Pickaboo.com
Pickaboo.com is a Dhaka-based Bangladeshi e-commerce platform founded in 2016 that retails smartphones, consumer electronics, and home appliances to individual consumers across Bangladesh via web and mobile apps, with EMI financing, local wallet payments, and same-day Dhaka delivery.
- Company typePrivate
- Founded2016
- HeadquartersDhaka, Bangladesh
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Pickaboo.com does
Pickaboo.com, operated by Silver Water Technologies Bangladesh Limited, is a direct-to-consumer e-commerce platform headquartered at the Tejgaon Industrial Area in Dhaka, Bangladesh. Founded in 2016 as an online retailer focused on mobile phones and gadgets, the platform has expanded into a horizontally integrated marketplace covering consumer electronics, smartphones, home appliances (air conditioners, televisions, refrigerators, washing machines, kitchen and small appliances), computers and accessories, and lifestyle products. Distribution runs through a web storefront and native applications on Google Play, the Apple App Store, and the Huawei AppGallery, with last-mile delivery inside Dhaka operating on a 3-hour window and nationwide on a 24-48 hour window. Payment options include cash-on-delivery alongside bKash, Nagad, VISA, Mastercard, and American Express.
The core technology is a standard multi-tenant e-commerce architecture augmented by a proprietary quick-order capability branded "Fastpick" that streamlines product selection and checkout, together with secure payment-gateway integrations spanning local mobile wallets and international card networks. The platform carries 0% EMI financing of up to 36 months on selected SKUs, a 3-day easy-return policy, and official brand warranties on authorized inventory from manufacturers including Samsung, Apple, Xiaomi, Sony, LG, Haier, Walton, Gree, Midea, Daikin and others. Customer acquisition is product-led, leaning on competitive pricing (approximately 20% below traditional brick-and-mortar retail on comparable consumer electronics), broad assortment depth, seasonal promotional campaigns (June Rush Sale, Ramadan/Eid), and value-added services rather than a direct sales force.
The business model is straightforward retail hardware sales: Pickaboo purchases electronics and appliances from brand distributors and resells them to end consumers at marked-up unit prices, capturing margin on the spread. The company does not describe a marketplace-commission model. It claims to have reached profitable unit economics by 2020 and has raised roughly $6.5M across multiple rounds from 2016 through 2022 and a $1.5M pre-Series A round in August 2023 to underwrite category expansion into consumer electronics. Customer concentration is highly distributed — sales are to general individual consumers across Bangladesh — and the customer segment is horizontal rather than vertical.
Pickaboo.com firmographics
Firmographics- Name
- Pickaboo.com
- Legal name
- Silver Water Technologies Bangladesh Limited
- Website
- https://pickaboo.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pickaboo.com is a Dhaka-based Bangladeshi e-commerce platform founded in 2016 that retails smartphones, consumer electronics, and home appliances to individual consumers across Bangladesh via web and mobile apps, with EMI financing, local wallet payments, and same-day Dhaka delivery.
- Ownership category
- akta.pro rank
Pickaboo.com industry classification
Industry- Product category
- Consumer Electronics E-commerce
- NAICS
- Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Electronics and Appliance Retailers (4492)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- General Big-Box Consumer Electronics Retail (CRACAAAA)
- akta.pro secondary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where Pickaboo.com is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Offices1 record
Markets served
Pickaboo.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales: Pickaboo generates revenue through direct sales of electronics, appliances, smartphones, and lifestyle products to consumers. The platform acts as a retailer, purchasing products from brands/distributors and selling to end customers at marked-up prices. No explicit marketplace commission model is described.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases at competitive retail prices with discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Pickaboo.com product offering
Product offeringCore offering
Pickaboo.com is a Bangladesh-based online retailer that sells multi-brand consumer electronics including smartphones, laptops, tablets, home appliances, and accessories directly to consumers. The company sources from authorized distributors and resells through its own e-commerce site, offering brand warranty, EMI/installment payments, and same-day delivery in Dhaka alongside nationwide shipping.
Product overview
Pickaboo.com is a Bangladeshi e-commerce platform operated by Silver Water Technologies Bangladesh Limited, founded in 2016. Originally focused on mobile phones and gadgets, the platform has expanded into a comprehensive online marketplace offering consumer electronics, home appliances, smartphones, air conditioners, televisions, refrigerators, washing machines, kitchen appliances, and lifestyle products. The platform serves customers across Bangladesh with features including 0% EMI facilities, official brand warranties, 3-day easy returns, and same-day/next-day delivery options.
