Twenty First Century Media

Sports Management Servicestcm.co.in

Company typePrivate
Founded1993
HeadquartersNew Delhi, India
Headcount51–100
GTM typeB2B
OfferingServices

Twenty First Century Media firmographics

Firmographics

Name: Twenty First Century Media
Legal name: Twenty First Century Media Pvt. Ltd.
Website: https://tcm.co.in
Company type: Private
Founded year: 1993
Operating status: Operating
Headcount range: 51–100 employees
Ownership category
akta.pro rank

Twenty First Century Media industry classification

Industry

Product category: Sports Management Services
NAICS: Spectator Sports (7112), Television Broadcasting Stations (51612), Broadcasting and Content Providers (516), Other Spectator Sports (711219)
SIC: Services-Amusement & Recreation Services (7900), Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)
akta.pro primary industry: Media & Broadcast Sponsorship (In-Game Broadcast, Streaming Sponsorship) (MPAKALAF)
akta.pro secondary industries: Sports & Event Media Rights Licensing (MPADALAE), Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG)

Keywords

Sports management services
Sponsorship rights management
Sports marketing activation
Event operations management
Media rights licensing

Where Twenty First Century Media is headquartered

Location

Headquarters

HQ city: New Delhi
HQ country: India
HQ region: Asia

Offices4 records

Markets served

Twenty First Century Media business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

Sponsorship Rights Management: TCM acquires exclusive commercial sponsorship rights for sports tournaments and series, then manages sponsor relationships and activation. Revenue generated through sponsorship fees from brands and corporate sponsors seeking sports association.
Media & Broadcasting Rights: Holds and manages media rights for domestic and international cricket leagues. Produces and broadcasts tournaments generating revenue through broadcasting deals with Star Sports, FanCode and other platforms.
Event Operations & Management: End-to-end league and event operations including franchise management, venue dressing, hospitality sales, and on-ground execution for sports events.
Marketing & Brand Activation: Creates and executes brand activation plans, manages brand ambassador deals, and develops sports-centric travel and hospitality packages for brands.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Twenty First Century Media product offering

Product offering

Core offering

Twenty First Century Media (TCM Sports) is a B2B sports management company that acquires exclusive commercial rights — sponsorship, media, and broadcasting — for sports tournaments and series, and delivers end-to-end execution including sponsorship activation, brand partnerships, in-stadia operations, talent management, broadcasting, and event management. Founded in 1993, it serves cricket boards, sports federations, leagues, and corporate brands across cricket, hockey, kabaddi, and football.

Product overview

Twenty First Century Media (TCM) operates as a comprehensive sports management and marketing company offering integrated services across sponsorship acquisition, marketing and events, media rights, event operations, and branding. The core product portfolio centers on TCM Sports LIST, a premium sports hospitality vertical, complemented by specialized services for sponsorships (holding exclusive ACC Asia Cup rights until 2031), media rights production, event operations, and in-stadia branding with exclusive rights to over 20 state cricket associations in India. The company manages a diverse portfolio of sporting events including Asia Cup, ICC World Cup, IPL, domestic cricket leagues (Maharaja Trophy, Sher-E-Punjab T20, APL, KCL, PPL), as well as other sports like kabaddi, football, hockey, and women's cricket. TCM provides end-to-end solutions from sponsorship acquisition and brand activation to broadcast production and franchise operations.

Differentiator

Problem solved

Functional benefit

Brands

TCM Sports LIST: Premium sports hospitality vertical launched by TCM Sports

Products and services

Sponsorships Sports sponsorship acquisition and management services for federations, leagues, teams, and brands, including exclusive rights for ACC Asia Cup tournaments until 2031.
Marketing & Events Sports marketing campaigns, brand activations, event hosting, and travel/hospitality packages for premier sporting events.
Media Rights Broadcasting production, media rights management, and league broadcast services for domestic and international sporting events.
Event Operations End-to-end league and event operations including franchise management, venue operations, and logistics.
Branding In-stadia advertising, venue branding, and sponsorship activation services with exclusive rights to over 20 state cricket associations in India.
TCM Sports LIST Premium sports hospitality vertical offering hospitality services for sporting events.

Quantifiable outcome

367 million viewers for Asia Cup 2023 tournament
+3 more outcomes

Companies that use Twenty First Century Media

Customer profile

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Twenty First Century Media technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Twenty First Century Media partnerships and signals

Strategic signal

Partnerships

Twelve partnerships are on record, tiered flagship, minor and core.

Asian Cricket Council (ACC)flagshipStrategic or Co-development Partner · 1 January 2024TCM Sports Management has been awarded the exclusive commercial sponsorship rights for all ACC Asia Cup tournaments until 2031. This strategic partnership allows TCM to elevate the profile of these prestigious events, drive innovation, and create unforgettable fan experiences. TCM handles sponsorship acquisition, on-site production, and supplier management.
Bhutan Cricket Board (BCCB)minorStrategic or Co-development Partner · 1 January 2024TCM partnered with BCCB as official event strategy and marketing partner for Bhutan's first-ever international cricket tournament - Bank of Bhutan T20I Quadrangular Series featuring teams from Bhutan, Indonesia, Thailand, and Maldives.
Cricket Hong Kong, China (CHK)minorStrategic or Co-development Partner · 1 January 2024TCM partnered with Cricket Hong Kong to revive the iconic Hong Kong Sixes in 2024. The reimagined tournament featured 12 international teams smashing 634 sixes across 29 matches. TCM managed sponsorships, broadcasts, and marketing.
Nepal Cricket BoardminorStrategic or Co-development Partner · 1 January 2024Commercial partner for both international and domestic tournaments, completing over 100 matches to date. Served as Official Event Strategy and Marketing Consultant for Nepal Premier League Season 1 in 2024.
DP WorldcoreGTM or Marketing Partner · 1 January 2023Managing DP World's partnership with ACC and ICC with them being Title Sponsor for Asia Cup 2022, sponsor for Asia Cup 2023, and sponsor for ICC World Cup 2023.
Karnataka State Cricket AssociationcoreStrategic or Co-development Partner · 1 January 2022Organized Maharaja Trophy KSCA T20 in collaboration with Karnataka State Cricket Association. TCM holds exclusive commercial and broadcasting rights since tournament inception in 2022. Handles end-to-end execution including sponsorship management, hospitality, event operations, ticketing, broadcast, and overall marketing.
ICC Academy and Dubai Sports CouncilminorStrategic or Co-development Partner · 1 January 2022Commercial partner for close to 280 games starting August 2022. Manages commercial aspects and event operations for cricket events at ICC Academy.
New Zealand Cricket (NZC)coreStrategic or Co-development Partner · 1 January 2019TCM is the exclusive naming and on-ground sponsorship partner with New Zealand Cricket since 2019. TCM successfully executed the Indian Cricket team tours of 2019, 2020, and 2022 where they played ODIs, T20s and Test Matches at up to 6 different venues.
Cricket West Indies (CWI)coreStrategic or Co-development Partner · 1 January 2017TCM is the exclusive naming and on-ground sponsorship partner with Cricket West Indies since 2017. TCM has successfully executed the Indian Cricket tours of 2017, 2019, and 2023 including T20 International matches in Florida, USA. Services include sponsorship, in-stadia advertising, sales, on-ground management, and supplier management.
India Super LeaguecoreStrategic or Co-development Partner · 1 January 2013TCM has been working in various capacities for the Indian Super League since its inception in 2013. Acquired and managed title sponsor Hero Motocorp. Provided on-ground management for Delhi Dynamos from first to third season.
Star SportscoreChannel Partner/ Reseller/ DistributorBroadcast partner for domestic T20 tournaments and managed central sponsorships servicing for Pro Kabaddi League and Indian Super League on behalf of Star Sports.
FanCodeminorChannel Partner/ Reseller/ DistributorStreaming partner for APL and other domestic tournaments alongside Star Sports. Partner for broadcasting domestic cricket leagues.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Twenty First Century Media competitors and assessment

Company assessment

Emerging players

Sportz Interactive: Indian sports digital media and technology company operating fan engagement platforms, content, and interactive sports properties. Adjacent comparator as an Indian sports services firm, though more digital-first than TCM's traditional rights/event model.

