The Saint George Hotel

What The Saint George Hotel does

The Morris (formerly The Saint George Hotel, also known as The Saint) is a single-venue suburban pub located at 2 Morris Road, Innaloo, in the Perth metropolitan area of Western Australia. The venue operates under Tavern License 6020129578 and is owned and licensed by Australian Leisure & Hospitality Group Pty Ltd (ALH Group), a large Australian hospitality operator. Following a renovation, the venue was rebranded from The Saint George Hotel back to its original name, The Morris, reconnecting with its heritage as the historical Morris Hotel.

The business is a multi-format hospitality venue composed of four distinct operational areas: The Hall (main dining room), The Front Bar (sports bar with 24 taps), The Patio (outdoor deck bar), and The Terrace (family-friendly outdoor dining area with a playground). The menu is built around locally sourced WA ingredients and artisan spirits, with signature items including Sunday chicken pie, chicken schnitty, fresh salads, and Morris' hot sauce wings. The venue broadcasts AFL, NRL, UFC, and boxing events and positions itself as the "Home of UFC" in Perth. It also offers function/event hosting and participates in the pub+ loyalty program.

Revenue is generated entirely through on-premises food and beverage sales, with no subscription, recurring, or digital revenue streams. Distribution is direct-to-consumer via walk-in trade and website-based table bookings. The venue employs 34 staff and operates extended hours (Mon–Thu 10:00–23:00, Fri–Sat 10:00–midnight, Sun 11:00–22:00). The customer base is local community members and families from Innaloo and surrounding Perth suburbs, with a secondary segment of sports fans and after-work patrons. The venue holds a minor accommodation referral partnership with Nightcap Hotels.

Name

The Saint George Hotel

Legal name

Australian Leisure & Hospitality Group Pty Ltd

Website

https://thesaint.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Morris (formerly The Saint George Hotel) is a single suburban pub in Innaloo, Perth, operated by ALH Group, offering food, drinks, and live sports across four distinct dining and bar areas to local community members, families, and after-work patrons.

Ownership category

akta.pro rank

Product category

Pub Hospitality Services

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Lounge Bars & Hotel Bars (THAFAEAI)

akta.pro secondary industry

Hotel & Resort Restaurants (THAFACAH)

Keywords

• Pub dining
• Craft beverages
• Sports bar
• Function hosting
• Family hospitality

Headquarters

HQ city

Innaloo

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Primary revenue from on-site food and beverage sales through multiple outlets: The Hall (dining room), The Front Bar, The Patio, and The Terrace. Revenue is generated through individual transactions at the point of sale, with no subscription or recurring revenue model. Menu items include pub classics, Sunday roasts, and artisan spirits sourced from local WA producers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

The Saint George Hotel (now operating as The Morris) is a suburban pub and hospitality venue at 2 Morris Road, Innaloo, WA, offering dine-in food service, a bar with 24 taps and artisan spirits, live sports broadcasting (AFL, NRL, UFC, boxing), and event/function hosting across four distinct areas: The Hall (dining room), The Front Bar (sports bar), The Patio (outdoor deck), and The Terrace (family outdoor area with playground).

Product overview

The Morris (formerly The Saint George Hotel) is a unified hospitality venue platform combining food service, beverage operations, and entertainment. The venue comprises four distinct dining/drinking spaces—The Hall (main restaurant), The Terrace (family outdoor dining), The Front Bar (sports bar), and The Patio (outdoor deck bar)—all unified under one brand and operated through a single location. Additional offerings include pub+ loyalty program, sports viewing (AFL, NRL, UFC), and function/event hosting.

