NaturalPoint
NaturalPoint is a private Oregon-based company that designs and sells camera-based optical motion capture systems (OptiTrack) for animation, VR, robotics, and movement sciences, and a consumer 6DoF head tracker (TrackIR) for PC gaming, distributed direct-to-buyer via owned e-commerce sites.
- Company typePrivate
- Founded1997
- HeadquartersCorvallis, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What NaturalPoint does
NaturalPoint, Inc. is a privately held optical tracking company founded in 1997 and headquartered in Corvallis, Oregon. The company develops and sells camera-based motion capture and head tracking hardware under two principal product lines: OptiTrack, a professional-grade optical motion capture system (anchored by the PrimeX 41 camera) used in animation and film production, virtual reality, movement sciences, and robotics, and TrackIR, a consumer 6DoF head tracker for PC gaming that allows players to control in-game camera views via physical head movement. NaturalPoint self-describes as the creator of optical tracking solutions and the producer of the 'first and best' 6DoF head tracker for PC gaming, and maintains a dedicated patents portfolio supporting its IP position.
The company's underlying technology centers on optical (camera-based) tracking, with the PrimeX 41 serving as the current professional camera platform and TrackIR as the established consumer hardware SKU. Distribution is exclusively direct: OptiTrack systems are sold via optitrack.com to enterprise and professional buyers, while TrackIR is sold directly to consumers via naturalpoint.com/trackir/, with global shipping. The revenue model is hardware sales on both sides of the business, and NaturalPoint captures full margin by avoiding third-party resellers. Customer segments span animation/film production, VR, PC gaming (primary), and movement sciences and robotics (secondary), with vertical-based segmentation rather than horizontal enterprise plays. No pricing, headcount, revenue, funding, or customer logos are disclosed in the available source material, which constrains quantitative analysis.
NaturalPoint firmographics
Firmographics- Name
- NaturalPoint
- Legal name
- NaturalPoint, Inc.
- Website
- https://naturalpoint.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NaturalPoint is a private Oregon-based company that designs and sells camera-based optical motion capture systems (OptiTrack) for animation, VR, robotics, and movement sciences, and a consumer 6DoF head tracker (TrackIR) for PC gaming, distributed direct-to-buyer via owned e-commerce sites.
- Ownership category
- akta.pro rank
NaturalPoint industry classification
Industry- Product category
- Optical Motion Capture Hardware
- NAICS
- Computer and Peripheral Equipment Manufacturing (3341), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Computer Peripheral Equipment, Nec (3577), Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Game Controllers & Input Devices (Gamepads, Wheels, Flight Sticks) (CRACAOAD)
- akta.pro secondary industries
- Mice, Trackballs & Pointing Devices (HDACAFAB), 3D Character Animation (MPAHACAB)
Keywords
Where NaturalPoint is headquartered
LocationHeadquarters
- HQ city
- Corvallis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NaturalPoint business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Motion Capture Hardware Systems: Sale of professional-grade optical motion capture camera systems (PrimeX series) for applications in animation, virtual reality, movement sciences, and robotics.
- TrackIR Gaming Hardware: Sale of TrackIR head tracking hardware for PC gaming, enabling 6DoF head movement control in games.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
NaturalPoint product offering
Product offeringCore offering
NaturalPoint manufactures optical motion capture systems and head tracking hardware under two product brands. OptiTrack is a professional-grade motion capture platform used in animation, virtual reality, movement sciences, and robotics, with cameras such as the PrimeX 41 forming the core of the system. TrackIR is a consumer 6DoF head tracker designed for PC gaming. The company sells its own manufactured hardware directly to professional and consumer end users.
Product overview
NaturalPoint, Inc. is the creator of optical tracking solutions, operating two primary product lines: OptiTrack (professional-grade optical motion capture systems for animation, VR, movement sciences, and robotics applications) and TrackIR (consumer-oriented 6DoF head tracker for PC gaming). The PrimeX 41 represents their motion capture camera technology. The company positions its products across both professional/entertainment markets and gaming peripherals.
Differentiator
Problem solved
Functional benefit
Brands
- OptiTrack: Motion capture systems for applications ranging from animation, virtual reality, movement sciences, robotics and more.
