The Trademark Company

What The Trademark Company does

The Trademark Company, LLC is a privately held, direct-to-consumer legal services firm founded in 2003 and headquartered under parent LA Venture Capital LLC in Sheridan, Wyoming, with operational delivery in Cary, North Carolina. The company provides flat-fee, self-service intellectual property and business formation services — primarily federal and international trademark registration, copyright registration, provisional patent filing, and LLC formation — to entrepreneurs, small business owners, creators, and inventors who are seeking lower-cost alternatives to traditional law firms. Its core technology stack is a proprietary document-assembly software platform that guides customers through questionnaire-based form completion for USPTO and USCO filings, augmented since 2018 by AI-assisted processing and complemented by a blockchain-based Provisional Trademark / NFT product recorded on the Solana Blockchain, alongside licensed third-party tools for trademark search algorithms and Office Action responses. Revenue is generated through one-time filing packages priced from $199 to $899, plus a recurring subscription layer including Trademark Monitoring ($9.95/month), Trademark Assurance ($29.95/month), and the 2025-launched web design/digital marketing packages (BizStarter $388/month, BizGrowth $999/month, BizBranding $299/month) resold through third-party vendors. Distribution is exclusively direct-to-consumer via the thetrademarkcompany.com e-commerce storefront, supported by phone-based inside sales at (800) 906-8626 and a content-driven SEO acquisition strategy through its Knowledge Center; the company claims to have served over 100,000 businesses since 2003 and reports earned media coverage in outlets including CNNMoney, NBC News, the Wall Street Journal, CNBC, TIME, and Yahoo Finance.

Name

The Trademark Company

Legal name

The Trademark Company, LLC

Website

https://thetrademarkcompany.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

The Trademark Company is a privately held, direct-to-consumer legal services firm that provides flat-fee, self-service trademark registration, copyright registration, provisional patent filing, LLC formation, and trademark monitoring for entrepreneurs, small business owners, and creators via its e-commerce platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Cary

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Trademark Registration Filing Packages: Flat-fee filing packages for federal trademark registration (Standard at $199, Platinum at $399), including Provisional Trademark (NFT-based) and international trademark filing packages. Revenue is earned upon assembly and scheduling of the application, non-refundable after filing begins.
2. Trademark Search Services: Trademark search services including Direct Hit Search (real-time), Federal Search ($299), and Comprehensive Search ($299), providing reports on potential blocking trademarks from USPTO records within 1-3 business days.
3. Trademark Monitoring & Assurance Subscription: Monthly subscription services for ongoing trademark monitoring: Monitoring at $9.95/month and Assurance at $29.95/month. New customers receive a free 3-month trial. Includes USPTO monitoring, bi-monthly reports, and discounts on enforcement packages.
4. LLC Formation Services: Flat-fee LLC formation packages (LLC Lite and others) covering business name availability searches, assembly and filing of formation documents, registered agent services, EIN application assistance. Revenue earned upon commencement of filing work.
5. Copyright Registration Services: Copyright registration packages (Standard from $199 plus gov fees, Platinum at $299) for filing with the U.S. Copyright Office, with optional NFT formatting and Solana Blockchain recording in the Platinum tier.
6. Provisional Patent Application Services: Provisional patent filing package from $299 plus federal filing fees, including 24-hour expedited e-filing, patent specialist assembly, status reports, and notice of renewal dates.
7. Enforcement Services: Trademark enforcement services including Letter of Protest ($399 plus $150 gov fee) and Attorney-Led Cease & Desist ($899), enabling customers to stop trademark infringement.
8. Office Action Response Services: Response packages for USPTO Office Actions: Procedural Office Action Response ($199), Substantive Refusal Response ($399), and Appeal of Refusal ($799). Revenue earned upon assembly and delivery of response.
9. Website Design & Digital Marketing Services: Resold website design, SEO, and social media marketing services performed by third-party vendors. BizStarter package at $388/month, BizGrowth at $999/month, BizBranding at $299/month, each with associated one-time setup fees.
10. Trademark Renewal Services: Trademark renewal packages for maintaining federal trademark registrations at 6-year and 10-year renewal intervals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Trademark Company is a direct-to-consumer legal services provider that assembles and files intellectual property and business formation documents on behalf of entrepreneurs and small business owners. Core offerings include flat-fee federal trademark registration packages, LLC formation services, copyright registration, provisional patent applications, and ongoing trademark monitoring and enforcement services, delivered through a self-service online platform backed by phone-based account managers.

