WAMI - Water with a Mission

What WAMI - Water with a Mission does

WAMI - Water with a Mission is an Italian social enterprise founded in 2016 and headquartered in Milan that sells bottled water, organic iced teas (Wanderfuse), and reusable thermal bottles under a model where each product purchased triggers a donation of 100 liters (for beverages) or 1,000 liters (for bottles) to water-access projects in underserved communities. The company operates a digital traceability platform (myWAMI web app) using unique product codes that allow buyers to trace their impact to specific beneficiary families and projects across nine countries in Africa, South America, Asia, and Central America, with 50+ completed projects and 15,000+ people reached to date. The business model is hybrid: a product-led growth motion serves individual consumers through a multilingual e-commerce storefront and retail distribution, while a dedicated B2B sales team offers corporate water-footprint compensation programs, custom-branded bottles, employee engagement platforms, and 'water equal' events to 22+ named Italian enterprises including Lavazza, A2A, Moncler, Danone, Geox, and Brunello Cucinelli. WAMI is B Corporation certified, partners with local NGOs (ACRA, Oxfam Italia, AMREF, A4M) for in-country implementation, and operates sub-brands for organic beverages (Wanderfuse), reforestation (WAMIzzonia), and corporate water programs (Water Equal). The company is privately held as WAMI Srl with 1-10 employees and no disclosed external investment beyond two early-stage funding rounds in 2017 and 2019.

Name

WAMI - Water with a Mission

Legal name

WAMI Srl

Website

https://wa-mi.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

WAMI is an Italian social enterprise selling bottled water, organic iced tea, and reusable bottles where each purchase donates liters to water-access projects in nine countries, serving both individual consumers and corporate clients through water-footprint compensation programs.

Ownership category

akta.pro rank

Product category

Bottled Water and Sustainable Beverages

NAICS

Bottled Water Manufacturing (312112), Soft Drink and Ice Manufacturing (31211)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Spring Water Bottling (AFAFACAA)

akta.pro secondary industry

Water, Sanitation & Hygiene (WASH) Solutions (BPAGALAI)

Keywords

• Bottled water
• Sustainable beverages
• Reusable water bottles
• Water footprint compensation
• Social impact beverages

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer Product Sales: Sale of bottled water, flavored drinks (Wanderfuse), and reusable water bottles. Each product sold generates a donation of 100 liters (for beverages) or 1000 liters (for bottles) to water projects.
2. Corporate Water Footprint Programs: B2B services including water footprint calculation, aqueduct construction sponsorship, custom-branded bottles, digital engagement platforms for employees, and water equal events for corporate clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

WAMI sells spring water in aluminum cans, 100% rPET bottles, and returnable glass alongside the Wanderfuse organic iced tea line and reusable thermal bottles, with each unit purchased funding 100 liters (beverages) or 1,000 liters (bottles) of drinking water for communities without access. The company complements this consumer range with B2B corporate water-footprint compensation, custom-branded bottling, employee engagement digital platforms, and Water Equal event services. All purchases are linked through unique codes to the myWAMI web app, exposing the specific family and water project supported.

Product overview

WAMI - Water with a Mission offers a portfolio of water and organic beverage products with a social mission: each product sold donates water to communities without access to clean drinking water. The product range includes WAMI Water (in aluminum cans, 100% rPET plastic bottles, and returnable glass), Wanderfuse (certified organic iced teas with ingredients from Italy and water project countries), and reusable thermal bottles (WAMI Iglu and Urban Bottle by 24Bottles). Every product carries a unique code that allows buyers to trace their impact via the myWAMI web app. Water products and Wanderfuse donate 100 liters per unit; reusable bottles donate 1000 liters per unit.

Differentiator

Problem solved

Functional benefit

Brands

• Wanderfuse: Organic iced tea beverages with ingredients from Italy and water project countries. Each can donates 100 liters of water to water projects.
• WAMIzzonia
• Water Equal

