VIRTURANT
Restaurant Licensing Group (VIRTURANT) owns and licenses a portfolio of USPTO federally trademarked restaurant brands to concession operators across airports, stadiums, universities, hospitals, hotels, casinos, theme parks, military bases, and ghost kitchens, providing zero build-out brand packages with multi-year licensing agreements.
- Company typePrivate
- Founded2019
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What VIRTURANT does
Restaurant Licensing Group, LTD (operating as VIRTURANT) is a US-based brand licensing company founded in 2019 that owns and licenses a portfolio it describes as one of the largest collections of USPTO federally trademarked restaurant brands in the United States. The company licenses these brands to concession operators across ten venue verticals: airports, stadiums, universities, corporate campuses, hotels, casinos, amusement parks, hospitals, military bases, and ghost kitchens. Its core product is a zero build-out brand package — trademarked restaurant concepts designed to slot into existing fryers, griddles, and POS systems with no construction required, plus accompanying style guides, logo kits, HAACP-compliant recipes, and compliance documentation.
The underlying technology is the trademark portfolio itself combined with a standardized licensing kit: 3-5 item menus engineered for 90-second service in high-traffic zones (10,000+ guests/hour), 4K menu board templates compatible with Daktronics and ANC stadium displays, JCAHO-ready recipe documentation, AAFES/MWR pre-cleared procurement packets, and pre-filled RFP responses for HMSHost/SSP/Paradies vendor approval. Standard launch from signed license to opening is 14 days for physical venues and 7 days for ghost kitchens. The company also offers a white-label kit for ghost kitchen platforms and delivery aggregator integration with DoorDash, UberEats, and Grubhub.
Restaurant Licensing Group generates revenue through multi-year, venue-specific licensing agreements with quote-based pricing. Full trademark ownership is retained by the company while licensees receive exclusive use at the venue, with options for nationwide or regional exclusivity and multi-bay coverage. The company operates from offices in Chicago, Las Vegas, New York, and St. Pete, and markets through vertical-specific landing pages on its website (concessionbrand.com) with a 24-hour inquiry response. No management team, headcount, funding, or revenue figures are publicly disclosed, and the company is privately held.
VIRTURANT firmographics
Firmographics- Name
- VIRTURANT
- Legal name
- Restaurant Licensing Group, LTD
- Website
- https://virturant.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Restaurant Licensing Group (VIRTURANT) owns and licenses a portfolio of USPTO federally trademarked restaurant brands to concession operators across airports, stadiums, universities, hospitals, hotels, casinos, theme parks, military bases, and ghost kitchens, providing zero build-out brand packages with multi-year licensing agreements.
- Ownership category
- akta.pro rank
VIRTURANT industry classification
Industry- Product category
- Brand Licensing Services
- akta.pro primary industry
- Licensing & Franchise Virtual Brand Platforms (THAFAJAF)
- akta.pro secondary industry
- White-Label/Private-Label Virtual Brands (Marketplace-Owned) (THAFAJAG)
Keywords
Where VIRTURANT is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
VIRTURANT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Brand Licensing: Licenses USPTO-trademarked restaurant brands to venues including airports, stadiums, universities, hospitals, hotels, theme parks, casinos, and military bases. Licensing covers exclusive use of the brand at the licensed venue. One license can cover all bays at a location with option for nationwide or regional exclusivity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Venue-specific licensing agreement |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels3 records
VIRTURANT product offering
Product offeringCore offering
Restaurant Licensing Group owns and licenses one of the largest portfolios of USPTO federally trademarked restaurant brands in the United States to concession operators and venue F&B operators across airports, stadiums, universities, corporate campuses, hotels, casinos, amusement parks, hospitals, military bases, and ghost kitchen platforms. Each license package includes the federally registered trademark, high-res vector logo and Pantone guide, trademark-protected recipes, brand style guide, brand fact sheet, and venue-specific documentation for zero build-out integration into existing kitchen equipment, with launch timelines of 7-14 days from signed license to opening.
Product overview
Restaurant Licensing Group operates a platform of USPTO federally trademarked restaurant brands licensed to concession operators across diverse venue types. The portfolio includes venue-specific brand packages for airports, stadiums, universities, corporate campuses, hotels, hospitals, military bases, amusement parks, ghost kitchens, and casinos. Each licensing package provides: USPTO-registered trademarks, official brand logo and colors, core food menus with photos, brand style guide (PDF), brand fact sheet, and direct licensing contact. The company claims one of the largest portfolios of USPTO federally trademarked restaurant brands in the United States, enabling venue operators to launch branded food concepts without kitchen build-out in 7-14 days from signed license to opening.
Differentiator
Problem solved
Functional benefit
Products and services
- Airport Concession Brands
Quantifiable outcome
- Vendor approval time reduced by 30 days for HMSHost/SSP/Paradies RFPs
- +4 more outcomes
Companies that use VIRTURANT
Customer profileSegments10 records
Ideal customer profiles5 records
VIRTURANT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature8 records
VIRTURANT partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- HMSHostcoreHMSHost is a major airport concession operator. Restaurant Licensing Group provides pre-filled RFP responses and trademark proof to support HMSHost vendor approval processes, reportedly speeding approval by 30 days.
- SSP (Select Service Partner)coreSSP is a major airport concession operator. Restaurant Licensing Group provides pre-filled RFP responses and trademark proof to support SSP vendor approval processes, reportedly speeding approval by 30 days.
- ParadiescoreParadies is a major airport concession operator. Restaurant Licensing Group provides pre-filled RFP responses and trademark proof to support Paradies vendor approval processes, reportedly speeding approval by 30 days.
