2GB

Commercial Radio Broadcasting2gb.com

Company typePrivate
Founded-
HeadquartersSydney, Australia
Headcount51–100
GTM typeB2C
OfferingServices

What 2GB does

2GB is a Sydney-based commercial AM radio station broadcasting on 873 kHz and Digital Radio (DAB+), operating as part of the Nine Radio network under Tapt Media. The station functions as Sydney's established news and talk radio format, featuring named on-air talent across day-parted shows including Ben Fordham Live, Mornings with Mark Levy, Afternoons with Michael McLaren, and Sydney Now with Clinton Maynard, with additional sports, finance, and lifestyle programming (notably NRL coverage and The House of Wellness). The platform extends beyond traditional broadcast through online streaming at 2gb.com, native iOS and Android mobile applications, and an on-demand podcast library distributed via Apple Podcasts, Spotify, and direct download, enabling global digital access alongside the geographically constrained Sydney AM/DAB+ signal.

The underlying technology stack is conventional broadcast and digital media infrastructure: AM transmission at 873 kHz for Sydney metropolitan coverage, DAB+ for digital audio, standard HTTP-based audio streaming, mobile apps for iOS and Android, and RSS-style podcast feeds. There is no disclosed proprietary AI, no developer API, and no documented integrations beyond podcast platforms and social media channels (Facebook, Twitter/X, YouTube). Content production relies on traditional radio workflows with presenters and journalists rather than automated or AI-assisted generation.

Revenue is generated entirely through advertising and sponsorship arrangements. The primary stream is traditional on-air advertising (spots, sponsored segments, promotional announcements), supplemented by presenter commercial agreements where on-air talent participate in promotional activities for commercial partners (e.g., Ben Fordham's Mercedes-Benz ambassadorship via LSH Auto, Mark Levy's BMW arrangement via Sime Darby Motors). Competitions and listener promotions (e.g., End of Financial Year Bonus cash giveaways) provide additional engagement-driven revenue support. Named advertising partners span automotive retail, hospitality, and travel verticals. The audience is the Sydney metropolitan market served free-to-air, with no direct listener pricing model.

2GB firmographics

Firmographics

Name: 2GB
Legal name: Tapt Media
Website: https://2gb.com
Company type: Private
Operating status: Operating
Headcount range: 51–100 employees
Ownership category
akta.pro rank

2GB industry classification

Industry

Product category: Commercial Radio Broadcasting
NAICS: Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)
SIC: Radio Broadcasting Stations (4832)
akta.pro primary industry: Digital Radio Broadcasting (DAB/DAB+, HD Radio) (MPAIAEAD)
akta.pro secondary industries: Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

News talk radio
AM radio broadcast
Digital radio DAB+
Podcast distribution
Radio advertising sales

Where 2GB is headquartered

Location

Headquarters

HQ city: Sydney
HQ country: Australia
HQ region: Oceania

Offices1 record

Markets served

2GB business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Advertising Sales: Traditional radio advertising including on-air spots, sponsored segments, and promotional announcements during live broadcasts. Advertisers include automotive dealerships (Mercedes-Benz, BMW), hospitality groups, and travel companies.
Presenter Commercial Agreements: Commercial sponsorship arrangements where presenters participate in promotional activities for commercial partners in exchange for consideration, disclosed under Broadcasting Services regulations.
Competitions and Promotions: Listener competitions including prize giveaways such as the End of Financial Year Bonus promotion offering cash prizes.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

2GB product offering

Product offering

Core offering

2GB is a commercial news and talk radio station that broadcasts live programming on AM 873 kHz and Digital Radio (DAB+) to the Sydney metropolitan area. The station extends its reach through online streaming, native iOS and Android mobile applications, and a library of on-demand podcasts covering news, sports, finance, lifestyle, and motoring content. The output is consumed free-to-air by individual listeners, and the station monetises this audience through advertising and presenter-led commercial endorsement deals.

Product overview

2GB is a Sydney-based commercial radio station offering a unified content platform combining live AM/DAB+ radio broadcast with digital streaming and on-demand podcast services. The core offering includes a live radio stream (AM 873 and Digital Radio DAB+), an official mobile application for iOS and Android, and an extensive podcast library featuring news/talk shows, sports coverage, finance/money content, lifestyle programming, and motoring reviews. All content is accessible through the website, mobile app, and major podcast subscription platforms.

Differentiator

Problem solved

Functional benefit

Brands

2GB: Sydney's premier news and talk radio station broadcasting on AM 873 and Digital Radio DAB+

Products and services

2GB Live Radio Stream Live AM radio broadcast on 873 kHz and Digital Radio (DAB+) covering the Sydney metropolitan area, with concurrent real-time online streaming accessible globally via web browser. Available free-to-air to general listeners.
2GB Mobile App Official 2GB mobile application for iOS and Android that enables live radio streaming, on-demand podcast downloads, and direct station call-in (131 873) for listeners.
2GB On-Demand Podcasts On-demand podcast library of news, current affairs, sports (NRL/Rugby Union), finance and money, lifestyle, and motoring review episodes available via the 2GB website and syndicated on Apple Podcasts and Spotify.

