Blue Line Media Inc

What Blue Line Media Inc does

Blue Line Media Inc is a privately held outdoor advertising broker headquartered in Los Angeles, California, founded in 2004. The company aggregates access to more than 35 out-of-home (OOH) advertising formats across 300+ U.S. cities, serving as a single point of contact for advertisers needing multi-market reach without directly owning media inventory. Its product portfolio spans traditional OOH (billboards, transit, street furniture), digital out-of-home (DOOH) screens, place-based venues (malls, airports, gyms, medical offices, college campuses), and alternative formats (pizza box, coffee cup sleeve, wild posting, aerial banners, mobile billboards). Supporting services include a free graphic design offering bundled with advertising purchases, a self-serve Billboard Preview Tool for creative mockups, and a Community in Action grant program for nonprofits.

The company operates on a transaction-fee broker model: revenue is generated from service fees for coordinating and placing advertising across its network of media partners, with quote-based pricing that varies by format, market, duration, and size. Go-to-market is sales-led, combining phone sales (with specialized extensions for government/nonprofit, accounting, production, and client services), email outreach, and a website quote form. Customer segments are horizontal and include federal and state government agencies (CDC, HHS, IRS, NASA, Mississippi Department of Mental Health), nonprofit organizations (PETA, Easterseals, Petco Love, Better World Advertising), national consumer brands (Uber Eats, Valvoline, H&R Block, Humana, Circle K, Ross, Amtrak, WWE, College Board), and PR/advertising agencies acting on behalf of clients (Porter Novelli). The company holds a GSA Schedule contract (GS-07F-0259V) enabling direct federal procurement, has operated continuously for over 20 years without disclosed outside funding, and shows no signs of M&A activity, leadership turnover, or capital structure changes in the available data.

Name

Blue Line Media Inc

Legal name

Blue Line Media Inc

Website

https://bluelinemedia.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Blue Line Media is a Los Angeles-based outdoor advertising broker that aggregates access to over 35 static and digital OOH advertising formats across 300+ U.S. cities, serving government agencies, nonprofits, and national brands through a sales-led, quote-based brokerage model.

Ownership category

akta.pro rank

Product category

Outdoor Advertising Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Indoor and Outdoor Display Advertising (541850), Advertising Agencies (54181), Media Representatives (541840)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)

akta.pro secondary industries

Media Barter & Trade Media Buying (BPAFABAL), Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

Keywords

• Out-of-home advertising
• Outdoor advertising services
• Billboard advertising
• Transit advertising
• Place-based advertising

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. OOH Advertising Placement Services: Blue Line Media acts as an advertising broker, placing ads across multiple out-of-home formats including billboards, transit, street furniture, and place-based advertising. Revenue is generated through service fees for coordinating and placing advertising across their network of media partners in 300+ U.S. cities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Blue Line Media Inc operates as an advertising broker that places static and digital out-of-home (OOH) advertising across 300+ U.S. cities and 35+ advertising formats. The company aggregates media inventory from media partners and resells advertising placements to commercial businesses, government agencies, and nonprofits seeking national reach. It also provides complimentary graphic design services and a Billboard Preview Tool for creative mockups.

Product overview

Blue Line Media Inc is an outdoor/out of home (OOH) advertising company that offers static and digital advertising formats across 300+ cities in the United States. The company provides a comprehensive portfolio of over 40 distinct advertising products spanning multiple categories: core outdoor formats (billboards, digital displays, transit, street furniture), venue-based advertising (malls, airports, gyms, medical offices), alternative advertising (pizza boxes, door hangers, wild postings), and specialized targeting (political, sports, events). The product portfolio also includes supporting services such as a Billboard Preview Tool for creative mockups, free creative design services, and a Community in Action grant program for nonprofits. The company operates as an advertising broker, not owning exclusive advertising formats, and provides media planning and placement services across static and digital (DOOH) channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Billboard Advertising

Quantifiable outcome

• 82% of people say digital billboards catch their attention
• +2 more outcomes

Named customers24 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Adkom: Adkom is an OOH advertising broker that aggregates out-of-home inventory and provides media planning and placement services for advertisers across the U.S., directly comparable to Blue Line Media's aggregator/broker model across multiple OOH formats.
• Adspace Solutions: Adspace Solutions is an OOH advertising agency/broker that focuses on selling static and digital billboard, transit, and place-based inventory to advertisers, structurally identical to Blue Line Media's national broker offering across 300+ cities.
• Place Exchange: Place Exchange is a programmatic digital out-of-home (DOOH) ad exchange and SSP that connects advertisers with DOOH inventory; both companies sit in the OOH intermediation layer, though Place Exchange operates on a programmatic/tech stack versus Blue Line Media's sales-led broker model.
• Vistar Media: Vistar Media is a leading programmatic DOOH ad platform and SSP powering buying of digital out-of-home inventory; competing for the same advertiser budgets on the DOOH portion of Blue Line Media's portfolio via a technology rather than broker model.
• Wrapify: Wrapify is an OOH advertising platform specializing in vehicle wraps and mobile billboards, a specific format category that Blue Line Media also offers through its mobile billboard truck and rideshare vehicle ad products.

Broad incumbents

• Outfront Media: Outfront Media is one of the largest U.S. outdoor advertising companies, owning a national portfolio of billboards and transit assets; competes with Blue Line Media at the inventory-ownership level rather than as a third-party broker, and offers direct sales that can disintermediate brokers.
• Lamar Advertising: Lamar Advertising is a major incumbent outdoor advertising operator with a national footprint of billboards, transit, and digital displays; comparable because many of the format types Blue Line Media brokers (billboards, digital, transit) are owned by Lamar and could be purchased directly rather than through Blue Line Media.
• Clear Channel Outdoor: Clear Channel Outdoor is one of the largest owners of OOH inventory globally, operating billboards, transit, airports, and street furniture; its formats overlap directly with Blue Line Media's product catalog but Clear Channel sells from its owned inventory directly rather than brokering third-party supply.

Emerging players

• Atmosphere: Atmosphere provides place-based digital video and TV advertising networks in venues like bars, gyms, and retail; overlapping with Blue Line Media's place-based and bar/restaurant/gym advertising products, though focused primarily on digital video screens within venues.

Regional players

• Talon Outdoor: Talon is an outdoor advertising agency serving advertisers across primarily UK and European markets; comparable peer because it operates the same specialist OOH agency model (planning + buying) as Blue Line Media, but in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bluelinemedia
• Facebookfacebook.com/bluelinemedia
• LinkedInlinkedin.com/company/blue-line-media
• Instagraminstagram.com/bluelinemediallc
• Pinterestpinterest.com/bluelinemediallc
• TikToktiktok.com/@bluelinemediaads

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Line Media Inc