ViewAR
ViewAR Technology GmbH is a Vienna-based industrial AR software company providing the ServiceAR platform, which combines centimeter-accurate indoor navigation, AR workflow guidance, and incident tagging for frontline workers in industrial manufacturing, energy, and large-facility operations.
- Company typePrivate
- Founded2010
- HeadquartersVienna, Austria
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ViewAR does
ViewAR Technology GmbH, founded in 2010 in Vienna, Austria, is an industrial augmented reality software provider that builds AR infrastructure and applications for frontline workers in manufacturing, energy, and large-facility environments. Its core product, ServiceAR, is an all-in-one platform combining centimeter-accurate indoor navigation (via camera-based visual positioning), step-by-step AR workflow guidance, and real-time incident tagging. The platform is delivered as enterprise software with both cloud and on-premises deployment options, supported by a JavaScript SDK and native integrations with SAP (Service & Asset Manager, Field Service Manager), IBM Maximo, and the three leading 3D scanners (Matterport, NavVis, Leica). A second product line, INDOAR, addresses indoor navigation for museums and retail customers.
ViewAR monetizes primarily through enterprise subscription and license contracts for ServiceAR, supplemented by implementation services tied to facility 3D scanning and workflow configuration, plus SDK source-code access for developer customization. Its go-to-market is enterprise field sales targeting industrial manufacturing and energy provider segments, augmented by event-driven credibility building (ABB Challenge, BOLD Awards, Auggie Awards), an SAP Store channel, and partnerships with 3D scanner OEMs. Named enterprise customers include EVN, Wien Energie, ABB, and the Technical Museum Vienna, alongside retail and furniture brands (Bang & Olufsen, KARE, Royal Botanie, Willisau, RIKA). The company employs 11-50 people across offices in Vienna (HQ), Sunnyvale (US), and a planned Dubai location, and in June 2021 received a multi-million Euro strategic investment from Lansdowne Investment Company Cyprus Ltd and Breeze Invest GmbH.
The company has been actively iterating ServiceAR through multiple annual releases (versions 4.1-4.7 between 2023 and 2025), adding collaboration, offline documentation, and IoT data visualization features, while continuing to expand industry-specific use cases and geographic reach. AI plays a supporting rather than defining role, with visual recognition and knowledge digitization underpinning the platform's positioning precision and workflow automation.
ViewAR firmographics
Firmographics- Name
- ViewAR
- Legal name
- ViewAR Technology GmbH
- Website
- https://viewar.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ViewAR Technology GmbH is a Vienna-based industrial AR software company providing the ServiceAR platform, which combines centimeter-accurate indoor navigation, AR workflow guidance, and incident tagging for frontline workers in industrial manufacturing, energy, and large-facility operations.
- Ownership category
- akta.pro rank
ViewAR industry classification
Industry- Product category
- Industrial Augmented Reality Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
- akta.pro secondary industries
- Data/Apps Connectivity & Adapters (Connectors, Drivers, SDKs) (HDAEAIAK), Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE), Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)
Keywords
Where ViewAR is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices4 records
Markets served
ViewAR business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Licenses/Subscriptions: ViewAR sells its ServiceAR platform as an enterprise software solution. The revenue model appears to be subscription-based with enterprise contracts, given the B2B nature, direct sales motion, and consultation-based pricing. The company offers both cloud hosting and on-premises deployment options.
- Implementation and Setup Services: While not explicitly stated, the setup process described (3D scanning, digital twin creation, workflow configuration) suggests additional revenue from implementation services or professional services.
- SDK and Source Code Access: ViewAR provides source code access to JavaScript developers for customization and extension of ServiceAR functionality, potentially as a premium tier offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise - Custom Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
ViewAR product offering
Product offeringCore offering
ViewAR develops and sells ServiceAR, an all-in-one industrial augmented reality software platform that combines centimetre-level indoor navigation, step-by-step workflow guidance, and real-time incident tagging for enterprise frontline workers on smartphones, tablets, wearables, and desktop browsers. The platform integrates with major ERP systems (SAP, IBM Maximo), supports all industry-standard 3D scanners (Matterport, NavVis, Leica), and offers both cloud and on-premises deployment for industrial manufacturers, energy providers, and large facility operators.
