AMAG Technology

What AMAG Technology does

AMAG Technology is a privately held physical security software and hardware provider specializing in the Symmetry Security Management System, an integrated platform that unifies access control, video management, identity management, visitor management, and mobile credentials. The company sells proprietary access control software (Symmetry Access Control), complementary modules (Symmetry CONNECT 2.0 for identity management, Symmetry GUEST for visitor management, Symmetry CompleteView VMS, Symmetry Mobile, Symmetry Audio), and in-house manufactured hardware including card readers and door controllers (M4000, SR OSDP series). Its customer base spans enterprise and critical infrastructure end markets — data centers, energy and utilities, finance, education, government, commercial real estate, healthcare, and transportation — across the Americas, EMEA, and APAC.

The company generates revenue through a mix of software licenses and subscriptions (including hosted SaaS offerings for Symmetry CONNECT and Symmetry GUEST), hardware unit sales, professional services for system design and implementation, and recurring support/maintenance under Platinum Services and Site Support Agreements. AMAG distributes exclusively through a global channel of authorized integrators and resellers, supported by a direct enterprise sales team, a Symmetry Partner Program for technology integrations, and a consultant partner network. The platform integrates with over 50 certified third-party technologies, including SwiftConnect for mobile wallet credentials and Suprema for biometrics.

Following its December 2025 spin-off from Allied Universal, AMAG operates as an independent company majority-owned by Shore Rock Partners, with Allied Universal retaining a minority stake and a March 2026 growth investment from Egis Capital Partners providing additional capital for product development and customer initiatives. The company maintains regulatory accreditations including NPSA, SOC 2 Type II, ISO 27001, ISO 9001, and ISO 14001, and is transitioning to an annual major release cadence beginning in 2025 to support enterprise lifecycle management.

Name

AMAG Technology

Legal name

AMAG Technology Parent Limited

Website

http://www.amag.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

101–250 employees

Short description

AMAG Technology provides the Symmetry Security Management System, an integrated physical security platform combining access control, video management, identity management, visitor management, and mobile credentials for enterprise and critical infrastructure customers across data centers, finance, government, healthcare, and transportation sectors globally.

Ownership category

akta.pro rank

Product category

Physical Security Management Software

NAICS

Security Systems Services (except Locksmiths) (561621), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Access Control & Identity Systems Integration (Badge, Biometrics, Mobile) (BPAKAGAB)

akta.pro secondary industries

Access Control Management & Credentialing (Badging/Visitor Management Ops) (BPABAMAG), Video Analytics & AI Security Solutions Integration (LPR, Facial, Behavior) (BPAKAGAK), Remote Unlock & Visitor Management (Mobile Credentials/Packages) (HSAHAIAL)

Keywords

• Physical access control
• Video management systems
• Identity management solutions
• Visitor management software
• Mobile credential platforms

Headquarters

HQ city

Torrance

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Software Licenses and Subscriptions: AMAG generates revenue through software licenses for Symmetry Access Control and related products, with hosted solutions (Symmetry CONNECT, Symmetry GUEST) offered as subscriptions. The company has transitioned to annual major software releases, suggesting a subscription/SaaS model for hosted solutions.
2. Hardware Sales: Sale of physical security hardware including card readers, door controllers, panels (M4000, SR OSDP series), and Symmetry Sentry reader line. Hardware is manufactured in-house.
3. Professional Services: Professional services including system design, implementation support, IT and technology strategy guidance, and training programs through the Learning Management System.
4. Platinum Services and Support: Support and maintenance services including Site Support Agreements (SSA) providing proactive maintenance, system upgrades, and 24/7 technical support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

AMAG Technology develops, manufactures, and sells the Symmetry Security Management System, an integrated physical security platform combining access control, video management, identity management, and visitor management. The company also manufactures in-house hardware including card readers and door controllers/panels, and provides mobile credentials through Apple Wallet and Google Wallet integration, serving enterprise customers across critical infrastructure sectors globally through authorized integrators and resellers.

Product overview

AMAG Technology offers the Symmetry Security Management System, an integrated, unified, and scalable physical security platform. The portfolio consists of a core access control platform (Symmetry Access Control) complemented by specialized modules for video management (Symmetry CompleteView VMS), identity management (Symmetry CONNECT 2.0), visitor management (Symmetry GUEST), mobile credentials (Symmetry Mobile), and audio solutions (Symmetry Audio). Hardware offerings include card readers (Symmetry Sentry line) and door controllers/panels (M4000, SR-OSDP series). The platform supports mobile credentials via Apple Wallet and Google Wallet through SwiftConnect integration, and integrates with biometric readers from Suprema. Services include Platinum Services (support/maintenance) and Professional Services. The system is designed for enterprise customers across critical infrastructure sectors including data centers, utilities, banks, ports, transportation hubs, healthcare, government, and education, operating across the Americas, EMEA, and APAC regions.