Differentiator
Problem solved
Functional benefit
Products and services
- Smartphones
Quantifiable outcome
- Several hundred air conditioners sold daily during peak 2024 season
- +1 more outcomes
Companies that use Pickaboo.com
Customer profileSegments1 record
Ideal customer profiles1 record
Pickaboo.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature1 record
Pickaboo.com partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Pickaboo.com competitors and assessment
Company assessmentDirect peers
- Daraz: Alibaba-backed marketplace and the dominant e-commerce platform in Bangladesh. Direct competitor to Pickaboo in online electronics and appliances, with a much larger GMV and assortment; comparable as the market leader Pickaboo must fight for share against.
- Evaly: One of the four major Bangladeshi e-commerce platforms alongside Pickaboo, historically active in electronics and lifestyle. Direct competitor in the same product categories and customer base, though currently impaired by prior trust and governance issues.
- AjkerDeal: Bangladeshi e-commerce platform, one of the top four alongside Pickaboo. Direct competitor in general online retail including electronics, with overlapping customer segment and pricing dynamics.
- Othoba.com: Bangladeshi online retailer selling electronics, appliances, and lifestyle products. Directly comparable to Pickaboo on assortment and target customer, competing in the same domestic online electronics segment.
Regional players
- Chaldal: Leading Bangladeshi e-commerce player focused primarily on grocery and daily essentials, with strong last-mile delivery in Dhaka. Operates in the same domestic e-commerce market and overlaps with Pickaboo on logistics expectations and online consumer behavior, but with a different core category.
- Croma: India's leading dedicated consumer electronics and appliances omnichannel retailer. Comparable to Pickaboo as an electronics-specialist retailer with online and offline touchpoints, EMI options, and brand-authorized inventory, though operating in India rather than Bangladesh.
- Reliance Digital: Large Indian omnichannel consumer electronics and appliances retailer, part of Reliance Retail. Comparable to Pickaboo on category focus, EMI offerings, and brand-authorized model, providing a regional benchmark for electronics-specialist retail at scale.
Broad incumbents
- Flipkart: India's largest homegrown e-commerce platform, with extensive electronics and appliance assortment. Comparable as a model of category-led online electronics retail and a benchmark for scale and category expansion strategy in South Asia.
- Amazon India: Global e-commerce incumbent's India operation, a broad online retailer with deep electronics assortment and financing options. Comparable as a large-scale online electronics retailer that demonstrates the trajectory Pickaboo could pursue and the competition it may eventually face from global entrants.
Emerging players
- Gadget & Gear: Bangladeshi electronics and gadgets retailer with both online and offline presence. Comparable to Pickaboo's original mobile-phone and gadgets focus, with overlap in target customer and product mix, though smaller in scale and assortment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pickaboo.com social profiles
Digital presencePickaboo.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pickaboo.com leadership team
Management profileNumber of profiles
Profiles3 records
Pickaboo.com funding detail
Funding detailFunding overview
Funding rounds6 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pickaboo.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pickaboo.com
What does Pickaboo.com do?
Pickaboo.com is a Bangladesh-based online retailer that sells multi-brand consumer electronics including smartphones, laptops, tablets, home appliances, and accessories directly to consumers. The company sources from authorized distributors and resells through its own e-commerce site, offering brand warranty, EMI/installment payments, and same-day delivery in Dhaka alongside nationwide shipping.
Is Pickaboo.com a public or private company?
Pickaboo.com is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pickaboo.com founded?
Pickaboo.com was founded in 2016. It employs 101 to 250 people.
Where is Pickaboo.com based?
Pickaboo.com is headquartered in Dhaka, Bangladesh, in the Asia region.
How does Pickaboo.com make money?
One revenue line is on record: product Sales.
Who are Pickaboo.com's main competitors?
Direct peers on record are Daraz, Evaly, AjkerDeal and Othoba.com. Regional players are Chaldal, Croma and Reliance Digital. Broad incumbents are Flipkart and Amazon India. Gadget & Gear is listed as an emerging player.
Does Pickaboo.com have an API?
No public API is recorded for Pickaboo.com.
What industry is Pickaboo.com in?
Pickaboo.com's product category is Consumer Electronics E-commerce. Its primary akta.pro industry code is CRACAAAA, General Big-Box Consumer Electronics Retail, with a secondary code of BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms. Its NAICS code is 449 and its SIC code is 5399.