WNEM Digital Media
WNEM Digital Media operates WNEM TV5, a Gray Television-owned local broadcast station delivering news, weather, and sports to the Saginaw/Flint mid-Michigan market via over-the-air broadcast, streaming (TV5+), mobile apps, and digital marketing services for local advertisers.
- Company typePrivate
- Founded2002
- HeadquartersSaginaw, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What WNEM Digital Media does
WNEM Digital Media operates WNEM TV5, a local broadcast television station serving the Saginaw/Flint mid-Michigan market, doing business as a Gray Local Media station under parent Gray Television (NASDAQ: GTN). The core product is linear local news, weather, and sports programming distributed over-the-air via an FCC broadcast license, supplemented by cable/satellite carriage, a streaming offering (TV5+), native iOS and Android apps, the wnem.com website, and a NextGen TV (ATSC 3.0) advanced broadcasting channel. The product portfolio is anchored by recurring editorial franchises including First Alert Weather, TV5 Investigates, Best and Brightest, Excellence in Education, We the People, and Aging Untold, alongside coverage of regional teams such as Delta College, Michigan Arsenal, Saginaw Spirit, and high school sports (Friday Night Lights, Fast Break Friday).
The underlying technology stack is a conventional local-broadcast media platform: ATSC 1.0 over-the-air transmission upgraded selectively with ATSC 3.0 (NextGen TV), a web CMS at wnem.com, native mobile applications, email newsletters, social distribution (Facebook, Instagram, X/Twitter), live streaming infrastructure, and sponsored-content sponsorship units. Operating on a horizontal segmentation basis, WNEM serves two primary customer groups — mid-Michigan viewers seeking hyper-local news/weather/sports, and local/regional businesses buying broadcast and digital advertising reach — with no enterprise SaaS or B2B platform layer. Headcount is in the 51–100 range, consistent with a single-market local broadcaster.
The business model is advertising-driven, with two identified revenue streams: television advertising (local broadcast spots across news breaks, weather segments, and programming, sold to mid-Michigan businesses) and digital marketing services through GDM Mid-Michigan (the station's website and digital advertising platform). Pricing is quote-based, negotiated directly with advertisers, and not publicly disclosed. As a wholly owned operating subsidiary of Gray Television, financial results are not separately reported at the WNEM entity level, and no independent revenue, funding, or capital structure data is available.
WNEM Digital Media firmographics
Firmographics- Name
- WNEM Digital Media
- Legal name
- WNEM
- Website
- https://wnem.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- WNEM Digital Media operates WNEM TV5, a Gray Television-owned local broadcast station delivering news, weather, and sports to the Saginaw/Flint mid-Michigan market via over-the-air broadcast, streaming (TV5+), mobile apps, and digital marketing services for local advertisers.
- Ownership category
- akta.pro rank
WNEM Digital Media industry classification
Industry- Product category
- Local Broadcast Television
- NAICS
- Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161), Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Local News & Weather Stations (MPABACAJ)
- akta.pro secondary industries
- Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA), News OTT & Live News Streaming Channels (MPABAHAK)
Keywords
Where WNEM Digital Media is headquartered
LocationHeadquarters
- HQ city
- Saginaw
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WNEM Digital Media business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Television Advertising: Local broadcast advertising slots, including news breaks, weather segments, and programming commercials sold to local businesses and organizations in the mid-Michigan market.
- Digital Marketing Services: GDM Mid-Michigan digital marketing services offered through the station's website and advertising platform for local businesses.
Distribution channels3 records
Marketing channels5 records
WNEM Digital Media product offering
Product offeringCore offering
WNEM TV5 is a CBS-affiliated local broadcast television station serving the Saginaw-Flint mid-Michigan market, delivering local news, weather, and sports programming. The station extends its reach through the TV5+ over-the-top (OTT) streaming service and offers digital marketing services to local businesses via GDM Mid-Michigan. Its flagship First Alert Weather franchise provides dedicated severe weather coverage for the region.
Product overview
WNEM Digital Media operates a single-station broadcast model centered on WNEM TV5, the primary local television station serving Saginaw and mid-Michigan. The product portfolio includes the core broadcast channel supplemented by TV5+ streaming platform, First Alert Weather service, TV5 Investigates investigative unit, mobile applications for iOS and Android, NextGen TV (ATSC 3.0) advanced broadcasting capability, video content platform with multiple thematic galleries, and various community features. This is a traditional broadcast media operation offering news, weather, sports, and entertainment content through both linear broadcast and digital distribution channels.