- TrackIR
- PrimeX 41
Products and services
- OptiTrack Motion Capture Systems
Companies that use NaturalPoint
Customer profileSegments5 records
Ideal customer profiles5 records
NaturalPoint technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
NaturalPoint partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
NaturalPoint competitors and assessment
Company assessmentDirect peers
- Xsens (Movella): Xsens, now part of Movella, produces inertial and optical motion capture systems for animation, sports, and movement sciences. It is a direct competitor to OptiTrack with overlapping customer segments in motion capture for entertainment and research.
- Noitom (Perception Neuron): Noitom produces Perception Neuron and other motion capture suits/hardware for animation, gaming, and VR — directly comparable to OptiTrack in target customers (indie animators, game developers, studios) and motion capture product category.
- PhaseSpace: PhaseSpace offers active-LED optical motion capture systems used in research, robotics, and animation. It competes directly with OptiTrack in the professional optical tracking category and serves similar university and enterprise customers.
- Advanced Realtime Tracking (ART): ART manufactures optical tracking cameras and systems for VR/AR, simulation, and research applications. It overlaps with both OptiTrack's professional motion capture and VR tracking use cases.
- Vicon Motion Systems: Vicon is a long-established optical motion capture provider serving film, gaming, life sciences, and engineering — directly comparable to OptiTrack in core technology (camera-based optical tracking), target customers (VFX studios, research institutions), and product category.
Others
- Logitech G: Logitech G produces gaming mice, keyboards, and simulation peripherals (including flight sticks and racing wheels) sold to PC gamers — comparable to TrackIR's PC gaming peripheral category, though without a head-tracking offering.
- Razer: Razer is a leading PC gaming peripherals manufacturer. While not directly competing in motion capture, it operates in the same PC gaming input device category as TrackIR and represents an adjacent gaming peripheral benchmark.
Broad incumbents
- HTC (Vive): HTC's Vive VR headsets integrate inside-out and Lighthouse-compatible tracking, serving overlapping VR development and immersive experience customers as OptiTrack's VR tracking solutions.
- Valve (SteamVR / Lighthouse): Valve's SteamVR Lighthouse system provides optical tracking for VR applications. While positioned as a broader gaming/VR platform, its tracking technology overlaps with OptiTrack's VR tracking use cases and represents a major ecosystem player.
Emerging players
- Rokoko: Rokoko offers accessible inertial motion capture suits and software for indie creators, animators, and game developers. It competes in the same motion capture-for-content-creators space as OptiTrack but with a lower-cost, software-forward approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
NaturalPoint social profiles
Digital presenceNaturalPoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
NaturalPoint leadership team
Management profileNumber of profiles
NaturalPoint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NaturalPoint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NaturalPoint
What does NaturalPoint do?
NaturalPoint manufactures optical motion capture systems and head tracking hardware under two product brands. OptiTrack is a professional-grade motion capture platform used in animation, virtual reality, movement sciences, and robotics, with cameras such as the PrimeX 41 forming the core of the system. TrackIR is a consumer 6DoF head tracker designed for PC gaming. The company sells its own manufactured hardware directly to professional and consumer end users.
Is NaturalPoint a public or private company?
NaturalPoint is a private company. It is classified as unknown and is currently operating.
When was NaturalPoint founded?
NaturalPoint was founded in 1997. It employs 1 to 10 people.
Where is NaturalPoint based?
NaturalPoint is headquartered in Corvallis, United States, in the North America region.
How does NaturalPoint make money?
Two revenue lines are on record. Motion Capture Hardware Systems are the primary driver. The others are trackIR Gaming Hardware.
Who are NaturalPoint's main competitors?
Direct peers on record are Xsens (Movella), Noitom (Perception Neuron), PhaseSpace, Advanced Realtime Tracking (ART) and Vicon Motion Systems. Others are Logitech G and Razer. Broad incumbents are HTC (Vive) and Valve (SteamVR / Lighthouse). Rokoko is listed as an emerging player.
Does NaturalPoint have an API?
No public API is recorded for NaturalPoint.
What industry is NaturalPoint in?
NaturalPoint's product category is Optical Motion Capture Hardware. Its primary akta.pro industry code is CRACAOAD, Game Controllers & Input Devices (Gamepads, Wheels, Flight Sticks), with a secondary code of HDACAFAB, Mice, Trackballs & Pointing Devices. Its NAICS code is 3341 and its SIC code is 3577.