What SuperChoice does

SuperChoice Services Pty Limited is an Australian fintech founded in 1996 and headquartered in Sydney that operates a clearing house and digital transaction platform for the superannuation and payroll industries. The company processes approximately 50% of Australian employer-related superannuation traffic, supporting more than 8 million employees across over 450,000 Australian businesses, and is integrated with 500+ payroll providers including Xero and MYOB. Its product suite centres on a Clearing House for consolidated super contribution payments, an ATO Gateway for SuperStream-compliant data transmission, SuperSelector for employee onboarding and stapling compliance, Single Touch Payroll (STP) reporting, and the SuperChoice Protect fraud detection platform powered by AI/ML through Alacer Group's Velocity FinCrime Solutions Suite. The company has also piloted near real-time super payments via Australia's New Payments Platform in partnership with ANZ and Australian Payments Plus.

The business operates a hybrid revenue model combining transaction fees for SMB employers, annual subscriptions for enterprise customers, and monthly recurring API/platform licensing for Digital Service Providers. Distribution is API-first with embedded white-label deployments alongside direct enterprise sales and a self-service SuperPay portal for smaller employers. SuperChoice is privately held by Potentia Capital and the CPS Group, led by CEO Richard Breden (appointed April 2022, formerly GM of Ascender Cloud Services), with a leadership bench including CCO Damien Di Pietro, CPO Andrew Callus, CTO Todd McDonough, and General Counsel Tracey Peverell. The company holds ISO 27001:2022 certification, is the first ATO-accredited Sending Service Provider, and is positioning aggressively for the July 2026 Payday Super reforms including capture of users displaced by the ATO's Small Business Superannuation Clearing House shutdown.

Name

SuperChoice

Legal name

SuperChoice Services Pty Limited

Website

https://superchoiceservices.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

SuperChoice is an Australian fintech operating a superannuation clearing house processing ~50% of employer-related super traffic, serving 450,000+ businesses, 8M+ employees, and 500+ payroll providers via clearing house, ATO Gateway, STP, and fraud detection products.

Ownership category

akta.pro rank

Product category

Superannuation & Payroll Compliance Software

NAICS

Payroll Services (541214), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Finance Services (6199)

akta.pro primary industry

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

akta.pro secondary industries

Corporate Treasury & Supplier Payments (AP, Mass Payments) (FSAMAKAL), ACH Disbursements & Bulk Payout Processing (FSAMAGAF)

Keywords

• Superannuation clearing house
• Payroll data management
• Single touch payroll
• Superannuation compliance software
• Retirement fund processing

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Clearing House Services: Transaction-based revenue from processing superannuation contributions through the clearing house. Employers make single payments for all employees, with fees based on transaction volume or subscription tiers.
2. API and Platform Licensing: Revenue from licensing APIs and platform components to DSPs, super funds, and employers. White-labelled and integrated deployment options with flexible pricing.
3. SuperPay Notification Services: Subscription-based services for SuperPay platform enabling employers to manage super contributions with dedicated support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

SuperChoice operates a SaaS-based superannuation clearing house and digital transaction platform that enables employers, payroll providers (DSPs), and superannuation funds to process superannuation contributions and meet ATO reporting obligations. The platform delivers Clearing House payments, ATO Gateway SuperStream data transmission, Single Touch Payroll (STP) reporting, employee onboarding and ATO Stapling compliance through SuperSelector, and AI/ML-driven fraud detection via SuperChoice Protect. Its Super Contributions API and white-label deployment options allow payroll, HR, and accounting software providers to embed superannuation contribution processing directly into their platforms.

Product overview

SuperChoice operates as a modular superannuation technology platform offering a suite of interconnected clearing house, gateway, and compliance solutions. The core products include the Clearing House (primary service for employer super contribution processing), ATO Gateway (SuperStream data transmission), SuperSelector (employee onboarding and stapling compliance), and Single Touch Payroll (STP reporting). Value-added modules include SuperChoice Protect™ (fraud detection) and Payday Super Ready Solutions (prepared for 2026 reforms). SuperPay serves as the employer-facing sub-brand for complete super management. The Super Contributions API enables third-party platforms like Muzeek to integrate super contribution automation. All solutions are delivered via a True SaaS model with prebuilt integrations to major registry providers, Xero, and MYOB, processing approximately 50% of Australian employer-related superannuation traffic.

Differentiator

Problem solved

Functional benefit

Brands

• SuperChoice Protect™: Fraud detection service that monitors transactions and receives alerts for suspicious activity in real-time.
• SuperSelector
• SuperPay
• SuperChoice Gateway
• SuperChoice Employer Portal
• SuperChoice Clearing House

Products and services

• Clearing House
• ATO Gateway
• SuperSelector
• Single Touch Payroll (STP)
• SuperChoice Protect
• SuperPay
• Super Contributions API
• Payday Super Ready Solutions

Quantifiable outcome

• 99.95% of employer contributions received by funds within 4 days (averaging 2.1 days)
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• MuzeekcoreStrategic or Co-development Partner · 24 June 2026Integration of SuperChoice's Super Contributions API into Muzeek's platform for Australia's live music and entertainment industry. Automates payment calculations, submission, and compliance checks ahead of Payday Super deadline.
• ANZflagshipStrategic or Co-development Partner · 1 May 2025Multi-phase pilot program with ANZ and Australian Payments Plus (AP+) using NPP for near real-time super payments. Successfully processed over 200 payments totalling $228,000, demonstrating viability of NPP as payment rails for superannuation contributions.
• UniSupercoreStrategic or Co-development Partner · 1 August 2024Strategic partnership where SuperChoice provides an enhanced clearing house experience and Employer Portal tailored for UniSy's employer base. The partnership supports UniSy's growth objectives and includes SuperStream Gateway, STP, stapling compliance, and fraud detection services.
• Colonial First State (CFS)coreStrategic or Co-development Partner · 1 March 2024Implementation of SuperChoice Employer Portal for CFS to enhance employer engagement and streamline legislative-compliant workflows. The selection followed a thorough market-wide selection process, reaffirming CFS's commitment to best-in-class services.
• Alacer Group (Velocity FinCrime Solutions)coreTechnology or Integration · 26 October 2022SuperChoice implemented Alacer Group's Velocity FinCrime Solutions Suite for enhanced transaction monitoring and fraud detection. The solution uses AI and ML for behavioral pattern detection and real-time fraud prevention, meeting strict regulatory standards for AML compliance.
• Aware SupercoreStrategic or Co-development Partner · 1 February 2022Aware Super partnered with SuperChoice to transform employer engagement through the clearing house experience, delivering a great user experience for employers to meet superannuation obligations.
• XerocoreChannel Partner/ Reseller/ DistributorXero customers can access SuperChoice clearing house services through the Xero platform. SuperChoice is trusted by Xero for superannuation contribution processing.
• MYOBcoreChannel Partner/ Reseller/ DistributorMYOB users can access SuperChoice solutions for super contribution processing. SuperChoice is integrated with MYOB for seamless superannuation management.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• OneVue (now part of Hub24): OneVue was an Australian superannuation, investment, and platform services provider (now part of Hub24). It offers comparable superannuation fund administration and platform services used by employer plans and super funds.

Direct peers

• Class Pty Ltd (Class Super): Class is a leading Australian SMSF administration software platform serving accounting firms and SMSF trustees. It is comparable as a specialist Australian superannuation technology platform operating in overlapping compliance and fund administration workflows.
• BGL Corporate Solutions: BGL provides Australian accounting, corporate compliance, and SMSF administration software (CAS360, Simple Fund 360) used by accounting practices and SMSFs. It is a comparable Australian-domiciled fintech serving adjacent superannuation and compliance workflows.
• Ascender (Ascender Cloud Services): Ascender provides payroll and HCM cloud services across Asia Pacific, serving as both a potential partner and a competing platform in the Australian payroll/superannuation technology stack. SuperChoice's CEO previously led Ascender, and the two companies address overlapping employer and super fund buyers.
• Link Group (MUFG): Link Group is a major Australian superannuation and investment administration services provider, offering fund administration, digital, and communication solutions. It is the most directly comparable institutional superannuation services peer operating at similar scale across Australia and APAC.

Broad incumbents

• Workday: Workday is a global HCM and payroll platform increasingly competing in enterprise payroll, including APAC. It represents the broader incumbent threat that could route superannuation contributions through its own rails, disintermediating clearing house specialists.
• IRIS Software Group: IRIS is a UK-headquartered provider of payroll, HR, and accountancy software serving professional employers and accounting firms. It is comparable as a payroll-focused software platform serving similar SMB and professional employer segments.
• ADP Australia: ADP is a global payroll and HR services incumbent with established Australian operations, providing STP-ready payroll software that touches superannuation contribution processing. It represents the large incumbent competitor with the resources to bundle clearing house functionality into broader payroll offerings.

Regional players

• Frontier Software: Frontier Software is an Australia and New Zealand-based payroll and HR software provider serving medium-to-large organizations. It operates in the same regional payroll software category as SuperChoice's DSP integrations.
• PayGlobal (now part of Ascender): PayGlobal provides payroll and HR software primarily in Australia and New Zealand. It serves an overlapping employer customer base and competes in the Australian payroll software category that SuperChoice integrates with.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SuperChoice