experimentation for enterprise marketers, overlapping with Jacquard's CRM and lifecycle marketing focus.
- Jasper: Jasper is an AI content generation platform used by enterprise marketing teams for brand-aligned copy; broader than Jacquard but competes for AI copy budget and brand voice management workflows.
- Writer: Writer is an enterprise AI writing platform with brand-voice enforcement and governance features; it addresses a broader set of enterprise content use cases but competes for the same AI-brand-compliance budgets as Jacquard.
- Blueshift: Blueshift offers an AI-powered cross-channel marketing platform for enterprise brands, providing personalized content across email, push, SMS, and in-app, overlapping with Jacquard's omnichannel messaging capabilities.
Direct peers
- Persado: Persado is a direct competitor that uses AI and machine learning to generate and optimize enterprise marketing language across email, web, and SMS, serving the same enterprise brand marketer segment as Jacquard.
- Movable Ink: Movable Ink is a direct peer in personalized, data-driven marketing content generation and optimization across email and mobile channels for enterprise brands, complementing and competing with Jacquard's personalization stack.
- Anyword: Anyword is a direct competitor offering AI-generated marketing copy with predictive performance scoring for enterprise marketing teams, overlapping with Jacquard's Neural² predictive engine.
- Phrasee: Phrasee (now part of Optimizely) is a direct competitor specializing in AI-generated marketing copy and subject lines for enterprise email programs, sharing Jacquard's predictive copy optimization value proposition.
Others
- Cohere: Cohere is an enterprise LLM provider whose foundation models could underpin or compete with Jacquard's Language² engine; it serves as both a potential underlying technology supplier and a long-term competitive threat.
Broad incumbents
- Braze: Braze is both an integration partner and a broad incumbent in customer engagement, increasingly embedding native AI copy generation features that compete with Jacquard's value proposition within the same enterprise marketing stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Jacquard social profiles
Digital presenceJacquard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jacquard leadership team
Management profileNumber of profiles
Profiles11 records
Jacquard subsidiaries and ownership
Company hierarchySubsidiaries2 records
Jacquard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jacquard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jacquard
What does Jacquard do?
Jacquard provides an enterprise SaaS platform that uses proprietary generative AI and predictive analytics to create, optimise, and personalise brand-compliant marketing messaging across email, SMS, mobile push, in-app, web push, and ChatGPT apps. The platform's Language² engine generates up to 2,500 brand-compliant message variants in 30 seconds, while the Neural² engine predicts top-performing variants with 94% accuracy, replacing traditional A/B testing. It supports native-quality output across 27+ languages and dialects for global enterprise brands.
Is Jacquard a public or private company?
Jacquard is a private company. It is classified as venture growth investor backed and is currently operating.
When was Jacquard founded?
Jacquard was founded in 2015. It employs 51 to 100 people.
Where is Jacquard based?
Jacquard is headquartered in London, United Kingdom, in the Europe region.
How does Jacquard make money?
One revenue line is on record: saaS Subscription (Unit of Work).
Who are Jacquard's main competitors?
Emerging players on record are Optimove, Jasper, Writer and Blueshift. Direct peers are Persado, Movable Ink, Anyword and Phrasee. Cohere is listed as an others. Braze is listed as a broad incumbent.
Does Jacquard have an API?
No public API is recorded for Jacquard.
What industry is Jacquard in?
Jacquard's product category is AI Marketing Software. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO), with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 513210 and its SIC code is 7372.