What dance2b does

dance2b (legal entity dance2b LLC, also operating as d2b Studios) is a Denver-based adult dance studio founded by Jennifer Tisdale in 2014, headquartered at 1917 Market St in the LoDo district. It delivers multi-format dance instruction across ballet, jazz, contemporary, hip hop, lyrical, modern, and tap at beginner-to-advanced levels, via three delivery channels: in-studio classes at its 35+ weekly schedule, livestream virtual classes, and an on-demand library of 200+ recorded classes accessible through branded iPhone/Android apps built on the MindBody platform. The facility includes four distinct spaces, including a Cinematic Arts Theater and Film & Production Studio that support on-camera training and the signature Adult Intensive program.

The business operates a hybrid revenue model combining per-class drop-ins and 4/8-class passes (30-day validity), monthly Premiere memberships bundling 12 in-studio classes with unlimited livestream and on-demand access, private one-on-one training, workshops, Industry Intensives for pre-professional youth, the d2b Conservatory (grades 7-12 in partnership with IAE Academy and ICL Academy), corporate group training, studio rentals, branded merchandise, and productions such as Image En Mouvement cinematic performances. The 501(c)(3) HG Images Art extends the brand via scholarship funding for under-served youth.

dance2b is a privately held, founder-operated LLC with no disclosed institutional funding, headquartered in a single Denver location. Go-to-market is primarily product-led and community-led via self-serve MindBody registration, social channels (Facebook, Instagram, YouTube), event-driven acquisition (INSPIRE Gala, Denver Arts Week, intensives), and direct corporate outreach. Customer segments span adult recreational and advanced dancers (primary), pre-professional youth, corporate groups, and under-served scholarship recipients, with secondary brands including d2b Conservatory, Image En Mouvement, and HG Images Art.

Name

dance2b

Legal name

dance2b LLC

Website

https://dance2b.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

dance2b is a Denver-based adult dance studio offering multi-format group classes, private training, intensives, corporate team-building, and a pre-professional Conservatory, delivered via in-studio, livestream, and on-demand channels.

Ownership category

akta.pro rank

Product category

Dance Studio / Adult Dance Education

NAICS

Fine Arts Schools (61161), Dance Companies (71112)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Dance Competitions & Showcases (Non-Esports) (MPAGADAH), Youth/Student & Community Dance Recitals (MPAGADAI)

Keywords

• Adult dance classes
• Dance studio
• Dance training programs
• Dance fitness
• Dance education

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Class Passes and Drop-ins: One-time payments for individual classes or multi-class packs with 30-day validity cycles.
2. Membership Subscriptions: Month-to-month premiere membership providing 12 in-studio classes, unlimited livestream classes, and on-demand access with monthly billing.
3. Intensive Programs: 6-week training intensives with final performance filming, priced per intensive session.
4. Industry Intensives: Pre-professional dance training programs for teens and young adults with showcase performances.
5. Workshops: Single session or multi-session technique workshops at premium pricing.
6. Private Training: One-on-one personal dance training sessions for individuals preparing for auditions, performances, or personal goals.
7. Corporate Group Training: Private classes, entertainment performances, corporate training, and team-building events for businesses.
8. Studio Rental: Rental of studio spaces to performing artists, creatives, and producers for workshops, events, filming, rehearsals, and auditions.
9. Merchandise: Sale of branded merchandise including foam rollers, signature double loops, and apparel.
10. Productions: Professional production services including cast headshots, highlight reels, and performance experiences for production cast members.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels9 records

Core offering

dance2b is an adult-focused dance studio in Denver offering in-person, livestream, and on-demand classes across ballet, jazz, contemporary, hip hop, lyrical, modern, and tap for beginner through advanced students. Its portfolio includes private and group training, signature multi-week intensives with on-camera filmed performances, the d2b Conservatory pre-professional youth program, cinematic arts productions, studio rentals, and a monthly membership with bundled in-studio, livestream, and on-demand access.

