Olive Group Limited
Olive Group Limited is a Waterloo, Ontario-based fintech that provides an enterprise card-linking platform-as-a-service, enabling organizations to launch automated purchase roundup, cashback, loyalty, and donation programs for their customers across financial wellness, fundraising, and retail verticals.
- Company typePrivate
- Founded2018
- HeadquartersWaterloo, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Olive Group Limited does
Olive Group Limited is a Canadian financial technology company, incorporated in Ontario and headquartered in Waterloo, that operates an enterprise card-linking platform-as-a-service. The platform enables organizations to launch and manage loyalty, fundraising, and financial wellness programs built on automated purchase roundups, cashback rewards, matching, contributions, and goal tracking. Olive delivers this through three verticalized solution modules (Financial Wellness, Fundraising, and Membership & Loyalty) that share a common card-linking engine and are white-labeled or API-integrated into customer experiences.
The underlying technology relies on payment network tokenization from Visa and Mastercard combined with Spreedly's PCI DSS Level 1 certified iframe and token vault, allowing Olive to enroll end users without ever receiving full payment card numbers. The platform is hosted on Microsoft Azure Cloud in the United States, maintains annual PCI DSS SAQ A compliance validated by independent Qualified Security Assessors, and processes millions of digital commerce transactions per year with a claimed average reward-notification latency of 1.43 seconds.
The business model is B2B enterprise, combining recurring platform subscriptions (sold via Order Forms with terms typically spanning three years and annual renewals) with per-transaction fees from merchants. Pricing is custom and not publicly disclosed, and the go-to-market is sales-assisted through an interactive demo, "Talk with Sales" enterprise field sales motion, and content marketing. Named enterprise customers include Questrade (RoundUP and Cashback for investment accounts), Shop.com (cashback and loyalty), and Narcity (engagement/cashback).
Olive Group Limited firmographics
Firmographics- Name
- Olive Group Limited
- Legal name
- Olive Group Ltd.
- Website
- https://oliveltd.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Olive Group Limited is a Waterloo, Ontario-based fintech that provides an enterprise card-linking platform-as-a-service, enabling organizations to launch automated purchase roundup, cashback, loyalty, and donation programs for their customers across financial wellness, fundraising, and retail verticals.
- Ownership category
- akta.pro rank
Olive Group Limited industry classification
Industry- Product category
- Loyalty & Engagement Software Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Card Issuing & Program Management Platforms (BPAMAFAH)
- akta.pro secondary industry
- Card Issuing Platforms (Issuer Processing) (FSAGABAD)
Keywords
Where Olive Group Limited is headquartered
LocationHeadquarters
- HQ city
- Waterloo
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Olive Group Limited business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Platform Subscription: Organizations purchase platform subscriptions to access Olive's card-linking infrastructure, loyalty program tools, roundup functionality, and merchant partnership capabilities. Subscriptions are sold via Order Forms with terms typically spanning three years with annual renewals.
- Transaction Processing: Merchants pay fees based on eligible transactions processed through the loyalty and rounding programs. Merchants have 30 days to review purchases and dispute transactions, with rebates and amounts invoiced accordingly.
- Platform Services and Support: Ongoing maintenance and technical support services provided as part of the Platform Subscription, governed by Service Level Agreements that include 99.9% uptime commitments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom business pricing based on organization needs and scale |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Olive Group Limited product offering
Product offeringCore offering
Olive Group Ltd. operates a card-linking platform-as-a-service that enables businesses to launch data-driven loyalty programs with automated purchase roundups, cashback rewards, micro-savings, micro-investments, and micro-donations. The platform processes millions of digital commerce transactions annually, integrating with Visa and Mastercard payment networks and using Spreedly for PCI DSS Level 1 card tokenization, without ever requiring end-user banking credentials. Customers include financial services firms (Questrade), retailers/marketplaces (Shop.com), and media/nonprofits (Narcity, NCAA).
Product overview
Olive is a single unified platform providing card-linking infrastructure for loyalty and rounding programs. The core Olive Platform enables businesses to launch data-driven loyalty programs and automatic purchase roundups, with features including real-time tracking, automated rewards, and merchant partnerships. The platform is offered through three solution modules: Financial Wellness (for savings and investment goals), Fundraising (for nonprofit donor engagement), and Membership & Loyalty (for retail and business retention programs). All solutions share the same underlying card-linking technology and roundup engine.
Differentiator
Problem solved
Functional benefit
Products and services
- Olive Platform
Quantifiable outcome
- 95% customer retention rate for Olive-powered programs
- +2 more outcomes
Companies that use Olive Group Limited
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Olive Group Limited technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Olive Group Limited partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- SpreedlycoreOlive partners with Spreedly, a PCI DSS Level 1 certified card tokenization and vault provider, to ensure the highest level of security for card data used in loyalty program enrollments. Card information is captured directly through Spreedly's secure iframe embedded in applications—Olive systems never have access to full card numbers. Spreedly maintains PCI Level 1 certification, validated annually by independent Qualified Security Assessors.
