promiseQ
promiseQ is a Berlin-based AI security company developing promiseQube, an edge AI device that turns existing ONVIF cameras into autonomous, agent-controlled surveillance systems, targeting security integrators and AI developers via API and MCP.
- Company typePrivate
- Founded2020
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What promiseQ does
promiseQ is a Berlin-based AI security company founded in 2020 that builds edge AI software and hardware for the physical security market. Its flagship product is the promiseQube, an edge AI device that integrates with existing ONVIF-compliant cameras to deliver real-time intrusion and threat detection without cloud dependency. The platform pairs the edge device with promiseQ Cloud, a centralized cloud management layer, and Cuby AI, an onboard agent that drives autonomous decision-making. All components are exposed via REST API and the Model Context Protocol (MCP), enabling AI assistants such as Claude, OpenAI, and Cursor to orchestrate the security system natively in natural language. The platform is hosted on German cloud infrastructure to support European data protection compliance.
The company pursues a two-segment go-to-market. The primary segment is security integrators, who purchase and deploy promiseQubes to end customers in order to deliver AI-native surveillance without replacing existing camera infrastructure. A secondary segment consists of AI developers and agentic system builders who consume the platform via API and MCP to embed physical security orchestration into agent workflows. Revenue is generated through hardware sales of the promiseQube (available as dedicated hardware or a Docker container) alongside software and platform monetization, while promiseQ Cloud is offered free for basic management functionality, implying a freemium dynamic on the cloud side. Specific pricing is not publicly disclosed and the company relies on direct sales outreach plus self-serve onboarding through app.promiseq.com and help.promiseq.com.
promiseQ was capitalized by a six-figure pre-seed round in August 2022 from Axel Springer and Porsche-backed APX, followed by a seven-figure seed round in February 2024 led by ExtraVallis and APY Ventures. Named enterprise customers are concentrated in the security services vertical and include International Security Group and WSD Permanent Security, both using the platform to reduce CCTV false alarms. The company reports 1-10 employees, is privately held with no parent company, and has operated an active product release cadence through 2026.
promiseQ firmographics
Firmographics- Name
- promiseQ
- Legal name
- promiseQ
- Website
- https://promiseq.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- promiseQ is a Berlin-based AI security company developing promiseQube, an edge AI device that turns existing ONVIF cameras into autonomous, agent-controlled surveillance systems, targeting security integrators and AI developers via API and MCP.
- Ownership category
- akta.pro rank
promiseQ industry classification
Industry- Product category
- AI Video Surveillance Software
- NAICS
- Security Systems Services (except Locksmiths) (561621), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Edge Physical Security & Access Control (Surveillance, Biometrics) (HDABAOAI)
- akta.pro secondary industries
- Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Edge Storage & Data Management (Caching, Backup, Local Data Lakes) (HDABAOAD)
Keywords
Where promiseQ is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
promiseQ business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- promiseQube Hardware and Software: Revenue from selling the promiseQube edge AI device (available as hardware or Docker container) and associated software platform. The promiseQube is sold to security integrators who deploy it to end customers.
- promiseQ Cloud Platform: Cloud platform for remote management of devices. promiseQ Cloud is described as free to use for basic functionality, suggesting a freemium model with premium features for advanced management.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
promiseQ product offering
Product offeringCore offering
promiseQ sells an edge-AI video surveillance platform that turns existing ONVIF-compliant CCTV cameras into autonomous, agent-controlled security systems. The core offering is the promiseQube edge device (available as dedicated hardware or Docker container), which performs on-device computer vision and threat detection (eliminating ~95% of false alerts) and is paired with the promiseQ Cloud management platform and the Cuby AI onboard agent. The platform is exposed to integrators and AI developers via a comprehensive API and Model Context Protocol (MCP) for agentic control.
Product overview
promiseQ is an AI-native physical security company offering a unified platform-plus-modules architecture. The core product is promiseQube (edge AI device) paired with promiseQ Cloud (centralized management platform). promiseQube comes in two variants: promiseQube AI (full AI-accelerated runtime) and promiseQube Lite (lightweight version without AI hardware). Cuby AI is the onboard AI agent powering intelligent detection and autonomous control. The platform works with existing ONVIF-compliant cameras, delivering real-time threat detection at the edge without cloud dependency.
Differentiator
Problem solved
Functional benefit
Brands
- promiseQube: AI-powered edge device that integrates with existing ONVIF-compliant cameras to provide autonomous, agent-controlled security. Available in AI and Lite versions.
- promiseQ Cloud
- Cuby AI
Products and services
- promiseQube Flagship edge AI device (or Docker container) that integrates with any ONVIF-compliant camera network and runs real-time AI threat detection and intrusion detection on device with no cloud dependency. Enables agentic control via API and MCP for integrators and AI developers.
- promiseQube AI Full-stack runtime for AI-accelerated edge devices covering object detection, tracking, alarm generation, exclusion zones, alarm management, and camera scheduling. Targeted at deployments with AI-accelerated hardware.
- promiseQube Lite Lightweight promiseQube variant supporting essential monitoring features (camera discovery, live streaming, recording, privacy zones) without requiring AI hardware, compatible with Raspberry Pi 5 devices, with upgrade path to promiseQube AI.
