ACI Motors

What ACI Motors does

ACI Motors Limited is a Bangladesh-based multi-brand distributor and assembler of agricultural machinery, construction equipment, automobiles, and power solutions, founded in 2007 as a subsidiary of the ACI Limited conglomerate and headquartered in Tejgaon, Dhaka. The company holds exclusive Bangladesh distribution rights for marquee global brands — Sonalika tractors (50%+ market share as the country's #1 tractor brand for 5+ years), Yanmar combine harvesters (65% share, 4,000+ units deployed), Yamaha motorcycles (preferred by 90% of youth in Bangladesh), FOTON commercial vehicles, CASE/KOBELCO/LOVOL construction equipment, and Himoinsa/YorPower diesel generators (27% market share in FY24, up from 2% in FY19). It also distributes its own ACI-branded power tillers, diesel engines, water pumps, reapers, threshers, and the 300+ SKU "ACI Smart Tools" line, alongside more recent adjacencies in Yamaha Music, CEAT tires, Liqui Moly lubricants, and marine engines. ACI Motors is notable for combining product distribution with a captive financing arm managing a Tk 1,500 crore (~USD 125M) hire-purchase credit portfolio — larger than any bank's farm mechanization book in Bangladesh — through which 95% of its agricultural machinery sales are financed on installment terms up to 48 months.

The company goes to market through a 450+ dealer and 450+ authorized parts dealer network covering all 64 districts of Bangladesh, supported by 8 company-owned sales/service centers, a 24/7 customer care hotline (16533), and an app-based after-sales service platform with a 6-hour nationwide service guarantee. It serves five primary segments: small/medium/large farmers and Local Service Providers (the core segment, covering ~40% of Bangladesh's agricultural land), individual motorcycle consumers, commercial fleet operators, construction companies, and industrial/institutional backup-power buyers including the Bangladesh Parliament, Dhaka Metro Rail, and 20 medical institutes. Manufacturing/assembly operations include a Yamaha motorcycle assembly plant in Gazipur (100 crore BDT investment under Japanese technical collaboration) and a power tiller/dairy production facility in Manikganj. Recent strategic moves include entry into renewable energy via GoodWe solar-battery systems (July 2026) and EcoFlow portable power (May 2025), an e-commerce partnership with Pickaboo.com (Feb 2026), launch of the Yamaha FZ-S Hybrid motorcycle (Jan 2026), and a Guinness World Record delivery of 350 Sonalika tractors in a single day (Nov 2025).

Name

ACI Motors

Legal name

ACI Motors Limited

Website

https://acimotors-bd.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ACI Motors is a Bangladesh-based multi-brand distributor of agricultural machinery, construction equipment, motorcycles, commercial vehicles, and power solutions, serving farmers, fleet operators, and institutions nationwide through a 450+ dealer network and a captive Tk 1,500 crore hire-purchase financing arm.

Ownership category

akta.pro rank

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agricultural Machinery Sales: Sale of tractors, power tillers, combine harvesters, rice transplanters, reapers, diesel engines, water pumps, and related implements through dealer network
2. Motorcycle Sales (Yamaha): Distribution and sale of Yamaha motorcycles including sport bikes, commuters, and the new hybrid FZS model
3. Commercial Vehicle Sales (FOTON): Distribution of FOTON commercial vehicles including pickups, mini trucks, and ambulances
4. Construction Equipment Sales: Distribution of CASE, LOVOL, and KOBELCO construction and earth-moving equipment
5. Diesel Generator Sales: Distribution of Himoinsa and YorPower diesel generators for backup power, achieving 27% market share in FY24
6. Agricultural Financing: Company-managed credit portfolio of Tk 1,500 crore for hire-purchase schemes on agricultural machinery, handling credit scoring, loan recovery, and financing logistics
7. After-sales Service and Spare Parts: Service maintenance, spare parts supply, and repairs through 400+ service professionals and dealer network

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

ACI Motors is a multi-brand distributor selling agricultural machinery (Sonalika tractors, Yanmar combine harvesters, ACI power tillers, water pumps, rice transplanters, reapers), construction equipment (CASE, KOBELCO, LOVOL), Yamaha motorcycles, FOTON commercial vehicles, diesel generators (Himoinsa, YorPower), EcoFlow portable power solutions, and ACI-branded tools and accessories across Bangladesh. The company supports sales with hire-purchase financing via a Tk 1,500 crore credit portfolio (95% of agricultural sales on installment plans up to 48 months), a 450+ dealer network covering all 64 districts, and a 6-hour guaranteed after-sales service nationwide backed by 400+ service professionals.

