What Capsule Insurance does

Capsule Insurance Services Limited (trading as Capsule) is a UK-based, FCA-regulated insurance broker that specialises in arranging and administering commercial insurance programmes for high-growth UK scale-up businesses. Founded in 2021 and headquartered in Cheltenham with a London presence, the firm operates as an Appointed Representative of James Hallam Limited (FRN 948838) and offers 15 insurance products across five categories: People and Role Protection (Employers' Liability, D&O, Key Person, Business Health, Employment Practices Liability), Business Operations and Legal Cover (Public/Product Liability, Professional Indemnity), Digital and Data Protection (Cyber), Travel and Trade Risks (Business Travel, Crime) and Goods and Assets Cover (Business Property, Business Interruption, Marine Cargo, Trade Credit). The company focuses on five primary verticals — FinTech, MedTech, SaaS and Tech, Consumer, and Venture Capital — and has added a Crypto and digital-asset practice through dedicated specialist hires.

Capsule earns revenue through insurance broking commissions from carrier partners, pricing on a quote-based, annual-billing model tailored to each scale-up's risk profile. Distribution is primarily direct-to-business via relationship-led broker engagement, with significant lead flow generated through VC and investor referrals, accelerator partnerships, and ecosystem content such as the annual Scale-Up 50 ranking and B-Corp 30 recognition programmes, produced with partners including CFC, Cooper Parry, HSBC Innovation Banking, LegalEdge and Scaling Europe. Technology infrastructure is built on HubSpot CRM augmented by the Glyphic.ai AI transcription tool for call and meeting capture, used to support broker productivity and customer-relationship tracking rather than as a differentiated AI offering. The firm achieved B Corp certification in 2022 (raising its score to 101.7 in 2025) and is a Living Wage Employer, positioning ESG credentials as a brand differentiator within the UK tech ecosystem.

Name

Capsule Insurance

Legal name

Capsule Insurance Services Limited

Website

https://capsulecover.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Capsule Insurance is a UK-based FCA-regulated insurance broker specialising in commercial insurance programmes for high-growth scale-ups across FinTech, MedTech, SaaS, Consumer, Venture and Crypto verticals. It earns commission revenue via direct broker relationships, VC referrals and ecosystem partnerships such as the Scale-Up 50 programme.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

Keywords

• Commercial insurance broking
• Scale-up business insurance
• Specialist insurance broker
• Cyber liability insurance
• Directors and officers cover

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Broking Commission: Capsule operates as an insurance broker, earning commissions from insurance carriers for placing and managing policies. They arrange and administer insurance for scale-up businesses across multiple coverage types including liability, cyber, D&O, and more.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Capsule Insurance is a UK specialist insurance broker that arranges, places, and administers commercial insurance programmes for high-growth scale-up businesses. It delivers 15 product lines across People & Role Protection, Business Operations & Legal Cover, Digital & Data Protection, Travel & Trade Risks, and Goods & Asset Cover, with a dedicated in-house claims advocacy team. The firm is FCA-regulated as an Appointed Representative of James Hallam Limited and targets FinTech, MedTech, SaaS & Tech, Consumer, and Venture Capital clients.

Product overview

Capsule Insurance is an insurance brokerage firm for scale-up businesses, offering a comprehensive portfolio of 15 insurance products across five core categories. Their People & Role Protection suite covers employers' liability, directors & officers, key person/critical illness, business health, and employment practices liability. Their Business Operations & Legal Cover includes public liability, product liability, and professional indemnity. They provide Digital & Data Protection through cyber insurance, and Travel & Trade Risks coverage via business travel and crime insurance. The Goods & Asset Cover category encompasses business property, business interruption, marine cargo, and trade credit. The company specialises in supporting UK tech scale-ups, FinTechs, MedTechs, and venture capital firms with tailored insurance programmes.

Differentiator

Problem solved

Functional benefit

Products and services

• Employers' Liability Insurance Protection for businesses from employee claims linked to workplace health and safety, offered to UK scale-up clients.
• Directors' and Officers' Insurance Cover for founders and members of the leadership team against claims of company mismanagement, targeted at scale-up directors and officers.
• Key Person and Critical Illness Insurance Financial cover for scale-up businesses when an essential team member is unable to work, protecting against key-person loss.
• Business Health Insurance Private healthcare cover for scale-up teams, providing fast access to treatment to keep employees healthy and supported.
• Employment Practices Liability Insurance Protection against employment-related claims including unfair dismissal, discrimination, harassment, wrongful dismissal, and breach of employment rights, for growing employers.
• Public Liability Insurance Cover for third-party claims of injury or property damage arising from the business's operations, for UK scale-ups.
• Product Liability Insurance Cover for third-party claims over injury or damage caused by a scale-up's products, including consumer-facing businesses.
• Professional Indemnity Insurance Cover for claims of losses or damages caused by a scale-up's professional advice or services, suited to FinTech, SaaS, and consulting businesses.
• Cyber Insurance Protection against internet-based risks including cyber attacks, data leaks, and associated liability, designed for digital and technology scale-ups.
• Business Travel Insurance Cover for team members facing risks during work trips, supporting globally expanding scale-up workforces.
• Commercial Crime Insurance Protection against fraud, employee theft, cyber scams, and forgery for scale-up businesses.
• Business Property Insurance Cover protecting the physical and tangible assets a scale-up relies on, wherever they are stored.
• Business Interruption Insurance Income replacement cover for scale-ups following unexpected events that disrupt trading.
• Marine Cargo Insurance Cover for goods in transit, protecting against loss, damage, or disruption at every step of the journey for scale-up supply chains.
• Trade Credit Insurance Protection for scale-up cashflow against losses from unpaid invoices, customer insolvency, or customer defaults.