- promiseQ Cloud
- Cuby AI Onboard AI agent that interprets context, drives decisions, and takes action autonomously (without waiting for human input), enabling intelligent detection, customizable alarms, and natural-language control of the security system.
Quantifiable outcome
- 95% of false security alerts eliminated
- +1 more outcomes
Companies that use promiseQ
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
promiseQ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature11 records
promiseQ partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ONVIFcorepromiseQube is designed to work with any ONVIF-compliant camera. ONVIF is an open industry forum providing standardized interfaces for IP-based physical security products, ensuring broad camera compatibility without proprietary lock-in.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
promiseQ competitors and assessment
Company assessmentDirect peers
- Deep Sentinel: AI-powered surveillance combining edge computer vision with live human guard intervention. Comparable in the AI/edge overlay positioning and in the autonomous-response value proposition promiseQ markets.
- Rhombus Systems: Cloud-managed physical security platform combining AI video surveillance with access control and sensors for enterprise. Directly comparable as an AI-native, cloud-overlay alternative to legacy CCTV that targets the same integrator and multi-site buyer.
- BriefCam: Video analytics platform (now part of Canon) that adds AI-powered search, alerting and operational insights on top of existing VMS/camera infrastructure. Comparable as an AI analytics layer sold into enterprise and integrator customers.
- OpenEye: Cloud-based video surveillance and AI analytics platform that integrates with existing camera systems and is sold largely through integrator and MSP channels. Highly comparable business model and buyer profile.
- Verkada: AI-powered unified security platform (cameras, access control, sensors) sold to enterprise and integrator channels. A direct competitor pursuing the AI-native physical security positioning promiseQ is targeting, with far greater scale and funding.
- Eagle Eye Networks: Cloud video surveillance provider with a strong API and AI analytics layer that integrates with existing cameras and VMS systems. Highly comparable to promiseQ's edge + cloud + open-camera positioning and integrator-friendly channel.
Broad incumbents
- Axis Communications: Foundational network camera and ONVIF contributor that dominates the IP camera market. Highly relevant as the incumbent whose installed base promiseQ rides on top of, and as a potential competitor adding its own edge AI analytics.
- Genetec: Large unified security platform (VMS, access control, intrusion) with deep enterprise and government footprint. Comparable as the incumbent that integrators must integrate promiseQ against and as a potential future acquirer or competitor with similar edge/cloud functionality.
- Avigilon (Motorola Solutions): Major enterprise video surveillance and access control vendor owned by Motorola Solutions. Comparable as the broad incumbent integrating AI analytics into cameras and VMS — exactly the segment promiseQ targets via the integrator channel.
Emerging players
- Ambient.ai: AI computer-vision platform that overlays existing camera infrastructure to detect threats in real time for enterprise physical security. Closely comparable in technology and value proposition (AI-over-existing-cameras) to promiseQ's promiseQube/Threat Detect approach.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
promiseQ social profiles
Digital presencepromiseQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
promiseQ leadership team
Management profileNumber of profiles
Profiles1 record
promiseQ funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
promiseQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about promiseQ
What does promiseQ do?
promiseQ sells an edge-AI video surveillance platform that turns existing ONVIF-compliant CCTV cameras into autonomous, agent-controlled security systems. The core offering is the promiseQube edge device (available as dedicated hardware or Docker container), which performs on-device computer vision and threat detection (eliminating ~95% of false alerts) and is paired with the promiseQ Cloud management platform and the Cuby AI onboard agent. The platform is exposed to integrators and AI developers via a comprehensive API and Model Context Protocol (MCP) for agentic control.
Is promiseQ a public or private company?
promiseQ is a private company. It is classified as venture growth investor backed and is currently operating.
When was promiseQ founded?
promiseQ was founded in 2020. It employs 1 to 10 people.
Where is promiseQ based?
promiseQ is headquartered in Berlin, Germany, in the Europe region.
How does promiseQ make money?
Two revenue lines are on record. promiseQube Hardware and Software is the primary driver. The others are promiseQ Cloud Platform.
Who are promiseQ's main competitors?
Direct peers on record are Deep Sentinel, Rhombus Systems, BriefCam, OpenEye, Verkada and Eagle Eye Networks. Broad incumbents are Axis Communications, Genetec and Avigilon (Motorola Solutions). Ambient.ai is listed as an emerging player.
Does promiseQ have an API?
Yes. promiseQ offers a comprehensive local and cloud API built for integrators to hook the platform into any platform, workflow, or agentic system. The API supports REST endpoints with authentication via access tokens and OAuth for cloud API. promiseQ Cloud exposes a Model Context Protocol (MCP) server enabling AI assistants and agents (Claude Code, Claude Desktop, Cursor, and MCP-capable clients) to operate Qubes, cameras, incidents and alerts programmatically using natural language. Webhook integrations are also supported to notify external systems when alarms are triggered, with alarm metadata automatically sent to destinations of choice. Developer documentation is at help.promiseq.com/integrations/api_documentation.
What industry is promiseQ in?
promiseQ's product category is AI Video Surveillance Software. Its primary akta.pro industry code is HDABAOAI, Edge Physical Security & Access Control (Surveillance, Biometrics), with a secondary code of HDAAAJAE, Real-Time Vision at the Edge (on-device CV/video). Its NAICS code is 561621 and its SIC code is 7372.