Direct peers

Meril Manohar Group (Crickit): Indian sports business group operating Crickit (sports platform), sports management, and events businesses. Directly comparable as a multi-sport Indian sports management firm with overlap in cricket property management and league operations.
ITW Consulting: Indian sports consulting and management firm offering sponsorship, event management, and sports marketing services across cricket, football, kabaddi, and other sports. Most direct head-to-head competitor to TCM in the Indian sports management market, with overlapping client base across BCCI and league properties.
Twenty Two Sports: Indian sports marketing and management agency providing sponsorship, event operations, and brand activation services. Direct competitor in the Indian market, particularly in cricket, kabaddi, and football sponsorship activation.

Broad incumbents

Lagardère Sports: International sports marketing agency (part of Lagardère Group) offering sponsorship, event management, content production, and athlete representation. Comparable service mix globally, though with European concentration versus TCM's Asia focus.
IMG (Endeavor): Global sports and entertainment management powerhouse, owning IMG's sports rights, events, and licensing businesses. Directly comparable as a sports management firm handling rights, sponsorships, and events across multiple sports, though operating at materially larger global scale than TCM.
Wasserman: Global sports marketing and talent management agency operating across consulting, brands, properties, and talent divisions. Comparable in offering sports marketing, property representation, and event services, though predominantly North America/Europe focused versus TCM's India-Asia footprint.
CAA Sport (Creative Artists Agency): Global talent and sports representation division of CAA, handling athlete representation, property consulting, and sponsorship sales. Comparable as a sports rights and marketing firm, though anchored in talent representation and US-centric properties.
Octagon: Global sports marketing agency owned by Interpublic Group, specializing in sponsorship consulting, athlete management, and event operations. Directly comparable in service mix (sponsorship, events, brand activation) but with broader international footprint and deeper corporate client roster.

Others

BookMyShow (Bigtree Entertainment): India's largest event ticketing and entertainment platform, including sports event ticketing. Adjacent comparator in Indian sports event monetization and fan engagement; not a direct rights-management competitor but operates in overlapping sports event value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights4 records

Customer concentration

Twenty First Century Media financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Twenty First Century Media leadership team

Management profile

Number of profiles

Profiles8 records

Twenty First Century Media funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Twenty First Century Media M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twenty First Century Media

What does Twenty First Century Media do?

Is Twenty First Century Media a public or private company?

Twenty First Century Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Twenty First Century Media founded?

Twenty First Century Media was founded in 1993. It employs 51 to 100 people.

Where is Twenty First Century Media based?

Twenty First Century Media is headquartered in New Delhi, India, in the Asia region.

How does Twenty First Century Media make money?

Four revenue lines are on record. Sponsorship Rights Management is the primary driver. The others are media & Broadcasting Rights, event Operations & Management and marketing & Brand Activation.

Who are Twenty First Century Media's main competitors?

Sportz Interactive is listed as an emerging player. Direct peers are Meril Manohar Group (Crickit), ITW Consulting and Twenty Two Sports. Broad incumbents are Lagardère Sports, IMG (Endeavor), Wasserman, CAA Sport (Creative Artists Agency) and Octagon. BookMyShow (Bigtree Entertainment) is listed as an others.

Does Twenty First Century Media have an API?

No public API is recorded for Twenty First Century Media.

What industry is Twenty First Century Media in?

Twenty First Century Media's product category is Sports Management Services. Its primary akta.pro industry code is MPAKALAF, Media & Broadcast Sponsorship (In-Game Broadcast, Streaming Sponsorship), with a secondary code of MPADALAE, Sports & Event Media Rights Licensing. Its NAICS code is 7112 and its SIC code is 7900.