YOU Broadband

What YOU Broadband does

YOU Broadband India Limited is a Mumbai-headquartered Internet Service Provider founded in 2001 (originally as Iqara Broadband by British Gas) and currently operating as a wholly-owned subsidiary of Vodafone Idea Limited. The company delivers broadband and Internet Phone services across 21 Indian cities spanning Maharashtra, Gujarat, Karnataka, Tamil Nadu, Telangana, and Andhra Pradesh, serving both residential and enterprise customers from a network built on 47,000+ kilometers of optic fiber and 17,000+ kilometers of last-mile coaxial cable using FTTH and DOCSIS HFC architectures with a multi-tier Internet Gateway supporting IPv4/IPv6 and Trans-Pacific/Trans-Atlantic routing.

The product portfolio is layered across customer segments. Residential offerings include 30-500 Mbps plans with 3.5 TB/month FUP and post-FUP speeds of 2-5 Mbps, priced at Rs 522-8,599 across 30-360 day billing cycles, with optional Vi Movies & TV OTT bundling that aggregates 20+ apps (JioHotstar, ZEE5, SonyLIV, Amazon MXPlayer, etc.) and 350+ live TV channels. Enterprise offerings center on Internet Lease Lines (1-500 Mbps symmetric, SLA-backed), Bandwidth on Demand for dynamic scaling, SME Supersonic plans up to 1 Gbps with multi-year contract incentives, and Unified Threat Management appliances combining firewall, IPS, VPN, and web filtering. Partnered Solutions layer leverages Vodafone Idea infrastructure for MPLS, IPLC, leased circuits, and SIP trunking to address multi-location enterprise needs. Sector-specific verticals — BFSI, healthcare, logistics, education, retail, hospitality, co-working, IT services, and startups — repackage the core connectivity stack with industry-tailored messaging.

The business model is predominantly subscription-recurring across both residential and enterprise tiers, with usage-based monetization layered on for Bandwidth on Demand. Go-to-market blends direct self-service acquisition (website, mobile app), a dedicated enterprise field sales force with Key Account Managers, a three-tier Network Alliance Partner program (MNAP/NAP/SNAP) for last-mile distribution through local ISPs, and channel leverage through the Vodafone Idea parent. Customers include 250,000+ residential broadband subscribers and 3,000+ enterprise ILL clients, with notable B2B logos spanning banking (HDFC, SBI, AU Bank), conglomerates (Adani), manufacturing (JSW), pharmaceuticals (Zydus), construction/industrial (HILTI, Schindler), technology/fintech (Paytm, i Admin, NeML), logistics (BVC Logistics), BPO (Athena), and commodity exchange (NCDEX e Markets).

Name

YOU Broadband

Legal name

YOU Broadband India Limited

Website

https://youbroadband.in

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

YOU Broadband India Limited is a Mumbai-based ISP and wholly-owned subsidiary of Vodafone Idea Limited, delivering fiber and DOCSIS broadband plus OTT bundles to 250,000+ residential subscribers and 3,000+ enterprise ILL clients across 21 Indian cities.

Ownership category

akta.pro rank

Product category

Broadband Internet Services

NAICS

Wired Telecommunications Carriers (517111)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)

akta.pro secondary industries

Cable Internet ISPs (HFC Retail Providers) (HDAIADAF), Managed Internet & Value-Added ISP Services (Managed Router/Wi-Fi, Security, Filtering) (HDAIADAJ), Wholesale ISPs & Bandwidth Resellers (Bulk Transit/Last-Mile) (HDAIADAC)

Keywords

• Residential broadband services
• Enterprise internet solutions
• Fiber to home network
• Internet lease line
• Managed network services

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices20 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Residential Broadband Subscriptions: YOU Broadband generates recurring revenue from residential customers through tiered broadband plans offering speeds from 30 Mbps to 200 Mbps. Plans are available in 30, 90, 180, and 360-day durations with unlimited data subject to Fair Usage Policy (FUP) of 3.5 TB per month. Post-FUP speeds reduce to 2-5 Mbps depending on the plan.
2. OTT Bundled Plans: Revenue from bundled broadband plans that include OTT subscriptions through Vi Movies & TV. Plans include access to 20+ OTT platforms and 350+ live TV channels, providing additional value and differentiation from competitors.
3. Enterprise/Corporate Broadband: SME Supersonic Broadband plans for small and medium enterprises offering high-speed dedicated internet up to 1 Gbps with 3.5 TB FUP and 5 Mbps post-FUP speeds. Enterprise plans include Framed IP, 24x7 support, and dual-path connectivity.
4. Internet Lease Line (ILL) Services: Dedicated symmetric internet connectivity for businesses with customizable bandwidth from 1 Mbps to 500 Mbps. Includes SLA-backed performance, static IP addresses, and 24x7 technical support. Revenue is generated through monthly/annual service contracts.
5. Bandwidth on Demand: On-demand scalable bandwidth service for businesses requiring temporary bandwidth increases for specific tasks or events. Pay-per-use model for additional bandwidth capacity.
6. Partnered Enterprise Solutions: MPLS, Global MPLS, Leased Circuits (NPLC, PLC), Voice PRI/SIP Trunk, International Private Leased Circuit (IPLC), and Toll-Free Services offered through Vodafone Idea partnership for enterprise customers requiring multi-location connectivity.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

YOU Broadband is an Indian Internet Service Provider (ISP) delivering high-speed fiber-to-home and DOCSIS HFC broadband connectivity to residential and enterprise customers across 21 cities. Its core offering includes tiered residential broadband plans (30 Mbps to 200 Mbps), bundled broadband + OTT subscriptions, dedicated Internet Lease Lines for businesses (1 Mbps to 500 Mbps symmetric), Corporate/SME Supersonic broadband up to 1 Gbps, and value-added services such as Bandwidth on Demand, Unified Threat Management security, and enterprise MPLS/leased circuit connectivity delivered through a Vodafone Idea partnership.

Product overview

YOU Broadband is a Vodafone Idea Limited company offering a multi-tiered broadband service portfolio spanning residential broadband, enterprise solutions, and sector-specific vertical solutions. The core offering includes Home Broadband plans with speeds up to 200 Mbps and Corporate/SME broadband up to 1 Gbps, both powered by fiber-to-home technology. Enterprise solutions center on Internet Lease Lines (ILL) with bandwidth from 1-500 Mbps, complemented by Bandwidth on Demand for dynamic scaling, Network Security Solutions (UTM) for unified threat management, and Partnered Solutions leveraging Vodafone Idea infrastructure (MPLS, SIP Trunk, IPLC). An OTT aggregation layer through Vi Movies & TV bundles access to 35+ OTT platforms including JioHotstar, ZEE5, SonyLIV, and Amazon MXPlayer. Sector-specific offerings target co-working spaces, logistics, healthcare, education, BFSI, IT services, hospitality, retail, and startups/MSMEs. The company also operates a Network Alliance partnership program for regional ISPs.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Broadband High-speed residential broadband plans offering speeds of 30, 60, 75, 100, and 200 Mbps over fiber-to-home and DOCSIS HFC infrastructure. Plans include unlimited data with a 3.5 TB/month Fair Usage Policy, post-FUP speeds of 2-5 Mbps, free-to-use router on selected plans, no installation charges on selected plans, and flexible billing cycles of 30, 90, 180, and 360 days. Targeted at urban Indian households across 21 cities for browsing, streaming, gaming, and work-from-home use.
• Broadband with OTT (Vi Movies & TV) Residential broadband plans bundled with Vi Movies & TV (ViMTV) OTT aggregation service providing access to 20+ OTT platforms (JioHotstar, ZEE5, SonyLIV, Amazon MXPlayer, Fancode, Lionsgate Play, etc.) and 350+ free LIVE TV channels accessible via mobile app, Smart TV (Android/Google TV, Samsung, LG, Amazon Firestick), and web. Available in Lite (mobile-only) and Mobile+TV variants for cross-device access.
• Internet Lease Line (ILL) High-speed dedicated symmetrical (full-duplex) internet connectivity for businesses with equal upload and download speeds, customizable bandwidth from 1 Mbps to 500 Mbps, exclusive (non-shared) bandwidth, SLA-backed performance, static/framed IP addresses, and 24x7 technical support. Serves enterprise customers across BFSI, manufacturing, logistics, IT, and conglomerate sectors requiring business continuity.
• Corporate Broadband / SME Supersonic Plans High-speed business broadband plans for small and medium enterprises offering speeds up to 1 Gbps with 3.5 TB FUP, 5 Mbps post-FUP speeds, free Framed IP, dual-path connectivity, 24x7 support, and SLA-backed performance. Available on multi-year contracts (5+1, 9+3, 12+6 month free-month offers). Serves SME and enterprise customers requiring high-capacity internet with redundancy.
• Bandwidth on Demand (BoD) Enterprise solution allowing businesses to dynamically scale bandwidth up or down in real-time based on current demand requirements for short-term spikes without lengthy provisioning cycles. Enables temporary bandwidth increases for specific durations on a pay-per-use basis, supporting bursty workloads and event-driven capacity needs.
• Network Security Solutions (Unified Threat Management) Unified Threat Management (UTM) appliance/service integrating stateful inspection firewall, application visibility and control, web application firewall, VPN, intrusion prevention system (IPS), anti-virus/anti-spyware, outbound spam protection, web filtering, and bandwidth management in a consolidated security solution for enterprise customers.
• Partnered Solutions (Vodafone Idea Enterprise Connectivity) Enterprise connectivity suite delivered through the Vodafone Idea partnership, including MPLS, Global MPLS, Leased Circuits (NPLC, PLC), Voice PRI/SIP Trunk, International Private Leased Circuit (IPLC), and Toll-Free Services. Backed by Cisco's IP-MPLS core and Vodafone Idea's automated multicloud network, enabling multi-location enterprise connectivity and managed voice services.
• Vi Movies & TV (ViMTV) OTT Service One-stop OTT aggregation platform bundling 20+ popular OTT apps (JioHotstar, ZEE5, SonyLIV, Amazon MXPlayer, Fancode, Manorama Max, Klikk, Chaupal, Shemaroo, DistroTV, ALTBalaji, Lionsgate Play, DiscoveryPlus, TravelXP, and more) and 350+ free LIVE TV channels. Accessible across Android/iOS mobile apps, Smart TVs (Android/Google TV, Samsung, LG, Amazon Firestick), and web browsers with Lite (mobile-only) and Mobile+TV plan tiers.

Quantifiable outcome

• Network infrastructure spanning 47,000+ km of optic fiber and 17,000+ km of last-mile coaxial cable
• +5 more outcomes

Named customers16 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration33 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Vodafone Idea LimitedcoreStrategic or Co-development PartnerYOU Broadband is a wholly-owned subsidiary of Vodafone Idea Limited (Vi). The partnership enables YOU Broadband to leverage Vi's advanced network infrastructure, automated multicloud network powered by Cisco's IP-MPLS core, and nationwide reach. Through this partnership, YOU Broadband offers enterprise connectivity solutions including MPLS, Global MPLS, Leased Circuits (NPLC, PLC), Voice PRI/SIP Trunk, International Private Leased Circuit (IPLC), and Toll-Free Services. The partnership also enables OTT bundling through Vi Movies & TV and access to Vi's advanced security measures like Nokia NetGuard Endpoint Detection and Response.
• Vi Movies & TV (ViMTV)coreTechnology or IntegrationVi Movies & TV (ViMTV) is an OTT aggregation platform that brings together content from 20+ popular OTT apps including JioHotstar, ZEE5, SonyLIV, Amazon MXPlayer, Fancode, Manorama Max, Klikk, Chaupal, and more. The platform offers 350+ free LIVE TV channels and is accessible across mobile apps, SmartTVs (Android/Google TV, Samsung, LG, Amazon Firestick), and web. YOU Broadband bundles ViMTV with select broadband plans as a value-added service.
• Network Alliance PartnerscoreChannel Partner/ Reseller/ DistributorYOU Broadband operates a Network Alliance Partner program with three tiers: Master Network Alliance Partner (MNAP) for regional-level partners managing multiple territories, Network Alliance Partner (NAP) for local entrepreneurs and ISPs looking to scale, and Strategic Network Alliance Partner (SNAP) for smaller ISPs or broadband resellers partnering for last-mile delivery. Partners benefit from proven business model, infrastructure support, attractive revenue-sharing, training, and brand promotion resources.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ACT Fibernet (Atria Convergence Technologies): One of India's largest independent ISPs offering FTTH broadband primarily in southern and select western cities. Closely comparable in scale, customer mix, and FTTH-led model to YOU Broadband.
• Hathway Broadband: India's largest cable broadband provider using HFC/DOCSIS infrastructure, overlapping with YOU Broadband's hybrid HFC+FTTH footprint. Targets similar residential and SME segments in Mumbai and other metros.
• JioFiber (Reliance Jio): Reliance Jio's fiber-to-home broadband service offering speeds up to 1 Gbps with truly unlimited data plans across India. Directly competes with YOU Broadband on residential FTTH and bundled OTT, with vastly deeper pockets and a pan-India footprint.
• Airtel Xstream Fiber: Bharti Airtel's home broadband service providing FTTH with unlimited data, bundled OTT content, and speeds up to 1 Gbps. Competes head-to-head with YOU Broadband on residential plans and enterprise ILL across major Indian cities.
• Tata Play Fiber: Tata Play's FTTH broadband service offering gigabit speeds with bundled Tata Play OTT and linear TV content. Competes directly on the OTT-bundled broadband proposition YOU Broadband positions via Vi Movies & TV.
• Spectra (Gala Networks): Enterprise-focused ISP offering ILL, MPLS, and cloud connectivity to SMBs and large enterprises across India. Competes directly with YOU Broadband's enterprise/ILL business and partner-resold MPLS solutions.

Emerging players

• Excitel Broadband: Fast-growing independent fiber ISP focused on metro cities with aggressive unlimited-data pricing. Emerging challenger in the same residential broadband segment as YOU Broadband, particularly in Delhi-NCR.

Regional players

• Asianet Broadband: Regional fiber ISP dominant in Kerala with FTTH offerings comparable to YOU Broadband. Relevant peer for understanding regional FTTH competitive dynamics and OTT bundling strategies.
• GTPL Hathway: Cable and broadband provider with strong presence in Gujarat and western India, overlapping directly with YOU Broadband's strong Gujarat and Maharashtra footprint. Comparable HFC-led technology stack.

Broad incumbents

• BSNL Bharat Fiber (BSNL): State-owned incumbent operator offering fiber broadband across India including rural and tier-2/3 markets where YOU Broadband is not present. Provides a baseline competitive benchmark on price and reach.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/youbroadband
• Facebookfacebook.com/YOUBroadband

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YOU Broadband