Products and services

• WAMI Water Spring water packaged in three sustainable formats — aluminum cans, 100% rPET plastic bottles, and returnable glass bottles — sold to consumers via WAMI's e-commerce storefront and physical retail. Each unit sold donates 100 liters of drinking water to water access projects in underserved communities across nine countries, with traceability via a unique product code on each unit.
• Wanderfuse Organic Iced Tea Certified organic iced tea made with ingredients sourced from Italy and directly from producers in countries where WAMI has executed water projects (Ecuador, Senegal, Sri Lanka, Tanzania). Sold in cans, with each can purchased donating 100 liters of drinking water to water access projects and carrying a unique code for impact traceability.
• WAMI Iglu 0.5L Thermal Bottle Stainless steel thermal bottle that keeps drinks hot for up to 12 hours and cold for up to 24 hours, finished with a bamboo cap. Priced at €29.90 per unit, with each bottle purchased donating 1,000 liters of drinking water to WAMI's water access projects; available via the wa-mi.org e-commerce storefront.
• Urban Bottle 0.5L — WAMI Green Lightweight 18/8 stainless steel reusable bottle (103g) co-designed by Italian maker 24Bottles, marketed as CO2-neutral and endlessly reusable. Priced from €24.90, with each bottle purchased donating 1,000 liters of water to community water access projects.
• Corporate Water Footprint Compensation Programs (Water Equal) B2B service offering for companies seeking to measure, reduce, and compensate their water footprint through tangible community aqueduct projects. Bundles water-footprint calculation, sponsorship of named aqueduct or community water projects, custom-branded bottles for offices and events, employee-engagement digital journeys via the myWAMI web app, and "Water Equal" event packages. Used by 22+ named corporate clients including Lavazza, Moncler, Danone, Brunello Cucinelli, Geox, A2A, Eni Gas e Luce, Cedacri, SACE SIMEST, Panerai, Bioclin, and Flowe.

Quantifiable outcome

• 100 liters donated per WAMI water/Wanderfuse product purchased
• +3 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ACRAcoreStrategic or Co-development Partner · 1 April 2021Implementation partner for Ecuador water projects. ACRA is an NGO that helps execute aqueduct construction and water access infrastructure in Churumanga and surrounding communities.
• A4M (Aqua for Madagascar)coreStrategic or Co-development Partner · 1 March 2021Local implementation partner for Ankatsake water project in Madagascar. Coordinates aqueduct construction and community engagement in the Eastern District.
• AMREF (Amref Health Africa)coreStrategic or Co-development Partner · 1 October 2020Implementation partner for Lavazza-funded water project in Bonga, Ethiopia (Northern District). Supports health and water access initiatives.
• Oxfam ItaliacoreStrategic or Co-development PartnerPartner for Sri Lanka water projects including Norwood aqueduct construction. Implemented water point renovations in Matale district.
• Unione Europea / FESR MarcheminorOthersFunding support for Wanderfuse product innovation project (Marchigianitè) under FESR Programme 2021-2027, Priority 1 'Research, innovation and competitiveness'.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Voss Water: Premium global bottled water brand targeting hospitality, office, and on-premise channels — the same enterprise and away-from-home segments WAMI pursues through office dispensers and corporate accounts.
• FIJI Water: Premium imported bottled water brand with strong sustainability narrative and corporate gifting channels; comparable premium-positioning and enterprise/HQO channel overlap with WAMI.
• Eau de Paris: Municipal water utility serving Paris with strong sustainability and accessibility mandate; relevant incumbent comparability on water supply, sustainability reporting, and stakeholder communication in a European context.
• Danone Waters: Largest bottled water player in Europe (Evian, Volvic) and an existing WAMI corporate partner; relevant incumbent for benchmarking enterprise water-stewardship services and sustainability procurement partnerships.
• Sanpellegrino (Nestlé Waters): Premium bottled water incumbent owned by Nestlé with broad Italian and global distribution; competes for premium beverage shelf space and on-premise accounts against WAMI.

Direct peers

• charity: water: Nonprofit funding clean-water projects in developing countries; comparable mission and project geographies (Ethiopia, Senegal, Madagascar, Kenya), though WAMI is for-profit and uses product sales rather than donations as the funding mechanism.
• Belu Water: UK-based bottled water brand that donates 100% of profits to WaterAid, sharing WAMI's per-purchase-donation model and B2B water-as-a-service positioning, though operating primarily in the British market.
• ONE Water: US mission-driven bottled water brand donating proceeds to fund clean-water projects, directly comparable to WAMI's model of tying consumer purchases to water access in developing regions.

Emerging players

• 24Bottles: Italian design-led reusable stainless-steel bottle brand — already a WAMI design partner for the Urban Bottle line; directly comparable product line in reusable drinkware, with overlapping sustainability positioning.

Others

• WaterAid: International WASH-focused NGO active across many of the same project geographies as WAMI; not a competitor but a peer comparator for project execution standards, donor reporting, and beneficiary engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wamiwater

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WAMI - Water with a Mission