Differentiator

Problem solved

Functional benefit

Brands

• Symmetry Security Management System: AMAG's unified security platform encompassing access control, video management, identity management, and visitor management solutions.
• Symmetry Access Control
• Symmetry CompleteView
• Symmetry CONNECT
• Symmetry GUEST
• Symmetry Mobile

Products and services

• Symmetry Access Control Intelligent, scalable access control platform that determines who is allowed access and when throughout a facility, with real-time system monitoring, device performance metrics, and integration with third-party technologies. Designed for enterprise customers across multiple industries.
• Symmetry CompleteView Video Management System Open, user-friendly video management system with simple deployment and scalability for security needs of all sizes, supporting live and recorded video streaming with bidirectional alarm management and automatic synchronization of cardholders, objects, events, and alarms. Designed for enterprise security operations.
• Symmetry CONNECT 2.0 Identity Management Modular, scalable, future-ready identity management system designed to automate physical identity and access management (PIAM) processes, enabling unified identity administration across multiple disparate physical access control systems. Features live integration with HR systems, Active Directory, and enterprise identity providers.
• Symmetry GUEST Visitor Management Visitor management system that automates the full visitor lifecycle, streamlining the reception area journey, enforcing compliance, and reducing operating costs with advanced ID scanning and external watchlist integration.
• Symmetry Mobile Credential Mobile credential solution enabling users to access facilities using smartphones via Apple Wallet and Google Wallet through NFC-based tap-and-go technology, replacing traditional physical badges.
• Symmetry Audio Audio solution integrated with the Symmetry Security Management System for security and communication applications.
• Card Readers (Symmetry Sentry Reader Line) Physical card reader hardware including the Symmetry Sentry reader line providing RFID-based credential reading with various form factors including models with keypad and display options, manufactured in-house.
• Door Controllers and Panels Door controller hardware including the M4000 Intelligent Door Controller and SR-OSDP panel series that manage door lock/unlock operations and integrate with the Symmetry Access Control platform, manufactured in-house.
• Platinum Services Premium support and maintenance services for Symmetry customers providing optimal performance, proactive maintenance, system upgrades, and 24/7 technical support through Site Support Agreements (SSA).
• Professional Services IT and technology strategy support including system reviews, design, and implementation services for Symmetry deployments, with pre-sales support and post-project expertise delivered to integrator partners.

Quantifiable outcome

• Automated credential revocation eliminates the window of exposure for terminated employees
• +2 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SwiftConnectcoreStrategic or Co-development Partner · 27 April 2026AMAG Technology expanded its strategic partnership with SwiftConnect to integrate native mobile credentials from Apple Wallet and Google Wallet across its entire portfolio. SwiftConnect powers mobile credential activation enabling enterprise and critical infrastructure clients to use smartphones as digital office keys through NFC-based tap-and-go technology. The partnership received the SIA New Product Showcase award at ISC West.
• Allied UniversalminorStrategic or Co-development Partner · 17 December 2025Allied Universal sold a controlling stake in AMAG Technology to Shore Rock Partners while retaining a minority stake and commercial partnership. AMAG was previously a subsidiary of Allied Universal before the spin-off.
• SupremacoreTechnology or Integration · 30 October 2025AMAG Technology integrated Suprema's biometric readers with its Symmetry system, strengthening a strategic partnership for access control and identity verification. The collaboration provides enhanced biometric security solutions for a global customer base.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Genetec: Genetec Security Center is a unified, open-architecture security platform combining access control, video management, and license plate recognition, sold primarily to enterprise and government customers through a channel model — directly competing with AMAG's Symmetry platform across nearly every vertical AMAG serves.
• LenelS2 (Carrier Global): LenelS2's OnGuard and NetBox access control systems are the closest direct competitor to Symmetry Access Control, with comparable enterprise/government positioning, partner-driven distribution, and overlapping integration ecosystems — making it the most direct PACS peer to AMAG.
• Brivo: Brivo is a cloud-native access control and visitor management platform, the leading direct cloud competitor to AMAG's hosted and on-prem Symmetry solutions, with strong mobile credential support and a similar enterprise/government target market.
• Identiv: Identiv provides physical access control, identity management, and RFID/IoT solutions for enterprise, government, and healthcare, with Hirsch Velocity and FEDERAL physical access control systems competing head-to-head with AMAG Symmetry in regulated verticals.
• Acre Security (Vanderbilt, Comnet, RS2): Acre Security's portfolio of Vanderbilt, Comnet, and RS2 Technologies access control and intrusion products directly compete with Symmetry in the enterprise and critical infrastructure segments, with comparable channel-driven distribution.

Broad incumbents

• Honeywell Building Technologies: Honeywell's Pro-Watch and MAXPRO access control and VMS offerings compete with AMAG in mid-to-large enterprise and government accounts, leveraging broader building management and security portfolios that include PSIM and intrusion products.
• Avigilon (Motorola Solutions): Avigilon's video management and access control solutions, now part of Motorola Solutions, compete with AMAG's CompleteView VMS and adjacent Symmetry offerings in enterprise and public safety segments.
• Siemens Access Control (Siemens Smart Infrastructure): Siemens' SiPass Integrated and Aliro access control platforms target large enterprise and critical infrastructure customers, overlapping with AMAG in transportation, utilities, and government segments as a broader building technologies incumbent.

Emerging players

• Openpath (Motorola Solutions): Openpath's mobile-first, cloud-native access control platform — now part of Motorola Solutions — directly competes with AMAG's Symmetry Mobile credential offering, particularly in commercial real estate and enterprise segments seeking modern mobile credential UX.
• Kisi: Kisi is a cloud-native, mobile-credential-focused access control provider targeting commercial real estate, coworking, and education segments — a fast-growing emerging player that competes with AMAG's Symmetry Mobile and Symmetry GUEST for modern enterprise buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/amag-technology
• Xx.com/amagtechnology
• Facebookfacebook.com/amagtechnology

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMAG Technology