Product overview

The Trademark Company offers a comprehensive suite of intellectual property and business formation services through a proprietary software platform. The core product portfolio includes trademark registration (Standard and Platinum Filing Packages), Provisional Trademark services using blockchain/NFT technology, LLC formation, copyright registration (Standard and Platinum with NFT), provisional patent applications, and enforcement services. The company also expanded in 2025 to include web design and digital marketing services (BizStarter, BizGrowth, BizBranding packages). A critical differentiator is the company's internal employee training program, Trademark University, which certifies all specialists. The service model combines proprietary document assembly software with access to independent attorneys through prepaid legal service plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Filing Package (Trademark) Basic federal trademark registration package priced at $199 that includes a Direct Hit Search of USPTO records and assembles a trademark application for up to three goods or services classes. Targeted at entrepreneurs and small business owners seeking cost-effective trademark protection.
• Platinum Filing Package (Trademark) Premium federal trademark registration package priced at $399 that includes a Comprehensive Search, general information on potential refusals, and a 10% discount on Substantive Office Action Response if needed. Designed for entrepreneurs seeking thorough pre-filing clearance.
• Provisional Trademark (NFT-based) Private trademark priority record that creates a digitally verifiable blockchain/NFT-based evidentiary record of first use of a trademark, establishing timestamped proof of priority, authorship, and ownership. Designed as a complementary step to formal USPTO federal registration.
• Trademark Monitoring & Assurance Subscription Monthly subscription services providing ongoing USPTO trademark monitoring, bi-monthly electronic reports, and discounts on enforcement packages. Monitoring tier at $9.95/month and Assurance tier at $29.95/month including all Enforcement Packages.
• Trademark Enforcement Services Enforcement packages enabling customers to stop trademark infringement: Letter of Protest ($399 plus $150 USPTO fee) to block conflicting registration with USPTO, and Attorney-Led Cease & Desist ($899) including attorney-authored letters and negotiations to stop infringement.
• LLC Formation Services Flat-fee business formation services including business name availability searches, Articles of Organization filing, registered agent services, EIN application assistance, and related business filings. LLC formations completed within 1-2 business days, with name rejection handled at no extra cost.
• Copyright Registration Services Copyright registration packages filed with the U.S. Copyright Office. Standard package at $199 plus USCO filing fees includes assembly, formatting, filing, and electronic delivery of the registration certificate. Platinum package at $299 adds NFT formatting and Solana Blockchain recording.
• Provisional Patent Application Package Provisional patent filing package starting at $299 plus federal filing fees, including 24-hour expedited e-filing, patent specialist document assembly, status reports throughout the process, and notifications of renewal dates. Designed for inventors establishing priority before filing a full patent application.
• Website Design & Digital Marketing Services Website design, SEO, and digital marketing services resold through third-party vendors as BizStarter ($388/month, 10-page website plus Google Profile/Workspaces), BizGrowth ($999/month, custom website plus SEO and marketing), and BizBranding ($299/month, logo design, business cards, branding guide) packages.

Quantifiable outcome

• Over 100,000 businesses served since 2003
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Third-Party Service Providers (unspecified)minorImplementation/ SI/ Consulting PartnerThe company outsources certain tasks and uses third-party vendors for portions of its services, including third-party trademark search algorithms (Federal Search/Comprehensive Search), Office Action response software (licensed), website design and digital marketing services (BizStarter, BizGrowth, BizBranding packages), and international trademark searches. These vendors are undisclosed.
• US Patent and Trademark Office (USPTO)coreOthersThe USPTO is the government agency that receives and processes trademark applications, copyright filings, and patent applications prepared and submitted by The Trademark Company on behalf of its customers. The company creates USPTO accounts, files applications, and receives correspondence on behalf of customers.
• U.S. Copyright Office (USCO)coreOthersThe USCO is the government agency that processes copyright registration applications. The Trademark Company prepares and files copyright applications with the USCO on behalf of its customers.
• Affiliate Service Providers (SBIP Program)minorStrategic or Co-development PartnerThe company maintains a network of affiliates that provide business services (e.g., registered agent, compliance, financial services) to LLC customers enrolled in the Small Business Incentive Program (SBIP). Customers agree to use company affiliates for one year in exchange for subsidized filing fees. Customer contact information is shared with these affiliates.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• LegalZoom: The dominant direct competitor in self-service trademark registration, copyright filing, LLC formation, and patent services for SMBs and consumers — operates the same flat-fee, e-commerce-led model and overlaps on essentially the entire product catalog.
• Swyft Filings: Direct competitor in business formation and registered agent services that has added trademark filing packages — competes for the same entrepreneur segment with comparable flat-fee pricing and online experience.
• Incfile: Direct competitor in LLC formation and registered agent services that has expanded into trademark and business filings — competes head-on for the same entrepreneur/SMB customer with comparable flat-fee pricing.
• Northwest Registered Agent: Direct competitor in registered agent, LLC formation, and now trademark filing services — competes for the same SMB and small-firm customer and overlaps on incorporation plus IP service bundles.
• Trademark Plus: Direct competitor specializing in trademark search, federal registration, monitoring, and Office Action response packages — closest pure-play competitor in the trademark-only segment of the company's business.
• MyCorporation: Direct competitor offering business formation, trademark registration, copyright filing, and DBA services — closely matches the multi-line SMB IP and formation offering with online ordering.
• BizFilings: Direct competitor providing business formation (LLC, corporation, nonprofit), registered agent, and trademark filing services to SMBs and startups — direct overlap on LLC and trademark service lines.
• Trademarkia: Direct competitor focused specifically on trademark search, registration, monitoring, and enforcement — overlapping closely on Federal/Comprehensive Search and trademark monitoring subscription offerings.

Broad incumbents

• Rocket Lawyer: Broader incumbent providing online legal services including trademark filings, LLC formation, and document preparation via subscription — overlaps on trademark and LLC offerings while also offering attorney consultations that The Trademark Company disclaims.

Emerging players

• Tailor Brands: Emerging player in AI-driven branding, logo design, and brand identity that has expanded into LLC formation and trademark filing — competes for the same early-stage entrepreneur customer, particularly on the company's newer web/brand services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/TrademarkCo
• Facebookfacebook.com/The-Trademark-Company-101127845833

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Trademark Company