What Groves Capital does

Groves Capital Inc. is a privately held, AI-enabled mortgage lender founded approximately 2018 by husband-and-wife team Aleyna and Christoffer Groves and headquartered in San Diego, California. The company operates a dual-channel model: (1) direct-to-consumer lending through an AI-powered digital portal serving first-time homebuyers, real estate investors, self-employed and alternative-documentation borrowers, veterans, seniors, and homeowners seeking equity access across 30+ U.S. states; and (2) a broker channel that supports 500+ independent mortgage loan officers (1099 contractors) across 38 states with a 0.5%-3% flexible commission structure on loans accessed through 160+ wholesale lenders. Its loan product set spans FHA, VA, Conventional, Jumbo, Bank Statement, DSCR, Fix & Flip, Hard Money, HELOC, Bridge, Reverse, Commercial, and specialty programs such as ITIN and Foreign National loans. The company also operates affiliates including Groves IQ (fintech technology arm), the 110 Movement (mindset platform), and a joint venture interest in Global Impact Assets for commercial and infrastructure projects above $100M.

The technology layer is centered on Groves IQ, an integrated AI suite that includes an AI chatbot for 24/7 borrower support, voice-AI application status updates, a real-time loan tracking dashboard, and proprietary workflow automation. Two specifically branded AI agents — Mortgage Mommy (autonomous processor assistant handling document requests, title/escrow coordination, and borrower updates) and Deal Daddy (AI sales bot managing lead follow-up, pre-approval notices, and post-close reviews) — replace traditional operations roles within the broker channel. The platform integrates with LendingPad (loan origination system), Lender Price (pricing engine), and UWM (wholesale lender), and reports a 40% reduction in approval times driven by these AI and automation capabilities while maintaining a stated 98% customer satisfaction rate.

Revenue is generated through three streams: subscription SaaS for broker technology (CRM + Website + Tools at $129/month per MLO; Broker OS at $399/month with advanced AI features), broker commission revenue from the retail-wholesale spread on transactions with a $795 flat-fee processing option, and direct interest income from funded mortgage loans. The company is bootstrapped with no disclosed external funding rounds, holds state mortgage licensing in 20+ U.S. jurisdictions under NMLS #1678775, and operates from a single San Diego headquarters supporting distributed broker and digital channels nationwide.

Name

Groves Capital

Legal name

Groves Capital Inc.

Website

https://grovescapital.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Groves Capital is a bootstrapped, AI-enabled U.S. mortgage lender serving retail borrowers across 30+ states and a nationwide network of 500+ independent mortgage loan officers, combining FHA, VA, DSCR, commercial, and specialty loan products with its proprietary Groves IQ automation suite.

Ownership category

akta.pro rank

Product category

Mortgage Lending

NAICS

Other Financial Investment Activities (5239), Other Investment Pools and Funds (5259)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Real Assets — Real Estate Debt (Whole Loans, Mezzanine, CMBS/CLO) (FSAHAIAB)

akta.pro secondary industries

Direct Lending — Specialty Finance (Consumer/SME Lending Platforms) (FSAHAJAF), Wealth Lending & Margin / Securities-Backed Lines (Retail) (FSAAAAAN)

Keywords

• Mortgage lending services
• Wholesale mortgage brokerage
• Mortgage technology platform
• Alternative documentation loans
• Real estate financing

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS/Tech Tools Subscription: Monthly subscription fees for mortgage automation tools: CRM + Website + Tools package at $129/month for individual MLOs; Broker OS package at $399/month for GCI MLOs with enhanced AI features including Mortgage Mommy, Deal Daddy, and AI Social Media Boost
2. Broker Commission Revenue: Commission-based model where brokers set their own commission structure (0.5% to 3%) on loan transactions. Company earns revenue from the spread/difference between wholesale and retail pricing with access to 160+ lenders
3. Processing Fees: Commission-based processors available at $795 flat fee per transaction for brokers who need processing support
4. Mortgage Lending Interest: Traditional interest income from funded mortgage loans across residential, commercial, investment, and specialty loan products. $7B+ in loans funded

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Groves Capital is a private mortgage lender that originates and funds residential, commercial, investor, and specialty mortgage loans, operating a dual distribution model. It lends directly to consumers across 30 states via an AI-powered digital portal with phone support, and simultaneously operates a broker channel that provides 500+ independent mortgage loan officers with proprietary Groves IQ technology (CRM, AI chatbot, voice AI, AI processor and sales bots), 160+ wholesale lender access, and flexible commission structures.

