Name

Mr. Rebates

Legal name

Mr. Rebates, Inc.

Website

https://mrrebates.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Cash Back Shopping Platform

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

Couponing, Rebates & Cash-Back Promotions (BPAFAMAI)

Keywords

• Cash back rewards
• Affiliate marketing
• Online shopping rebates
• Coupon aggregation
• Browser extension deals

Headquarters

HQ city

Highland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Affiliate Commissions: Mr. Rebates earns commissions from partner merchants when users complete purchases through their affiliate links. These commissions are then shared with users in the form of cash back rebates. The company retains a portion of the commission as their revenue. This is a transaction-based revenue model where earnings are proportional to user purchase volume.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Mr. Rebates is a cash back shopping portal that enables consumers to earn rebates by clicking through to over 3,000 partner retailers before completing online purchases. The platform aggregates exclusive coupons alongside cash back offers, tracks purchases via cookie-based affiliate links, and delivers rebates to users after a 90-day pending period via PayPal, Venmo, Amazon Gift Card, or physical check.

Product overview

Mr. Rebates is a cash back shopping platform that operates as a single, unified product with several integrated features. The core offering is the cash back portal through which users access over 3000 partner stores and earn rebates on purchases. This core platform is supplemented by a mobile app for on-the-go access, a browser extension (Quick Cash Button) for Firefox, and a Refer-a-Friend referral program. The platform also includes a coupons service that aggregates exclusive deals from partner merchants. All components share the same account system and rebate wallet, with payouts available via PayPal, Venmo, Amazon Gift Card, or physical check.

Differentiator

Problem solved

Functional benefit

Products and services

• Mr. Rebates Cash Back Platform A web-based cash back shopping portal where members register for free, browse 3,000+ partner stores, click through to merchants, and earn a percentage (typically 1-10%) of their purchase amount credited to their account after a 90-day pending period.
• Mr. Rebates Mobile App Dedicated iOS and Android applications that let users browse partner stores, activate cash back, and manage their rebate accounts on mobile devices.
• Mr. Rebates Quick Cash Button A Firefox browser extension that automatically activates cash back tracking and surfaces deal alerts when a user visits a partner merchant website.
• Coupons Service A coupon aggregation service that surfaces exclusive coupons from partner merchants; all coupons are approved for combined use with cash back rebates without affecting rebate tracking.
• Refer-a-Friend Program A referral program where existing members earn 20% of their direct referrals' cash back rebates; members can share referral invitations via email, Facebook, Twitter, text links, or banners.

Quantifiable outcome

• Cash back rates typically range from 1-10% or fixed dollar amounts per store
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

15 partnerships are on record, tiered featured and core.

• NikefeaturedOthersNike is featured as a 'Store of the Week' with enhanced cash back rates (6% vs standard 3%). The partnership drives significant traffic through promotional placement and elevated rebate offers to attract users.
• LenovofeaturedOthersLenovo is prominently featured with 'Black Friday in June Sale' promotions and 3% cash back. The partnership leverages seasonal marketing campaigns to drive user engagement.
• Best BuyfeaturedOthersFeatured in Weekly Deals section with promotional deals on Intel Gaming Laptops and 1% cash back. The partnership provides exclusive product promotions to Mr. Rebates users.
• Under ArmourfeaturedOthersFeatured in Weekly Deals with 6% cash back and exclusive 'Semi-Annual Event - Extra 50% off Outlet' coupon code EXTRA50. The partnership combines cash back with exclusive coupon savings.
• HSNfeaturedOthersFeatured in Weekly Deals with 5% cash back and promotional campaigns like 'Get Set to Serve! Shop Summer Cooking & Entertaining Sales'.
• IHG Hotels & ResortsfeaturedOthersFeatured in Weekly Deals with 'Save Up To 30% on Destination Deals' promotional offers combined with cash back rewards.
• QVCfeaturedOthersFeatured in Weekly Deals with special product promotions like 'Peace Love World French Terry Hoodie' featuring exclusive deals.
• Home DepotfeaturedOthersFeatured in Weekly Deals with seasonal promotions like 'Up to 40% off Select Patio Furniture' combined with cash back offers.
• VrbofeaturedOthersFeatured in Weekly Deals with vacation rental promotions: '7 Day Stays for Less! Get a Discount by Staying for a Week'.
• ExpediafeaturedOthersFeatured in Weekly Deals with travel promotions including 'Big Summer Sale - Up to 40% off Select Hotels' combined with cash back rewards.
• SephoracoreOthersMajor beauty retailer partnered with Mr. Rebates, featured on the registration page as a trusted cash back store example. Represents a flagship brand partnership in the beauty category.
• Disney StorecoreOthersMajor lifestyle retailer featured as a trusted cash back store example on the registration page. Part of Mr. Rebates' flagship merchant partnerships.
• eBaycoreOthersMajor e-commerce marketplace partnered with Mr. Rebates, featured on the registration page as a trusted store example. Note: eBay has specific commission policies including reversal of cash back for seller fee non-payments.
• 1800FlowerscoreOthersFeatured on the registration page as a trusted cash back store example. Represents Mr. Rebates' presence in the flowers and gifts category.
• 3000+ Retail StorescoreOthersMr. Rebates has established affiliate partnerships with over 3000 stores across diverse categories including apparel, electronics, beauty, home, travel, automotive, and more. This extensive network is the core asset of the platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BeFrugal: BeFrugal is a smaller cashback shopping portal operating a near-identical affiliate-commission model with a comparable store directory. It is a direct, smaller-scale cashback competitor to Mr. Rebates.
• Capital One Shopping: Capital One Shopping is a free browser extension and web platform that offers cash-back rewards, price comparison, and coupon codes — directly overlapping Mr. Rebates' combined cash-back + coupon value proposition.
• RetailMeNot: RetailMeNot is a long-tenured coupon and cashback platform targeting the same online-shopper persona with similar store-directory and merchant-partner economics. It is a directly comparable peer in the deals/cashback category.
• TopCashback: TopCashback is a pure-play cashback platform that shares Mr. Rebates' 100%-commission-funded model and targets the same value-conscious online shopper. It is a direct competitor on store coverage and payout thresholds.
• Honey (PayPal): Honey is a browser-extension-first rewards platform owned by PayPal that competes for the same cash-back and coupon moments at online checkout. Its Chrome-default extension directly threatens Mr. Rebates' activation surface.
• Swagbucks: Swagbucks is a rewards platform offering cash back on online shopping alongside surveys and other earning activities, competing for the same deal-seeking consumer wallet Mr. Rebates targets.
• Coupons.com: Coupons.com (owned by Quotient Technology / Neptune Retail Solutions) is a digital coupon and cashback platform that overlaps Mr. Rebates' coupon-aggregation and merchant-monetization model, particularly in grocery and CPG.
• Rakuten (formerly Ebates): Rakuten is the largest cashback shopping portal in the US, directly competing head-to-head with Mr. Rebates on affiliate cash-back rates, store count, and member payouts. It is the most direct and largest comparable to Mr. Rebates' core offering.

Regional players

• GoCashBack: GoCashBack is a Canada-focused cashback portal with a store directory and affiliate model nearly identical to Mr. Rebates. It is highly comparable in mechanics but operates in a different primary geography.

Emerging players

• Upromise: Upromise is a cashback platform with a focus on college-savings-linked rewards, sharing the same affiliate cash-back mechanic but targeting a narrower family/savings-oriented segment than Mr. Rebates.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mrrebates
• Instagraminstagram.com/mr_rebates
• Xx.com/MrRebates

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr. Rebates