Thrive Senior Living
- Company typePrivate
- Founded2008
- HeadquartersAtlanta, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Thrive Senior Living firmographics
Firmographics- Name
- Thrive Senior Living
- Legal name
- Thrive Senior Living
- Website
- https://thrivesl.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Thrive Senior Living industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities (623311)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Luxury / High-End Assisted Living Communities (HLADABAD)
- akta.pro secondary industries
- Luxury/Resort-Style Independent Living Communities (HLADAAAC), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)
Keywords
Where Thrive Senior Living is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Thrive Senior Living business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Monthly Residential Rent: Monthly rental revenue from senior living communities. Residents pay monthly rent which includes housing, dining, housekeeping, activities, and varying levels of care based on their needs. The model supports multiple levels of care (independent, assisted, memory) under a recurring subscription structure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Assisted Living starting from $4,900/month |
| Subscription | Monthly | Premium Assisted Living with enhanced amenities |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Thrive Senior Living product offering
Product offeringCore offering
Thrive Senior Living designs, develops, and operates physical senior living communities that deliver housing, dining, housekeeping, activities, transportation, and care services across three primary lifestyle levels: independent living, assisted living, and memory care. Residents (or their families) contract for monthly residential rent that bundles these services, with care levels scaled to need. The portfolio includes a signature TRIO Memory Care Program at select communities and a flexible Staycation short-term trial-stay offering that allows prospective residents to experience community life before committing.
Product overview
Thrive Senior Living is a senior living operator offering a portfolio of 12 senior living communities across Georgia, Florida, New Jersey, Texas, and Tennessee. The company provides three primary lifestyle levels—Independent Living, Assisted Living, and Memory Care—plus a short-term Staycation program for trial stays. Communities operate under multiple brands including Thrive (corporate-owned communities), Aden Senior Living (premium brand), and At Home Senior Living (acquired Georgia communities in Cochran, Jesup, and Thomson). The company also operates The Emberly at Heritage Glen in Texas and Rockbridge Oaks in Tennessee. Key programs include the TRIO Memory Care Program at Aden Senior Living, which connects residents, families, and care teams for personalized dementia support.
Differentiator
Problem solved
Functional benefit
Brands
- At Home Senior Living: Brand operating three Georgia communities (Cochran, Jesup, Thomson) acquired from the Sawyer family in 2024, offering assisted living, independent living, and memory care services.
- Aden Senior Living
- The Emberly at Heritage Glen
- Rockbridge Oaks Senior Living
- The Social at Savannah
Products and services
- Assisted Living Supportive living option providing assistance with daily activities such as medication management, bathing, dressing, and transportation while promoting independence and quality of life for older adults.
- Independent Living Senior living option for older adults who want maintenance-free living in a community setting with access to dining, social activities, and amenities without the burdens of home ownership.
- Memory Care Specialized care program for seniors living with Alzheimer's disease and other forms of dementia, featuring secure environments, 24/7 nursing oversight, and personalized care approaches.
- Staycation Short-Term Stay Program Short-term stay program allowing prospective residents to trial senior living before committing, offering private apartments, community amenities, dining, and activities for days, weeks, or months.
- TRIO Memory Care Program Signature memory care program connecting the resident, their family, and the care team to provide personalized support for those with Alzheimer's or dementia, promoting wellness through art, music, storytelling, animal interactions, and structured routines.
- Aden Senior Living Community Premium assisted living and memory care community in Ormond Beach, Florida featuring Spanish-style architecture, the TRIO memory care program, chef-prepared dining, and amenities including movie theater, art studio, spa, and fitness center.
- The Emberly at Heritage Glen Assisted living and memory care community in Fort Worth, Texas featuring chef-prepared meals, social spaces, outdoor courtyards, and advanced safety technology.
- Rockbridge Oaks Senior Living Assisted living and memory care community in Chattanooga, Tennessee offering dining, therapy, and social spaces for seniors.
- The Social at Savannah Senior living community in Savannah, Georgia providing assisted living and memory care services.
- At Home Senior Living of Cochran Assisted living, independent living, and memory care community in Cochran, Georgia offering upscale private accommodations, 24-hour care, full-service salon, ice-cream parlor, and emergency response systems.
- At Home Senior Living of Jesup Senior living community in Jesup, Georgia providing assisted living and memory care services in a home-like setting.
- At Home Senior Living of Thomson Senior living community in Thomson, Georgia offering assisted living and memory care with individualized care and comfortable accommodations.
- Thrive at Augusta Senior living community in Martinez, Georgia offering assisted living and memory care services.
- Thrive at Brow Wood Senior living community in Lookout Mountain, Georgia providing assisted living and memory care services.
- Thrive at Green Island Senior living community in Columbus, Georgia offering assisted living and memory care services.
- Thrive at Montvale Senior living community in Montvale, New Jersey providing assisted living and memory care services.
