HeathCo LLC

Name

HeathCo LLC

Legal name

HeathCo LLC

Website

https://heath-zenith.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Consumer Smart Home Security & Lighting

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Electric Lighting Equipment Manufacturing (3351), Residential Electric Lighting Fixture Manufacturing (335131)

SIC

Electric Lighting & Wiring Equipment (3640), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC)

akta.pro secondary industries

Smart Lighting & Shading Systems (HSAPAPAC), Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF), Smart Lighting & Electrical (Bulbs, Switches, Plugs) Retail (CRACAGAB), Smart Lighting & Dimming Control Installation (HSAHADAB)

Keywords

• Residential security lighting
• Motion-activated lighting
• Smart home devices
• Video doorbell systems
• Door chimes

Headquarters

HQ city

Bowling Green

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Hardware Product Sales: Sale of physical smart home devices including security lighting, doorbells, push buttons, and related accessories. Products are sold through direct online store, authorized retailers, and third-party resellers.
2. Premium Subscription Service: Monthly or annual subscription service providing extended cloud storage (30 days), premium features, and enhanced functionality for connected devices. Free 14-day trial available for new customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

HeathCo LLC designs, manufactures, and markets residential lighting and door chime products under the HeathZenith brand, including motion-activated security lighting, decorative lighting, wired and wireless doorbells, and three connected smart-home ecosystems (SECUR360, HZconnect, and Notifi) featuring WiFi-enabled video doorbells, solar and battery-powered LED security lights, smartphone notifications, voice assistant integration, and optional subscription-based cloud storage.

Product overview

HeathCo LLC operates under the HeathZenith brand and offers a diversified portfolio of home lighting and doorbell products organized into three connected product ecosystems (SECUR360, HZconnect, and Notifi) plus traditional non-connected product lines. The three connected ecosystems share similar hardware capabilities—motion-activated lights and video doorbells—but are differentiated by their apps, cloud infrastructure (AWS for SECUR360/HZconnect, Microsoft Azure for Notifi), and pricing. The traditional product lines include Security Lighting (motion-activated, solar, battery-powered, and non-motion options), Decorative Lighting (motion-detecting lanterns), and Doorbells & Push Buttons (wired and wireless systems). The connected products integrate with Amazon Alexa and Google Assistant for voice control, and all products come with a 1-year limited warranty.

Differentiator

Problem solved

Functional benefit

Brands

• SECUR360: Connected product line featuring video security motion lights and video doorbells with cloud storage capabilities.
• HZconnect
• Notifi

