WJRT, Inc.

What WJRT, Inc. does

WJRT, Inc. operates ABC12, an ABC-affiliated broadcast television station founded in 1958 and headquartered in Flint, Michigan. The station delivers hyperlocal news, weather, sports, and community content to Mid-Michigan viewers across Genesee, Saginaw, Shiawassee, Lapeer, and Tuscola counties. Its product portfolio spans a traditional over-the-air broadcast signal, the abc12.com website, dedicated iOS and Android mobile applications (including the Storm Alert Wx 12 weather app), OTT streaming applications on Roku, Apple TV, Android TV, and other connected devices, and an active social media presence across Facebook, X, YouTube, and Instagram. The station's digital infrastructure is built on the BLOX Content Management System from BLOX Digital, and it operates as part of Allen Media Broadcasting, a division of Atlanta-based Allen Media, LLC.

The company's revenue model is dual-stream advertising: traditional broadcast television advertising (local spot ads, sponsored segments, program sponsorships) sold to local and regional advertisers, and digital advertising (display ads, sponsored content, marketing services) across abc12.com and mobile applications. Pricing is quote-based and varies by time slot, program, and package; no rate cards are publicly disclosed. WJRT does not disclose revenue, funding history, or detailed financial metrics. Its primary customer base is geographically defined — Mid-Michigan residents seeking local information that national outlets do not cover — with advertisers drawn primarily from the regional SMB and institutional market in the Flint/Saginaw area.

The station is privately held by Allen Media Broadcasting under Allen Media, LLC, with no public listing, ticker symbol, or venture capital backing identified. It maintains 101-250 employees and is operationally active, producing daily local news, weather forecasting, sports coverage, and community programming. Distribution extends from over-the-air broadcast through owned digital properties and streaming platforms, with content syndication through the ABC network affiliation.

Name

WJRT, Inc.

Legal name

Allen Media, LLC

Website

https://abc12.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

101–250 employees

Short description

WJRT, Inc. operates ABC12, an ABC-affiliated broadcast television station in Flint, Michigan, delivering local news, weather, sports, and community content to Mid-Michigan viewers across digital, mobile, OTT, and over-the-air channels under Allen Media Broadcasting ownership.

Ownership category

akta.pro rank

Product category

Broadcast Television

NAICS

Television Broadcasting Stations (51612), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industry

News OTT & Live News Streaming Channels (MPABAHAK)

Keywords

• Local broadcast television
• Local news broadcasting
• Weather forecasting services
• Over-the-air television
• Digital news platforms

Headquarters

HQ city

Flint

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: Traditional broadcast television advertising including local spot ads, sponsored segments, and program sponsorships sold to local and regional advertisers in the Mid-Michigan market.
2. Digital Advertising: Online and mobile advertising across the abc12.com website and mobile applications, including display ads, sponsored content, and digital marketing services offered to local advertisers.

Distribution channels3 records

Marketing channels5 records

Core offering

WJRT, Inc. operates ABC12, an ABC-affiliated broadcast television station headquartered in Flint, Michigan, producing and distributing local news, weather, sports, and entertainment content for the Mid-Michigan market. The station operates over-the-air broadcast television alongside digital distribution channels including the abc12.com website, mobile news and weather applications for iOS and Android, and streaming TV apps for connected devices.

Product overview

WJRT, Inc. operates ABC12, an ABC-affiliated television station in Flint, Michigan, providing local broadcast news, weather, sports, and entertainment content. The station offers a core broadcast television product alongside a suite of digital products including the Storm Alert Wx 12 weather service, mobile news and weather applications for iOS and Android, and streaming TV apps for connected devices. The portfolio is built on BLOX Content Management System from BLOX Digital and is owned by Allen Media Broadcasting.

Differentiator

Problem solved

Functional benefit

Products and services

• ABC12 News Local television news broadcasting covering Flint, Genesee County, and mid-Michigan communities including crime, local, state, national, and international news. Targeted at Mid-Michigan viewers seeking hyperlocal news coverage.
• Storm Alert Wx 12 Weather forecasting and alert system providing Doppler radar, 7-day forecasts, interactive radar maps, and storm tracking for the mid-Michigan viewing area. Targeted at Mid-Michigan residents needing localized weather information.
• ABC12 News App (iOS/Android) Mobile news application available for iOS and Android devices, providing news alerts, weather updates, and on-demand video content. Targeted at Mid-Michigan consumers wanting on-the-go access to local news.
• Storm Alert Wx 12 App Dedicated weather mobile application providing real-time weather alerts, interactive radar, and detailed forecasts for the mid-Michigan region. Targeted at Mid-Michigan residents needing hyperlocal weather data on mobile devices.
• ABC12 Livestream/TV Apps Over-the-top (OTT) streaming platform delivering live TV broadcasts and on-demand content through TV applications on platforms including Roku, Apple TV, Android TV, and other connected devices. Targeted at cord-cutting viewers seeking digital access to ABC12 content.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Tegna: Tegna operates a portfolio of large-market Big Four affiliates, comparable to WJRT in business model (network affiliate + local news + digital). It serves as a benchmark for station-level economics at scale.
• Nexstar Media Group: Nexstar is the largest U.S. owner of local TV stations, operating hundreds of network-affiliated stations nationwide including direct competitors in the Michigan DMA. Its scale, digital strategy, and ad-tech stack are the industry benchmark for station-level broadcasters like WJRT.
• Sinclair Broadcast Group: Sinclair operates one of the largest portfolios of local TV stations in the U.S., with multiple affiliate stations in Michigan and across the Midwest. It is a broad incumbent peer with comparable broadcast-plus-digital operating model.
• Gray Television: Gray is a major U.S. local broadcast TV group with stations across the Midwest and Sunbelt. It is a relevant broad incumbent comparable to WJRT's operating model of local news, weather, and digital ad monetization.

Direct peers

• WEYI (News Channel 25): WEYI is the NBC-affiliated station serving the same Flint/Saginaw/Waterloo market as WJRT. They compete head-to-head for the same Mid-Michigan local news audience and local advertising dollars with overlapping coverage counties.
• WNEM-TV 5: WNEM is the CBS/MyNetwork affiliate serving the Flint-Saginaw-Bay City market. Like WJRT, it is a legacy network-affiliated local TV station producing news, weather, and sports for the same DMA.
• WJBK Fox 2 Detroit: WJBK is the Detroit-market Fox affiliate that overlaps into portions of WJRT's Mid-Michigan coverage area. It directly competes for viewers and advertisers in the outer fringes of the Flint-Saginaw DMA.
• WDIV Local 4 (Detroit): WDIV is the Detroit-market ABC affiliate, the sister ABC station to WJRT under the network family. It is directly comparable as another ABC-affiliated, news-led local broadcaster with cross-market overlap into Mid-Michigan.
• WWJ-TV CBS Detroit: WWJ-TV is the CBS-owned station in Detroit and the direct CBS counterpart to WJRT's ABC position, competing for the regional Michigan news and ad market from the larger Detroit DMA.

Others

• Allen Media Broadcasting: Allen Media Broadcasting is WJRT's parent and operates a portfolio of network-affiliated local TV stations including ABC, NBC, CBS, and Fox properties. It is the directly relevant corporate parent comparable rather than a market competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/abc12wjrt
• YouTubeyoutube.com/channel/UC4TTV42_RjJkNjwpVDju_7A
• Facebookfacebook.com/abc12wjrt
• Instagraminstagram.com/abc12wjrt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WJRT, Inc.