Differentiator
Problem solved
Functional benefit
Products and services
- WNEM TV5 Local Broadcast Television
- TV5+ Streaming Service
- GDM Mid-Michigan Digital Marketing Services
Companies that use WNEM Digital Media
Customer profileSegments2 records
Ideal customer profiles2 records
WNEM Digital Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WNEM Digital Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gray Media (Parent Company)coreWNEM TV5 is owned and operated by Gray Media (Gray Television). Gray Media provides corporate infrastructure, content syndication, investigative journalism resources (InvestigateTV), national news partnerships (Local News Live), and shared technology platforms.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
WNEM Digital Media competitors and assessment
Company assessmentDirect peers
- WSMH (FOX 66): WSMH is the Fox affiliate in the Flint-Saginaw DMA. Directly competes with WNEM for local news viewership and regional advertising spend in mid-Michigan.
- WJRT-TV (ABC 12): WJRT is the ABC affiliate operating in the Flint-Saginaw market. Direct competitor sharing the same regional audience and advertising pool as WNEM TV5.
- WEYI-TV (NBC 25): WEYI is the NBC affiliate serving the same Flint-Saginaw DMA as WNEM. Direct competitor for local viewers, advertisers, and news talent in mid-Michigan.
Broad incumbents
- Tegna: Tegna is a publicly traded local broadcast group with stations across mid-sized U.S. markets. Comparable peer for station-level economics, local advertising strategy, and digital transformation benchmarks relevant to WNEM's mid-Michigan station.
- Sinclair Broadcast Group: Sinclair is a major publicly traded local TV station group. Broad incumbent peer competing with Gray Television for station acquisitions, network affiliations, and national/local advertising relationships.
- Nexstar Media Group: Nexstar is the largest U.S. local TV station operator. Broad incumbent peer whose portfolio scale, ATSC 3.0 deployment strategy, and digital advertising capabilities represent the upper bound benchmark for groups like Gray/WNEM.
- Gray Television (Parent Company): Gray Television (NASDAQ: GTN) is the publicly traded parent company of WNEM and operator of approximately 180+ local TV stations nationwide. Direct corporate peer for portfolio-level broadcasting strategy, capital allocation, and ad-tech platform benchmarks.
Regional players
- WDIV (Local 4 / NBC Detroit): WDIV is the NBC affiliate in Detroit, Michigan's largest market. Regional peer with similar news-driven local broadcasting model and overlapping Michigan coverage area relevant to mid-Michigan spillover audience.
- WOOD-TV (NBC 8 Grand Rapids): WOOD-TV is another Michigan local broadcaster owned by Graham Media Group. Comparable mid-large market local TV station model with news/weather focus and digital expansion serving a different but adjacent Michigan region.
- WJBK (FOX 2 Detroit): WJBK is the Fox O&O in Detroit, the dominant Michigan DMA. As a regional Michigan broadcaster with much larger scale, it sets competitive benchmarks and competes for statewide advertising and digital audience attention with WNEM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WNEM Digital Media social profiles
Digital presenceWNEM Digital Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
WNEM Digital Media leadership team
Management profileNumber of profiles
WNEM Digital Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WNEM Digital Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WNEM Digital Media
What does WNEM Digital Media do?
WNEM TV5 is a CBS-affiliated local broadcast television station serving the Saginaw-Flint mid-Michigan market, delivering local news, weather, and sports programming. The station extends its reach through the TV5+ over-the-top (OTT) streaming service and offers digital marketing services to local businesses via GDM Mid-Michigan. Its flagship First Alert Weather franchise provides dedicated severe weather coverage for the region.
Is WNEM Digital Media a public or private company?
WNEM Digital Media is a private company. It is classified as corporate owned and is currently operating.
When was WNEM Digital Media founded?
WNEM Digital Media was founded in 2002. It employs 51 to 100 people.
Where is WNEM Digital Media based?
WNEM Digital Media is headquartered in Saginaw, United States, in the North America region.
How does WNEM Digital Media make money?
Two revenue lines are on record. Television Advertising is the primary driver. The others are digital Marketing Services.
Who are WNEM Digital Media's main competitors?
Direct peers on record are WSMH (FOX 66), WJRT-TV (ABC 12) and WEYI-TV (NBC 25). Broad incumbents are Tegna, Sinclair Broadcast Group, Nexstar Media Group and Gray Television (Parent Company). Regional players are WDIV (Local 4 / NBC Detroit), WOOD-TV (NBC 8 Grand Rapids) and WJBK (FOX 2 Detroit).
Does WNEM Digital Media have an API?
No public API is recorded for WNEM Digital Media.
What industry is WNEM Digital Media in?
WNEM Digital Media's product category is Local Broadcast Television. Its primary akta.pro industry code is MPABACAJ, Local News & Weather Stations, with a secondary code of MPABACAA, Local TV Station Groups (Owned & Operated/Station Chains). Its NAICS code is 516120 and its SIC code is 4833.