Amplify

What Amplify does

Amplify is a global creative agency specializing in brand experience, entertainment, and culture, founded in 2008 by Jonathan Emmins and headquartered in London. The agency creates campaigns and immersive experiences that connect brands with audiences through storytelling and narrative design, anchored by its proprietary "Worldbuilding" methodology. It serves leading global consumer brands across technology, fashion, automotive, gaming, sports, luxury, media, and consumer goods, with named clients including Google, Nike, PlayStation, Airbnb, Samsung, Netflix, Lego, Spotify, Meta, YouTube, Adidas, Levi's, Converse, Louis Vuitton, Chanel, and Porsche. The agency delivers brand experience campaigns, live events, experiential marketing, content production, and strategic consulting, earning multiple Grand Prix awards and Campaign's Brand Experience Agency of the Decade designation.

The agency's service portfolio extends beyond its core brand experience work through an integrated creative ecosystem: Worldbuilding (proprietary brand-building methodology), Young Blood (youth culture research platform), FUTURES (thought leadership on technology applications in brand experiences), and Co.Labs (creator partnership platform). Amplify has acquired a majority stake in Wonder, a B2B experiential agency, and operates within the Common Interest collective alongside Culture Lab, Twenty First Century Brand, Otherway, and Seed. The agency maintains 10 offices across London, Paris, Los Angeles, New York, Sydney, Miami, Scottsdale, Boston, Minneapolis, and Montreal.

Amplify generates revenue primarily through project-based professional services fees negotiated with enterprise clients for the planning, production, and execution of brand experience campaigns, with additional sponsorship revenue from its curated event series (Growvana as title sponsor from 2026). The agency has 51–100 employees, is B Corp certified, and was sold by founder Jonathan Emmins to Common Interest in July 2025 while Emmins remained actively involved.

Name

Amplify

Legal name

Louder Productions Limited trading as Amplify

Website

https://weareamplify.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Amplify is a global brand experience creative agency serving enterprise consumer brands across technology, fashion, automotive, gaming, sports, luxury, and media with immersive campaigns, live events, and proprietary worldbuilding methodology, operating across 10 offices on four continents under Common Interest ownership.

Ownership category

akta.pro rank

Product category

Brand Experience Creative Agency Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Event & Experiential Brand Coverage (Recaps, Sizzle Reels) (MPADAEAF)

Keywords

• Brand experience agency
• Experiential marketing services
• Creative agency campaigns
• Live event production
• Brand worldbuilding methodology

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Services and Project Fees: Amplify generates revenue primarily through fees for creative services including brand experience campaigns, live events, experiential marketing, content production, and strategic consulting. Revenue is project-based and derived from fees negotiated with enterprise clients for the planning, production, and execution of campaigns and experiences.
2. Sponsorship and Partnership Revenue: Amplify generates revenue through title sponsorships of its curated event series, with Growvana becoming title sponsor beginning in 2026 for events across Los Angeles and New York.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Amplify is a global creative agency that designs and delivers brand experience campaigns, live events, experiential marketing activations, content and broadcast production, and immersive cultural experiences for leading consumer brands worldwide. Its work combines strategic worldbuilding, storytelling, and narrative design to connect brands with audiences across physical, digital, and cultural touchpoints, supported by proprietary research through its Young Blood youth culture platform and its FUTURES technology-culture initiative.

Product overview

Amplify is a global creative agency specializing in brand experience, entertainment, and culture. The company operates as a unified agency with multiple integrated service offerings: its core brand experience agency creates campaigns and immersive experiences for global brands; Worldbuilding is its proprietary brand-building methodology that positions brands within authentic cultural contexts; Young Blood is an insight platform providing research on youth culture and creativity; FUTURES explores emerging technology applications in brand experiences; and Co.Labs facilitates creator partnerships. These offerings work together as Amplify's integrated creative ecosystem, connecting brands with audiences through storytelling and narrative design across physical, digital, and cultural touchpoints.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Experience Agency Services Full-service global creative agency offering brand experience campaigns, live events, experiential marketing, content and broadcast production, immersive cultural activations, retail experiences, and strategic consulting for leading global brands.
• Worldbuilding Amplify's proprietary brand-building methodology that places storytelling and narrative design at the heart of brand experiences, treating brands as worlds that audiences can inhabit and engage with. Launched publicly at SXSW.
• Young Blood Proprietary youth culture research and insight platform exploring youth attitudes, behaviors, and cultural trends across multiple markets including UK, Australia, and globally, providing brands with primary research on how young people engage with brands, culture, and media.
• FUTURES Thought leadership initiative covering technology, culture, and future trends, featuring analysis on immersive audiences, emerging technology applications, and cultural shifts relevant to brand experience.
• Co.Labs Amplify's collaborative platform fostering connections between brands and creative talent, supporting creator partnerships and co-created brand experiences.

Quantifiable outcome

• Amplify's PlayStation 5 global launch won the Grand Prix award
• +4 more outcomes

Named customers45 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• GrowvanaflagshipGTM or Marketing Partner · 1 January 2026Growvana, an omnichannel operating layer for consumer brands, became the title sponsor of Amplify beginning in 2026. The partnership positions Growvana at the center of Amplify's curated events across Los Angeles and New York, which draw 150–200+ attendees per city-series event including founders and executives from brands generating $1M to $300M in revenue. Growvana expects the sponsorship to serve as a catalyst for new brand partnerships, targeting onboarding of 25 new brands by end of 2026.
• Common InterestcoreStrategic or Co-development PartnerAmplify is part of Common Interest, a collective of independent creative agencies including Culture Lab, Twenty First Century Brand, Otherway, Seed, and Wonder. Amplify was acquired by Common Interest in 2025 but founder Jonathan Emmins remains actively involved in the business.
• Culture LabminorOthersCulture Lab is listed as part of the Common Interest collective of creative agencies alongside Amplify.
• Twenty First Century BrandminorOthersTwenty First Century Brand is listed as part of the Common Interest collective of creative agencies alongside Amplify.
• OtherwayminorOthersOtherway is listed as part of the Common Interest collective of creative agencies alongside Amplify.
• SeedminorOthersSeed is a student marketing agency that partners with Amplify. Seed has won Campaign's Event Team of the Year and operates as part of the Common Interest collective.
• WondercoreOthersAmplify acquired a majority stake in Wonder, a B2B experiential agency. Wonder operates as part of the Common Interest collective.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/weareamplify
• Instagraminstagram.com/weareamplify
• Xx.com/weareamplify

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amplify