Product overview

ACI Motors operates as a multi-brand distributor and dealer offering a diversified portfolio of agricultural machineries, infrastructure/construction equipment, automobiles, and other industrial machinery in Bangladesh. The core offering revolves around providing a Complete Farm Mechanization Solution encompassing the full agricultural cycle from land preparation (tractors, power tillers, rotavators) through cultivation (rice transplanters) to crop harvesting and preservation (combine harvesters, reapers, threshers, water pumps). The company distributes internationally branded products — Sonalika tractors, Yanmar/LOVOL harvesters, CASE/KOBELCO/LOVOL construction equipment, Yamaha motorcycles and musical instruments, FOTON commercial vehicles — alongside its own ACI-branded products including power tillers, diesel engines, water pumps, and SMART TOOLS. ACI Motors also entered the power generation sector with diesel generators (Himoinsa/YorPower) and renewable energy (EcoFlow, GoodWe solar-battery systems), plus lubricants (Liqui Moly) and CEAT tires. The company operates a large distribution network across 64 districts of Bangladesh with 450+ dealers, offers hire-purchase financing, and provides after-sales service with a six-hour response commitment.

Differentiator

Problem solved

Functional benefit

Brands

• ACI SMART TOOLS: Hand tools, power tools, weight scales, air compressors, and accessories
• ACI Power Tiller
• ACI Water Pump
• ACI Diesel Engine
• ACI Mixer
• ACI Reaper

Quantifiable outcome

• Harvesting mechanization increased from 1% to 15% in Bangladesh
• +5 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature4 records

Partnerships

17 partnerships are on record, tiered minor and core.

• GoodWe Technologies Co., Ltd.minorStrategic or Co-development Partner · 29 July 2026ACI Renewable Energy (business of ACI Motors) and GoodWe jointly launched solar-battery backup system combining GoodWe's EO G2 off-grid inverter with Lynx A G4 battery for residential use during power outages. Joint market entry for cleaner, quieter alternative to fuel-powered generators targeting Bangladeshi households.
• Pickaboo.comminorGTM or Marketing Partner · 23 February 2026ACI Smart Tools partnership with e-commerce platform Pickaboo.com to expand online access to products. Agreement signed at ACI Centre in Dhaka. Pickaboo.com provides online sales channel and delivery services for ACI Smart Tools products across Bangladesh.
• EcoFlowcoreChannel Partner/ Reseller/ Distributor · 25 May 2025ACI Motors signed agreement as exclusive distributor of EcoFlow, global number one portable power solution brand. Launched in Bangladesh on May 25, 2025 at ACI Centre. Products include portable power stations and solar panels.
• EcoFlowcoreTechnology or Integration · 25 May 2025ACI Motors signed agreement as exclusive distributor of EcoFlow technology. Partnership focuses on portable power solutions including solar panels and power stations for Bangladesh market.
• Liqui MolyminorChannel Partner/ Reseller/ Distributor · 1 January 2024ACI Motors introduced Liqui Moly in 2024 as part of lubricants product line.
• CEAT TiresminorChannel Partner/ Reseller/ Distributor · 1 January 2023ACI Motors incorporated CEAT Tires in 2023 for truck, bus, light commercial vehicles, and passenger car tires.
• HimoinsacoreChannel Partner/ Reseller/ Distributor · 8 September 2020ACI Motors and Himoinsa signed distribution agreement. Himoinsa generators contributed to ACI's market leadership position in diesel generator segment.
• YAMAHA MusicminorChannel Partner/ Reseller/ Distributor · 1 January 2019ACI Motors became distributor of Yamaha Music products in Bangladesh in 2019, including pianos, guitars, drums, keyboards, PA systems, and studio equipment.
• Indo Farm Equipment Ltd. (Indo Power)minorChannel Partner/ Reseller/ Distributor · 1 January 2019ACI Motors brought Indo Power pick-and-carry cranes from India in 2019, offering cranes from 12 ton to 30 ton capacity.
• FOTON Motor GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 2018ACI Motors is the exclusive distributor of FOTON commercial vehicles in Bangladesh since 2018. FOTON is China's leading commercial vehicle brand manufacturing trucks, pickups, vans, and buses.
• KOBELCOcoreChannel Partner/ Reseller/ Distributor · 1 January 2018ACI Motors introduced KOBELCO excavators in 2018, representing premium Japanese brand in the excavator segment with advanced technology.
• LOVOL Construction EquipmentminorChannel Partner/ Reseller/ Distributor · 1 January 2017ACI Motors added LOVOL Construction Equipment for wheel loader and mini excavator segment in 2017. LOVOL is a leading Chinese brand.
• YorPower (UK)coreChannel Partner/ Reseller/ Distributor · 1 January 2017ACI Motors is authorized distributor of YorPower diesel generators from UK. YorPower generators contribute to ACI's 27% market share in diesel generator market (FY24).
• Yamaha MotorcyclescoreChannel Partner/ Reseller/ Distributor · 1 January 2016ACI Motors became Yamaha motorcycle distributor in 2016 and is now the sole distributor and technical collaboration partner. Partnership involves technical collaboration for local assembly in Gazipur with 100 crore BDT investment.
• CASE Construction EquipmentcoreChannel Partner/ Reseller/ Distributor · 1 January 2014ACI Motors introduced CASE Construction Equipment in 2014, representing US-based construction equipment manufacturer providing backhoe loaders, soil compactors, tandem rollers etc.
• Yanmar (Japan)coreChannel Partner/ Reseller/ Distributor · 1 January 2010ACI Motors introduced Yanmar Combine Harvester in 2010. Yanmar is a top Japanese agricultural machinery brand. Partnership includes IoT-enabled smart harvesters with yield tracking technology.
• Sonalika Tractors (India)coreChannel Partner/ Reseller/ Distributor · 1 January 2007ACI Motors is the Bangladesh distributor for Sonalika Tractors since 2007. Sonalika is the No. 1 tractor brand in Bangladesh with 50%+ market share for over 5 years. Tractors exported from Sonalika's integrated plant in Hoshiarpur, Punjab, India.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Al-Futtaim Group: UAE-based diversified conglomerate that operates a multi-brand automotive, heavy equipment and power solutions distribution platform across the Middle East. Closely comparable to ACI Motors' model of exclusive distributorship of global OEMs (Toyota, Honda, Volvo CE, etc.) combined with captive financing and aftermarket service in an emerging market.
• Inchcape plc: London-listed global multi-brand automotive distributor representing premium and mass-market OEMs across Asia-Pacific, the Americas, Europe and Africa. Directly comparable to ACI Motors as a pure-play distribution, retail and after-sales business for international vehicle and equipment brands, with similar capital-light economics and OEM dependency.
• Mahindra & Mahindra: Indian conglomerate with a dominant tractor franchise and growing automotive, construction equipment and power businesses. Comparable to ACI Motors' multi-line farm-to-road equipment portfolio and emerging-market distribution intensity, though Mahindra is a manufacturer rather than a distributor.
• Sonalika Group (International Tractors Limited): Indian tractor manufacturer that is ACI Motors' core partner and the No. 1 tractor brand in Bangladesh via ACI's distribution. Directly comparable as a tractor OEM/distributor with similar smallholder farmer customer base, emerging-market focus and tractor-plus-implements ecosystem.

Broad incumbents

• Escorts Kubota Limited: Indian tractor and construction equipment major, now partnered with Kubota. Comparable to ACI Motors' farm mechanization and construction equipment lines, but operates as a manufacturer with broader scale and brand portfolio across multiple geographies.
• CNH Industrial: Global capital goods major owning CASE, New Holland Agriculture and IVECO. Directly comparable to ACI Motors' construction equipment line (CASE) and farm mechanization portfolio via similar go-to-market, parts and service economics, but at vastly larger scale and as a manufacturer rather than distributor.

Others

• Yamaha Motor Co., Ltd. Japanese motorcycle and power products OEM; ACI Motors is its exclusive Bangladesh distributor and assembly partner (Gazipur plant). Included as a peer because the Yamaha franchise is central to ACI's identity, motorcycle volumes and brand value in Bangladesh.
• ACI Limited: Bangladesh's parent conglomerate of ACI Motors, with interests in agribusiness, plastics, consumer goods and motors. Included as a related-party peer given shared governance, brand, and customer relationships; ACI Motors is one operating subsidiary rather than a true competitor.

Regional players

• PRAN-RFL Group: One of Bangladesh's largest conglomerates, with diversified manufacturing, distribution and agribusiness operations. Comparable as a Bangladeshi multi-line distribution and manufacturing platform, though focused more on FMCG, plastics and agriculture processing than heavy equipment.
• Walton Hi-Tech Industries PLC: Bangladesh's largest consumer electronics and home appliance manufacturer/distributor, increasingly expanding into motorcycles and compressors. Comparable as a Bangladesh-based multi-brand distribution and assembly platform leveraging domestic scale, dealer networks and brand-building, though in different product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/acimotors

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACI Motors