ZiMAD
ZiMAD is a US-based mobile game developer and publisher operating six casual puzzle, card, and domino games across global app stores, reaching ~10M monthly active users through freemium downloads with in-app purchases, subscriptions, and advertising.
- Company typePrivate
- Founded2009
- HeadquartersSan Francisco, United States
- Headcount251–500
- GTM typeB2C
- OfferingSoftware
What ZiMAD does
ZiMAD (legal entity XIMAD Inc., incorporated in Delaware with a related Florida entity, BANDA GAMES INC) is an American mobile game developer and publisher founded in 2009 and headquartered in Hollywood, Florida. The company operates a portfolio of six core casual mobile games spanning puzzle, card, and board genres: Sudoku Quest, Magic Jigsaw Puzzles, Art of Puzzles, Domino Online, Spades, and Domino Rivals. ZiMAD positions itself as a casual gaming publisher targeting mobile users seeking brain-training puzzles, relaxing entertainment, and multiplayer social gameplay, with features such as clans and in-app chat integrated into several titles. The company reports approximately 200 employees and 10 million monthly active users, with a globally distributed team living in 63 cities across 17 countries.
The technology footprint centers on cross-platform mobile game engines supporting iOS, Android, Amazon, and Microsoft storefronts, combined with social/multiplayer infrastructure (clans, real-time chat) and integration with multiple monetization and analytics partners (Appsflyer, Applovin, Google AdMob, Facebook Ads, Unity Ads, Vungle). ZiMAD distributes exclusively through digital app marketplaces — Apple App Store, Google Play, Amazon Appstore, and Microsoft Store — and operates a freemium model where games are free to download with optional virtual-item purchases and recurring VIP subscriptions, complemented by advertising revenue from third-party offer walls and in-app ads.
The company monetizes through three distinct streams: (1) in-app purchases of non-transferable virtual items (coins, tokens, points), (2) recurring subscription/VIP plans for premium services and items with automatic renewal, and (3) advertising, including rewarded offer walls where advertisers provide virtual currency in exchange for engagement. The most recent notable strategic initiative is an October 2025 IP partnership with ZeptoLab that brought the Om Nom character (from Cut the Rope) into Magic Jigsaw Puzzles as a limited-time co-branded event. The company remains privately held with no disclosed institutional investors or parent entity.
ZiMAD firmographics
Firmographics- Name
- ZiMAD
- Legal name
- XIMAD Inc.
- Website
- https://zimad.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- ZiMAD is a US-based mobile game developer and publisher operating six casual puzzle, card, and domino games across global app stores, reaching ~10M monthly active users through freemium downloads with in-app purchases, subscriptions, and advertising.
- Ownership category
- akta.pro rank
ZiMAD industry classification
Industry- Product category
- Casual Mobile Gaming
- NAICS
- Software Publishers (51321), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)
- akta.pro secondary industry
- Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)
Keywords
Where ZiMAD is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ZiMAD business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- In-App Purchases: Virtual items including virtual coins, tokens, points, and other goods purchased within games using real currency. Players receive a limited, non-transferable license to use virtual items for personal entertainment within the services.
- Subscriptions / VIP: Recurring subscription payments for access to premium services and virtual items. Subscriptions include automatic renewal at the end of each billing cycle.
- Advertising: Third-party offer walls displaying advertisements and sponsored content. Advertisers offer virtual currency or items in exchange for completing advertisement offers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play with optional in-app purchases |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
ZiMAD product offering
Product offeringCore offering
ZiMAD is an American mobile game developer and publisher that creates and publishes a portfolio of casual puzzle, card, and board games for mobile platforms including iOS, Android, Amazon, and Microsoft devices. The company's core portfolio includes Sudoku Quest, Magic Jigsaw Puzzles, Art of Puzzles, Domino Online, Spades, and Domino Rivals, monetized through virtual item in-app purchases, recurring subscriptions, and in-app advertising.
Product overview
ZiMAD is a mobile game developer and publisher offering a portfolio of casual puzzle and card games. The company operates a suite of six core mobile games including Sudoku Quest, Magic Jigsaw Puzzles, Art of Puzzles, Domino Online, Spades, and Domino Rivals. These games are available across multiple app stores (Apple App Store, Google Play, Amazon Appstore) and target casual gamers seeking brain-training puzzles and social multiplayer experiences. The product portfolio emphasizes accessibility with thousands of puzzles, animated gameplay, and multiplayer connectivity features.
Differentiator
Problem solved
Functional benefit
Products and services
- Sudoku Quest A bright, animated Sudoku adventure mobile game that boosts brain activity through puzzle-solving gameplay, distributed globally on iOS, Android, Amazon, and Microsoft stores.
- Magic Jigsaw Puzzles A mobile puzzle game featuring thousands of colorful jigsaw puzzles designed for relaxation and entertainment, including the Om Nom from Cut the Rope IP collaboration with ZeptoLab.
