ProDataStack

What ProDataStack does

ProDataStack Ltd. is a UK-based sports data intelligence company that operates a proprietary platform unifying athlete on-field performance metrics with off-field commercial signals, including social media reach, search and media mentions, sentiment and digital engagement, into a single dashboard for brand valuation and contract benchmarking. The platform is offered in tiered form, progressing from Brand Tracking through a Customer Data Platform (CDP) module launched in 2025 to a Unified Data Platform, and is supplemented by a 'Winning with Data' e-learning course (€395) and strategic advisory services covering CRM, data strategy, digital marketing and fan engagement. The company traces its origins to Winners FDD (founded 2013) and the ProDataStack entity (created 2016); the two operations were combined in 2022 and the business rebranded fully to ProDataStack in 2025, with headquarters in Manchester and a registered office in Lincoln.

The business serves four named customer segments: rights owners (clubs, leagues, federations and governing bodies such as World Rugby, Glamorgan Cricket, Lincoln City FC, AS Roma and RSC Anderlecht), athlete representatives (agents, lawyers, wealth managers, accessed via partners including Thirty&Nine and Integral Sports Management), NCAA schools and conferences targeting Name, Image and Likeness monetisation, and brands seeking athlete selection and campaign ROI tracking. Revenue is generated through enterprise SaaS subscriptions on the core platform, professional services engagements, and a one-time e-learning fee; pricing for the platform is quote-based rather than tiered publicly. Distribution is direct-to-consumer with enterprise sales motion, supplemented by agency-led channel partnerships, content marketing, and the founder's thought leadership through published books and conference speaking.

Name

ProDataStack

Legal name

ProDataStack Ltd.

Website

https://prodatastack.ai

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

ProDataStack is a UK sports data intelligence company offering a proprietary platform that unifies athlete performance and commercial signals for rights owners, athlete representatives, NCAA institutions and brands, supported by a CDP module and consulting services.

Ownership category

akta.pro rank

Product category

Sports Data Analytics

NAICS

Marketing Research and Public Opinion Polling (541910), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Advertising Agencies (541810), Information (51)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)

akta.pro secondary industries

Athlete Marketing, Endorsement & Sponsorship Representation (MPAKAMAC), Athlete Brand Management & Public Relations (Image, Media, Crisis) (MPAKAMAD), Data Analytics Integration & Insight Platforms (Research Ops, Dashboards, Insight Repositories) (MPAAALAO)

Keywords

• Sports data analytics
• Athlete brand intelligence
• Customer data platform
• Rights owner consulting
• Commercial intelligence software

Headquarters

HQ city

South Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. ProDataStack Data Platform (SaaS Subscription): Subscription access to the ProDataStack athlete data platform providing brand tracking, CDP functionality, and analytics dashboards. Tiered progression from Brand Tracking through CDP to Unified Data Platform. Billed annually or multi-year contract implied by enterprise sales motion.
2. Strategic Advisory and Data Consultancy Services: Professional services including CRM consultancy, data strategy, digital marketing, business intelligence, fan engagement, and campaign management. Provided alongside technology solutions for rights owners. Includes free 1-hour data consulting discovery call as acquisition tool.
3. E-Learning Course - Winning With Data: One-time fee of €395 for the 'Winning With Data in the Business of Sports' online course. Includes 7 modules, quizzes, exercises, and certificate. Access provided for one year from signup. Upsell through professional services feedback on exercises.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

ProDataStack operates a sports data platform that unifies on-field athlete performance data with off-field commercial intelligence (social media, digital reach, brand sentiment, media impact) into a single dashboard. It offers a progressive platform stack (Brand Tracking → CDP → Unified Data Platform) for sports rights owners, alongside a dedicated athlete brand intelligence platform, and pairs the technology with strategic advisory and consultancy services in CRM, data analytics, digital marketing, fan engagement, and campaign management.

Product overview

ProDataStack is a data-driven intelligence business offering both technology products and strategic advisory services. The core offering consists of the ProDataStack Platform, a sports data platform built exclusively for athletes and rights owners, combined with a Customer Data Platform (CDP) module for rights owners. Services include CRM consultancy, data analytics, digital marketing, and business intelligence for rights owners (clubs, leagues, federations); athlete brand intelligence for representatives; NCAA NIL solutions; and brand campaign tracking for sponsors. The portfolio also includes a 'Winning With Data' e-learning course covering sports CRM and analytics. Founded in 2013 as Winners FDD, the company rebranded and combined operations in 2022, launching the CDP solution in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Winning With Data: An e-learning course teaching CRM and Analytics in the Business of Sports, authored by founder Fiona Green and published by Routledge.
• ProDataStack Platform

Products and services

• ProDataStack Platform Sports data platform designed exclusively for athletes and their representatives that aggregates six key datasets including brand sentiment and performance metrics to provide real-time intelligence on athlete brand value.
• Customer Data Platform (CDP) Solution Customer Data Platform that brings fan and digital data into a central data warehouse for clubs, leagues, federations and associations to understand, analyse and engage more closely with their customer base and maximise revenues.
• Rights Owners Solutions CRM, data consultancy, data analytics, digital marketing, business intelligence, fan engagement and campaign management services for clubs, leagues, associations, federations and governing bodies.
• Athlete Representatives Solutions Data intelligence services for agents, lawyers and wealth managers providing real-time market intelligence, audience insights, brand tracking, and fan-driven activations to understand, develop and leverage athlete brand value.
• NCAA NIL Solutions Data-driven intelligence for student-athletes, schools and conferences to build and convert athlete brand value beyond social media metrics in response to NIL funding changes.
• Brands Solutions Services for brands to identify the right athletes and sports entities to engage with and monitor campaign ROI using audience clarity, real-time campaign tracking, and athlete benchmarking.
• Winning With Data E-Learning Course Online course teaching CRM, data strategy, analytics, email marketing, marketing automation, sponsorship sales, GDPR and business change in sports business, with seven modules, exercises and certificate for €395 one-time fee.

Quantifiable outcome

• 85% growth in marketable database for Athena Racing Group
• +4 more outcomes

Named customers8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Integral Sports ManagementcoreGTM or Marketing Partner · 13 February 2025Integral Sports Management (ISM) became the latest organisation to use ProDataStack's athlete data platform to accelerate progression of its key clients Casey Pettit (Maidenhead United) and Elysia Boddy (Newcastle United WFC). ISM uses ProDataStack's data dashboard to monitor on- and off-field performance of its athlete roster. Co-founded by actor Ray Winstone, ISM represents athletes across multiple tiers of professional football.
• Thirty&NinecoreGTM or Marketing Partner · 11 December 2024Leading sports consultancy Thirty&Nine partnered with ProDataStack to maximise commercial opportunities and off-field growth for elite professional footballers. Thirty&Nine leverages ProDataStack's insights to provide its clients with a data-driven approach to career development and brand representation. The partnership enables the agency to offer quantified athlete brand value data to strengthen negotiations with clubs and sponsors. Both companies share a mission to empower athletes with data-driven decision-making.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/login
• Facebookfacebook.com/ProDataStack
• LinkedInlinkedin.com/company/prodatastack
• Instagraminstagram.com/prodatastack_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProDataStack