What EDRAY does

EDRAY is a US-based supply chain technology company that provides real-time visibility and destination management services for the 'final import mile,' the segment of international shipping between ocean discharge and distribution center unloading. The company serves large enterprise importers managing complex, multi-stakeholder import flows through US and Canadian ports, with named customers including Drive Medical, Adidas, Ross, Samsung, Unilever, Williams-Sonoma, and Crate and Barrel. EDRAY combines a proprietary technology platform with an embedded operational team ('team and tech') that actively coordinates execution on behalf of shippers across origin providers, ocean carriers, customs brokers, port terminals, rail, chassis, dray carriers, and distribution centers, claiming reductions of up to 20% in detention/demurrage and 10% in dray spend.

The core product is the Destination Management Platform, built on a .NET Core backend with a React frontend, deployed in the cloud with weekly code releases, 1000+ scalable integrations (EDI via cloud-based PaaS, API, flat file/email), and 2 process patents underlying the Collaborative Flow Stacks solution. The platform is modular, with Innovation modules (Fleet Management, Payment Processing, Export Street Turns, Collaborative Flow Stacks), Supporting modules (Inbound Forecasting, Dray Carrier Allocation, Program + Priority Management, DC Workflow, Detention/Demurrage Monitoring, Exception Management, Accessorial Workflow, Industry Benchmarking, Scorecarding + Reviews), the EDRAY Marketplace drayage capacity sub-brand, and an ROI Calculator engagement tool. Node Duration Tolerances, a system for breaking total container dwell time into individually planned checkpoints, is a proprietary architectural feature.

The business model is enterprise managed services plus software: revenue is generated from service fees on the managed destination management solution (likely recurring subscription or per-container pricing), with additional monetizable modules and a marketplace. GTM is direct enterprise field sales with a consultative approach, supported by content marketing (industry insights blog, ROI calculator, case studies, SCLA Pitch Tank 2024 award), targeting shippers with significant container volumes and complex multi-stakeholder coordination needs. EDRAY was founded (per firmographics) in 2017, is co-founded by Reade Kidd (former Maersk, Home Depot, and XpertFreight), is headquartered in Charlotte, NC with a West Coast office in Long Beach, CA, and has raised approximately $10.9M in disclosed funding across four rounds from 2017-2025.

Name

EDRAY

Legal name

EDRAY

Website

https://edray.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

EDRAY is a US-based supply chain technology company that provides a managed destination management platform for large enterprise importers, combining real-time visibility, 1000+ stakeholder integrations, and an embedded operational team to coordinate the final import mile across ports, rail, dray, chassis, and distribution centers.

Ownership category

akta.pro rank

Product category

Supply Chain Management Software

NAICS

Freight Transportation Arrangement (488510), Support Activities for Water Transportation (4883), Marine Cargo Handling (488320)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)

akta.pro primary industry

B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)

akta.pro secondary industries

Maritime EDI / API Connectivity & Messaging Networks (TLAHAOAE), Data Integration, APIs & Telematics Data Platforms (TLABAJAM)

Keywords

• Supply chain visibility
• Destination management
• Logistics technology platform
• Drayage coordination
• Container tracking software

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Destination Management Services: Managed transportation solution combining proprietary technology platform with operational team services. EDRAY provides ongoing coordination and management of the final import mile across all stakeholders (origin providers, ocean, customs, port terminal, rail, chassis, drayage, distribution centers). Revenue is generated through service fees for the managed solution, likely structured as recurring subscription or per-container pricing based on the scale and complexity of the importer's operations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

EDRAY provides a proprietary technology-based destination management platform and managed services that coordinate the final import mile for large enterprise importers. The solution combines a software platform with 1,000+ integrations and a dedicated operational team to manage execution across ocean, customs, port terminal, rail, chassis, drayage, and distribution center stakeholders, aiming to reduce detention/demurrage costs and improve container velocity.

Product overview

EDRAY offers a platform-plus-modules architecture built around its proprietary Destination Management Platform, which combines advanced technology with managed transportation services to solve the complexity of the final import mile. The core platform is enhanced by innovation modules including Fleet Management, Payment Processing, Export Street Turns, and Collaborative Flow Stacks. Supporting modules cover Data + Integration Management, Inbound Forecasting + Planning, Dray Carrier Allocation, Program + Priority Management, DC Workflow, Detention/Demurrage Monitoring, Exception Management, Accessorial Workflow, Industry Benchmarking, and Scorecarding + Reviews. EDRAY Marketplace provides drayage capacity services, while the ROI Calculator serves as an engagement tool. The platform is built on .NET Core backend and React frontend with 2 process patents and weekly code releases, featuring 1000+ scalable integrations across all import stakeholders including carriers, terminals, rail providers, customs brokers, and warehouse systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Destination Management Platform Proprietary technology platform managing the final import mile by coordinating execution across all stakeholders including ports, customs, rail, dray, chassis, and distribution centers, with real-time visibility and continuous improvement capabilities for large enterprise importers.
• EDRAY Marketplace Drayage capacity platform providing nationwide coverage across all ocean and inland ports in US and Canada, with scalable solutions, real-time customer and carrier portals, and tailored supply chain strategies including street turns and flow stacks.
• Fleet Management Dedicated chassis management offering tailored leasing options, enhanced shipment connectivity, and active oversight to reduce costs and improve utilization for both shippers and dray carriers.
• Payment Processing Streamlined payment solution consolidating coverage for port fees, demurrage, and per diem under one system to mitigate inaccurate or delayed billing and reduce processing costs.
• Export Street Turns Solution that repurposes empty import containers for export reload opportunities, mitigating importer detention fees, reducing dwell time, enabling ESG compliance through fewer truck turns, and reducing gate congestion.
• Collaborative Flow Stacks Network-effect solution combining shippers, dray carriers, and destinations at ports and rail yards to increase container velocity using EDRAY's two process patents, with consistent repeatable stacks across harbor and accommodation of multiple smaller volumes within a single flow stack.

Quantifiable outcome

• Reduce detention and demurrage by 20%
• +3 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature5 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Portcast: Portcast offers real-time container tracking and predictive analytics for ocean shipments — directly comparable to EDRAY's ocean visibility, demurrage monitoring, and predictive ETA capabilities.
• Turvo: Turvo provides a collaborative TMS for shippers, brokers, and carriers with shipment visibility and exception management — overlapping with EDRAY on real-time collaboration and EDI/API integrations across stakeholders.
• Slync.io: Slync.io is a logistics automation platform that orchestrates shipment data and exceptions across enterprises, comparable to EDRAY in EDI/API-driven workflow automation and exception management for shippers.
• MercuryGate: MercuryGate provides a multimodal TMS used by shippers, brokers, and 3PLs with deep EDI/API integration — overlapping with EDRAY's enterprise importer go-to-market and EDI-driven stakeholder connectivity.

Direct peers

• FourKites: FourKites is a leading supply chain visibility platform offering real-time tracking across ocean, rail, truck, and air — directly competing with EDRAY for large enterprise shippers needing end-to-end visibility and exception management.
• project44: project44 is a global supply chain visibility platform with deep ocean, drayage, and final-mile integrations — competing head-to-head with EDRAY for enterprise importers and overlapping in EDI/API connectivity to ocean carriers and terminals.

Broad incumbents

• Flexport: Flexport is a digital freight forwarder offering ocean, air, and drayage services combined with a logistics technology platform — comparable to EDRAY in serving large enterprise importers and the EDRAY Marketplace's drayage capacity offering.
• Blue Yonder: Blue Yonder is a major supply chain planning and execution platform (formerly JDA) used by large retailers and manufacturers — comparable to EDRAY in serving enterprise shippers needing cross-stakeholder coordination and visibility.
• Descartes Systems Group: Descartes is a public logistics technology vendor offering customs, visibility, and routing solutions to global shippers and brokers — comparable to EDRAY in EDI/connectivity and customs broker integrations but with a much broader product portfolio.
• Uber Freight: Uber Freight is a digital brokerage and managed transportation platform serving large shippers with multimodal capacity — comparable to EDRAY's marketplace module offering drayage and street-turn capacity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds5 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EDRAY