Product overview
ViewAR is an Industrial AR technology company founded in 2010 in Vienna, Austria, offering a unified platform-plus-modules product architecture. The core product is ServiceAR, an all-in-one industrial AR solution that combines three integrated modules: Indoor Navigation (for precise wayfinding and asset localization), Workflows (for step-by-step guidance and dynamic automation), and Incident Tagging (for real-time issue documentation). The ViewAR System platform provides the underlying infrastructure supporting all applications, while the ViewAR SDK enables customization by developers. An earlier product, INDOAR, focused specifically on AR indoor navigation for museums, retail, and complex facilities. The product ecosystem supports both mobile (iOS/Android) and desktop browsers, integrates with major ERP systems (SAP, IBM Maximo), and leverages 3D scanning technologies from Matterport, NavVis, and Leica to create digital twins powering the AR experiences.
Differentiator
Problem solved
Functional benefit
Brands
- ServiceAR: All-in-one industrial AR solution that supports frontline workers in their daily tasks on smartphones, tablets, and wearables. Includes indoor navigation, workflows, and incident tagging features.
- INDOAR
Products and services
- ServiceAR
- INDOAR
- ViewAR System
- ViewAR SDK
Quantifiable outcome
- 60% reduction in time spent finding valves in pharmaceutical manufacturing
- +2 more outcomes
Companies that use ViewAR
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
ViewAR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability7 records
Feature10 records
ViewAR partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- ABB Electrification / SynerLeapflagshipWon ABB Distribution Solutions Challenge. Will develop PoC and productized AR solution for ABB customers with access to ABB's global customer base, R&D experts, Microsoft experts, and SynerLeap startup hub membership.
- SAPcoreServiceAR is SAP approved and available on SAP Store. Integrated with SAP Service & Asset Manager and SAP Field Service Manager. Deep link integration enables seamless launch of AR interactions from existing task management systems.
- IBM MaximocoreNative integration with IBM Maximo enterprise asset management system for seamless AR workflow execution within existing enterprise systems.
- Matterportcore3D scanner integration partner. Matterport Pro3D Scanner used for digital twin creation. Portal supports Matterport scans for AR experience creation.
- Leica GeosystemscoreSupports Leica BLK360 and Leica RTC360 3D Laser Scanners via E57 file export. Enables point cloud and panoramic image capture for indoor navigation and AR data display.
- NavViscore3D scanner integration partner. Supports NavVis scans for digital twin creation and AR experience overlay.
- Technical Museum Vienna (TMW)flagshipWorld's largest AR indoor navigation project - 22,000 sq meters with 12,000 exhibition objects. Implemented via IT agency Jart using ViewAR SDK.
- Wien EnergieflagshipLargest regional energy provider of Austria. Partnership on Industry 4.0 workflows using MS HoloLens and depth-sensing applications in authentic industrial environments.
- Lufthansa CargominorPartnership on 3D scanner application for iPad that drove efficiency increase. Showcased at Wearable Technology Show 2016.
- BekominorUsed Matterport Pro3D Scanner to scan Technical Museum Vienna location - 22,000m2 in 5 days for AR navigation project.
- JartminorIT agency that won tender for Technical Museum Vienna app development. Chose ViewAR for AR positioning and navigation component using ViewAR SDK.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
ViewAR competitors and assessment
Company assessmentBroad incumbents
- PTC: PTC owns Vuforia, the most widely deployed industrial AR platform, and competes directly with ViewAR's ServiceAR across manufacturing, field service and training workflows. PTC bundles AR with its broader PLM/CAD stack, making it a broad incumbent alternative.
- Microsoft (Dynamics 365 Guides / HoloLens): Microsoft HoloLens and Dynamics 365 Guides target the same industrial AR use cases as ServiceAR (frontline worker guidance, maintenance workflows) and is identified in ViewAR's data as a collaboration partner, indicating direct overlap in ABB deployments.
- Apple (ARKit / Vision Pro): Apple's ARKit and Vision Pro platforms compete at the foundational AR layer that ViewAR's SDK builds upon, and Apple is increasingly targeting enterprise AR workflows with Vision Pro, putting competitive pressure on premium industrial AR use cases.