- Thrive on Skidaway Senior living community in Savannah, Georgia offering assisted living and memory care services.
Quantifiable outcome
- Most residents report improved quality of life after moving to senior living communities compared to aging at home
- +1 more outcomes
Companies that use Thrive Senior Living
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Thrive Senior Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Thrive Senior Living partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Sawyer Family (Developers)coreThe Sawyer family developed the three At Home Senior Living communities in Georgia between 2019 and 2022. Thrive acquired these properties, expanding its home-state presence.
- Shanna DupreeminorFormer operations leader for At Home Senior Living joining Thrive Senior Living as Director of Operations, bringing operational expertise and continuity from the acquired communities.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Thrive Senior Living competitors and assessment
Company assessmentDirect peers
- Legend Senior Living: Private senior living operator with multi-state presence offering IL/AL/MC. Comparable in scale, private ownership structure, and operating philosophy focused on purpose-driven resident care.
- Discovery Senior Living: Private senior living operator with 80+ communities across the Southeast and Midwest. Most directly comparable to Thrive in terms of regional concentration, multi-level care model, and similar operating scale with active M&A history.
- Benchmark Senior Living: Private New England-based senior living operator with 60+ communities. Comparable premium positioning and memory care programming, with similar emphasis on community-led operations and employee culture awards.
- Sunrise Senior Living: Premium-positioned senior living operator with strong memory care programming (Reminiscence). Closely comparable to Thrive's premium positioning and TRIO memory care program, operating similarly sized community portfolios in select US markets.
- Senior Lifestyle: Private multi-state senior living operator with communities across the Midwest, Northeast, and Southeast. Comparable in offering IL/AL/MC across multiple price points and pursuing similar roll-up growth strategy via acquisitions.
- Sonida Senior Living: Smaller public senior living operator with 70+ communities. Comparable multi-level care offering but at a different scale; useful as a benchmark for senior living operator public-market multiples.
Broad incumbents
- Atria Senior Living: Large national senior living operator with 200+ communities across the US and Canada. Closely comparable to Thrive in offering Independent Living, Assisted Living, and Memory Care across multiple price tiers, but at significantly greater scale and geographic breadth.
- Brookdale Senior Living: Largest US senior living operator with 650+ communities. Directly comparable business model (multi-level IL/AL/MC communities with monthly recurring rent) and serves the same family-decision-maker segment, but operates as a public company with national scale.
- Five Star Senior Living: Established multi-state senior living operator with Independent Living, Assisted Living, and Memory Care communities. Comparable recurring monthly rent model and family caregiver target customer, though generally less premium-positioned than Thrive's flagship Aden brand.
Others
- A Place for Mom: Largest senior living referral platform in North America and a recognized industry awards body. Functions as a major lead-generation channel for senior living operators including Thrive (which has won A Place for Mom recognition in 2023 and 2024).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Thrive Senior Living social profiles
Digital presenceThrive Senior Living compliance and trust
Trust signalCompliance1 record
Thrive Senior Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thrive Senior Living leadership team
Management profileNumber of profiles
Profiles14 records
Thrive Senior Living subsidiaries and ownership
Company hierarchySubsidiaries5 records
Thrive Senior Living funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thrive Senior Living M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thrive Senior Living
What does Thrive Senior Living do?
Thrive Senior Living designs, develops, and operates physical senior living communities that deliver housing, dining, housekeeping, activities, transportation, and care services across three primary lifestyle levels: independent living, assisted living, and memory care. Residents (or their families) contract for monthly residential rent that bundles these services, with care levels scaled to need. The portfolio includes a signature TRIO Memory Care Program at select communities and a flexible Staycation short-term trial-stay offering that allows prospective residents to experience community life before committing.
Is Thrive Senior Living a public or private company?
Thrive Senior Living is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Thrive Senior Living founded?
Thrive Senior Living was founded in 2008. It employs 1,001 to 5,000 people.
Where is Thrive Senior Living based?
Thrive Senior Living is headquartered in Atlanta, United States, in the North America region.
How does Thrive Senior Living make money?
One revenue line is on record: monthly Residential Rent.
Who are Thrive Senior Living's main competitors?
Direct peers on record are Legend Senior Living, Discovery Senior Living, Benchmark Senior Living, Sunrise Senior Living, Senior Lifestyle and Sonida Senior Living. Broad incumbents are Atria Senior Living, Brookdale Senior Living and Five Star Senior Living. A Place for Mom is listed as an others.
Does Thrive Senior Living have an API?
No public API is recorded for Thrive Senior Living.
What industry is Thrive Senior Living in?
Thrive Senior Living's product category is Senior Living Services. Its primary akta.pro industry code is HLADABAD, Luxury / High-End Assisted Living Communities, with a secondary code of HLADAAAC, Luxury/Resort-Style Independent Living Communities. Its NAICS code is 6233 and its SIC code is 8050.