Think TRUE
Think TRUE is a minority-led experiential and marketing agency that designs and produces community-rooted campaigns, brand activations, and live events for enterprise clients across sports, entertainment, financial services, and healthcare.
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Think TRUE does
Think TRUE is a minority-led experiential and marketing agency founded in 2020 and headquartered in Los Angeles, with additional partner hubs in New York City and the San Francisco Bay Area (Mill Valley). The agency delivers full-service experiential campaigns for major consumer brands, sports and entertainment properties, and healthcare systems, covering account services, strategy, design, production, interactive technology integration, talent sourcing, and sponsorship consulting. Its work centers on culturally resonant, community-rooted activations for clients including Chase Freedom, Visa, Chase Ink, Thirty Ink (Stephen Curry), Cedars-Sinai, Overtime (WNBA), and the NBA 2K League.
The agency's offering is human-driven rather than technology-driven: capabilities are organized around creative strategy, fabrication, stage management, and talent integration rather than proprietary software or platform infrastructure. It is NMSDC-certified as a minority-owned business enterprise, which the agency leverages in supplier diversity procurement and as a credibility marker for culturally authentic engagement with AAPI, Black, and Latin communities.
Think TRUE generates revenue through project-based professional services fees and retainer engagements with enterprise clients, billed against the scope, scale, and complexity of experiential campaigns. Pricing is not publicly disclosed and is determined via direct brand partnerships, RFPs, and industry referrals. Customer acquisition is relationship-driven across sports, entertainment, financial services, and healthcare verticals, with the agency relying on portfolio reputation and event-produced visibility rather than paid marketing channels.
Think TRUE firmographics
Firmographics- Name
- Think TRUE
- Legal name
- Think True
- Website
- https://think-true.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Think TRUE is a minority-led experiential and marketing agency that designs and produces community-rooted campaigns, brand activations, and live events for enterprise clients across sports, entertainment, financial services, and healthcare.
- Ownership category
- akta.pro rank
Think TRUE industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
- akta.pro secondary industries
- Activation/Experiential Creative Agencies (MPAAAAAO), Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
Keywords
Where Think TRUE is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Think TRUE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Experiential Marketing Services: Think TRUE generates revenue through project-based fees and retainer engagements with major brands. As a full-service experiential agency, they bill for account services, strategy, design, production, and event execution. Revenue is derived from creating branded experiences, activations, and campaigns for corporate clients across sports, entertainment, and healthcare sectors.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Think TRUE product offering
Product offeringCore offering
Think TRUE is a minority-led experiential and marketing agency that delivers full-service campaign execution for enterprise brands, spanning strategy, design, production, interactive technology, talent integration, and sponsorship consulting. The firm develops and produces live experiences, branded activations, and culturally resonant campaigns for clients such as Chase Freedom, Thirty Ink, Cedars Sinai, Visa + Chase Ink, Overtime, and NBA 2K League.
Product overview
Think TRUE is a minority-led experiential and marketing agency offering a unified suite of services including Account Services, Strategy, Design, Production, Interactive Technology, Talent Integration, Sponsorship Consulting, and Business Administration. Rather than a software platform, Think TRUE delivers client projects and campaigns such as Chase Freedom Cashback Courts, Thirty Ink Club Thirty, Cedars Sinai Community Campaign, Visa + Chase Ink Small Business Clubhouse, Overtime Swish Dreams Lounge, Sweatworking, and NBA 2K League activations. The agency specializes in sports, entertainment, and community-rooted experiences that help brands build trust with communities through strategy, talent, and execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Account Services and Strategy
Companies that use Think TRUE
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles1 record
Think TRUE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Think TRUE partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NMSDC (National Minority Supplier Development Council)coreThink TRUE holds NMSDC certification as a minority-owned business, providing credibility and access to corporate supplier diversity programs.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Think TRUE competitors and assessment
Company assessmentDirect peers
- GMR Marketing: Global experiential marketing agency with deep sports sponsorship and event activation capabilities serving Fortune 500 clients. Comparable on the sports/experiential axis, though GMR is significantly larger and more internationally distributed.
- UniWorld Group: African American-owned multicultural creative and experiential agency with capabilities across advertising, PR, and brand activations. Comparable minority-led positioning serving major brands seeking authentic community engagement.
- MKG: Independent experiential marketing agency focused on brand experiences, events, and cultural activations for major consumer brands. Closely comparable as a similarly sized, independently owned shop competing for the same experiential budgets Think TRUE targets.
- Sparks: Philadelphia-based experiential and brand experience agency producing live events, pop-ups, and sponsorships for global brands like Nike, Samsung, and Google. Directly comparable offering of full-service experiential production with sports/entertainment emphasis.
- Team Epiphany: Boutique experiential agency known for culturally resonant campaigns blending PR, events, and influencer work. Comparable in size and offering philosophy to Think TRUE's culture-forward, community-rooted positioning.
- Allied Global Marketing: Mid-sized agency providing experiential, multicultural, and entertainment marketing services to major brands. Closely comparable in scale and overlap with Think TRUE on cultural-marketing and event-driven campaigns for enterprise clients.
Emerging players
- IW Group: Asian American-focused multicultural marketing agency offering advertising, PR, and experiential services. Adjacent peer with overlapping capabilities in culturally driven community-rooted marketing for major brands.
- The Variable: Independent agency producing experiential campaigns and content for brands in entertainment, tech, and consumer goods. Comparable in scale and focus on high-engagement event activations for premium brand clients.
Broad incumbents
- Octagon: Sports marketing and experiential agency owned by IPG with a long track record in athlete marketing, sponsorship consulting, and event activations. Direct overlap on talent integration and sports sponsorships that Think TRUE services emphasize.
- Jack Morton Worldwide: Global brand experience agency owned by IPG that produces experiential campaigns for major brands across sports, entertainment, and culture. Overlapping capabilities with Think TRUE but as part of a much larger network with broader service portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Think TRUE social profiles
Digital presenceThink TRUE compliance and trust
Trust signalCompliance1 record
Think TRUE financial estimates
Financial estimateRevenue estimate
Valuation estimate
Think TRUE leadership team
Management profileNumber of profiles
Profiles2 records
Think TRUE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Think TRUE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Think TRUE
What does Think TRUE do?
Think TRUE is a minority-led experiential and marketing agency that delivers full-service campaign execution for enterprise brands, spanning strategy, design, production, interactive technology, talent integration, and sponsorship consulting. The firm develops and produces live experiences, branded activations, and culturally resonant campaigns for clients such as Chase Freedom, Thirty Ink, Cedars Sinai, Visa + Chase Ink, Overtime, and NBA 2K League.
Is Think TRUE a public or private company?
Think TRUE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Think TRUE founded?
Think TRUE was founded in 2020. It employs 1 to 10 people.
Where is Think TRUE based?
Think TRUE is headquartered in Los Angeles, United States, in the North America region.
How does Think TRUE make money?
One revenue line is on record: experiential Marketing Services.
Who are Think TRUE's main competitors?
Direct peers on record are GMR Marketing, UniWorld Group, MKG, Sparks, Team Epiphany and Allied Global Marketing. Emerging players are IW Group and The Variable. Broad incumbents are Octagon and Jack Morton Worldwide.
Does Think TRUE have an API?
No public API is recorded for Think TRUE.
What industry is Think TRUE in?
Think TRUE's product category is Experiential Marketing Services. Its primary akta.pro industry code is MPAAAGAA, Brand Activations & Experiential Campaign Design, with a secondary code of MPAAAAAO, Activation/Experiential Creative Agencies. Its NAICS code is 541820 and its SIC code is 7311.