Differentiator

Problem solved

Functional benefit

Products and services

• The Morris (Pub Venue) The overarching hospitality venue offering dine-in food, bar service, live sports viewing, and function hosting in Innaloo, Western Australia, combining four distinct spaces under one brand.
• The Hall (Dining Room) Main dining room featuring locally sourced menu items including fresh salads, chicken schnitty, Sunday chicken pie, and wings with Morris' hot sauce. Family-friendly with options for kids, seniors, and everyone in between.
• The Front Bar (Sports Bar) Sports bar featuring 24 taps, after-work crowd service, and continuous broadcasting of AFL, NRL, UFC, and boxing events, alongside pub meals.
• The Patio (Outdoor Deck Bar) Outdoor deck bar with 24 taps, artisan spirits from local suppliers, and a big screen for live sports viewing; suited to quick drinks, Sunday sessions, and casual outdoor gatherings.
• The Terrace (Family Outdoor Dining) Family-friendly outdoor dining area overlooking an outdoor playground, offering the full menu with options suitable for all ages.
• pub+ Loyalty and Promotions Program Loyalty and promotions program for regular patrons of ALH Group venues, offering members specials, offers, and rewards. Terms, conditions and exemptions apply.
• Functions and Events Hosting Function and event hosting service utilizing the venue's multiple distinct spaces for private and community events.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Nightcap HotelsminorOthersNightcap Hotels is listed as accommodation partner on The Morris website. The venue promotes Nightcap Hotels as an accommodation option for visitors needing a place to stay, directing customers to nightcaphotels.com.au for hotels across Australia.
• Australian Leisure & Hospitality Group Pty LtdcoreOthersALH Group is the parent company and licensee of The Morris. The venue operates under Tavern License 6020129578 issued to Australian Leisure & Hospitality Group Pty Ltd. ALH Group owns and operates numerous hotels and venues across Australia.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Australian Leisure & Hospitality Group (ALH Group): The parent company of The Morris and Australia's largest pub portfolio operator with 300+ venues across the country; directly comparable as the operating platform of which The Morris is a single asset, providing portfolio-level benchmarking on operations, procurement, and customer economics.
• Merivale: Major Sydney-based hospitality group operating pubs, bars, and restaurants across multiple formats; comparable as a multi-venue hospitality operator with full-service restaurants, sports bars, and event-led venues targeting similar demographic and lifestyle segments.
• Australian Venue Co. Major Australian pub and hospitality portfolio operator with multi-format venues across multiple states; comparable as a multi-format suburban pub operator pursuing similar food-plus-beverage-plus-event strategies targeting family, sports, and after-work segments.
• 4 Pines Brewing Company: Australian craft brewer operating brewery taprooms with full food service; comparable as an Australian pub format combining craft beverage offering with a food-led menu and family-friendly positioning across multiple locations.
• Redcape Hotel Group: ASX-listed pub and hotel operator with a portfolio of suburban and regional venues across NSW and QLD; directly comparable as a multi-venue pub operator targeting similar customer segments, food and beverage economics, and family-friendly positioning.
• Hogs Breath Café: Long-established Australian casual dining and pub chain with venues across suburban Australia; comparable as a multi-format suburban hospitality operator with full bar service, family-friendly positioning, and community-anchored venues.
• The Sporting Globe: National sports bar chain with venues across Australia broadcasting AFL, NRL, UFC, and boxing; directly comparable to The Morris's Front Bar and Patio positioning around live sports viewing, family-friendly atmosphere, and pub-food-and-taps economics.
• The Bavarian (Bavarian Beer Café): Australian beer-hall chain focused on German-style beverage offering with food and sports viewing across multiple venues; comparable as a multi-venue Australian pub operator with food-plus-beverage model and sports programming similar to The Morris.

Broad incumbents

• Endeavour Group: ASX-listed drinks and hospitality company that owns ALH Group (The Morris's direct parent), Dan Murphy's, and BWS; comparable as the ultimate parent with portfolio-level exposure to the same suburban pub economics, regulatory environment, and consumer trends.
• TFE Hotels (Toga Far East Hotels): Australian hospitality operator running a portfolio of hotel properties with adjacent food and beverage venues; broadly comparable as an Australian hospitality multi-venue operator with overlapping food and beverage service patterns, though primarily accommodation-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-saint-george-hotel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Saint George Hotel