Product overview

dance2b is an adult dance education studio offering a multi-format training ecosystem centered around in-studio classes, live virtual instruction, and on-demand recorded content. The core portfolio includes group dance classes across multiple disciplines (ballet, jazz, contemporary, hip hop, lyrical, modern, tap), private training, group training for organizations, and signature intensive programs like The Adult Intensive (a 6-7 week on-camera training program with filmed performances) and the Industry Intensives for pre-professional youth. Supporting offerings encompass the Conservatory (a pre-professional youth program), Cinematic Arts/Image En Mouvement (cinematic dance performances), studio rentals, an apprenticeship program, and a monthly technique transformation series. The company also operates a membership model providing bundled in-studio, livestream, and on-demand access, and sells branded dance merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• Image En Mouvement (IEM): Cinematic performance entity using dance, music, and lighting to create film, projection, and photographic art performances.
• d2b Conservatory
• HG Images Art

Products and services

• In-Studio Dance Classes In-person adult dance instruction at the Denver studio covering ballet, jazz, contemporary, hip hop, lyrical, modern, and tap at beginner, intermediate, and advanced levels, with 20+ weekly technique, performance, and conditioning classes.
• Live Stream Classes Virtual real-time dance instruction broadcast from the Denver studio, allowing remote participants to join classes interactively alongside 35+ weekly in-studio and livestream sessions.
• On Demand Classes Subscription-based recorded library of over 200 pre-filmed dance classes available for asynchronous viewing and practice across multiple genres.
• Private Dance Training One-on-one personal dance instruction in jazz, ballet, contemporary, lyrical, tap, jazz funk, hip hop, burlesque, heels dance, and dance team performance for individuals preparing for auditions, performances, or personal goals.
• Group Dance Training Private group dance classes, entertainment performances, corporate training, and team-building events for businesses and organizations such as McKinsey & Company, Denver School of Nursing, Union Denver, Limelife, and The McNichols Center.
• The Adult Intensive Six-to-seven week intensive on-camera training and performance program for adults culminating in a filmed production, including choreography reels and a live performance with directors creating tailored choreography for each participant.
• d2b Conservatory Pre-professional dance training program for youth ages 12-18 in partnership with IAE Academy (Authorized Training Site), combining 20+ hours per week of intensive dance training with online academics for grades 7-12 via ICL Academy.
• Industry Intensives Short-term intensive training programs for pre-professional dancers covering technique, performance, improvisation, and portfolio-building components including dancer shots and performance reels.
• Cinematic Arts / Image En Mouvement (IEM) Cinematic performance entity using dance, music, and lighting to create works presented as films, projections, and photographic art installations.
• MTI Production Professional production services for cast members that include all rehearsals and performances, a professional cast headshot, and a highlight reel (priced at $750 for new cast, $100 for current members).
• Studio Rentals Rental of four distinct studio spaces at 1917 Market St, Denver, for workshops, events, filming, rehearsals, and auditions, equipped with Bluetooth Sonos speakers and HEPA filtration.
• Premiere Membership Month-to-month membership providing 12 in-studio classes per month, unlimited livestream and on-demand access, monthly membership special events, and a $10 monthly gift card.
• Technique Transformation (T-Series) Monthly 4-week program with small class sizes focused on technique development in Airbound, Fosse Jazz, and Modern, with progress filmed for participant review; $60 intro offer, then $90/month autopay.
• Workshops Single session or multi-session technique workshops such as Hit The Step ($75 single / $200 three sessions) covering intensive technique and style training for beginner and intermediate dancers.
• Apprenticeship Program Program for experienced dancers to assist in classes and gain knowledge from professional faculty, with free classes, choreography opportunities, and potential inclusion in the performance database.
• Dance Merchandise Branded merchandise including foam rollers (full and half), the d2b Signature Double Loop, and Live Limited Edition Tank tops sold through the studio shop.