- Art of Puzzles A puzzle game where every puzzle transforms into a masterpiece, combining artistic elements with puzzle mechanics for casual mobile gamers.
- Domino Online A multiplayer mobile domino game connecting millions of real players for competitive domino gameplay with social features.
- Spades An exciting mobile card adventure game featuring the classic Spades card game for casual mobile players.
- Domino Rivals A mobile domino game offering an ultimate domino experience with competitive gameplay for casual mobile players.
Companies that use ZiMAD
Customer profileSegments1 record
Ideal customer profiles1 record
ZiMAD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
ZiMAD partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ZeptoLabcoreZiMAD and ZeptoLab partnered to introduce Om Nom from Cut the Rope into Magic Jigsaw Puzzles in a limited-time event called Nomstalgia, running until end of 2025. This IP-based collaboration aims to evoke nostalgia and enhance user engagement through strategic brand partnerships.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
ZiMAD competitors and assessment
Company assessmentDirect peers
- Playtika: Mobile casual game operator with a portfolio including solitaire, bingo, and card/board titles, monetized via IAP and ads. Highly comparable to ZiMAD on customer segment (older casual female-skewing players) and freemium model.
- Jam City: Mobile casual game studio with titles in puzzle, match-3, and card genres. Comparable to ZiMAD on casual-puzzle product category, freemium monetization, and Hollywood IP licensing approach.
- King (Activision Blizzard): Casual mobile game publisher best known for Candy Crush. Directly comparable as a scaled casual puzzle publisher competing for the same install base and ad/UA ecosystem as ZiMAD.
- Voodoo: Mobile casual/hyper-casual publisher with massive global reach. Comparable to ZiMAD on free-to-play model and global distribution, though Voodoo leans hyper-casual versus ZiMAD's mid-core puzzle/card focus.
- Zynga: Pioneer of casual mobile/social games with a large portfolio spanning puzzle, card, and board genres. Closely comparable to ZiMAD on product mix (puzzle + social multiplayer), free-to-play monetization, and global app-store distribution.
- Wildlife Studios: Brazil-based mobile casual game developer/publisher with a portfolio spanning casual puzzle and arcade titles. Comparable to ZiMAD on multi-title casual publishing, global distribution, and ad-driven UA.
- Scopely: Mobile game publisher with a diversified casual and mid-core portfolio (Monopoly GO!, Stumble Guys). Comparable to ZiMAD on multi-title publishing strategy, IAP-heavy monetization, and large-scale UA.
- Peak Games: Mobile casual publisher of card, board, and puzzle games (e.g., Toon Blast). Comparable to ZiMAD on genre mix (card/board/puzzle), social multiplayer features, and IAP-led monetization.
- Rovio Entertainment (Sega): Mobile casual game publisher (Angry Birds franchise). Comparable to ZiMAD on casual mobile genre, franchise-based IP, and freemium with IAP monetization.
- Outfit7: Mobile casual publisher behind Talking Tom Gold Run and other casual games. Comparable to ZiMAD on casual mobile genre and IAP/advertising hybrid monetization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ZiMAD social profiles
Digital presenceZiMAD financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZiMAD leadership team
Management profileNumber of profiles
Profiles3 records
ZiMAD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZiMAD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZiMAD
What does ZiMAD do?
ZiMAD is an American mobile game developer and publisher that creates and publishes a portfolio of casual puzzle, card, and board games for mobile platforms including iOS, Android, Amazon, and Microsoft devices. The company's core portfolio includes Sudoku Quest, Magic Jigsaw Puzzles, Art of Puzzles, Domino Online, Spades, and Domino Rivals, monetized through virtual item in-app purchases, recurring subscriptions, and in-app advertising.
Is ZiMAD a public or private company?
ZiMAD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ZiMAD founded?
ZiMAD was founded in 2009. It employs 251 to 500 people.
Where is ZiMAD based?
ZiMAD is headquartered in San Francisco, United States, in the North America region.
How does ZiMAD make money?
Three revenue lines are on record. In-App Purchases are the primary driver. The others are subscriptions / VIP and advertising.
Who are ZiMAD's main competitors?
Direct peers on record are Playtika, Jam City, King (Activision Blizzard), Voodoo, Zynga, Wildlife Studios, Scopely, Peak Games, Rovio Entertainment (Sega) and Outfit7.
Does ZiMAD have an API?
No public API is recorded for ZiMAD.
What industry is ZiMAD in?
ZiMAD's product category is Casual Mobile Gaming. Its primary akta.pro industry code is MPAEAKAG, Game Aggregation, Content Distribution & RGS (Remote Game Servers), with a secondary code of BPAEAFAA, Custom Application Development (Web/Mobile/Desktop). Its NAICS code is 51321 and its SIC code is 7370.