- Payment Networks (Visa, Mastercard)coreOlive leverages payment network tokenization provided directly by Visa and Mastercard for enhanced security and performance. Network tokens replace card PANs in the payment ecosystem, providing anonymized transaction data for program matching and rewards delivery. The platform integrates with these networks as Data Partners to process transaction information for loyalty and roundup programs.
- Microsoft AzurecoreOlive processes and stores data securely in the Microsoft Azure Cloud in the United States using managed services. Microsoft provides security and privacy safeguards to protect information held on Olive's behalf. Azure infrastructure supports the platform's global transaction processing capabilities.
- MastercardcoreMastercard logo displayed on website as a trusted brand partner. Olive's platform leverages Mastercard payment network infrastructure for card-linking and transaction data processing capabilities.
- VisacoreVisa logo displayed on website as a trusted brand partner. Olive's platform leverages Visa payment network infrastructure for card-linking and transaction data processing capabilities.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Olive Group Limited competitors and assessment
Company assessmentDirect peers
- Smile.io: Loyalty and rewards platform for e-commerce merchants offering points, referral, and VIP programs. Directly comparable to Olive's Membership & Loyalty module, though Smile.io is more SMB-focused and integrates via Shopify rather than card-linking.
- LoyaltyLion: Customer loyalty platform built for Shopify and BigCommerce merchants with points, tiers, and rewards. Competes with Olive for retailer loyalty spend, though LoyaltyLion focuses on e-commerce checkout rather than card-linking across verticals.
- Thanx: Restaurant and retail loyalty platform that uses card-linking for merchant-funded rewards. Directly comparable to Olive on card-linking infrastructure for multi-location merchants, with similar real-time rewards delivery.
- Rakuten: Consumer-facing cashback and rewards marketplace connecting shoppers to retailer offers. Competes with Olive in the cashback rewards space, though Rakuten is a B2C brand rather than a B2B card-linking infrastructure provider.
- Acorns: Micro-investing app that uses purchase roundups to invest spare change. Directly comparable to Olive's Financial Wellness / roundup-to-invest use case served for clients like Questrade, though Acorns is a consumer brand while Olive is B2B infrastructure.
- Ibotta: Cashback rewards platform offering rebates on grocery and online purchases. Competes with Olive on transaction-linked consumer rewards, though Ibotta is app-based and brand-funded rather than a white-label card-linking API.
- AppCard: Card-linking and loyalty platform purpose-built for retail chains. Directly comparable on card-linked offers and merchant-funded rewards, with overlapping retail and grocery customer segments.
Broad incumbents
- Punchh: Loyalty and engagement platform for restaurant chains and brick-and-mortar retailers. Overlaps with Olive's Membership & Loyalty vertical but focuses on card-present POS data rather than card-linking and serves larger enterprise chain accounts.
- Yotpo: E-commerce marketing platform bundling loyalty, referrals, reviews, and SMS. Overlaps with Olive's Membership & Loyalty vertical but is a broader marketing suite rather than a focused card-linking infrastructure layer.
- Visa: Card network that also operates merchant offers and loyalty services (e.g., Visa Offers Platform). Functions as both a partner and a potential competitor to Olive, as the network could choose to bundle card-linking rewards directly to issuers and merchants at scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Olive Group Limited social profiles
Digital presenceOlive Group Limited compliance and trust
Trust signalCompliance1 record
Olive Group Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Olive Group Limited leadership team
Management profileNumber of profiles
Profiles3 records
Olive Group Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Olive Group Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Olive Group Limited
What does Olive Group Limited do?
Olive Group Ltd. operates a card-linking platform-as-a-service that enables businesses to launch data-driven loyalty programs with automated purchase roundups, cashback rewards, micro-savings, micro-investments, and micro-donations. The platform processes millions of digital commerce transactions annually, integrating with Visa and Mastercard payment networks and using Spreedly for PCI DSS Level 1 card tokenization, without ever requiring end-user banking credentials. Customers include financial services firms (Questrade), retailers/marketplaces (Shop.com), and media/nonprofits (Narcity, NCAA).
Is Olive Group Limited a public or private company?
Olive Group Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Olive Group Limited founded?
Olive Group Limited was founded in 2018. It employs 11 to 50 people.
Where is Olive Group Limited based?
Olive Group Limited is headquartered in Waterloo, Canada, in the North America region.
How does Olive Group Limited make money?
Three revenue lines are on record. Platform Subscription is the primary driver. The others are transaction Processing and platform Services and Support.
Who are Olive Group Limited's main competitors?
Direct peers on record are Smile.io, LoyaltyLion, Thanx, Rakuten, Acorns, Ibotta and AppCard. Broad incumbents are Punchh, Yotpo and Visa.
Does Olive Group Limited have an API?
No public API is recorded for Olive Group Limited.
What industry is Olive Group Limited in?
Olive Group Limited's product category is Loyalty & Engagement Software Platform. Its primary akta.pro industry code is BPAMAFAH, Card Issuing & Program Management Platforms, with a secondary code of FSAGABAD, Card Issuing Platforms (Issuer Processing). Its NAICS code is 518210 and its SIC code is 7374.