Quantifiable outcome

• Over 20+ technique, performance and conditioning classes offered weekly
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Denver Arts & VenuesminorStrategic or Co-development Partner · 1 January 2024Denver Arts & Venues ARPA Cultural Partner Activation Program supports The Adventures of Captain Eon production, a family-fantasy dance experience created by Henry Graham with cast from dance2b and the Conservatory.
• Denver Arts ComplexminorOthers · 1 January 2024Venue host for The Adventures of Captain Eon production in the Studio Loft at the Denver Arts Complex.
• HG Images ArtcoreOthers · 10 May 2022HG Images Art is a 501(c)(3) non-profit (46-3852154) formed to provide quality dance education and evolve training into exposure to digital performance and cultural art installation videos. Focuses on improving emotional health and welfare of youth including those with special needs, terminal illness, and from lower income households. Operates the scholarship fund for Conservatory tuition.
• IAE AcademycoreStrategic or Co-development Partner · 27 June 2020IAE Academy partnership establishes dance2b's Conservatory as an Authorized Training Site (ATS). This provides Denver-based students with 1:1 career coaching, mentorship, and entertainment industry introduction by Hollywood-based management company Independent Artist Entertainment (IAE). The partnership enables a comprehensive online and in-studio training model for youth grades 7-12.
• ICL Academy (Dwight School affiliate)coreStrategic or Co-development Partner · 27 June 2020Partnership with ICL Academy, a Dwight School affiliate, provides the academic component of the Conservatory program. Students receive full online academic program while training intensively at the local studio, enabling flexible scheduling for entertainment pursuits.
• Independent Artist Entertainment (IAE)coreStrategic or Co-development Partner · 27 June 2020Hollywood-based management company providing career coaching, mentorship, and entertainment industry introduction for Conservatory students. Part of the comprehensive IAE Academy partnership.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Peridance Capezio Center: NYC dance school offering adult open classes, intensives, and a pre-professional certificate program. Comparable two-sided model (adult recreational + pre-professional training) to dance2b's studio + Conservatory structure.
• Steezy Studio: Online dance education platform offering on-demand classes across multiple genres with subscription pricing. Comparable to dance2b's on-demand library and multi-format delivery model targeting adult learners.
• EDGE Performing Arts Center: Los Angeles dance studio offering drop-in classes, intensives, and professional workshops for adults across multiple genres. Comparable intensive + weekly class hybrid model.
• Broadway Dance Center: Established multi-genre dance studio in NYC offering drop-in classes, intensives, and professional training for adults. Closest direct studio-format peer to dance2b's weekly class schedule and intensive programming.
• Joffrey Ballet School: Pre-professional ballet and contemporary training program with intensive summer offerings for teens and adults. Comparable Conservatory/Industry Intensive programming and academic partnership structure.
• Steps on Broadway: NYC-based multi-genre dance studio offering adult classes across ballet, modern, jazz, and hip hop at multiple levels. Directly comparable in multi-format adult instruction model.
• Millennium Dance Complex: Large multi-room dance studio in Los Angeles offering drop-in classes, intensives, and master teacher events across hip hop, contemporary, and jazz. Comparable studio-scale operations and intensive business model to dance2b.
• DanceBody: Subscription-based dance fitness platform offering live and on-demand classes for adults. Comparable recurring-revenue model and adult-focused positioning to dance2b's Premiere Membership and livestream offerings.

Broad incumbents

• The Ailey School: Official school of Alvin Ailey American Dance Theater offering professional and recreational adult programs. Broader incumbent comparable on the pre-professional Conservatory side and adult open-class offerings.
• Alvin Ailey American Dance Theater: Major professional dance company with associated school, community programs, and national touring. Relevant incumbent comparable for dance2b's Cinematic Arts/Image En Mouvement performance entity and youth outreach mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCa8hqy1aIi30xk86Fg5zdpA
• Facebookfacebook.com/dance2bdenver
• Xx.com/dance2bdenver
• LinkedInlinkedin.com/company/dance2bstudios

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dance2b