Amazon DSP
Amazon DSP is the Amazon Delivery Service Partner Program, a logistics initiative within Amazon.com, Inc. that enables independent entrepreneurs to operate last-mile delivery businesses serving Amazon's e-commerce parcel volume under the Amazon brand.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Amazon DSP does
Amazon DSP is the operational name for the Amazon Delivery Service Partner Program, a logistics initiative operated by Amazon.com, Inc. (NASDAQ: AMZN). The program enables independent entrepreneurs to launch and operate their own last-mile delivery businesses under the Amazon brand, using Amazon-branded vans, uniforms, and routing systems to deliver packages generated by Amazon's e-commerce fulfillment network. As described in the source data, the program has a single core product — the DSP franchise — and no separately listed technology platforms, APIs, or software products of its own.
The program is structurally an asset-light operating model for Amazon: rather than building and staffing its own last-mile fleet, Amazon recruits third-party business owners who assume fleet, labor, and station-level operating costs in exchange for per-route or per-package compensation funded by Amazon's parcel volume. The headcount figure of 234 in the source material appears to refer to Amazon's internal program-management and support staff rather than to the thousands of drivers employed by individual DSPs, since DSPs are independent businesses, not Amazon employees.
The program's business model is therefore a captive B2B logistics-services arrangement: Amazon is simultaneously the sole customer, the brand licensor, and the operational counterparty. There is no independent pricing model, no disclosed per-stop rate, and no public revenue figure attributable to the DSP program in the source data. The program currently operates in North America, with Canada explicitly listed as a market served (via logistics.amazon.ca), and is positioned within Amazon's broader logistics and operations division rather than as a standalone corporate entity.
Amazon DSP firmographics
Firmographics- Name
- Amazon DSP
- Website
- https://logistics.amazon.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Amazon DSP is the Amazon Delivery Service Partner Program, a logistics initiative within Amazon.com, Inc. that enables independent entrepreneurs to operate last-mile delivery businesses serving Amazon's e-commerce parcel volume under the Amazon brand.
- Ownership category
- akta.pro rank
Amazon DSP industry classification
Industry- Product category
- Last-Mile Delivery Logistics
- NAICS
- Couriers and Express Delivery Services (4921)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Courier, Parcel & Last‑Mile Delivery Platforms (BPAMAHAD)
- akta.pro secondary industries
- Crowdsourced Retail Errand/Shopping & Delivery (TLAAAGAE), Parcel Inject / Postal Workshare (Last-Mile Handoff) (TLAAACAJ)
Keywords
Amazon DSP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Amazon DSP product offering
Product offeringCore offering
Amazon DSP (Delivery Service Partner Program) is a business initiative that enables entrepreneurs to start their own last-mile package delivery businesses serving Amazon customers. The program recruits independent operators who establish and run delivery operations under the Amazon brand, leveraging Amazon's parcel volume and logistics infrastructure. It is operated as a program within Amazon.com, Inc. rather than as a separate company.
Product overview
Amazon DSP is a single program offering — the Delivery Service Partner Program — which enables entrepreneurs to launch their own delivery businesses under the Amazon brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Delivery Service Partner Program (DSP) A program that enables entrepreneurs to start their own last-mile package delivery businesses operating under the Amazon brand and serving Amazon customers. It is designed for prospective business owners who want to establish independent delivery operations backed by Amazon's parcel volume and logistics infrastructure.
Companies that use Amazon DSP
Customer profileIdeal customer profiles1 record
Amazon DSP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Amazon DSP partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Amazon DSP competitors and assessment
Company assessmentBroad incumbents
- DHL: DHL operates a global e-commerce and parcel delivery network, including DHL eCommerce in Canada. It is a broad incumbent peer in the cross-border and domestic last-mile parcel market where Amazon DSP also operates.
- UPS: UPS is a global integrated parcel and logistics provider with deep Canadian coverage. It is a broad incumbent competing in last-mile parcel delivery and also operates UPS Ground sorts that overlap with Amazon DSP's last-mile activity.
- FedEx: FedEx is a global integrated parcel and logistics carrier with significant Canadian operations. It is a broad incumbent that competes with Amazon DSP for enterprise and e-commerce last-mile volume in Canada.
Regional players
- Canada Post: Canada Post is the national postal operator handling the bulk of Canadian parcel delivery. It is a regional peer competing for the same Canadian last-mile e-commerce demand Amazon DSP addresses.
- Purolator: Purolator is one of Canada's largest integrated parcel and logistics providers. It is a regional incumbent that competes head-to-head with Amazon DSP for Canadian e-commerce last-mile volume.
Emerging players
- DoorDash Drive: DoorDash Drive extends DoorDash's gig driver network into last-mile delivery for retailers. It is an emerging crowdsourced delivery peer that increasingly competes with Amazon DSP for non-Amazon e-commerce parcel volume in Canada.
- Gopuff: Gopuff operates an on-demand, asset-heavy delivery network for convenience goods and has expanded into ad-driven last-mile fulfillment. It is an emerging player using distributed delivery operations comparable in concept to Amazon DSP.
Direct peers
- Roadie: Roadie operates a crowdsourced, peer-to-peer delivery network acquired by UPS. It is a direct peer to Amazon DSP in its use of distributed, non-employee drivers to fulfill last-mile parcel delivery for shippers.
- OnTrac: OnTrac is a regional parcel carrier focused on ground-based last-mile and middle-mile e-commerce delivery in the U.S. and adjacent markets. It competes for the same e-commerce parcel volume that Amazon DSP delivers for Amazon.
- Veho: Veho runs a crowdsourced, technology-led last-mile delivery network in North America. It is directly comparable to Amazon DSP in its use of a distributed, partner-driven driver model to move e-commerce parcels.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat4 records
Key risks4 records
Key highlights4 records
Customer concentration
Amazon DSP social profiles
Digital presenceAmazon DSP financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amazon DSP leadership team
Management profileNumber of profiles
Amazon DSP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amazon DSP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amazon DSP
What does Amazon DSP do?
Amazon DSP (Delivery Service Partner Program) is a business initiative that enables entrepreneurs to start their own last-mile package delivery businesses serving Amazon customers. The program recruits independent operators who establish and run delivery operations under the Amazon brand, leveraging Amazon's parcel volume and logistics infrastructure. It is operated as a program within Amazon.com, Inc. rather than as a separate company.
Is Amazon DSP a public or private company?
Amazon DSP is a private company. It is classified as corporate owned and is currently operating.
When was Amazon DSP founded?
Amazon DSP was founded in -1. It employs 101 to 250 people.
Who are Amazon DSP's main competitors?
Broad incumbents on record are DHL, UPS and FedEx. Regional players are Canada Post and Purolator. Emerging players are DoorDash Drive and Gopuff. Direct peers are Roadie, OnTrac and Veho.
Does Amazon DSP have an API?
No public API is recorded for Amazon DSP.
What industry is Amazon DSP in?
Amazon DSP's product category is Last-Mile Delivery Logistics. Its primary akta.pro industry code is BPAMAHAD, Courier, Parcel & Last‑Mile Delivery Platforms, with a secondary code of TLAAAGAE, Crowdsourced Retail Errand/Shopping & Delivery. Its NAICS code is 4921 and its SIC code is 4210.