Products and services

• SECUR360 Connected Products HeathCo's connected home security product line offering WiFi-enabled motion-activated video security lights, HD video doorbells, and companion cloud storage services for residential homeowners seeking DIY home monitoring. Cloud data is hosted on AWS.
• HZconnect Connected Products HeathCo's connected product line featuring WiFi-enabled motion-activated security lights (wired, battery, and solar-powered) and HD video doorbells, controlled via the HZconnect mobile app and compatible with Amazon Alexa and Google Assistant. Cloud data is hosted on AWS.
• Notifi Products HeathCo's Notifi product line of smart video doorbells and wireless doorbell systems with smartphone notifications, including the Notifi Elite Video Doorbell and Notifi Alert Wireless Plug-In Doorbell. Cloud services are powered by Microsoft Azure.
• Notifi Elite Video Doorbell Smart video doorbell with HD video recording, night vision, wide-angle lens, motion detection, two-way audio, and smartphone notifications, part of the Notifi connected product ecosystem.
• Notifi Alert Wireless Plug-In Doorbell (SL-3011-00) Wireless plug-in doorbell with 100 ft range, smartphone notifications, adjustable volume, 11 selectable tunes, and programmable muting for residential use.
• SL-9601-90 Wired HD Video Doorbell (HZconnect) Wired WiFi-connected HD video doorbell with 1080p video, 130-degree wide-angle lens, night vision, built-in microphone and speaker, motion-activated notifications, microSD slot, 24/7 live viewing, and 30-day cloud storage option. Part of the HZconnect ecosystem.
• HW-9305-WH Connected LED Solar Security Motion Light (HZconnect) WiFi-connected solar-powered LED security motion light delivering 1000 lumens with 180-degree motion sensor, lithium battery technology, voice activation via Google Assistant and Alexa, and tool-free lamp head adjustment. No wiring required.
• HW-9304-BK Connected LED Battery Security Motion Light (HZconnect) WiFi-connected battery-powered LED security motion light with 650 lumens output, app control, voice assistant compatibility, and no wiring required. Requires 4 D batteries (sold separately).
• HZ-9300-BK Connected Wired Decorative Motion Light (HZconnect) WiFi-connected decorative motion-activated security light with app control and voice assistant compatibility via the HZconnect platform.
• Security Lighting (motion and non-motion) HeathCo's residential security lighting category offering motion-activated and non-motion fixtures in LED, halogen, solar, and battery-powered variants with detection angles ranging from 110 to 270 degrees.
• Decorative Lighting Decorative lantern lighting with motion detection capabilities available in 360-degree, 180-degree, and 150-degree detection angles for residential outdoor use.
• Doorbells & Push Buttons Wired and wireless doorbell systems, chimes, transformers, and push buttons for residential front-door notification.
• Premium Service Cloud Storage (SECUR360 / HZconnect / Notifi) Subscription service offering 30 days of cloud event storage, advanced features, and premium support for HeathCo connected security products. Priced at $5/month or $50/year with a free 14-day trial.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure provider for SECUR360 and HZconnect product data storage. AWS powers the data storage for connected security products, providing secure, scalable cloud services for video and device data.
• Microsoft AzurecoreTechnology or IntegrationCloud infrastructure provider for Notifi product data storage. Azure powers the cloud storage services for Notifi-connected video doorbell and notification products.
• Amazon AlexacoreTechnology or IntegrationVoice assistant integration allowing users to control HZconnect products through voice commands. Specifically enables doorbell notifications via Alexa when visitor pushes button.
• Google AssistantcoreTechnology or IntegrationVoice assistant integration allowing users to control HZconnect products through Google Assistant. Enables control of turning notifications on/off and voice-activated functionality.

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Vivint Smart Home: Integrated smart home services provider offering professionally installed doorbells, cameras, lighting, and security with monthly subscription contracts. Adjacent peer operating in same end-customer category with subscription-based business model, but a different go-to-market (pro-install vs. DIY).
• Lutron Electronics: Established lighting-control manufacturer with broad residential and commercial product lines including dimmers, smart switches, and motorized shades. A larger incumbent in the smart-lighting category that overlaps with HeathCo's connected lighting and dimming/motion-control portfolio.
• ADT Inc. Long-standing home security provider now offering professionally monitored smart home systems including doorbells, cameras, and connected lighting. Larger incumbent addressing overlapping residential security needs but with a primarily professionally-installed and subscription-based model.
• Nest (Google): Google's smart home brand offering doorbells, cameras, thermostats, and broader home automation under the Google Home ecosystem. Larger incumbent with deeper platform integrations than HeathCo, but overlapping core product categories of doorbells and connected lighting.

Direct peers

• Eufy (Anker Innovations): Anker's smart home brand offering video doorbells, security cameras, and smart lighting with local-storage-first approach. Directly comparable to HeathCo's connected lighting and doorbell portfolio and the same DIY residential target customer.
• Ring (Amazon): Amazon-owned smart home security brand offering video doorbells, security cameras, and smart lighting. Direct overlap with HeathCo's SECUR360, HZconnect, and Notifi doorbell and motion-light lines, targeting the same DIY residential consumer with similar product categories.
• Wyze Labs: Value-oriented smart home brand offering affordable video doorbells, cameras, and smart lighting targeting DIY residential consumers. Closely comparable to HeathCo's price-sensitive DIY segment with overlapping connected lighting and doorbell categories.
• Arlo Technologies: Pure-play connected home security company selling video doorbells, floodlight/security cameras, and subscription cloud storage. Directly comparable to HeathCo's video doorbell and motion-activated security light portfolio with the same hardware-plus-subscription revenue model.

Emerging players

• Brilliant Smart Home: Smart home control company specializing in in-wall smart control panels and connected lighting/dimmer integration. Comparable to HeathCo's smart-lighting control niche, though with a different form factor (panel vs. fixture).
• Ecobee: Smart home company offering smart thermostats, cameras, and doorbells with focus on energy management and voice-assistant integrations. Comparable to HeathCo's Alexa/Google-enabled smart home product approach, though with stronger focus on environmental controls than lighting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

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Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HeathCo LLC