Product overview

Groves Capital is an AI-powered mortgage lending platform built on a platform-plus-modules architecture. The core Groves Capital Platform combines intelligent automation with human expertise to serve borrowers and 500+ broker partners across 30+ states. Groves IQ serves as the internal fintech arm and technology layer, providing AI-powered automation tools including Mortgage Mommy (AI processor assistant), Deal Daddy (AI sales bot), AI Chatbot, Voice AI Updates, Live Dashboard, and Automated CRM. The platform offers two subscription tiers: CRM + Website + Tools ($129/month) for basic mortgage loan officer needs, and Broker OS ($399/month) adding advanced AI capabilities. Groves Capital also provides an extensive portfolio of mortgage products including Standard Residential Loans, Self-Employed & Alternative Documentation Loans, Investor & Business Property Financing, Equity & Second Position Financing, and Specialty Loan Programs. The Broker Portal connects independent mortgage professionals to 160+ wholesale lenders with full commission transparency.

Differentiator

Problem solved

Functional benefit

Brands

• Groves IQ: Internal fintech arm providing AI-powered mortgage automation suite with chatbot, voice AI, CRM, and loan processing tools for brokers and borrowers. Integrated with LendingPad and lenders like UWM.
• 110 Movement

Products and services

• Standard Residential Loans FHA Loans (3.5% down), VA Loans ($0 down for veterans), Conventional Loans (3% down), and Jumbo Loans for high-value residential properties. Targeted at homebuyers seeking standard agency and government-backed mortgage financing.
• Self-Employed & Alternative Documentation Loans Bank Statement Loans (12-24 months analysis), P&L and Stated Income Loans, and No Ratio DSCR Loans designed for self-employed professionals, business owners, and borrowers with complex financial situations that cannot be qualified via standard tax-return underwriting.
• Investor & Business Property Financing DSCR Loans (property cash flow qualification), Fix & Flip Loans (short-term renovation financing), Multi-Family Loans (2-4 units and larger), Construction Loans, and Commercial Loans (office, retail, mixed-use, warehouse, multifamily 5+ units) for real estate investors and property developers.
• Equity & Second Position Financing HELOCs (up to 90% CLTV), Fixed Second Mortgages (5-30 year terms), and Bridge Loans (6-12 month terms) for homeowners looking to leverage home equity for renovations, education, debt consolidation, or to purchase a new property before selling the current home.
• Specialty Loan Programs ITIN Loans (for non-citizens), Mobile Home Loans, Interest-Only Loans, Reverse Mortgages (for homeowners 62+ with no monthly payments), Hard Money Loans, Commercial Loans, LLC Closings, and Foreign National Loans serving niche borrower profiles.
• CRM + Website + Tools Package $129/month subscription package for individual MLOs. Includes a custom branded MLO website with About Me section, Google Reviews integration, Prequal form link, direct LendingPad application link, Groves-built CRM with mortgage-specific pipeline milestones, task & reminder system, email templates, automation, and calendar booking. Sold to licensed mortgage loan officers.
• Broker OS Package $399/month premium subscription package for GCI MLOs. Includes everything in CRM + Website + Tools plus Mortgage Mommy AI processor assistant, Deal Daddy AI sales bot, AI Social Media Boost (3 branded posts/week on Instagram, Facebook, LinkedIn), full CRM access with SMS automations and smart workflows, internal loan pipeline dashboard, and mobile + desktop messaging dashboard. Designed as a business-in-a-box that replaces assistants and automates sales and operations.
• Broker Partner Network Partnership program for licensed mortgage professionals offering access to 160+ approved wholesale lenders, complete product access (residential, commercial, reverse, DSCR, fix & flip, hard money), flexible commission structure (0.5% to 3%), commission-based processor support at $795 flat fee per transaction, and the Groves IQ technology suite. Brokers operate as 1099 independent contractors.