Quantifiable outcome

• Restored US coverage for Cumulus Neuroscience in 8 days when coverage was lost
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• CFCcoreStrategic or Co-development Partner · 1 January 2023CFC is a specialist insurance provider and key partner in the Scale-Up 50 programme. The partnership showcases top UK tech scale-ups and provides insurance expertise to the ecosystem.
• Cooper ParrycoreStrategic or Co-development PartnerTop 10 UK accountancy firm partnering on the Scale-Up 50 programme, providing accounting and financial expertise to the ecosystem.
• HSBC Innovation BankingcoreStrategic or Co-development PartnerBanking partner for the Scale-Up 50 programme, supporting innovative growth businesses with banking services and ecosystem connections.
• LegalEdgecoreStrategic or Co-development PartnerLegal services partner for the Scale-Up 50 programme, providing legal expertise to the UK tech scale-up ecosystem.
• Scaling EuropecoreStrategic or Co-development PartnerMedia/partnership platform for the Scale-Up 50 programme, helping amplify the message about UK tech scale-ups.
• James Hallam LimitedcoreChannel Partner/ Reseller/ DistributorCapsule Insurance Services Limited t/a Capsule is an Appointed Representative of James Hallam Limited, who are authorised and regulated by the FCA (FRN 134435). This is the regulatory framework enabling Capsule to operate as an insurance broker.
• HubSpotsupportingTechnology or IntegrationCRM platform used by Capsule for customer relationship management, tracking interactions, and managing customer data. AI tools (Glyphic.ai) integrate with HubSpot to automatically transcribe conversations and link data.
• EcologisupportingOthersEnvironmental platform through which Capsule offsets its carbon footprint, supporting climate projects and reforestation initiatives.
• VouchsupportingTechnology or IntegrationInsurance partner used to restore US coverage for Cumulus Neuroscience when their existing coverage was lost. Capsule leveraged this partnership to quickly restore protection via partner Vouch.
• AvivasupportingStrategic or Co-development PartnerJoint research study with Aviva to identify the connection between B Corps and lower risk profiles, demonstrating Capsule's data-driven approach to insurance and ESG factors.
• SiftedsupportingGTM or Marketing PartnerUK tech media platform partnered with Capsule for content and visibility within the startup and scale-up ecosystem.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Aon: Global risk and insurance broker operating in the UK, competing for commercial insurance placements with VC-backed and tech clients at the larger end of Capsule's target segment.
• Beazley: London-listed specialty insurer with leading cyber, D&O and professional lines franchises. Direct product-set overlap with Capsule's distribution menu for tech and growth-stage clients.
• Hiscox: UK-listed specialty insurer/broker with strong digital and SME commercial lines franchise; directly comparable product overlap (D&O, cyber, professional indemnity) for UK scale-ups.
• Marsh: Global insurance broker and risk advisor with significant UK operations; competes for mid-market and large-cap commercial insurance placements, including tech and life sciences verticals.
• Howden: Large UK-headquartered global insurance broker with established digital/tech sector practice. Comparable as a competitor for UK scale-up commercial insurance placements, but with much broader portfolio and balance-sheet capacity.
• Lockton: World's largest independent insurance broker with a strong London presence and dedicated tech/venture practices. Overlaps with Capsule on D&O, cyber, and PI placements for venture-backed UK businesses.
• Markel UK: Specialty insurer with UK operations covering professional indemnity, cyber, and casualty lines for tech and life sciences clients. Comparable product overlap and similar UK mid-market positioning.

Direct peers

• CFC Underwriting: Specialist London market insurer/broker known for cyber, professional lines, and emerging-risk coverage. Direct peer in specialty product lines that Capsule distributes; also a Scale-Up 50 partner, evidencing deep market overlap.
• Superscript: UK-based commercial insurance broker focused on SMEs and tech/digital businesses. Most directly comparable peer: similar UK footprint, similar digital-broker distribution model, similar target customer (growth-stage companies).

Regional players

• Aston Lark: Independent UK commercial insurance broker operating across mid-market segments; overlaps with Capsule on commercial package placements and cyber for UK SMEs, though with broader sector coverage and less tech specialism.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/capsulecover
• Instagraminstagram.com/capsulecover

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capsule Insurance