Direct peers
- Scope AR: Scope AR provides WorkLink and Bridge, AR knowledge-sharing and remote assistance platforms aimed at industrial customers with similar maintenance and training use cases to ViewAR's ServiceAR.
- RealWear: RealWear is a purpose-built industrial AR wearable vendor with comparable frontline-worker use cases (asset navigation, remote expert, guided workflows) for the same industrial manufacturing and energy customers as ViewAR.
- Wikitude: Wikitude is an AR SDK company (now part of Trimble) that supplied ViewAR with tracking technology historically; it competes as an AR engine and developer toolkit for industrial AR applications.
- Augment: Augment is an AR platform for manufacturing, sales and supply-chain visualisation (3D models on mobile/AR), competing with ViewAR's product-visualisation and digital-twin use cases across B2B retail and industrial segments.
- TeamViewer (formerly Upskill): TeamViewer acquired Upskill to build an industrial AR offering (Frontline) very comparable to ViewAR ServiceAR, with similar positioning around connected workers, indoor navigation, and workflow guidance in manufacturing and field service.
Emerging players
- Arvizio: Arvizio offers an enterprise AR collaboration and visualisation platform overlapping with ViewAR's workflows and digital-twin-driven AR experiences, particularly for industrial and AEC customers.
Others
- Hexagon (HxGN SDx / Leica ecosystem): Hexagon owns Leica Geosystems, whose BLK360 and RTC360 3D laser scanners ViewAR natively supports. Hexagon's broader digital-twin and asset management suite is an adjacent competitor/integrator in the same industrial AR workflows.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ViewAR social profiles
Digital presenceViewAR financial estimates
Financial estimateRevenue estimate
Valuation estimate
ViewAR leadership team
Management profileNumber of profiles
Profiles3 records
ViewAR funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ViewAR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ViewAR
What does ViewAR do?
ViewAR develops and sells ServiceAR, an all-in-one industrial augmented reality software platform that combines centimetre-level indoor navigation, step-by-step workflow guidance, and real-time incident tagging for enterprise frontline workers on smartphones, tablets, wearables, and desktop browsers. The platform integrates with major ERP systems (SAP, IBM Maximo), supports all industry-standard 3D scanners (Matterport, NavVis, Leica), and offers both cloud and on-premises deployment for industrial manufacturers, energy providers, and large facility operators.
Is ViewAR a public or private company?
ViewAR is a private company. It is classified as private equity controlled and is currently operating.
When was ViewAR founded?
ViewAR was founded in 2010. It employs 11 to 50 people.
Where is ViewAR based?
ViewAR is headquartered in Vienna, Austria, in the Europe region.
How does ViewAR make money?
Three revenue lines are on record. Software Licenses/Subscriptions are the primary driver. The others are implementation and Setup Services and SDK and Source Code Access.
Who are ViewAR's main competitors?
Broad incumbents on record are PTC, Microsoft (Dynamics 365 Guides / HoloLens) and Apple (ARKit / Vision Pro). Direct peers are Scope AR, RealWear, Wikitude, Augment and TeamViewer (formerly Upskill). Arvizio is listed as an emerging player. Hexagon (HxGN SDx / Leica ecosystem) is listed as an others.
Does ViewAR have an API?
Yes. ServiceAR provides multiple developer-facing capabilities: (1) External database API for retrieving and displaying contextual data such as text, images and videos at service points; (2) Deep link integration generating QR codes and deep links for seamless launch of interactions from existing task management systems; (3) Native library enabling integration of ServiceAR functionalities into third-party applications; (4) Source code access for JavaScript developers to customize user flows, create integrations or extensions, and perform UI adjustments; (5) IoT data API for automatically fetching real-time data from existing databases and visualizing live data through AR-Labels.
What industry is ViewAR in?
ViewAR's product category is Industrial Augmented Reality Software. Its primary akta.pro industry code is MPAFAFAF, XR/AR/VR/MR Development Frameworks & Toolchains, with a secondary code of HDAEAIAK, Data/Apps Connectivity & Adapters (Connectors, Drivers, SDKs). Its NAICS code is 541511 and its SIC code is 7371.