Quantifiable outcome

• 40% reduction in approval times through AI-driven solutions and automated application reviews
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• UWM (United Wholesale Mortgage)coreTechnology or IntegrationStrategic integration partnership with UWM, one of the nation's largest wholesale lenders. Groves IQ automation suite seamlessly integrates with UWM platform. Groves Capital recognized in UWM Top 5 Focus Group.
• LendingPadcoreTechnology or IntegrationSeamless integration with LendingPad loan origination system (LOS) for real-time loan tracking, condition visibility, processor notes, and communication history. Direct link to LendingPad application from Groves Capital website.
• Lender PricecoreTechnology or IntegrationPricing engine integration providing Lender Price for loan scenario analysis and comparison across lenders. Available through Groves CRM platform.
• Global Impact Assets (G.I.A.)coreStrategic or Co-development PartnerChristoffer Groves serves as CIO of Global Impact Assets, enabling Groves Capital INC MLOs to bring projects $100M+ to G.I.A. for financing. Strategic partnership for major business expansions into commercial and infrastructure project financing.
• 160+ Wholesale LenderscoreChannel Partner/ Reseller/ DistributorExtensive network of 160+ approved wholesale lending institutions providing comprehensive loan options. Enables brokers to access diverse lending sources for various borrower needs including residential, commercial, DSCR, fix & flip, and hard money products.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Rocket Mortgage / Rocket Pro TPO: Largest US mortgage originator operating both direct-to-consumer (Rocket Mortgage) and a wholesale broker channel (Rocket Pro TPO). Competes with Groves Capital for the same independent MLOs, deploys comparable AI automation into broker workflows, and targets similar non-QM and specialty products.
• United Wholesale Mortgage (UWM): Largest pure wholesale mortgage lender in the US and a direct channel competitor for the same pool of independent mortgage brokers that drive Groves's broker network. UWM's TPO technology, BrokerDash portal and scale pricing directly constrain Groves's ability to recruit and retain MLOs.
• loanDepot: National direct-to-consumer and partner (retail/ wholesale) mortgage lender offering agency, government and non-QM products with proprietary digital origination. Competes with Groves Capital across direct consumer lending and the same pool of self-employed borrowers served by Groves's bank-statement and ITIN programs.
• Better.com: Digital-first direct mortgage lender with AI-driven application flow and a strong DTC GTM motion. Mirrors Groves Capital's direct-to-consumer strategy of layering AI automation on top of mortgage origination, and targets the same first-time and self-employed borrower segments.
• Guaranteed Rate: Mid-large US mortgage lender operating retail, wholesale (Guaranteed Rate Affinity) and a growing suite of non-QM products. Directly comparable to Groves Capital in product breadth (conventional, government, jumbo, bank statement), broker-channel strategy, and AI-led processing investments.
• NewRez (formerly New Residential Mortgage): National mortgage originator and servicer offering agency, government, non-QM and specialty products through retail and wholesale channels. Comparable to Groves Capital in both DTC and broker-channel origination, with overlapping self-employed and investor loan programs.
• Homepoint (now part of Rocket): Wholesale- and correspondent-focused mortgage lender competing for the same independent broker channel that drives Groves Capital's MLO network. Recent integration into Rocket gives the combined entity significant scale pricing and tech spend against which Groves must compete.

Broad incumbents

• PennyMac Financial Services: Large-cap public mortgage originator and the third-largest US mortgage servicer, with correspondent, bulk and consumer direct channels. Overlaps with Groves Capital's origination footprint and product set but at substantially greater scale and with public-market capital.
• Mr. Cooper Group: Largest US mortgage servicer with a growing origination business across direct, wholesale and correspondent channels. Comparable to Groves Capital in mortgage-origination product breadth but operates at materially larger scale and serves as an incumbent across the value chain.

Emerging players

• Blend: Mortgage-software platform providing white-label point-of-sale, verification and AI workflow tooling to lenders including banks and independents. Comparable to Groves IQ's $129–$399/month MLO SaaS, but as an enterprise platform serving lenders rather than as a captive broker toolset.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/grovescapital
• Facebookfacebook.com/Grovescapital
• LinkedInlinkedin.com/company/grovescapital
• Instagraminstagram.com/ceogrovescapital
• Xx.com/groves_capital

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groves Capital