Companies that use 2GB

Customer profile

Named customers5 records

Segments2 records

Ideal customer profiles2 records

2GB technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

2GB partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

LSH Auto (Sydney) Pty Ltd (Mercedes-Benz retailers)coreGTM or Marketing PartnerBen Fordham provides media and promotional services, event appearances, and social media posts for LSH Auto and Mercedes-Benz as a 'Friend of the Brand' under presenter commercial agreement.
Sime Darby Motors Retail Australia Pty Limited (Parramatta BMW)coreGTM or Marketing PartnerMark Levy serves as ambassador for Parramatta BMW including promotion of BMW vehicles through presenter commercial agreement with Radio 2GB Sydney Pty Ltd.
Saint George Hospitality Group Pty LtdminorGTM or Marketing PartnerSaint George Hospitality Group operating Pronto Sylvania restaurant, with Mark Levy involved in restaurant operations promotion.
Travelrite International Pty LtdcoreGTM or Marketing PartnerMichael McLaren leads tour groups, attends events, and promotes tours via advertisements under commercial agreement with Travelrite International Pty Ltd.
Travelrite International Pty LtdcoreGTM or Marketing PartnerLuke Grant participates in advertising, hosts dinners, games, and tours on a Travelrite cruise around Istanbul, Gallipoli, and the Mediterranean.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

2GB competitors and assessment

Company assessment

Direct peers

3AW: Melbourne-based news/talk commercial radio station, part of the same Nine Radio network (Tapt Media). Operates an identical GTM model—presenter-led talk, advertising-funded, multi-platform distribution—making it the closest functional peer and direct network sibling.
4BC: Brisbane news/talk commercial radio station within the Nine Radio network. Same operating model, same parent (Tapt Media), same talk/advertising/presenter commercial structure as 2GB.
6PR: Perth news/talk commercial radio station, fourth member of the Nine Radio network alongside 2GB. Directly comparable in format (talk), GTM (advertising/presenters), and distribution (AM/DAB+/streaming).
ABC Radio Sydney: Public broadcaster's Sydney news/talk radio service, competing directly for the same Sydney news and current affairs audience, though funded via public appropriation rather than advertising.
2SM (Sydney): Sydney-based talk radio competitor operating in the same metropolitan market on similar talk format, directly competing with 2GB for listeners and local advertisers.
Triple M Sydney: Sydney commercial FM radio station owned by Southern Cross Media, competing in the same Sydney ad market and broadcaster category for audience share and ad budgets.
Nova 96.9: Major Sydney commercial FM station (NOVA Entertainment) competing directly with 2GB for Sydney listeners, advertisers, and digital audio share.
KIIS 1065 (ARN): Sydney commercial FM station under Australian Radio Network, a direct competitor in the Sydney market for audience reach and advertising revenue.

Broad incumbents

BBC Radio 5 Live: UK public-broadcaster talk/news/sports radio station with comparable presenter-led, multi-format talk programming. Comparable as a reference broadcast model even though it does not compete in the same market.

Emerging players

Spotify (Australia): Global on-demand audio and podcast platform that absorbs incremental listening share and competes for the same digital audio ad budgets; 2GB itself distributes podcasts on Spotify, illustrating the overlapping ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

2GB financial estimates

Financial estimate

Revenue estimate

Valuation estimate

2GB leadership team

Management profile

Number of profiles

2GB funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

2GB M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2GB

What does 2GB do?

Is 2GB a public or private company?

2GB is a private company. It is classified as corporate owned and is currently operating.

When was 2GB founded?

2GB was founded in -1. It employs 51 to 100 people.

Where is 2GB based?

2GB is headquartered in Sydney, Australia, in the Oceania region.

How does 2GB make money?

Three revenue lines are on record. Advertising Sales are the primary driver. The others are presenter Commercial Agreements and competitions and Promotions.

Who are 2GB's main competitors?

Direct peers on record are 3AW, 4BC, 6PR, ABC Radio Sydney, 2SM (Sydney), Triple M Sydney, Nova 96.9 and KIIS 1065 (ARN). BBC Radio 5 Live is listed as a broad incumbent. Spotify (Australia) is listed as an emerging player.

Does 2GB have an API?

No public API is recorded for 2GB.

What industry is 2GB in?

2GB's product category is Commercial Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAD, Digital Radio Broadcasting (DAB/DAB+, HD Radio), with a secondary code of MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only). Its NAICS code is 516110 and its SIC code is 4832.