- CloudKitchenscoreGhost kitchen operator platform. Restaurant Licensing Group offers white-label kit for use on CloudKitchens platform, with one license covering all bays nationwide or regional exclusivity.
- Kitchen UnitedcoreGhost kitchen operator platform. Restaurant Licensing Group offers white-label kit for use on Kitchen United platform, with one license covering all bays nationwide or regional exclusivity.
- DoorDashminorDelivery aggregation platform used for ghost kitchen and university late-night delivery operations. DSP upload guide and menu text provided on Day 1 of license.
- UberEatsminorDelivery aggregation platform used for ghost kitchen and university late-night delivery operations. DSP upload guide and menu text provided on Day 1 of license.
- GrubhubminorDelivery aggregation platform used for university campus dining late-night delivery operations. Brand style guide includes DoorDash/UberEats/Grubhub menu text and packaging specs.
- AAFES (Army & Air Force Exchange Service)coreMilitary exchange service. Restaurant Licensing Group provides AAFES vendor packet pre-cleared for base procurement, enabling rapid vendor onboarding at military PX/BX locations.
- MWR (Morale, Welfare and Recreation)coreMilitary morale and welfare program. Restaurant Licensing Group provides MWR pitch deck pre-cleared for base procurement, enabling rapid vendor onboarding at military MWR facilities.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
VIRTURANT competitors and assessment
Company assessmentDirect peers
- Virtual Dining Concepts: Operates a portfolio of virtual restaurant brands (e.g., MrBeast Burger, Mariah's Cookies) licensed to ghost kitchens and delivery aggregators. Closest comparable business model — owns IP, licenses to operators, no own restaurants.
- Nextbite: Virtual restaurant brand platform that creates, owns, and licenses delivery-only food brands to operators across the U.S. Competes directly in the ghost kitchen / virtual brand licensing model.
- Wow Bao: Asian food brand that scaled through ghost kitchens and delivery aggregators before broadening into retail. Similar playbook of building licensable food brands for non-traditional venues.
Broad incumbents
- Yum! Brands: Multi-brand franchisor (KFC, Pizza Hut, Taco Bell, Habit Burger). Comparable asset-light licensing/franchise model at massive scale, with established concession-venue penetration that competes for similar shelf space.
- Restaurant Brands International: Franchisor of Burger King, Tim Hortons, Popeyes, and Firehouse Subs. Same asset-light licensing playbook applied to venue-ready QSR brands, with established operator relationships.
- Inspire Brands: Multi-brand restaurant franchisor (Arby's, Buffalo Wild Wings, Sonic, Dunkin', Jimmy John's). Competes for the same concession venue placement with established consumer-recognized brands.
- Authentic Brands Group: Large-scale brand intellectual property owner and licensor across consumer categories. Same core business of owning trademarks and licensing them to operators, demonstrating the model at scale in adjacent verticals.
Emerging players
- Reef Technology (Wonder Group): Ghost kitchen and delivery infrastructure operator that has moved into branded virtual restaurant concepts. Partial overlap: operator/host of virtual brands rather than pure IP licensor, but adjacent in the ghost-kitchen value chain.
Others
- HMSHost: Largest North American airport concession operator and named channel partner. Functions as a customer and distribution channel rather than a competitor, but its vendor approval process is a critical gating mechanism for the company's airport vertical.
- SSP Group: Global airport and travel hub concession operator and named channel partner. Like HMSHost, operates as a customer and distribution channel; relevant as a benchmark for the venue-side economics the company's brands must compete within.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
VIRTURANT social profiles
Digital presenceVIRTURANT compliance and trust
Trust signalCompliance2 records
VIRTURANT financial estimates
Financial estimateRevenue estimate
Valuation estimate
VIRTURANT leadership team
Management profileNumber of profiles
VIRTURANT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VIRTURANT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VIRTURANT
What does VIRTURANT do?
Restaurant Licensing Group owns and licenses one of the largest portfolios of USPTO federally trademarked restaurant brands in the United States to concession operators and venue F&B operators across airports, stadiums, universities, corporate campuses, hotels, casinos, amusement parks, hospitals, military bases, and ghost kitchen platforms. Each license package includes the federally registered trademark, high-res vector logo and Pantone guide, trademark-protected recipes, brand style guide, brand fact sheet, and venue-specific documentation for zero build-out integration into existing kitchen equipment, with launch timelines of 7-14 days from signed license to opening.
Is VIRTURANT a public or private company?
VIRTURANT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VIRTURANT founded?
VIRTURANT was founded in 2019. It employs 1 to 10 people.
Where is VIRTURANT based?
VIRTURANT is headquartered in Miami, United States, in the North America region.
How does VIRTURANT make money?
One revenue line is on record: brand Licensing.
Who are VIRTURANT's main competitors?
Direct peers on record are Virtual Dining Concepts, Nextbite and Wow Bao. Broad incumbents are Yum! Brands, Restaurant Brands International, Inspire Brands and Authentic Brands Group. Reef Technology (Wonder Group) is listed as an emerging player. Others are HMSHost and SSP Group.
Does VIRTURANT have an API?
No public API is recorded for VIRTURANT.
What industry is VIRTURANT in?
VIRTURANT's product category is Brand Licensing Services. Its primary akta.pro industry code is THAFAJAF, Licensing & Franchise Virtual Brand Platforms, with a secondary code of THAFAJAG, White-Label/Private-Label Virtual Brands (Marketplace-Owned).