fatwallet
- Company typePrivate
- Founded1997
- HeadquartersBeloit, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
fatwallet firmographics
Firmographics- Name
- fatwallet
- Legal name
- Ebates Performance Marketing Inc., d/b/a Rakuten Rewards
- Website
- https://fatwallet.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
fatwallet industry classification
Industry- Product category
- Cash Back Shopping Rewards
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where fatwallet is headquartered
LocationHeadquarters
- HQ city
- Beloit
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
fatwallet business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Affiliate/Referral Revenue: Rakuten partners with brands who pay a commission for bringing them customers. When members make purchases through the platform, Rakuten receives a payment from the brand and shares a portion with members as cash back. This is the primary revenue stream that enables the free membership model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free membership with unlimited earning potential |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels4 records
fatwallet product offering
Product offeringCore offering
FatWallet operates a cash back and coupon rewards platform that partners with retail brands to offer users money back on online and in-store purchases. Members earn cash back through the website, browser extension, or mobile app, and receive rewards quarterly via PayPal, check, Bilt Points, or American Express Membership Rewards points. The platform also offers in-store cash back via linked payment cards and 5% cash back at over 22,000 participating restaurants.
Product overview
Rakuten (formerly Ebates) operates a cash back and coupons platform with a multi-channel approach. The core offering is the Rakuten Cash Back Service, which is enhanced by a Browser Extension that auto-applies coupons, a Mobile App for iOS and Android enabling on-the-go shopping and in-store cash back, In-Store Cash Back for brick-and-mortar purchases, Restaurant Cash Back for dining rewards, and a Coupon/Promo Code system. Users can earn rewards via multiple channels including online shopping, in-store purchases, and dining, with payouts available through PayPal, check, Bilt Points, or American Express Membership Rewards. The platform partners with over 3,500 stores and has over 17 million members.
Differentiator
Problem solved
Functional benefit
Products and services
- Rakuten Cash Back Service A cash back rewards platform that partners with over 3,500 retail brands to offer users money back on online purchases. Membership is free, and rewards are paid quarterly via PayPal, check, Bilt Points, or American Express Membership Rewards points. Targeted at general consumers looking to save on everyday online shopping.
- Rakuten Browser Extension
Quantifiable outcome
- Earn cash back on purchases at 3,500+ stores without additional cost
- +2 more outcomes
Companies that use fatwallet
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
fatwallet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
fatwallet partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- Best BuycoreMajor electronics retailer partner where Rakuten members earn cash back on purchases. Best Buy pays commission to Rakuten for customer referrals.
- Kohl'scoreDepartment store partner offering cash back on fashion, home, and beauty purchases. Part of the 3,500+ store network.
- Lowe'scoreHome improvement retailer partner where members earn cash back on home improvement supplies and tools.
- Macy'scoreDepartment store partner offering cash back on fashion, accessories, and home goods.
- NordstromcorePremium department store partner offering cash back on apparel and beauty products.
- Old NavycoreCasual apparel retailer partner offering cash back on everyday clothing purchases.
- PricelinecoreTravel booking partner offering cash back on hotel reservations, flights, and rental cars.
- TargetcoreMass retailer partner offering cash back on wide range of consumer products including groceries, electronics, and home goods.
- PayPalcoreReward redemption partner allowing members to cash out earnings directly to PayPal accounts on a quarterly basis.
- American ExpresscoreEligible American Express card members can choose to earn Membership Rewards points instead of cash back, providing flexibility for Amex users.
- Rakuten CanadacoreInternational expansion to Canada at rakuten.ca, serving the Canadian market with localized cash back offerings.
- Rakuten FrancecoreInternational expansion to France at fr.shopping.rakuten.com, serving the French market with localized cash back offerings.
- 22,000+ RestaurantscoreRestaurant partners offering 5% cash back when paying with a card linked to Rakuten account. Includes drinks, tax, and tip.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
fatwallet competitors and assessment
Company assessmentDirect peers
- Honey (PayPal): Honey is a browser-based coupon and cash back tool owned by PayPal. It competes head-to-head with FatWallet's browser extension on automatic coupon application and cash back activation at checkout, with the added advantage of PayPal's checkout integration.
- Ibotta: Ibotta is a cash back app focused primarily on grocery and in-store rebates. Its mobile-first receipt-scanning and offer-activation model overlaps with FatWallet's in-store cash back features, particularly in offline retail.
- BeFrugal: BeFrugal is a cash back and coupon site competing in the same vertical as FatWallet. It offers comparable affiliate-driven cash back rates, browser extension functionality, and merchant coverage.
- CouponCabin: CouponCabin is a comparison shopping and coupon site offering cash back, promo codes, and deals. It is a directly comparable cash back and coupon platform competing on similar merchant breadth and reward structure.
- Mr. Rebates: Mr. Rebates is a long-standing cash back shopping portal that competes directly with FatWallet on affiliate cash back rates across a wide range of online retailers. It is a closely matched functional peer in the cash back comparison shopping space.
- Capital One Shopping: Capital One Shopping (formerly Wikibuy) is a comparison shopping and coupon platform bundled into Capital One's banking app. It mirrors FatWallet's core offering of price comparison, coupon codes, and cash back rewards, with strong distribution via Capital One cardholders.
- TopCashback: TopCashback is a leading cash back portal that competes directly with FatWallet on merchant affiliate cash back rates and breadth of partner store coverage. It is one of the most direct functional competitors in the cash back comparison shopping category.
- Swagbucks: Swagbucks is a rewards platform offering cash back for online shopping, surveys, and other activities. It overlaps with FatWallet on cash back shopping but broadens into a multi-task rewards model, making it a closely comparable horizontal competitor.
- Rakuten Rewards: Rakuten Rewards is the parent-aligned cash back platform that absorbed FatWallet's parent Ebates in 2014. It operates the same comparison shopping, browser extension, and card-linked cash back model with 17M+ members and 3,500+ merchants, making it the closest direct peer in product and business model.
Emerging players
- Dosh: Dosh is a card-linked cash back app offering automatic rewards at merchants and restaurants. It is comparable to FatWallet's in-store and restaurant card-linked cash back features and represents a more mobile-centric emerging competitor in the cash back space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
fatwallet social profiles
Digital presencefatwallet financial estimates
Financial estimateRevenue estimate
Valuation estimate
fatwallet leadership team
Management profileNumber of profiles
Profiles1 record
fatwallet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
fatwallet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about fatwallet
What does fatwallet do?
FatWallet operates a cash back and coupon rewards platform that partners with retail brands to offer users money back on online and in-store purchases. Members earn cash back through the website, browser extension, or mobile app, and receive rewards quarterly via PayPal, check, Bilt Points, or American Express Membership Rewards points. The platform also offers in-store cash back via linked payment cards and 5% cash back at over 22,000 participating restaurants.
Is fatwallet a public or private company?
fatwallet is a private company. It is classified as corporate owned and is currently operating.
When was fatwallet founded?
fatwallet was founded in 1997. It employs 101 to 250 people.
Where is fatwallet based?
fatwallet is headquartered in Beloit, United States, in the North America region.
How does fatwallet make money?
One revenue line is on record: affiliate/Referral Revenue.
Who are fatwallet's main competitors?
Direct peers on record are Honey (PayPal), Ibotta, BeFrugal, CouponCabin, Mr. Rebates, Capital One Shopping, TopCashback, Swagbucks and Rakuten Rewards. Dosh is listed as an emerging player.
Does fatwallet have an API?
No public API is recorded for fatwallet.
What industry is fatwallet in?
fatwallet's product category is Cash Back Shopping Rewards. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms.