LoKnow

Name

LoKnow

Legal name

LoKnow

Website

https://loknow.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Digital Advertising Services

NAICS

Advertising Agencies (541810), Software Publishers (5132)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)

Keywords

• Programmatic advertising
• Managed media buying
• Digital ad campaigns
• Audience targeting
• Cross-channel advertising

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed Digital Advertising Services: LoKnow provides managed services for digital advertising campaigns, working alongside clients or in the background to create impactful campaigns using top platforms and exclusive technology. Revenue is generated through media buying fees and managed service charges.
2. Transparent Fee Structure: No retainers, no fixed long-term contracts, no double billing, no hourly charges. Clients only pay when spending on paid media. This model provides certainty, transparency, and flexibility with no minimum spends required.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

LoKnow operates the KNOWLEDGE System, a managed digital advertising service that combines its proprietary Hyper methodology with tier-one ad platforms (Google DV360/CM360/SA360, The Trade Desk, Amazon DSP, Samsung DSP, Meta) across channels including display, video, audio, streaming, TV, out-of-home, search, and social. The service is differentiated by exclusive access to Knower Tech's proprietary tools (RainBarrel cookieless audience graph, AdRetriever dynamic ad generator, RoverWords ML search keyword tool) and a Live Reporting dashboard, and is delivered through direct client engagements or as white-label execution for marketing agencies.

Product overview

LoKnow is a digital advertising company that operates as part of Know Company. Its core offering is the KNOWLEDGE System, a managed service combining the Hyper methodology (advanced programmatic buying processes and technology) across multiple advertising channels including Hyper Display, Hyper Video, Hyper Audio, Hyper Streaming, Hyper TV, Hyper Out of Home, Search, Social, Exclusive Premium Inventory (EPI), and Alternative Digital. The company supplements its channel offerings with proprietary technology tools developed by Knower Tech—RainBarrel (cookieless audience targeting), AdRetriever (dynamic ad generation), and RoverWords (search campaign automation using Machine Learning)—as well as Live Reporting for real-time campaign insights. LoKnow offers two service models: Client Direct for brands seeking direct partnership, and Agencies for agency partnerships, with access to industry-leading platforms through its Dandelion partnership including Google Marketing Platform, The Trade Desk DSP, Amazon DSP, and Samsung DSP.

Differentiator

Problem solved

Functional benefit

Products and services

• KNOWLEDGE System Managed digital advertising service that combines LoKnow's proprietary Hyper methodology with top-tier ad platforms (Google DV360, CM360, SA360, The Trade Desk, Amazon DSP, Samsung DSP, Meta) to plan, execute, and optimize omnichannel campaigns for brands and agencies.
• RainBarrel Proprietary Audience Graph built with cookieless data that helps advertisers deliver messages to the right people through Public Audiences, Custom Audiences, and EthoSense Audiences, providing transparent, verifiable, and privacy-compliant targeting.
• AdRetriever Tool that automatically generates and updates dynamic online ads from website offerings or data feeds, with seamless integration to ad serving platforms for centralized campaign management.
• RoverWords Machine-learning-driven tool that automates creation and maintenance of search campaigns by generating extensive keywords from websites, learning and evolving with the site for ongoing optimization and high-capacity campaigns.
• Client Direct Service offering in which LoKnow acts as an extension of the client's marketing team, building, executing, and iterating digital advertising campaigns across channels for businesses ranging from one-person shops to enterprise teams of 150+ marketers.
• Agencies Agency partnership offering with a customized approach to proposals, strategy, planning, or execution support for agencies focused on SEO, Web Development, Branding, Creative, Communication & PR, or Full Service; LoKnow works alongside the agency or in the background for the agency's end clients.

Quantifiable outcome

• New Jersey Devils achieved +20% increase in premium ticket form fills
• +7 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

AI capability10 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• Knower TechcoreTechnology or IntegrationPart of Know Company, Knower Tech is LoKnow's primary tech partner for innovative digital advertising technology. They lead ideation and in-house development of proprietary tech aligned to help advertisers execute campaigns with agility. Knower Tech developed RainBarrel, AdRetriever, and RoverWords tools that LoKnow offers to clients.
• DandelioncoreTechnology or IntegrationPart of Know Company, Dandelion is a licensing partner providing access to top tools in the digital advertising industry including Google Marketing Platform (DV360, CM360, SA360, GA360), The Trade Desk DSP, Amazon DSP, Samsung DSP, Vistar DSP, and various streaming service DSPs. Also provides award-winning Analytics project team and KPI-driven platform support.
• Google (DV360, Campaign Manager 360, Search Ads 360)coreTechnology or IntegrationDirect access to Google's Demand Side Platform (DV360), Campaign Manager 360, and Search Ads 360 for display, video, and search advertising capabilities across all channels.
• The Trade DeskcoreTechnology or IntegrationAccess to The Trade Desk DSP for programmatic advertising across display, video, audio, and TV channels.
• Amazon DSPcoreTechnology or IntegrationDirect access to Amazon DSP for programmatic advertising targeting Amazon audiences and placements.
• Meta (Facebook, Instagram, Messenger)coreTechnology or IntegrationAccess to Meta's advertising platforms including Facebook, Instagram, and Messenger for social advertising campaigns.
• YouTube, Spotify, Twitch (Streaming Platforms)coreTechnology or IntegrationPlatform access for Hyper Streaming channel providing video and audio advertising on YouTube, Spotify, and Twitch.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DAC Group: Toronto-headquartered digital performance marketing agency with Canadian and US presence offering paid media, programmatic, and SEO across multi-channel — directly comparable to LoKnow in geography, channel mix, and client profile.
• Assembly: Stagwell-owned digital-first performance agency with media, programmatic, and commerce capabilities — closely comparable managed-service model and enterprise client profile to LoKnow.
• Grow (Grow Marketing): Vancouver digital marketing agency providing paid media, SEO, and conversion optimization to Western Canadian and US brands — directly comparable channel set and geographic overlap with LoKnow.
• Track Communications: Toronto digital agency offering paid media, SEO, and analytics to mid-market and enterprise brands — comparable in service mix and Canadian base to LoKnow's Client Direct motion.
• StackAdapt: Toronto-based programmatic advertising platform native to display, video, CTV, and DOOH — overlaps LoKnow on channel coverage and Canadian roots, though operates more as a self-serve DSP than a managed service.

Broad incumbents

• Cossette: Canadian-headquartered full-service marketing and communications network within the PlusCompany ecosystem — comparable breadth of services but materially larger scale than LoKnow.
• PlusCompany (pluscompany.com): Canadian-founded independent agency network covering media, creative, and digital — competes for Canadian enterprise advertisers with broader portfolio and M&A-backed scale versus LoKnow's organic model.
• GroupM (WPP): World's largest media investment group operating across programmatic, search, social, and CTV — competes with LoKnow for enterprise ad budgets but with substantially greater scale and proprietary tooling.
• Publicis Groupe: Global advertising holding company with deep programmatic/managed-services capabilities through Publicis Media — competes for the same enterprise advertisers as LoKnow but at significantly greater scale.
• Wunderman Thompson (VML): Global digital agency offering data-driven creative, media, and technology services — overlaps LoKnow in programmatic media and multi-channel execution but operates as part of a much larger network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LocationIsKnowledge
• LinkedInlinkedin.com/company/loknow
• Instagraminstagram.com/lo.know
• Xx.com/loknowca

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LoKnow